unit iv 16-4-12
TRANSCRIPT
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OB MODEL
Social psychology
Psychology
Behavioural
scienceContribution Unit of
analysisOutput
Anthropology
Sociology
Political science
Study ofOrganizational
Behaviour
Organizationsystem
LearningMotivationPerceptionTrainingLeadership effectivenessJob satisfactionIndividual decision makingPerformance appraisalAttitude measurementEmployee selectionWork designWork stress
Group dynamicsWork teamsCommunicationPowerConflictIntergroup behaviour
Formal organization theoryOrganizational technologyOrganizational changeOrganizational culture
ConflictIntraorganizational politicsPower
Organizational cultureOrganizational environment
Behavioural changeAttitude changeCommunication
Group processesGroup decision making
Group
Comparative valuesComparative attitudesCross-cultural analysis
Individual
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Challenges Facing the Workplace
Workplace
Organizational Level
Productivity Developing Effective Employees Global Competition
Managing in the Global Village
Group Level
Working With Others Workforce Diversity
Individual Level
Job Satisfaction Empowerment Behaving Ethically
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NEED FOR UNDERSTANDING HUMAN
BEHAVIOR Challenges at the Individual Level
Job Satisfaction
Empowerment Behaving Ethically
Challenges at the Group Level
Working With Others
Workforce Diversity
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Challenges at the Organizational Level
Productivity
Developing Effective Employees
Absenteeism: The failure to report to work.
Turnover : The voluntary and involuntary permanent
withdrawal from an organization.
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Organizational Citizenship : Discretionary behavior that is
not part of an employees formal job requirements, but that
nevertheless promotes the effective functioning of theorganization.
Competition From the Global Environment
Managing and Working in a Global Village
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Productivity Productivity
A performance measure including effectiveness andefficiency
Effectiveness Achievement of goals
Efficiency The ratio of effective work output to the input required
to produce the work
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Effective EmployeesAbsenteeism
Failure to report to work
Turnover Voluntary and involuntary permanent withdrawal from
the organization
Organizational citizenship behaviour
Discretionary behaviour that is not part of an employeesformal job requirements, but is helpful to theorganization
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Summary
OB is a field of study that investigates the impact thatindividuals, groups, and structure have on behaviour
within an organization.
OB focuses on improving productivity, reducingabsenteeism and turnover, and increasing employee jobsatisfaction and organizational commitment.
OB uses systematic study to improve predictions ofbehaviour.
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OB MODELSMODEL AUTOCRATIC CUSTODIAL SUPPORTIVE COLLEGIAL
BASIS Power Economic Leadership Partnership
MANAGERIAL
ORIENTATION
Authority Money Support Teamwork
EMPLOYEEORIENTATION
ObedienceBenefit
Security &Performance
Job Behavior Responsible
EMPLOYEEPSYCHE
Dependenceon boss
Dependenceon
organization
Participation Self-discipline
EMPLOYEENEEDS
Subsistence Security Status andrecognition
Self-actualization
PERFORMANCE
Minimum Passive co-operation
Awakeneddrives
Moderateenthusiasm
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INDIVIDUAL BEHAVIOR B=f(P*E)
PERSONALITY
FACTORS INFLUENCING:(A) BIOGRAPHICAL:
Age, Gender, Marital status, No. Of dependents
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FACTORS INFLUENCING BEHAVIOR (B) ABILITY:
Physical
Intellectual
(c) Perception
(d) Motivation: Incentives, Training, Attitude, Belief,
Values, Goals
(e) Socio-cultural factors: family, friends, peers,subordinates
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PERSONALITY The term personality has been derived from the latin
word persona which means to speak through.Greeks: mask
Fred Luthans: personality means how a person affectsothers and how he understands and views himself as
well as the pattern of inner and outer measurabletraits, and the person- situation interaction.
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DETERMINANTS OF PERSONALITY BIOLOGICAL:
Heredity;
Brain Physical Features
FAMILY & SOCIAL FACTORS
SOCIAL FACTORS
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Personality traits influencing
behavior in organizations SELF ESTEEM
LOCUS OF CONTROL: Internals / Externals
AUTHORITARIANISM MACHIAVELLIANISM
INTROVERT & EXTROVERT
TYPE A & TYPE B
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TYPE A TYPE B
ACTIVE PASSIVE
CAPABLE OF BEHAVING IN A FEW
WAYS
CAPABLE OF BEHAVING IN A
VARIETY OF WAYS
SHORT-TERM PERSPECTIVE LONG--TERM PERSPECTIVE
LACK OF AWARENESS OF SELF AWARENESS OF & CONTRO OVERSELF
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Eysencks Three Factor Theory Hans Eysenck, English psychologist, believed
that there are three fundamental factors in
personality: Introversion versus Extroversion
Emotionally Stable versus Unstable
(neurotic) Impulse Control versus Psychotic
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The first two factors create 4 combinations, relatedto the four basic temperaments recognized byancient Greeks:
Melancholic (introverted + unstable): sad, gloomy
Choleric (extroverted + unstable): hot-tempered,irritable
Phlegmatic (introverted + stable): sluggish, calm
Sanguine (extroverted + stable): cheerful, hopeful
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Raymond Cattell:
The Sixteen Personality Factors
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Freuds Psychoanalytic Theory The Id, Ego, and Superego
Id: Innate biological instincts and urges; self-
serving & irrational
Totally unconscious
Works on Pleasure Principle: Wishes to have
its desires (pleasurable) satisfied NOW, withoutwaiting and regardless of the consequences
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Ego: Executive; directs id energies
Partially conscious and partially unconscious
Works on Reality Principle: Delays action untilit is practical and/or appropriate
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Levels of Awareness Conscious: Everything you are aware of at a
given moment
Preconscious: Material that can easily bebrought into awareness
Unconscious: Holds repressed memories and
emotions and the ids instinctual drives
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Graphic: Levels of Awareness
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Definitions: Learning is:1. a persisting change in human performance
or performance potential . . . (brought) aboutas a result of the learners interaction with theenvironment (Driscoll, 1994, pp. 8-9).
2. the relatively permanent change in apersons knowledge or behavior due toexperience (Mayer, 1982, p. 1040).
3. an enduring changein behavior, or in thecapacity to behave in a given fashion, whichresults from practice or other forms ofexperience (Shuell, 1986, p. 412).
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BehaviorismConfined to observable and measurable behavior
Classical Conditioning - Pavlov
Operant Conditioning - Skinner
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Behaviorism Classical Conditioning - Pavlov
S R
A stimulus is presentedin order to get a response:
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Behaviorism Classical Conditioning - Pavlov
S US
UR
CS US
CR
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Behaviorism Operant Conditioning - Skinner
The response is made first,then reinforcement follows.
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Behaviorism Learning is defined by the outward expression of new
behaviors
Focuses solely on observable behaviors
A biological basis for learning
Learning is context-independent
Classical & Operant Conditioning
Reflexes (Pavlovs Dogs) Feedback/Reinforcement (Skinners Pigeon Box)
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WE DONT SEE THINGS AS THEY ARE, WE
SEE THINGS AS WE ARE.
-PERCEPTION
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Perception
The study of perception is concerned with identifying the process
through which we interpret and organize sensory information toproduce our conscious experience of objects and object relationship.
Perception is the process of receiving information about and making
sense of the world around us. It involves deciding which information tonotice, how to categorize this information and how to interpret itwithin the framework of existing knowledge.
A process by which individuals organize and interpret their sensory
impressions in order to give meaning to their environment.
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The Perceptual Process1. Sensation
An individuals ability todetect stimuli in the
immediate environment.2. Selection
The process a person usesto eliminate some of the
stimuli that have beensensed and to retainothers for furtherprocessing.
3. Organization
The process of placingselected perceptualstimuli into aframework for storage.
4.Translation
The stage of theperceptual process at
which stimuli areinterpreted and givenmeaning.
P t l P
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Receiving Stimuli(External & Internal)
Selecting StimuliExternal factors : Nature,
Location,Size,contrast,Movement,repetition,similarity
Internal factors : Learning,
needs,age,Interest,
OrganizingFigure Background ,Perceptual Grouping( similarity, proximity,closure, continuity)
ResponseCovert: Attitudes ,
Motivation,Feeling
Overt: Behavior
Perceptual Process
InterpretingAttribution ,Stereotyping,Halo Effect, Projection
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Factors influencing perception
A number of factors operate to shape and sometimes
distort perception. These factors can reside in theperceiver,
in the object or target being perceived or in the context of
the situation in which the perception is made.
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Factors influencing Perception
Factors in the perceiver Attitudes Motives Interests Experience Expectations
Perception
Factors in the Target Novelty
Motion Sounds Size Background Proximity Similarity
Factors in the situation Time Work Setting Social Setting
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PERCEPTUAL ERRORS
Selective Perception :
People selectively interpret what they see on the basis of their
interests, background, experience and attitudes.
Halo Effect :
Drawing a general impressions about an individual on the basis of a
single characteristics.
Attribution : When people give cause and effect explanation to
the observed behavior.
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Contrast Effect :
Evaluation of a persons characteristics that are effected by comparisons
with other people recently encountered who rank higher or lower on the
same characteristics.
Projection :
Attributing one's own characteristics to other people.
Stereotyping :
Judging someone on the basis of ones perception of the group to which that
persons belongs.
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What is an attitude?A learned predisposition to respond to an object or a
class of objects in a consistently favorable orunfavorable way.
Attitudes are Pervasive.
Attitudes are Invisible.
Attitudes are Acquired.Attitudes are situation-related.
Attitudes affect behavior.
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Functions of Attitudes Utilitarian function
Ego-defensive function
Knowledge function
Value-expressive function
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SOURCES OF ATTITUDES
DIRECT PERSONAL EXPERIENCE
ASSOCIATION
SOCIAL LEARNING
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FORMATION OF ATTITUDES PSYCHOLOGICAL FACTORS
FAMILY FACTORS
SOCIAL FACTORS
ORGANIZATIONAL FACTORS
ECONOMIC FACTORS
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COGNITIVE DISSONANCE Proposed by LEON FESTINGER IN 1950
CD Refers to any incompatibility that an individualmight perceive between >=2 of his attitudes orbehavior.
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JOB-RELATED ATTITUDESJOB SATISFACTION
JOB INVOLVEMENT
ORGANIZATIONAL COMMITMENT
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How do we form attitudes? Three different paths to attitude formation:
Attitudes are created by first creating beliefs.
Consumer beliefs are the knowledge that a consumer hasabout objects, their attributes, and the benefits provided bythe objects.
Consumer beliefs are created by processing information--
cognitive learning.
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Forming Attitudes, continued Attitudes are created directly.
Behavioral learning
Mere exposure
Attitudes are created by first creating behaviors.
Consumers respond to strong situational or environmentalforces, and after engaging in the behavior, form attitudes
about the experience.
Tri component Model of Attitude
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Tri-component Model of Attitude
formation
Cognitive component
The knowledge and perceptions that are acquired bya combination of direct experience with the attitudeobject and related information from various sources.
Affective component
The emotions or feelings associate with a particularproduct or brand.
Conative component The likelihood or tendency that an individual will
undertake a specific action or behave in a particularway with regard to the attitude object.