unit iv 16-4-12

Upload: vivekjindal1993

Post on 05-Apr-2018

224 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/31/2019 UNIT IV 16-4-12

    1/48

  • 7/31/2019 UNIT IV 16-4-12

    2/48

    OB MODEL

    Social psychology

    Psychology

    Behavioural

    scienceContribution Unit of

    analysisOutput

    Anthropology

    Sociology

    Political science

    Study ofOrganizational

    Behaviour

    Organizationsystem

    LearningMotivationPerceptionTrainingLeadership effectivenessJob satisfactionIndividual decision makingPerformance appraisalAttitude measurementEmployee selectionWork designWork stress

    Group dynamicsWork teamsCommunicationPowerConflictIntergroup behaviour

    Formal organization theoryOrganizational technologyOrganizational changeOrganizational culture

    ConflictIntraorganizational politicsPower

    Organizational cultureOrganizational environment

    Behavioural changeAttitude changeCommunication

    Group processesGroup decision making

    Group

    Comparative valuesComparative attitudesCross-cultural analysis

    Individual

  • 7/31/2019 UNIT IV 16-4-12

    3/48

    Challenges Facing the Workplace

    Workplace

    Organizational Level

    Productivity Developing Effective Employees Global Competition

    Managing in the Global Village

    Group Level

    Working With Others Workforce Diversity

    Individual Level

    Job Satisfaction Empowerment Behaving Ethically

  • 7/31/2019 UNIT IV 16-4-12

    4/48

    NEED FOR UNDERSTANDING HUMAN

    BEHAVIOR Challenges at the Individual Level

    Job Satisfaction

    Empowerment Behaving Ethically

    Challenges at the Group Level

    Working With Others

    Workforce Diversity

  • 7/31/2019 UNIT IV 16-4-12

    5/48

    Challenges at the Organizational Level

    Productivity

    Developing Effective Employees

    Absenteeism: The failure to report to work.

    Turnover : The voluntary and involuntary permanent

    withdrawal from an organization.

  • 7/31/2019 UNIT IV 16-4-12

    6/48

    Organizational Citizenship : Discretionary behavior that is

    not part of an employees formal job requirements, but that

    nevertheless promotes the effective functioning of theorganization.

    Competition From the Global Environment

    Managing and Working in a Global Village

  • 7/31/2019 UNIT IV 16-4-12

    7/48

    Productivity Productivity

    A performance measure including effectiveness andefficiency

    Effectiveness Achievement of goals

    Efficiency The ratio of effective work output to the input required

    to produce the work

  • 7/31/2019 UNIT IV 16-4-12

    8/48

    Effective EmployeesAbsenteeism

    Failure to report to work

    Turnover Voluntary and involuntary permanent withdrawal from

    the organization

    Organizational citizenship behaviour

    Discretionary behaviour that is not part of an employeesformal job requirements, but is helpful to theorganization

  • 7/31/2019 UNIT IV 16-4-12

    9/48

    Summary

    OB is a field of study that investigates the impact thatindividuals, groups, and structure have on behaviour

    within an organization.

    OB focuses on improving productivity, reducingabsenteeism and turnover, and increasing employee jobsatisfaction and organizational commitment.

    OB uses systematic study to improve predictions ofbehaviour.

  • 7/31/2019 UNIT IV 16-4-12

    10/48

    OB MODELSMODEL AUTOCRATIC CUSTODIAL SUPPORTIVE COLLEGIAL

    BASIS Power Economic Leadership Partnership

    MANAGERIAL

    ORIENTATION

    Authority Money Support Teamwork

    EMPLOYEEORIENTATION

    ObedienceBenefit

    Security &Performance

    Job Behavior Responsible

    EMPLOYEEPSYCHE

    Dependenceon boss

    Dependenceon

    organization

    Participation Self-discipline

    EMPLOYEENEEDS

    Subsistence Security Status andrecognition

    Self-actualization

    PERFORMANCE

    Minimum Passive co-operation

    Awakeneddrives

    Moderateenthusiasm

  • 7/31/2019 UNIT IV 16-4-12

    11/48

    INDIVIDUAL BEHAVIOR B=f(P*E)

    PERSONALITY

    FACTORS INFLUENCING:(A) BIOGRAPHICAL:

    Age, Gender, Marital status, No. Of dependents

  • 7/31/2019 UNIT IV 16-4-12

    12/48

    FACTORS INFLUENCING BEHAVIOR (B) ABILITY:

    Physical

    Intellectual

    (c) Perception

    (d) Motivation: Incentives, Training, Attitude, Belief,

    Values, Goals

    (e) Socio-cultural factors: family, friends, peers,subordinates

  • 7/31/2019 UNIT IV 16-4-12

    13/48

    PERSONALITY The term personality has been derived from the latin

    word persona which means to speak through.Greeks: mask

    Fred Luthans: personality means how a person affectsothers and how he understands and views himself as

    well as the pattern of inner and outer measurabletraits, and the person- situation interaction.

  • 7/31/2019 UNIT IV 16-4-12

    14/48

    DETERMINANTS OF PERSONALITY BIOLOGICAL:

    Heredity;

    Brain Physical Features

    FAMILY & SOCIAL FACTORS

    SOCIAL FACTORS

  • 7/31/2019 UNIT IV 16-4-12

    15/48

    Personality traits influencing

    behavior in organizations SELF ESTEEM

    LOCUS OF CONTROL: Internals / Externals

    AUTHORITARIANISM MACHIAVELLIANISM

    INTROVERT & EXTROVERT

    TYPE A & TYPE B

  • 7/31/2019 UNIT IV 16-4-12

    16/48

    TYPE A TYPE B

    ACTIVE PASSIVE

    CAPABLE OF BEHAVING IN A FEW

    WAYS

    CAPABLE OF BEHAVING IN A

    VARIETY OF WAYS

    SHORT-TERM PERSPECTIVE LONG--TERM PERSPECTIVE

    LACK OF AWARENESS OF SELF AWARENESS OF & CONTRO OVERSELF

  • 7/31/2019 UNIT IV 16-4-12

    17/48

    Eysencks Three Factor Theory Hans Eysenck, English psychologist, believed

    that there are three fundamental factors in

    personality: Introversion versus Extroversion

    Emotionally Stable versus Unstable

    (neurotic) Impulse Control versus Psychotic

  • 7/31/2019 UNIT IV 16-4-12

    18/48

    The first two factors create 4 combinations, relatedto the four basic temperaments recognized byancient Greeks:

    Melancholic (introverted + unstable): sad, gloomy

    Choleric (extroverted + unstable): hot-tempered,irritable

    Phlegmatic (introverted + stable): sluggish, calm

    Sanguine (extroverted + stable): cheerful, hopeful

  • 7/31/2019 UNIT IV 16-4-12

    19/48

    Raymond Cattell:

    The Sixteen Personality Factors

  • 7/31/2019 UNIT IV 16-4-12

    20/48

  • 7/31/2019 UNIT IV 16-4-12

    21/48

    Freuds Psychoanalytic Theory The Id, Ego, and Superego

    Id: Innate biological instincts and urges; self-

    serving & irrational

    Totally unconscious

    Works on Pleasure Principle: Wishes to have

    its desires (pleasurable) satisfied NOW, withoutwaiting and regardless of the consequences

  • 7/31/2019 UNIT IV 16-4-12

    22/48

    Ego: Executive; directs id energies

    Partially conscious and partially unconscious

    Works on Reality Principle: Delays action untilit is practical and/or appropriate

  • 7/31/2019 UNIT IV 16-4-12

    23/48

    Levels of Awareness Conscious: Everything you are aware of at a

    given moment

    Preconscious: Material that can easily bebrought into awareness

    Unconscious: Holds repressed memories and

    emotions and the ids instinctual drives

  • 7/31/2019 UNIT IV 16-4-12

    24/48

    Graphic: Levels of Awareness

  • 7/31/2019 UNIT IV 16-4-12

    25/48

  • 7/31/2019 UNIT IV 16-4-12

    26/48

    Definitions: Learning is:1. a persisting change in human performance

    or performance potential . . . (brought) aboutas a result of the learners interaction with theenvironment (Driscoll, 1994, pp. 8-9).

    2. the relatively permanent change in apersons knowledge or behavior due toexperience (Mayer, 1982, p. 1040).

    3. an enduring changein behavior, or in thecapacity to behave in a given fashion, whichresults from practice or other forms ofexperience (Shuell, 1986, p. 412).

  • 7/31/2019 UNIT IV 16-4-12

    27/48

    BehaviorismConfined to observable and measurable behavior

    Classical Conditioning - Pavlov

    Operant Conditioning - Skinner

  • 7/31/2019 UNIT IV 16-4-12

    28/48

    Behaviorism Classical Conditioning - Pavlov

    S R

    A stimulus is presentedin order to get a response:

  • 7/31/2019 UNIT IV 16-4-12

    29/48

    Behaviorism Classical Conditioning - Pavlov

    S US

    UR

    CS US

    CR

  • 7/31/2019 UNIT IV 16-4-12

    30/48

    Behaviorism Operant Conditioning - Skinner

    The response is made first,then reinforcement follows.

  • 7/31/2019 UNIT IV 16-4-12

    31/48

    Behaviorism Learning is defined by the outward expression of new

    behaviors

    Focuses solely on observable behaviors

    A biological basis for learning

    Learning is context-independent

    Classical & Operant Conditioning

    Reflexes (Pavlovs Dogs) Feedback/Reinforcement (Skinners Pigeon Box)

  • 7/31/2019 UNIT IV 16-4-12

    32/48

    WE DONT SEE THINGS AS THEY ARE, WE

    SEE THINGS AS WE ARE.

    -PERCEPTION

  • 7/31/2019 UNIT IV 16-4-12

    33/48

    Perception

    The study of perception is concerned with identifying the process

    through which we interpret and organize sensory information toproduce our conscious experience of objects and object relationship.

    Perception is the process of receiving information about and making

    sense of the world around us. It involves deciding which information tonotice, how to categorize this information and how to interpret itwithin the framework of existing knowledge.

    A process by which individuals organize and interpret their sensory

    impressions in order to give meaning to their environment.

  • 7/31/2019 UNIT IV 16-4-12

    34/48

    The Perceptual Process1. Sensation

    An individuals ability todetect stimuli in the

    immediate environment.2. Selection

    The process a person usesto eliminate some of the

    stimuli that have beensensed and to retainothers for furtherprocessing.

    3. Organization

    The process of placingselected perceptualstimuli into aframework for storage.

    4.Translation

    The stage of theperceptual process at

    which stimuli areinterpreted and givenmeaning.

    P t l P

  • 7/31/2019 UNIT IV 16-4-12

    35/48

    Receiving Stimuli(External & Internal)

    Selecting StimuliExternal factors : Nature,

    Location,Size,contrast,Movement,repetition,similarity

    Internal factors : Learning,

    needs,age,Interest,

    OrganizingFigure Background ,Perceptual Grouping( similarity, proximity,closure, continuity)

    ResponseCovert: Attitudes ,

    Motivation,Feeling

    Overt: Behavior

    Perceptual Process

    InterpretingAttribution ,Stereotyping,Halo Effect, Projection

  • 7/31/2019 UNIT IV 16-4-12

    36/48

    Factors influencing perception

    A number of factors operate to shape and sometimes

    distort perception. These factors can reside in theperceiver,

    in the object or target being perceived or in the context of

    the situation in which the perception is made.

  • 7/31/2019 UNIT IV 16-4-12

    37/48

    Factors influencing Perception

    Factors in the perceiver Attitudes Motives Interests Experience Expectations

    Perception

    Factors in the Target Novelty

    Motion Sounds Size Background Proximity Similarity

    Factors in the situation Time Work Setting Social Setting

  • 7/31/2019 UNIT IV 16-4-12

    38/48

    PERCEPTUAL ERRORS

    Selective Perception :

    People selectively interpret what they see on the basis of their

    interests, background, experience and attitudes.

    Halo Effect :

    Drawing a general impressions about an individual on the basis of a

    single characteristics.

    Attribution : When people give cause and effect explanation to

    the observed behavior.

  • 7/31/2019 UNIT IV 16-4-12

    39/48

    Contrast Effect :

    Evaluation of a persons characteristics that are effected by comparisons

    with other people recently encountered who rank higher or lower on the

    same characteristics.

    Projection :

    Attributing one's own characteristics to other people.

    Stereotyping :

    Judging someone on the basis of ones perception of the group to which that

    persons belongs.

  • 7/31/2019 UNIT IV 16-4-12

    40/48

    What is an attitude?A learned predisposition to respond to an object or a

    class of objects in a consistently favorable orunfavorable way.

    Attitudes are Pervasive.

    Attitudes are Invisible.

    Attitudes are Acquired.Attitudes are situation-related.

    Attitudes affect behavior.

  • 7/31/2019 UNIT IV 16-4-12

    41/48

    Functions of Attitudes Utilitarian function

    Ego-defensive function

    Knowledge function

    Value-expressive function

  • 7/31/2019 UNIT IV 16-4-12

    42/48

    SOURCES OF ATTITUDES

    DIRECT PERSONAL EXPERIENCE

    ASSOCIATION

    SOCIAL LEARNING

  • 7/31/2019 UNIT IV 16-4-12

    43/48

    FORMATION OF ATTITUDES PSYCHOLOGICAL FACTORS

    FAMILY FACTORS

    SOCIAL FACTORS

    ORGANIZATIONAL FACTORS

    ECONOMIC FACTORS

  • 7/31/2019 UNIT IV 16-4-12

    44/48

    COGNITIVE DISSONANCE Proposed by LEON FESTINGER IN 1950

    CD Refers to any incompatibility that an individualmight perceive between >=2 of his attitudes orbehavior.

  • 7/31/2019 UNIT IV 16-4-12

    45/48

    JOB-RELATED ATTITUDESJOB SATISFACTION

    JOB INVOLVEMENT

    ORGANIZATIONAL COMMITMENT

  • 7/31/2019 UNIT IV 16-4-12

    46/48

    How do we form attitudes? Three different paths to attitude formation:

    Attitudes are created by first creating beliefs.

    Consumer beliefs are the knowledge that a consumer hasabout objects, their attributes, and the benefits provided bythe objects.

    Consumer beliefs are created by processing information--

    cognitive learning.

  • 7/31/2019 UNIT IV 16-4-12

    47/48

    Forming Attitudes, continued Attitudes are created directly.

    Behavioral learning

    Mere exposure

    Attitudes are created by first creating behaviors.

    Consumers respond to strong situational or environmentalforces, and after engaging in the behavior, form attitudes

    about the experience.

    Tri component Model of Attitude

  • 7/31/2019 UNIT IV 16-4-12

    48/48

    Tri-component Model of Attitude

    formation

    Cognitive component

    The knowledge and perceptions that are acquired bya combination of direct experience with the attitudeobject and related information from various sources.

    Affective component

    The emotions or feelings associate with a particularproduct or brand.

    Conative component The likelihood or tendency that an individual will

    undertake a specific action or behave in a particularway with regard to the attitude object.