UNIT ACOURSE ORIENTATION

1.02 Explain the value of DECA as an integral part of the

Fashion Merchandising course.

•Classroom Instruction

•Cooperative Education

•DECA

• A Career-Technical student organization designed to attract students into marketing careers

• Encourages the understanding of free enterprise

• Encourages civic responsibility

• Maintains a series of competitive events

• Offers awards and

recognition

• Maintains a scholarship

program

• Develops leaders in

marketing, management, and entrepreneurship

Publications

•National - DECA Dimensions

•State - The North Carolina DECA Connection

DECA Colors

Blue and Gold

4 Points of the DECA Emblem

•Leadership Development

•Vocational Understanding

•Civic Consciousness

•Social Intelligence

National headquarters – Reston, VA

NC headquarters – Raleigh, NC

Organization of DECA• National Regions

Central

North Atlantic

Southern

Western

• Divisions High school

Delta Epsilon Chi

Collegiate

Alumni

Professional

• State Regions

Blue Ridge Metrolina

Cornucopia Triad

Dixie Pines

Developing Leaders for Marketing, Management, and Entrepreneurship

Governance

• Professional staff

• Marketing Education Leadership Council

• Student Leadership

State Level DECA Competition

• Apparel & Accessories Marketing

• Food Marketing

• Full Serve Restaurant Management

• Quick Serve Restaurant Management

• Retail Merchandising

• Vehicles and Petroleum Marketing

Competency Based Competitive Events

Management Team Decision Making Events

• E-Commerce

• Financial Services

• Hospitality Services

• Sports and Entertainment Marketing

• Travel and Tourism Marketing

• Civic Consciousness Project

• Creative Marketing Research Project

• Free Enterprise Project

• Learn & Earn Project• Public Relations

Project

• Business & Financial Services

• Food Marketing

• General Marketing

• Hospitality & Recreation Marketing

• Retail Marketing

• International Business Plan

• Entrepreneurship Participating

• Entrepreneurship Written• Advertising Campaign• Fashion Merchandising

Promotional Plan• Technical Marketing

DECA Conferences• Marketing Leadership

Conference (MLC)• State Leadership

Conference (SLC)• Southern Region

Conference (SRC)• Local Officer Training

(LOT)• Marketing Competitive

Events Conference (MCEC)

• State Career Development Conference (CDC)

• International Career Development Conference (ICDC)

• Marketing

• Marketing Cooperative Education

• DECA

Get involved in the Marketing program at your school.