unit 2 heritage tourism

7/30/2019 Unit 2 Heritage Tourism

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Unit 2


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Heritage then encompasses both the materialand non-material inheritance of a societyfrom its progenitors.

Sharpley (1993) heritage is literally definedas anything we have inherited from ourpastvirtually everything associated with anations history, culture, wildlife and

landscape Tangible/ intangible


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Movable and immovable

Movable tangible heritage may include all

material inheritances of a group of peoplethat are capable of being displaced from theiroriginal location.

Immovable tangible heritage may include

material inheritances which due to size orconstruction may not be moved or displacedfrom their original location


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May often be seen in museums and suchother galleries where artifacts of this natureare protected and conserved

Tourists would only need to go to suchvenues (and not exert so much effort byvisiting the country of origin) to relive thepast

Ex. The Terracotta soldiers of China/Sarcophagus of the Egyptian Pharaohs


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Are usually seen in their original locations. Visitors will have to go to the countries of

origin of their desired tangible heritage toview it

Ex. The Great Wall of China/

The Pyramids of Egypt


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However, the complex was relocated in itsentirety in 1968, on an artificial hill madefrom a domed structure, high above theAswan High Dam reservoir. The relocation of

the temples was necessary to avoid theirbeing submerged during the creation of LakeNasser, the massive artificial water reservoirformed after the building of the Aswan HighDam on the Nile River. Abu Simbel remainsone of Egypt's top tourist attractions.


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This living heritage, known as intangible,provides each bearer of such expressions asense of identity and continuity, insofar as heor she takes ownership of them and

constantly recreates them.


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This may include the oral history,performances, feasts, literature, and suchother non-material inheritances of a society

More than seeing or touching the heritage ofa society, visitors are able to experience it inthis form.


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A phenomenon based on tourists' motivationsand perceptions rather than on specificattributes

The main motivation for visiting a site isbased on the places heritage characteristicsaccording to the tourists perception of theirown heritage

Poria et al (2001)


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Nuryanti (1996) HT is characterized by two seemingly

contradictory phenomena: the Unique and theUniversal. Each heritage site has its unique

attributes; but heritage, although its meaningand significance may be contested,reinterpreted, and even recreated, is sharedby all


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http://www.createculture.org/profile/PiyushNangruhttp://www.createculture.org/profile/PiyushNangruhttp://www.createculture.org/profile/PiyushNangruhttp://www.createculture.org/profile/PiyushNangruhttp://www.createculture.org/profile/PiyushNangruhttp://www.createculture.org/profile/PiyushNangru


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As it has been time and again proved thattourism has a multiplier effect in terms ofemployment and economic growth. However,all this is still limited mainly to the cities. To

take the tourism money (and opportunities)outside the cities, we need to look fordifferent kind of tourism.


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This is how I decided to setup anorganization which would utilize the potentialof cultural tourism to help countryside peoplein reaping benefits of tourism. The current

trend in tourism also favoured us and thestory has been good so far. One of ourproducts is a half-day Pottery village tour inDelhi (India). This tour is arranged incollaboration with South Asia Foundation, anon-profit working for development of thepoor with an emphasis on crafts.


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On this tour you will participate in variousactivities like making pottery, milking thecows, cooking food, etc. Also the interactionwith the village communities makes the

experience, culturally satisfying. Also, wearrange for pottery lessons (andaccommodation, of course) for longerduration for special-interest travelers.


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A sizeable amount of money per tourist is

contributed to the Village Development Fund.

Each service provider gets a fixed sum for hisservices.

The guests love the experience to shopdirectly from the artisans' homes (no

middlemen) Local skill development - guides and other

service providers


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Peterson (1994) Visiting the areas which make the visitor

think of an earlier time

Ashworth and Goodall (1990)

Is an idea compounded of many differentemotions, including nostalgia, romanticism,aesthetic pleasure and a sense of belonging

in time and space


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Resources(buildings,

artefacts)

Conservationagencies

Interpretation(packaging

andpresentation)

products

User industries


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The important point is that differentproducts, for quite different markets can becreated from the same set of raw materials byvarying the interpretation process


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Perceived quality of the product Awareness

Customer service attitude

Sustainability

Uniqueness

Convenience

Community support and involvement

Management commitment and capability


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Aficionados Preservationists and very professional in their

study of history

Event visitors

Visit sites on special occasions


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tourists Away from home visiting tourist sites

Casual visitors

Visit the site because it is a convenient greenplace


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Educated visitors Professionals

Families or groups

School children

Nostalgia seekers

unit 2 heritage tourism

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