cultural heritage & heritage tourism

7/30/2019 Cultural Heritage & Heritage Tourism

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Museums: Learning Objectives

Be aware of the wide array of different typesof museums.

Most common challenges facing museums Know how museums help create social capital

in broader society.

Discover recent trends in demand focus andproduct delivery. How to market museums?


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Market Segments

Hobbyists Cultural enthusiasts

School children and families


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Best-known museums that attract millions of visitors each year

The Louvre - Paris, France


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Kyoto National Museum Kyoto, Japan


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The Vatican Museums Vatican City


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Archeological Sites a& Ancient Monuments-Learning Objectives:

Understand the prominence of ruins andancient monuments as heritage touristattractions around the world.

Evaluate the needs of restoration, renovation,and preservation of archeological locations.


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The 7 New Wonders of the World:Iconic Symbols of Nationalism & Heritage

Chichen Itza Mexico Christ the Redeemer Brazil

Colosseum - Italy Great Wall of China China Machu Picchu Peru Petra Jordan Taj Mahal - India


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Typology of Cultural Tourism

Heritage sites (e.g. archeological sites, wholetowns, monuments, museums)

Performing arts venues (e.g. theatres, concert

halls, cultural centres) Visual arts (e.g. galleries, photography

museums, architecture)

Festivals & special events (e.g. music festivals,sporting events, carnivals)


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Religious sites (e.g. cathedrals, temples,pilgrimage destinations, spiritual retreats)

Rural environments (e.g. villages, farms,national parks)

Indigenous communities & traditions (e.g.tribal people, ethnic groups, minority cultures)

Arts & crafts (e.g. textiles, pottery, painting,sculpture)


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Language (e.g. learning or practice) Gastronomy (e.g. wine tasting, food sampling,

cookery courses)

Industry and commerce (e.g factory visits,mines, breweries and distilleries, canal trips) Modern popular culture (e.g. pop music,

shopping, fashion, media, design, technology) Creative activities (e.g. painting, photography,

dance)


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Colosseum Rome, Italy Great Wall of China


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Chichen Itza Mexico Christ the Redeemer Brazil


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Machu Picchu Peru Petra Jordan Taj Mahal - India

cultural heritage & heritage tourism

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