understanding user's work ethnography the systematic study and documentation of human activity...

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Understanding User's Work Understanding User's Work Ethnography The systematic study and documentation of human activity without imposing a prior interpretation on it via immersion in the environment of it and observation of the routine tasks that comprise it “Make the implicit explicit”

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Understanding User's Work Advantages Describes how work is accomplished, in practice, rather than how it is planned or how individuals report the accomplishment of their work Recognizes the importance of the context and environment on activities Recognizes that, although situations may have superficial similarities, they are actually unique

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Page 1: Understanding User's Work Ethnography The systematic study and documentation of human activity without imposing a prior interpretation on it via immersion

Understanding User's WorkUnderstanding User's Work

Ethnography

The systematic study and documentation of human activity

• without imposing a prior interpretation on it• via immersion in the environment of it• and observation of the routine tasks that comprise it

“Make the implicit explicit”

Page 2: Understanding User's Work Ethnography The systematic study and documentation of human activity without imposing a prior interpretation on it via immersion

Understanding User's WorkUnderstanding User's Work

Ethnography & Design

Ethnography of design• Studies of developers and their environments

Ethnography for design• Use of ethnography results to inform the

development of designs (e.g., ethnomethodology, technomethodology)

Ethnography within design• Integration of ethnographic techniques into the

development process itself

Page 3: Understanding User's Work Ethnography The systematic study and documentation of human activity without imposing a prior interpretation on it via immersion

Understanding User's WorkUnderstanding User's Work

Advantages

Describes how work is accomplished, in practice, rather than how it is planned or how individuals report the accomplishment of their work

Recognizes the importance of the context and environment on activities

Recognizes that, although situations may have superficial similarities, they are actually unique

Page 4: Understanding User's Work Ethnography The systematic study and documentation of human activity without imposing a prior interpretation on it via immersion

Understanding User's WorkUnderstanding User's Work

Disadvantages

Time-consumingDifficult to translate between the language of

sociology and the language of technologyResults depend critically on the skill of the

ethnographic observer, as well as the analytic methodology

Page 5: Understanding User's Work Ethnography The systematic study and documentation of human activity without imposing a prior interpretation on it via immersion

Understanding User's WorkUnderstanding User's Work

Using Ethnographies in Design

Framework (Hughes et al., 1997)• Characterize ethnographic results in a way amenable

to designer’s needs• Dimensions

– Distributed coordination– Plans and procedures– Awareness of work

Methods• Designers use ethnographer’s documented results• Designers learn ethnographer’s methods

Page 6: Understanding User's Work Ethnography The systematic study and documentation of human activity without imposing a prior interpretation on it via immersion

Understanding User's WorkUnderstanding User's Work

Methods

Applying ethnography to design

Coherence Method• tries to facilitate the identification of a product’s

most important use cases• by structuring the analysis of data

Contextual Design• tries to facilitate the application of fieldwork results

to product design• by structuring the data for analysis

Page 7: Understanding User's Work Ethnography The systematic study and documentation of human activity without imposing a prior interpretation on it via immersion

Understanding User's WorkUnderstanding User's Work

Coherence

Viewpoints• Derived from dimensions identified

– Distributed Coordination– Plans and Procedures– Awareness of Work

• Guides the observer to particular aspects of the workplace

• Allows several perspectives on a particular design to be investigated and reconciled

• Intended for the early stages of design process to inform the models underlying the eventual design

Page 8: Understanding User's Work Ethnography The systematic study and documentation of human activity without imposing a prior interpretation on it via immersion

Understanding User's WorkUnderstanding User's Work

Coherence

Concerns• Paper/computer work• Skill and local knowledge• Spatio-temporal organization• Organizational Memory

Derived from prior experience in ethnographically informed design

Each addressed within different Viewpoints

Page 9: Understanding User's Work Ethnography The systematic study and documentation of human activity without imposing a prior interpretation on it via immersion

Understanding User's WorkUnderstanding User's Work

Coherence Matrix

Paperwork & Computer

Work

Skill & Use of Local

Knowledge

Spatial & Temporal

Organization

Organizational Memory

Distributed Coordination

Plans and Procedures

Awareness of Work

Page 10: Understanding User's Work Ethnography The systematic study and documentation of human activity without imposing a prior interpretation on it via immersion

Understanding User's WorkUnderstanding User's Work

Contextual Design

Contextual InquiryWork ModelingConsolidationWork RedesignUser Environment DesignMockup/Test with CustomersPutting It into Practice

Page 11: Understanding User's Work Ethnography The systematic study and documentation of human activity without imposing a prior interpretation on it via immersion

Understanding User's WorkUnderstanding User's Work

Contextual Inquiry

Approach• Apprentice Model: the designer works as an “apprentice” to

the userUnderlying Principles

• Context• Partnership• Interpretation• Focus

Method• Contextual interview

Page 12: Understanding User's Work Ethnography The systematic study and documentation of human activity without imposing a prior interpretation on it via immersion

Understanding User's WorkUnderstanding User's Work

Work Modeling

Aspects to be modeled• Work Flow• Sequence• Artifact• Cultural• Physical

Page 13: Understanding User's Work Ethnography The systematic study and documentation of human activity without imposing a prior interpretation on it via immersion

Understanding User's WorkUnderstanding User's Work

Developing Work Models

Each analyst has a different understanding of the session and they have to be reconciled into a common view of the work

Interpretive Roles• Interviewer• Modelers• Recorder• Moderator/Facilitator• Rat-Hole watcher

Page 14: Understanding User's Work Ethnography The systematic study and documentation of human activity without imposing a prior interpretation on it via immersion

Understanding User's WorkUnderstanding User's Work

Consolidation

Affinity diagram• Organize individual notes from interpretation

discussion• Groups of notes, similar in some way, emerge from

the data (induction)Work Models

• Consolidate a model that’s valid across individuals• Aim is to identify key roles, common ways of doing

work, and adaptations to specific contextsDesign Room