Understanding the Omni-channel

Customer Experience

Retailer

How to create a superior

omni-channel customer

experience?

Omni-channel customer experience

Allowing customers to engage from wherever they are – brick-and-

mortar stores, mobile apps, online, kiosks, catalog and more

360° Omni-Channel customer view

Collecting customer

information is absolutely

vital for creating a single

unified view of the

customer no matter

which they use to

research and purchase.

this analysis can provide

a roadmap for retailers to

define and deploy more

personalised and

effective communication

and promotions.

Offer consistent and continuous experiences

Today, consumers have

instant access to an

extensive range of

buying options, they will

not think twice while

letting go of a brand in

search of a superior

experience. Hence, the

value of a complete,

continuous and

consistency is priceless.

Leveraging emerging technologies

The right technology

investment is vital to

enabling an outstanding

omni-channel customer

experience. Retailers

should equip their

business operations with

the right mix of emerging

and effective technologies

to fulfil consumers’ high

expectations in this fast &

frugal omni-channel age.

Every year, 50,000 retail associates use ETP to serve 150,000,000 consumers,

selling USD 5,000,000,000 of merchandise. More than 300 brands in over 20

countries, across 10 time-zones, in 200 cities, at 25,000+ stores, in 5 languages run

on ETP.

Australia, Bahrain, China, Egypt, Hong Kong & Macau, India, Indonesia, Iraq, Jordan, Kingdom of Saudi Arabia,

Kuwait, Malaysia, Oman, Qatar, Singapore, Thailand, The Philippines, Tunisia, U.A.E., Uzbekistan, Vietnam and

Yemen

www.etpgroup.com