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Understanding the Environmental Impacts of Household Consumption : A Holistic Systems Approach Ken Peattie & Frances Hines, BRASS Research Centre, Cardiff

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Page 1: Understanding the Environmental Impacts of Household Consumption : A Holistic Systems Approach Ken Peattie & Frances Hines, BRASS Research Centre, Cardiff

Understanding the Environmental Impacts of Household Consumption :

A Holistic Systems Approach

Ken Peattie & Frances Hines, BRASS Research Centre, Cardiff

Page 2: Understanding the Environmental Impacts of Household Consumption : A Holistic Systems Approach Ken Peattie & Frances Hines, BRASS Research Centre, Cardiff

Our Basket of Goods & Services

We know what it costs :

But not what it costs :

Page 3: Understanding the Environmental Impacts of Household Consumption : A Holistic Systems Approach Ken Peattie & Frances Hines, BRASS Research Centre, Cardiff

What is our “Ecological Cost of Living”

Household consumption shapes much of our ECL but understanding it is hampered by a tendency to :

• consider products individually;• consider only specific links in the SCP chain (e.g.

product design, purchase decision or disposal);• use single measures (e.g. energy use or CO2);• switch between households & “consumer units”;Can lead to suboptimal advice and decisions, and the

range of different research measures and methodologies being used is contributing to a “well-informed confusion”.

Page 4: Understanding the Environmental Impacts of Household Consumption : A Holistic Systems Approach Ken Peattie & Frances Hines, BRASS Research Centre, Cardiff

Infrastructure

ProductionSystemSupply System

Consumer Choice

Purchase Process

Disposal

Use

Collection

Needs to Fulfil

Timing

Search

CommunicationsTransport

Legal

Education

Logistics

RetailVolume

Payment

Service Provision

Financial

Consumer Behaviour and Environmental Impacts in Context

Design and manufacture

Energy

Page 5: Understanding the Environmental Impacts of Household Consumption : A Holistic Systems Approach Ken Peattie & Frances Hines, BRASS Research Centre, Cardiff

Determinants of Environmental Impacts of Household Consumption

Supply Chain Impacts

Fixed Env. Costs

Variable Env. Costs

Distribution & Marketing

Consumer Product Search, Choice and Use

Waste Management

Impact Contributors (Scale & Scope)

Potential Moderators (Scale & Scope)

Page 6: Understanding the Environmental Impacts of Household Consumption : A Holistic Systems Approach Ken Peattie & Frances Hines, BRASS Research Centre, Cardiff

Key Moderators of ECL

Are all relatively poorly understood. They include :

• Manufacturer initiatives (e.g. remanufacture);

• Goods-to-services market structure changes;

• Longevity-based purchase strategies;

• Environmentally orientated consumer behaviour;

• Second use strategies in the home (e.g. plastic bags) and second use markets (e.g. Ebay);

• Consumer repair and maintenance of durables;

• Domestic recycling & composting;

(All are subjects of BRASS research projects)

Page 7: Understanding the Environmental Impacts of Household Consumption : A Holistic Systems Approach Ken Peattie & Frances Hines, BRASS Research Centre, Cardiff

INPUTS

Include costs of input in £ to household and wider

economy if appropriate

Energy (kJ or kWh)

Water (cu litres)

Land-take

Transport

Materials

OUTPUTS

Output (£ to economy) Include costs of impacts in £ to household & wider economy

Emissions to air

Effluent discharges

Waste (kg/ litres/ ppm)

Impacts on biodiversity

Waste Routes (e.g. landfill in kg)

Any closed-loop processes (e.g. home composting)

A Simple Systems Model of Household Consumption

Page 8: Understanding the Environmental Impacts of Household Consumption : A Holistic Systems Approach Ken Peattie & Frances Hines, BRASS Research Centre, Cardiff

Using the Simple Systems Model

Although simple, such a model can help to consider not products or purchases, but household activities and lifestyles in a more holistic way. For example a day’s gardening could be considered in terms of :

Inputs – water, fertilisers & chemicals, transport to collect plants or dispose of waste, packaging & energy used;

Outputs – emissions from transport, waste from packaging, discharges (e.g. water run-off) and impacts on biodiversity (good or bad); waste routes and

Closed-loop processes – water recycling or composting;

-- as well as in terms of economic inputs & outputs.

Page 9: Understanding the Environmental Impacts of Household Consumption : A Holistic Systems Approach Ken Peattie & Frances Hines, BRASS Research Centre, Cardiff

Conclusions

The macro and micro holistic systems perspectives presented here are deceptively simple, but are currently poorly understood. Understanding them and learning to measure impacts better will be important to make good decisions for the many either/or choices that confront policy-makers within the sustainable consumption and production agenda. A move towards more holistic and interdisciplinary research will be vital to move the policy and academic agenda forwards.