understanding consumer experiences through digital tools
TRANSCRIPT
DIGITAL TOOLSUNDERSTANDING CONSUMER EXPERIENCES THROUGH
MARK A.M. KRAMER | @MAMK | +436603602256
WORKSHOP, VIENNA, 2016
EXPERIENCES?UNDERSTANDING CONSUMERHOW CAN WE
TOOLS &METHODSDIG
ITA
LTHIS KEYNOTE WILL EXPLORE
SOME (NOT ALL)METHODS & TOOLS
THIS KEYNOTE WILL EXPLORE
WHICH METHODS?DIGITAL
∆CAN I USE TO UNDERSTAND…
CONSUMERS
SAMPLING (ESM)
MOBILE RESEARCH METHOD(S)
EXPERIENTIAL
http://j.mp/esnpoll
TOOLSESM
WHICH TOOLS?DIGITAL
∆
CAN I USE TO UNDERSTANDCONSUMER BEHAVIOUR
TOOLS
MIXED REALITY
INSPIRATIONDIGITAL
∆
OLFACTORYUNDERSTANDING
EXPERIENCES
SMELL
https://youtu.be/oDQpF3NWoJQ?list=PLO0v2PqRo2_Rpv_czt4J4klngZCp6EWcf
VIDEO
OLFACTORYUNDERSTANDING
EXPERIENCES
TASTE
VIDEO
WHICH TOOLS?DIGITAL
∆
CAN I USE TO UNDERSTAND…
DEMOSMIXED REALITY
GOOGLE GLASS
MICROSOFT HOLOLENS
VIDEO
DEMOSVIRTUAL REALITY
GOPRO
GOPRO
NOKIA OZO
RICOH THETA S
360° https://theta360.com/s/nZJZ3QrjvOhjivAGUQ5F4D9Zw
https://youtu.be/TtH2hpz6acg
360° VIDEO https://youtu.be/3VdIUgNrV3M
LIVE DEMOS
CASE STUDIESACADEMIC
UNDERSTANDING CONSUMER EXPERIENCES THROUGH DIGITAL TOOLS
REFERENCES
▸ Marc Busch, Mario Lorenz, Manfred Tscheligi, Christina Hochleitner, and Trenton Schulz. 2014. Being there for real: presence in real and virtual environments and its relation to usability. In Proceedings of the 8th Nordic Conference on Human-Computer Interaction: Fun, Fast, Foundational (NordiCHI '14). ACM, New York, NY, USA, 117-126. DOI: http://dx.doi.org/10.1145/2639189.2639224
▸ M. Lorenz, M. Busch, L. Rentzos, M. Tscheligi, P. Klimant and P. Fröhlich, "I'm There! The influence of virtual reality and mixed reality environments combined with two different navigation methods on presence," Virtual Reality (VR), 2015 IEEE, Arles, 2015, pp. 223-224. DOI: 10.1109/VR.2015.7223376
UNDERSTANDING CONSUMER EXPERIENCES THROUGH DIGITAL TOOLS
REFERENCES
▸ Larson, R., & Csikszentmihalyi, M. (1983). "The experience sampling method". New Directions for Methodology of Social and Behavioral Science, 15, 41-56.
▸ Hektner, J.M., Schmidt, J.A., Csikszentmihalyi, M. (Eds.). (2006). Experience Sampling Method: Measuring the Quality of Everyday Life. Sage Publications, Inc. ISBN 978-1-4129-2557-0
▸ Runyan, J. D., Steenbergh, T. A., Bainbridge, C., Daugherty, D. A., Oke, L., Fry, B. N. (2013, August). "A smartphone ecological momentary assessment/intervention "app" for collecting real-time data and promoting self-awareness". PLOS ONE, 8, DOI: 10.1371/journal.pone.0071325
▸ Conner, T. S. (2013, May). Experience sampling and ecological momentary assessment with mobile phones. Retrieved from http://www.otago.ac.nz/psychology/otago047475.pdf
MARK A.M. KRAMER@MAMK | +436603602256
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