Understanding, Analysis and Evaluation

Answering Purpose and Audience Questions:

What is Purpose?… The reason WHY a text has been writtenIt can be for the following reasons:-

To inform To evaluateTo entertain To compare and contrastTo persuade/influence To criticiseTo describe To explainTo recollect/reflectTo share and experience

What is Audience?

Audience refers to •the people who would be interested in reading this text.•The people whose attention you are trying to catch with this text.

Audience can be defined by:Age Sex Occupation Education LevelInterests/Hobbies cultural background marriage statusParents professionals ……

Your Turn

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How to answer a Purpose and Audience Question … 3 STEPS !

1) State the Purpose / State the Audience2) Quote words, phrases, examples , from the text

that support your answer.3) Explain how these quotes, examples etc reflect

the this.

Example: Vivisection, the cutting up of a live body, is also generally described as “animal

procedures” or experiments. Every year in the UK around 3 million animals suffer and die in unreliable and unethical experiments; that’s roughly one animal every 10 seconds. Worldwide, it is estimated that over 100 million animals die in laboratories each year. This should not be tolerated …

Purpose is to inform people about vivisection practices and to persuade people to take a stand against it.

“cutting up of a live body”, “suffer” and “die” informs people about what happens to the animals - suggests extreme cruelty

and pain which they hope will horrify people. The words “unreliable” and “unethical” also persuade us to challenge the practice as being medically unsound.

Vivisection, the cutting up of a live body, is also generally described as “animal procedures” or experiments. Every year in the UK around 3 million animals suffer and die in unreliable and unethical experiments; that’s roughly one animal every 10 seconds. Worldwide, it is estimated that over 100 million animals die in laboratories each year. This should not be tolerated …it needs to be stopped

Audience: people of all ages/sexes who are animal lovers who are concerned about animal rights and the use of animals for laboratory testing

“should not be tolerated” “needs to be stopped” are strong statements that will encourage animal lovers to take

action.

Things to consider when deciding Purpose and Audience:

Language:• Is it formal or informal? (Register)• Are the words used easy to understand • … or full of technical words and jargon?• Is the language emotionally charged or • to the point and objective?

Ebola ArticlesRead Passage 1 … 2

What is the PURPOSE of this article?With reference to the text, what words helped you to decide this?Explain how these comments reflect the purpose.

Who is the intended AUDIENCE of this article?With reference to the text, what words helped you to decide this?Explain how these comments reflect your intended audience.