Audience and Purpose

Writing Activity (5 minutes)Compose a tweet

“the last movie I watched was ___________. The intended audience was _______________. I know this because ________________ #audience

Audience and PurposeIn design before you design anything you must consider audience and purpose.

Audience

The particular group of people the designer is addressing. Who is this for?

Purpose

The reason for designing it What is this for?

Audience

PurposeThere are two main purposes for designing

To inform

To persuade

Activity: Blog PostQ1. Who is the intended audience and purpose for the Antidrug video?

How do you know?

Q2. Collect an example of any type of media from the Internet (either a video, advertisement, poster magazine cover etc). Describe it in terms of it’s audience and purpose.