understand digital marketing and role of twitter and content marketing in digital marketing

Unitedworld School of Business Page 1

Understand Digital Marketing and Role of Twitter

and Content Marketing in Digital Marketing

Report submitted to

Unitedworld School of Business, Ahmedabad

After the fulfillment of Summer Internship Programme

For the award of the degree of

Post Graduate Diploma in Management

By

JOY SAHA

Enrolment No: 030206042

Under the Guidence of

Dr. Sapna Choraria ( Faculty Guide)

&

Mr. Mukesh Garg (Project Guide)

Uniworld Edusoft Pvt. Ltd.

Ahmedabad, INDIA


This project is dedicated to

my parents and my sister


ACKNOWLEDGMENT

Foremost, I would like to express my sincere gratitude to my Project guide Mr.Mukesh Garg for

the continuous support my project during my Summer Internship Programme, for his patience,

motivation, enthusiasm, and immense knowledge and support. His guidance helped me to learn

things about Social Media Marketing, SEO, and Online Reputation Management, Content

Marketing, Alumny Connect and many other things during this period. I could not have imagined

having a better advisor and mentor for my SIP. Besides my advisor, I would like to thank greatly

my project guide Dr. Sapna Choraria, who helped me a lot to complete the project report

successfully. I would also like to thank whole Uniworld Edusoft Pvt Ltd. team, my friends for co-

operating me & giving me valuable suggestion all throughout my project.

I express my gratitude to Head Of Operation, Mr. Jaideep Banerjee for providing me with all the

facilities.

Also I would like to thank all the faculty members of the dept. for their valuable suggestions and

help regarding the completion of my project report.

Last but not the least, I would like to thank my family, my parents, and my dearest sister for their

love and supporting me spiritually throughout my life.

Joy Saha

Post Graduate Diploma in Management

Unitedworld School of Business

Ahmedabad


APPROVAL SHEET

This report entitled Understand Digital Marketing and Role of Twitter & Content

Marketing in Digital Marketing by JOY SAHA is approved for the fulfillment of Summer

Internship Programme.

Faculty Guide

________________________

________________________

________________________

Date :____________

Place :____________


DECLARATION

I declare that this written submission represents my ideas in my own words and where others'

ideas or words have been included, I have adequately cited and referenced the original sources. I

also declare that I have adhered to all principles of academic honesty and integrity and have not

misrepresented or fabricated or falsified any idea/data/fact/source in my submission. I understand

that any violation of the above will be cause for disciplinary action by the Institute and can also

evoke penal action from the sources which have thus not been properly cited or from whom

proper permission has not been taken when needed.

_________________________________

(Signature)

JOY SAHA

(Name of the student)

030206042

(Enrollment No.)

Date: __________


CERTIFICATE

It is certified that the work contained in the report titled Understand Digital Marketing and

Role of Twitter & Content Marketing in Digital Marketing, by JOY SAHA, has been

carried out under my supervision and that this work has not been submitted elsewhere for

Summer Internship Programme of PGDM

Dr. Sapna Choraria

Faculty Guide

Unitedworld School of Business

Ahmedabad


CERTIFICATE

It is certified that the work contained in the report titled Understand Digital Marketing and

Role of Twitter & Content Marketing in Digital Marketing, by JOY SAHA, has been

carried out under my supervision and that this work has not been submitted elsewhere for

Summer Internship Programme of PGDM

Mr. Mukesh Garg

Project Guide

Uniworld Edusoft Pvt. Ltd.

Ahmedabad


Table of Content

SL. No Topic Page No

1. List of Tables 9

2. List of Figures 10

3. 1. Introduction. 1.1. Overview of digital marketing.

1.2. Scope of digital marketing.

1.3. Influencing factors of digital marketing.

1.4. Role of twitter in digital marketing.

1.5. Company overview.

1.6. Competitors for UWSB.

1.7. Competitors for UID.

1.8. SWOT analysis of UWSB.

11

11

11

12

12

13

15

15

16

4. 2. Literature Review 2.1 Research Methodology

17 18

5. 3. 1 Analysis 3.1.2 UWSBs Twitter profile analysis 3.1.3 Competitor analysis of UWSB twitter profile

3.1.4 Action plan for UWSB twitter profile

3.1.5 Follower analysis

3.1.6 Retweet analysis

3.1.7 Visitors analysis in UWSB twitter profile 3.1.8 social media ROI- Naked Pizza

19

20

22

23

26

27

28

30

4. Content Marketing 4.1 Analysis of comments

4.2 Visitors analysis of UWSBs blog

31

34

35

5. Testimonials 5.1 Analysis of testimonials

36

38

6. Portals 6.1 Portal Analysis

39

41

7. Backlinks 7.1 Analysis of backlinks

42

45

8. Facebook 46

9. Online Reputation Management 49

10. Google analytics 49

11. Summary 51

12. Conclusion 51

13. Recommendation 52

14. Reference 53

15. Appendix 55


List of Tables

Tables No Page No.

1. Organizational hierarchy of Uniworld Edusoft Pvt. Ltd.

2. SWOT Analysis of UWSB

3. Increase the number of visitors in twitter profile per day

4. Comments on post of Life at Unitedworld blog

5. List of Portals made for UWSB

6. List of portals made for UID

7. Back links of UWSBs competitors

14

16

28

31

39

40

42


List of Figures

Figure No Page No

1. UWSB Twitter profile before 15th April

2. UWSB twitter profile after changes

3. UWSBs Competitors profile

4. Competitors Twitter posts

5. Competitors Twitter posts

6. Competitors Twitter profile

7. Changes in follower

8. Changes in follower

9. Changes in retweet

10. Increase the no of visitors in UWSB Twitter profile

11. Social media Roi- Naked Pizza

12. Increase the no of visitors in UWSB blog

13. Testimonials from students

14. Testimonials From students

15. Testimonials from students

16. Facebook posts in Alumni group



19. Visitors via social referral

20. Visitors via whole digital media

20

21

22

22

22

23

25

26

27

29

30

35

36

37

38

46

47

48

49

50


Introduction

1.1 Overview of Digital Marketing:

Digital marketing is a way of marketing by using electronic devices like mobile, computer,

tablets etc. It can also be defined as a promoting of brand, product, and service by using all forms

of digital advertisement like television, radio, Internet, Mobile and any form of digital media to

reach the target customer with timely, personal, relevant & cost effective manner. Digital

marketing are basically 7 types, these are Social media marketing, Email Marketing, Website

adds, Local listing, SEO, Blog Marketing & mobile optimized. In 2001 digital marketing come

into existence and after day by day new social media tools are coming up in to existence. In 2003

wordpress, Linked in, My Space come where Fcaebook, Gmail comes in 2005 , You Tube in

2005 & in 2006 most popular micro blogging tool Twitter come into existence. These are the

most popular digital marketing tool and now a day almost all companies are connecting with their

customers through these social networks. In 2013 Facebook have 1.11 billion, twitter 500

million, you tube 1 billion, wordpress 66 million, Linked in 225 million, My space 32.6 million,

Gmail 425 million, Google + 343 million.

1.2 Scope of Digital Marketing:

Millions of user is connecting with digital space now days and due to increase in demand of

products and services related to digital space, there is a huge scope of digital marketing in

IT/Software industry. Most of the IT/software based companies providing digital marketing

solution related digital marketing. Every industry whether it IT, Health Care , Telecom, Banking,

Manufacturing or Education needs digital marketing help in order to promote , branding,

marketing their product in a cost effective way. The most important thing of Digital Marketing is

its directly connect with the customer & it is a two way process. Companies can get the feedback

of their products related to their product and services from their customers directly and by

fulfilling their demand they can make more loyal customer & can built positive word of mouth.


1.3 Influencing factor of Digital Marketing

By getting constant technological advantages business owners are new way connecting with their

existing and potential customers. There are several factor why people prefer digital marketing.

Directly connect with the customers: Through Digital Marketing Companies can directly connect

with their customers and their feedback towards the product.

Marketing, Branding & Sale: Through Digital Marketing Companies can marketing their existing

product, branding their product & ultimately they can sale the product to their target customers.

Time & Cost efficient: Digital Marketing is both time and cost effective. Through digital

Marketing companies can marketing, branding, sale their product to their target customer in less

time and cost effective way.

1.4 Role of Twitter in Digital Marketing

Twitter is one of the best micro blogging digital marketing tools which have more than 500

million users in world wide. These are basic role which twitter acts in digital marketing.

Connecting with customers: Through twitter companies can connect with wide range of

customers & able to know about current trends which helps companies to understand new fashion

& advertise campaigning. If companies have unsatisfied customer, through twitter they Co. can

listen their problem and able to solve their problem.

Branding: Twitter helps in branding of products and services

Customer Feedback: Once a company connects with the customer, by using twitter they can also

get feedback from their customer.

Accept all above reason twitter also helps in marketing of the company, collect market

news, spying on competitor, Increase in sales & maintain brand loyalty.


1.5 Company overview

The company: Uniworld Edusoft Pvt. Ltd. is an IT and IT enabled Service Company. Its products

are Eduberry and Live content and also provide services like internet marketing, IT infrastructure

and maintenance and website designing. The company is driven by innovative and enthusiastic

youth and thus provides with a learning environment. Unitedworld School of Business (UWSB)

and Unitedworld institute of Design (UID) are served by the company. UWSB imparts PGDM

and PGPM courses to the graduates while UID imparts Bachelor Degree Program. Customers of

Uniworld Edusoft are the new students who are eligible for the programs that are imparted and

also the existing students. Innovative and updated technologies are used in the company.

Marketing: Uniworld Edusoft Pvt. Ltd marketing its product through digital marketing. Under

digital marketing there is two way of marketing i.e. paid and free cost marketing. Paid marketing

includes Search Engine Optimization (Google advertisement), Organic Search(Key word

optimization), Email communication, SMS through mobile etc. Free cost marketing includes

marketing through social media like Facebook, Linked in, Twitter, Google +, You Tube, Blogs

like Life at Unitedworld etc. Accept this Unitedworld School of Business and Unitedworld

Institute of Design marketing through Educational fare, TV advertisement, Print media etc to

attract its target customer i.e. students.

Finance: Uniworld Edusoft Pvt. Ltd. mainly depends on equity and loan fund from group

companies and directors. This companies debt to equity ratio `ratio is 23.02% which indicates

against every 100 rupees they finance Rs.23.02 through debt/loan. Current ratio (which indicates

liquidity condition of the company) is .66 which is below the industry standard i.e.1.35 which

indicates that if problem arise company may face difficulties to repay its debt.

Human Resource: UBSB & UID bath organization has centralized recruitment system where all

the lead generated by the Kolkata campus and forwards it to local head. The Dean of the campus

will go for final selection issuance. In performance appraisal there is two way process i.e. based

on

KRA(Key Resulting Area)

JD(Job Description)

There is two type of appraisal i.e. verbal & nonverbal(Using scale) and half yearly

basis. Here immediate boss will ask to evaluate the performance of individual

employee as per KRAs defined by employee.

That evaluation sheet pass on to team head of the dept and again his remarks taken

into consideration.

And at last team leader and head of the organization come together take the final

decision on appraisal.


Organisational Structure: In the both organization there is bottom up organizational structure

where decision are come from lower level employee as a suggestion and flow it to top

management and at last top management take decision considering all the suggestion

Head of the Department

Manager

Senior Manager

Ass. Manager

Senior Executive

Executive

Senior officer

Officer

Trainee

Table no 1 organizational hierarchy of Uniworld Edusoft Pvt Ltd

Operation: UWSB and UID connected with its all stakeholders i.e. students, faculties and other

academic staffs through the ERP system. The primarily process of UWSB and UID are starting

with the recruiting students and given them one enrollment numbers each of them which are their

separate identities. All information about students are recorded by eduberry system like frees,

class schedule, attendance. The teachers also connected through the eduberry system they see

their class schedule on it.

The Customers: Uniworld Edusoft Pvt. Ltd has main two products Eduberry & Live Content &

services provides Internet marketing; IT infrastructure and Maintenance, Website

Design.Unitedworld School of Business & Unitedworld Institute of Design are its main clients.

UWSBs customer are students who completed graduation and looking forward for doing

MBA/PGDM & Uwsbs Customers are HS pass out students who looking forward to make their

career in design.

The competition: Unitedworld School of Business & Unitedworld Institute of Design both face

competition based on placement, infrastructure, Faculty, marketing, course fee from their

competitors.


1.6 Competitor for Unitedworld School of Business

Shanti Business School

MIT Business School

New Delhi Institute of Management

IMS Ghaziabad, Globsyn

IILM for higher education

Birla Institute of Management

IIPM

ICFAI Business School

EIILM

GOA institute of management

1.7 Competitor for Unitedworld Institute of Design

MIT institute of design

Arch academy of design

ICAT design and media college

DSK international School of Design

Pearl Academy of Design

National Institute of Design etc.

The Environment: The economic environment consist all the economic forces under which one

business is operated. Where UBSB and UIDs economic environment is concerned, it is quite

positive. The course fee set for the both two institutes courses are affordable by a middle class

income group of people. They have also good tie-up with the different commercial banks for loan

facility of the students.

The Technology: Uniworld Edusoft Pvt.Ltd Company is totally based on Internet. They uses

updated software for provide better service to its customer. UWSB uses Eduberry and Live

Content through which students get all academic & study related information. All the campus is

wifi enabled which helps student to learnt thing from different source and get updated.


1.8 SWOT Analysis of UWSB

Strength:

AICTE Approved, Low course fee Good hostel facility CEO lecture series Eduberry and Live content engine, multilayer placement, international camp, infrastructure, brand and strategy workshops, Experienced and supportive

faculties.

Weakness:

Less no of Institute in India Less no of courses are providing Low Brand Value as this Institute are

in the growing stage.

Low Research Value

Opportunity:

As UWSB has good infrastructure and

favorable political, economical

environment so opportunity is very

high open up new courses like

MBA in Power Management. MBA in Infrastructure Management. MBA in resource conservation. MBA in Packaging. MBA in Port Management. MBA in Export Import.

Threat:

Threat from changing business dynamics. Other good courses also

come up and growing rapidly.

Threat from the competitors who are providing same PGDM degree, good

placement ( Avg 3-4 lakhs same as

UWSB) with almost same course fee.

Competitor like ICFAI business school, Shanti Business School, IIPM,

EIILM, Birla Institute of Management,

MIT Business School.

Table no- 2 SWOT Analysis of UWSB


Literature review

Using social media especially twitter for marketing purposes is a new idea as it newly launched

in 2006. Therefore there is limited number of academic research in this field of study (Zhao &

Rossen 2009 Jansen et al, 2009). Micro blogging is a new form of communication where user

describe their current activity related to their life in a brief text update(use only less than 200

characters) and send them to their friends or interested observers through text messaging, instant

messaging email or web. Twitter is one of the popular micro blogging tool through which one

can describe their current status with a limit of 140 characters (Akshay Java 2007). Twitter is an

important tool for online marketing especially for SME and also the future of twitter for SME.

This study mainly focus on three objective & these are To find out how SME use twitter for

marketing purposes, To understand their perception about twitter as a online marketing tool and

at last to know their plans for future use of twitter in their business (Marius Bulearca, Suzana

Bulearca 2010). To understand the correlation between online marketing and critical success

factor Maha M. Alkhaffaf, Asmahan M. Altahe said that online marketing is a match between

modern communication technology and old marketing principles. Researchers Jackson et al

(1999) recognized that managers have always applied online marketing in their companies in

order to increase the ROI. Organization should concentrate on the critical success factors of this

kind of marketing and test if they are implemented correctly to ensure their success. For doing

digital marketing it is also important for every company to understand the user behavior i.e. to

find out how frequently people connect to social networks and for how long as well as the types

and sequences of activities that user conduct on this site (Fabricio Benevenuto, Tiago Rodrigues

2009). And this user behavior & user influence has long been studied in the field of sociology,

communication, marketing and political science. This notion of influence plays an important role

to observe how business operates and how society functions. This study of influence patterns

helps to understand why & how some trends are adopted faster than other and how it helps

advertiser and marketer to design more effective campaign (Meeyoung Fallaey, Hamed Haddadi

2010). Stock markets are control by multiple no factors in which facts & belief acts a major role

to set the price of companys stock. To extract the facts & belief from the population marketers

use the fastest growing social media tool so called twitter (M. Sebastian A. Wolfram, 2010).

Every company which was use twitter are benifited & get a high Return on investment. In

December 2008 Dell Outlet (@delloutlet) announced that it had generated $1 million online by

posting e-commerce links to its Twitter feed (Twitter success stories, Marketingprofs LLC,

2009).


2.1Research Methodology:

Project Title: - Understand Digital Marketing and Role of Twitter and Content Marketing in

Digital Marketing.

Objective of the study: -

The study has been undertaken in order to achieve the following objective

Understand Twitter marketing

Role of twitter in digital marketing

Understanding competitors strategies

How to engage more traffic

How to increase followers in twitter profile

Strategies to be implemented

Scope of the study: -

This study wills helps any educational institute to marketing through social media.This study is

mainly focus on practical application rather than theoretical analysis.

Methodology: -

Methodology aims to present a clear idea of the research procedure used in this study. This

research is exploratory types. First we find out the problem i.e. there is less no of follower in

twitter profile. Objective is to increase the followers. Then we explore the problems and find out

some solution which I have apply in the twitter profile.

Method of Data Collection:-

The secondary data was collected from Unitedworld School of Business & different websites.

There was no survey in this project so primary data was not collected through questionnaire but

comments & likes in Facebook, Twitter, Blogs, and testimonials helps to analyze the whole

project

Sources of Data:-

Primary data

Secondary data


Analysis

3.1 Twitter:

About Twitter: Twitter is a firstly growing micro blogging social media tool which has recently

more than 500 billion user across the world. At present almost all business organization are using

twitter for their promotional activity as it is free cost social media tool. Educational institute are

specially using twitter for their branding as because through twitter institute can reach maximum

number of target audience i.e. students, faculties, corporate dignitaries etc. And through twitter

institutes can easily share their current activity like CEO lecture series, management fest,

placement news, events , student activity etc with target audience & except this institute are also

share update business news, Study related information, Motivational quote etc which not only

helps own institutes current students but also benefit other who are working/studying in different

organization/institute. And most important thing is positive word of mouth built by this activity

which attracts new prospective students. Students who looking forward to take admission to an

institute, through twitter activity he/she come to know well about the institute which most of the

time results in taking admission.

Twitter is not private i.e. any twitter user can see the post of other & also can retweet the same

tweet. Twitter also provides the facility of hash tags which is simply a keyword preceded by

hash sign (#). When one use hash tags in a post, twitter application will hyperlinks the hash tags

to other posts that use the same hash tags. this is a easy way of linking the post in a single list.

Unitedworld School of business are using twitter as a social media marketing tool through which

it share current activity like placement news, events, CEO lecture series & other institute

information with students as well as also can share corporate news, study related information,

motivational quote with its 251 follower.


3.1.2 UWSB Twitter profile analysis (before 15 April 2013)

Figure no-1 UWSB Twitter profile before15th April

The above figure is the screen shot of Unitedworld School of Businesss twitter profile before

15th

April. It is easy to see that in the background of twitter profile there is no any campus picture

or picture related to the campus. As a result it is not looking lively & lack of ability to attract the

traffic. In the picture gallery there was no any update picture of campus or students i.e. why

students are not getting any interest & this profile not able to attract more traffic.

I have recommended few changes in UWSB twitter profile so that the profile looks more lively

and attractive. Suggestions are as bellow

In the background all three campuses photograph should be there along with description

so that it looks like more attractive.

There should be some CEOs photograph who has visited in our campus in the

background of UWSB twitter profile, so that when people visited in profile, they can

aware about the activities of our campuses.

This not only helps to increase more visitors but also helps in branding of UWSB as a

good management institute of Ahmedabad.


Twitter profile after changes

Figure no-2 UWSB Twitter profile after changes

The update profile of Unitedworld School of Business looks more attractive compare to earlier one. It is

because in the new profile I have recommended to put all campus photograph in one site with description.

Now people when visits the profile can come to know & get a idea about Unitedworld School of Business

Campus & its Infrastructure. When people see the picture of CEO, who have visited in the campus can

come to know the quality of study & activity of the Unitedworld School of Business. By go through the

photographs of students, students will more attach with the Unitedworld School of Business Twitter

profile as they find their own photograph in the institute profile. Alumni also feel proud when they see

there photograpg in the college profile. They will think that Institute are remembering them & take care of

their memories.


3.1.3 Competitor analysis of UWSB twitters profile:

Competitor uses their campus photo as header and background

Figure no-3 Competitors Twitter profile

Compare to other UWSB do optimum no of tweet in continuous basis

IIMC tweet continuous basis about their upcoming events and contest

IBSA write institute name first and using space write the remaining tweet where brand

name is on focused- IBS Quote-Yeard,

Figure no-4 Competitors Twitter posts

Attractive content by HBS

Figure no-5 Competitors Twitter posts


In the initial stage I have analyze the competitors of Unitedworld Schook of Business i.e. what

UWSBs big competitors are doing in their website. What they are post in the twitter so that their

tweets are getting more retweet. I have done a detail competitor analysis of the twitter profile and

list out the point in the bullet points. Also take the screen shot of some competitors for a sample.

After completion of the competitors analysis I have make the action plan for Unitedworld School

of Business Twitters profile. The action plans of Unitedworld School of Business twitter profile

are listed out in the bellow bullets points.

3.1.4 Action plan for UWSB twitter profile

Use #Hashtag in front of important words

Ex- #Placement:UWSB successfully placed 90% of its stuudents. For #placement details

click www.unitedworld.in. Please RT

Use website link to twitter account.

Often tweet motivational content and link the blog

Ex- Why people have #negative attitude when they have positive blood group. Plz RT

Providing some information which make people think and attract the traffic

Ex- Road accident causes 3% less #GDP in India. Any idea to overcome? plz RT

Tweet continuous basis about UWSBs CEO lecture and upcoming events

Ex- #Sunita william: sharing experience of space on 5th April at UWSB. Plz RT

Play contest

Ex- Win the contest, meet #Sunita William at #UWSB

Use campus picture in the background and header

Figure no 6 Competitors Twitter profile


The first action plan was to use hash tags precedes any word. After using hash tags i.e. simply

use of # sign before any words, twitter hyperlinks the same word with posts of same tags.

This is very useful for linking the data in the same place.

Second action plan was to use the website links in the Twitter profile. By using the website

link one twitter visitors can directly go to the UWSBs websites from the twitter profile. It not

only helps twitter visitors to get more information about UWSB but also helpful for UWSB

websites as it gets back links.

Third action plan is to do motivational tweet frequently like motivational quotes of Steve

Jobs. It will motivate students & inspire them to achieve goals.

Forth action plan is to do informative tweet regularly. As a result students & other twitter

follower stay updated with business & other information which will both beneficiary for

institute as well as followers.

Fifth action plan is to do tweet regularly of upcoming CEO lecture and events which will

organize in the institute. As a results present students aware about the events, out sites

students also able to join the events. After getting latest updates from the twitter, students will

more engage with twitter profile.

Sixth action plan is to play contest in the twitter. Those who will win the contest, they will get

the free pass to attend CEO lectures, seminars. This type of contest will increase the interest

of the students.

Last action plan was to use the Institute picture in the header of Unitedworld School of

Business twitter profile. This will look like more lively and attractive.


Figure no -7 Changes in follower

The above figure is two screen shot of UWSB twitter profile, Left screen shot is before

applying the action plan and the right one is the after applying the action plan in twitter.It is

clearly seen that before 15th

April there is only 217 followers & in June there is 251

followers. That is a great success for UWSB as large no of increase in follower, which also

clearly indicate the positive results of applying the action plan.


3.1.5 Follower Analysis:

Figure no 8 Changes in follower

The above chart indicates that within two months UWSB twitter profiles follower increase 16 % i.e. 37

which is a more than the twitter benchmark of 3%increse of follower/month. In this 37 follower most of

are existing students, faculties & new students who are looking forward for doing MBA. So it is showing

that more people are attaching with UWSB twitter profile & it can be say that UWSB is developing its

Brand image as a good Management institute in INDIA.

200

210

220

230

240

250

260

Follower

23-Apr

14-Jun

16 %

Increase in

Follower

e


3.1.6 Re-Tweet Analysis:

Figure no 9 Changes in Re-Tweet

Changes in quality of tweet results in increase no followers engagement in UWSBs twitter. The

above graph shows that before two month of April there is only 22 retweet & during mid april

mid June there is total 117 retweet. It simply represents that more no of people like the content of

tweet & on an average every tweet are retweeted 3 times which is a outstanding results

comparing with twitter benchmark. Out of this 117 retweet most of content are relates to

interesting study related discussion, Economic, financial & other business news, motivational

quotes, Campus news & Alumnis photograph which people are liking the most. All alumni were

engaging with UWSBs twitter after seeing the tweets relates to them, their photograph, past

good memories which remembering their old days. They not only retweeted the tweets but also

interacts with new students, giving the feedback of institute activity, sharing their experience

which is both beneficiaries for the institute, current students & alumni. Alumni feel proud when

they see institute are remembering. They can get some good words about them self from the

institute which helps them in corporate & at the same time placement opportunity also there for

the current students. During this two month few new students are also engaged with uwsb twitter

profile and after getting all news relates to the campus they ultimately get the admission in

Ahmedabad campus. So I would say twitter is a best free cost media to develop brand image, do

marketing for Unitedworld School of Business which will more helpful in near future for this

institute.

15th Feb-14 April 15th April-14th June

22

117

Retweet

Retweet


3.1.7 Visitors analysis:

Table no 3 Increase of the visitor in the twitter profile/day.

The above charts indicate the increase in the number of visitors per day in Unitedworld School of

Business twitter profile. Between 19 February, 2013 to 14 April, 2013 there was only one visitors

in the UWSB twitter profile which was a very poor results. But after applying the action plan i.e.

in the period between April 15, 2013 to June 8, 2013 there was huge no of increase of visitors

i.e.2300 percent.


Chart shows the increase the no of visitors per day in twitter profile.

Figure no-10 increase in visitors in UWSB twitter profile

The above chart shows that percentage of visitors in twitter profile increase by 2300% during

April 15,2013 to June 8,2013 comparing to previous Feb 19,2013 to Apr 14,2013 period. It

indicates that people are more connected with Unitedworld School of Business twitter profile.

0

5

10

15

20

25

No of visitor/ day in UWSB twitter profile

Increase in visitors

Apr 15,2013- Jun 8,2013

Feb 19,2013-Apr 14,2013

Percentage increase 2300%


3.1.8 Social Media RoI Naked Pizza

Naked Pizza is a New Orleans-based healthy pizza joint that specializes in its low-calorie slices

that weigh a fraction of a normal pizza slice. The company built a 4,300 person following on

Twitter in 2.5 months. Though the company is local, Naked Pizza is still able to use Twitter to

advertise within a 3 mile radius.

Using analytics tools to find entrance rates, Naked Pizza has found that, on average, 20% of sales

come from users who enter the site via Twitter. Furthermore, during one particular advertising

blitz on Twitter, the company found that 69% of their sales for that day first came to the site via

Twitters website. The normal 20% of sales per day are sustained as long as CEO Jeff Leach

tweets which he does at least once and up to 15 times every single day.

Figure 11: Social Media RoI Naked Pizza

Because Naked Pizza was able to change their analytics metrics into dollars the company was

able to make an important business decision: to change their company sign, which originally had

an order phone number on it, to their Twitter handle. By the way, Naked Pizza gets an average of

35,000 people who drive by every day, and is working to become a national chain.

Co-founders Jeff Leach and Randy Crochet are frequently quoted as saying that Naked Pizza

isnt a pizza company, but a social media company that sells pizza. In fact, their entire business

plan is based on using social media and rapid expansion to promote a healthier version of a

popular fast food, one with no sugar or Trans-fats and about half the calories of the competition's

products.


4. Content Marketing:

SL.No

1

How to crack GDPI for MBA

Likes:

Comments:

2

Financial Accounting

Likes:

Comments:


3

Why MBA after BE/B-TECH?

Likes:

Comments:

4

Twitter as a marketing tool

Likes:


5

Talent v/s Attitude

Likes:

Comments:

6

Positive Attitude

Likes:


7

Online Reputation Management

Likes:

Comments:

Table no- 4 comments on post of Life at Unitedworld blog

4.1 Analysis of the comments:

Life at Unitedworld is Unitedworld School of Businesss Blog which are getting good no of

visitors after 15th

April. This blog contains article relates to CEO visit in the campus, different

subject related topic, etc. This blog are mainly support UWSB twitter profile as because all the

new posting on the blog are tweeted from the twitter profile. As a result all twitter follower of

UWSB can able to read quality content and at the same time it also act as a back link for

Unitedworld School of Business website. Those who visited twitter profile or blog can directly

go to the website which ultimately results in increase no of traffic in the website.

During this two month I have written 7 articles on different topic which has been posted on Life

at Unitedworld blog. This 7 article got total 37 likes & 30 comments which shows the increase no

of readers in the blog & quality of content.


4.2 visitors analysis of UWSBs blog

Increase in the visitors in the blog

Figure no-12 Increase in the visitors in the blog

The above chart which collects from the google analytics shows the no of visitors visits in every

month at life at Unitedworld blog. We can see that in the month of April, May & June the no of

visitors is very high compare to previous month which is nothing but results of contentiously

posting of interesting & quality of content in the blog. From the comment it can say that people

are liking the content and more engaging with the Life at Unitedworld blog.


5 Testimonials:

Figure no-13 Testimonials from students

The above posts are the screen shot of testimonials which is written by on students of

Unitedworld School of Business from Kolkata campus. In this testimonial she has written about

UWSB campus environment which is very students friendly, faculties are cooperative & this

institute is corporate oriented. This testimonial definitely develop a good brand image and able to

set a positive image of the institute in the students mind who are looking forward to take

admission for MBA.


Figure no 14 Testimonials from students

The above figure is the screen shot of testimonial which is written by one students of

Unitedworld School of Business Kolkata campus. In this testimonials she has written about

strength which UWSBs students are acquire during these two years of Post Graduate Diploma In

Management i.e. Confidents and attitude. This kind of testimonials definitely boosts up the level

of confidence of the students who are planning for taking admission in Unitedworld School of

Business.


Figure no 15 Testimonials from students

The above figure is the testimonials written by UWSB students under which she has written

about UWSBs cooperative faculty members. She also shares her SIPs good experience which

will going to help the junior students.

5.1 Analysis of testimonials:

Testimonial is best way of branding which creates positive word of mouth. Current & previous students

are write about the campus which automatically posted in UWSBs all social media sites. It creates good

impression about the institute in the outsiders mind mostly attract the new students who are planning to

get admission. During this two month I worked on testimonial writing. In this period I sending request to

existing & previous students through mail & approach them to write testimony about UWSB. As results

good testimony are coming which will surely build a goodwill & good brand image of Unitedworld

School of Business.


6. Portals:

Portals for UWSB

No Name Website

1 Business Today http://businesstoday.intoday.in

2 Chilli Breeze http://www.chillibreeze.com/

3 Eduniversal Ranking http://www.eduniversal-ranking.com

4 MBA Universe.com http://www.mbauniverse.com

5 Trak.in http://trak.in

6 Jagran Josh http://www.jagranjosh.com

7 2iim.com http://top-b-schools.2iim.com/

8 Learn hub http://cat.learnhub.com

9 Way 2 College http://www.way2college.com

10 Nuvvo http://nuvvo.com

11 Avon Foundation http://www.avonfoundation.in

12 Success Cds http://www.successcds.net

13 MBA Colleges http://www.listmbacolleges.com

14 Adhyapak.com http://www.adhyapak.com

15 IndiaMBA.com http://www.indianmba.com

16 Silicon India Education http://www.siliconindia.com

17 MBA exams Info.com http://mbaexamsinfo.com

18 Kumaon Youth http://kumaonyouth.com

19 Myeduwiky.com http://myeduwiki.com

20 Top MBA http://www.topmba.com

21 Hindustan Times http://www.hindustantimes.com

22 India Education http://www.indiaeducation.net

23 Infinite Courses.com http://www.infinitecourses.com

24 MBA Informer http://mbainformer.blogspot.in

25 PGDM Colleges http://www.pgdmcolleges.in/

26 University Colleges List.com http://www.universitycollegeslist.com

27 Edu Cum Jobs http://educumjobs.blogspot.in

28 Careers 360 http://www.careers360.com

29 Sarkari Exam.Com http://www.sarkariexam.com


30 Shiksha.com http://www.shiksha.com

31 Study Chacha.com http://studychacha.com

32 Edunom http://www.edunom.com

33 Masters Degree Courses http://www.mastersdegreecourses.org

34

Higher Education In

India.com http://www.highereducationinindia.com

35 India College Info.com http://indiacollegeinfo.com

36 Our Edu Blog http://blog.oureducation.in

37 Way 2 k.com http://www.way2k.com

38 World Colleges Information http://www.worldcolleges.info

39 SN Study Nation.com http://study.taaza.com

40 Education Group http://www.worldeduhub.com

41 MBA Discussion http://mbadiscussions.com

42 Career Mitra http://blog.careermitra.com

43 Target Study.com http://targetstudy.com

44 Asian Correspondent.com http://asiancorrespondent.com

45 Good MBA Guide.com http://goodmbaguide.com

46 Forbes http://www.forbes.com

47 4 GMAT.Com http://top-b-schools.4gmat.com/

48 Delhi Education http://www.delhieducation.net

49 Young Buzz http://www.youngbuzz.com

50 India College Search http://www.indiacollegesearch.com Table no-7 portals of UWSB

Portals for UID

No Name Website

1 Bhanwar Rathore Design Studio http://www.rathoredesign.com

2 Dream Colleges http://www.dreamcolleges.com

3 India Site.com http://www.indiasite.com

4 India Education http://www.indiaeducation.net

5 Indian Study Info http://indianstudyinfo.com

6 Way 2 college http://www.way2college.com

7 AFS Fashion http://www.afsfashion.com

8 Mithila Connect http://fashion.mithilaconnect.com


9 The Wesley Group http://wesleyconsultants.com

10 E how http://www.ehow.com

11 Educated India http://educatedindia.com

12 Mingle Box http://www.minglebox.com

13 Ht Campus.com http://www.htcampus.com

14 Maps of India .com http://www.mapsofindia.com

15 Web India 123 http://career.webindia123.com

16 Burrp http://ahmedabad.burrp.com

17 Jagran Josh http://www.jagranjosh.com

18 Just Dial http://www.justdial.com

19 Shiksha.com http://www.shiksha.com

20 Infinite Coueses.com http://www.infinitecourses.com

21 Education Info Media http://www.mumbai.educationinfomedia.com

22 Ask India Kolkata http://www.asklaila.com

23 Hub Pages http://bytop-10.hubpages.com Table no-8 Portals of UID

6.1 Portals Analysis:

These are the 50 portals for UWSB & 23 portals for UID which I have list out for Uniworld

Edusoft Pvt. Ltd. These are all portals in India where all management institute are listed their

name. In few this above portals Unitedworld School of Business are listed their name. I make this

list & at the same time suggested the management to listed the name of Unitedworld School of

Business & Unitedworld Institute of Design in all the above portals so that when anybody search

for best MBA college or design college they can easily find Unitedworld School of Business &

Unitedworld Insitute of Design.


7. Back links:

MICA IBS

1 http://www.careerforum.in 1 http://www.indiaresults.com

2 http://www.orissajob.com 2 http://digsitesvalue.com

3 http://www.mba.com/ 3 http://www.admissionchannel.com

4 http://www.scholarshipstimes.com/ 4 http://website.informer.com

5 http://www.smetimes.in/ 5 http://www.aznews.in

6 http://www.mbarendezvous.com 6 http://www.seaastandards.org

7 http://www.indiacollegesearch.com 7 http://www.azresults.com

8 http://education.oneindia.in 8 http://internetadvices.com

9 http://www.htcampus.com 9 http://in.businessdb.com

10 http://www.careers360.com 10 http://www.highereducationinindia.com

11 http://study.taaza.com 11 http://icmrindia.org

12 http://sindhuteacher.com 12 http://myvarsity.in

13 http://indiatoday.intoday.in 13 http://www.kwaab.com

14 http://www.catiim.in 14 http://www.managementparadise.com

15 http://www.prlog.org/ 15 http://www.ugc.ac.in

16 http://www.thehindu.com 16 http://cflogic.careerforum.in

17 http://www.kaumudiglobal.com 17 http://whois.stsoftware.biz

18 http://examsinformer.com 18 http://indianstudentsportal.blogspot.in/

19 http://www.erudite.in 19 http://careerride.com

20 http://www.way2college.com 20 http://admissionadda.com

21 http://www.careersolution.info 21 http://educations9.blogspot.in/

22 http://www.idealclasses.com 22 http://www.mbauniverse.com

23 http://www.deccanherald.com/ 23 http://colleges4mba.com

24 http://www.edunom.com 24 http://www.allnewsforu.com

25 http://mbaguru.in 25 http://www.educationobserver.com

26 http://www.indiacollegesearch.com

27 http://www.dare2compete.com

28 http://allindiaforum.com

29 http://www.education4search.com

30 http://www.propoor.org

31 http://www.statscrop.com


DSISM Shanti Business School

1 http://colleges4india.blogspot.in/ 1 http://infosite.in

2 http://infosite.in 2 http://www.shiksha.com

3 http://www.mybandra.com/ 3 http://www.admissionchannel.com

4 http://www.mbauniverse.com 4 http://www.bschool.careers360.com

5 http://admissionchannel.com 5 http://www.minglebox.com

6 http://www.winentrance.com/ 6 http://chasecat.in/

7 http://www.dare2compete.com 7 http://www.siliconindia.com

8 http://chasecat.in 8 http://wes.eletsonline.com

9 http://www.htcampus.com 9 http://findsitevalue.com

10 http://www.indiancolleges.com

11 http://www.worldcolleges.info

12 http://blackboard24x7.com

13 http://www.careerage.com

14 http://www.jantareview.com

15 http://mbadiscussions.com

Skyline College NMIMS

1 http://www.internetadvices.com 1 http://www.myrecruitment.co.in

2 http://gaboli.com/ 2 http://www.educationcds.net

3 http://www.webrankpage.com 3 http://www.youngkingdom.com/

4 http://www.winentrance.com 4 http://www.itsmyascent.com

5 http://www.indcareer.com 5 http://qna.rediff.com

6 http://www.xomreviews.com 6 http://urlm.co

7 http://www.bestentranceexam.com 7 http://blogs.mybandra.com

8 http://www.indiacollegesearch.com 8 http://www.apstudentsguide.com

9 http://www.pringoo.com 9 http://www.statscrop.com

10 http://www.admissioncorner.com 10 http://archive.is

11 http://careermitra.com 11 http://free.yudu.com

12 http://www.htcampus.com 12 http://friendlyengine.com

13 http://www.aboutus.org 13 http://www.prlog.org

14 http://www.jeetaapki.com 14 http://www.xmarks.com

15 http://www.hitbullseye.com 15 http://ecareerinfo.com

16 http://www.meritexam.com 16 http://www.learningace.com

17 http://www.trade-reviews.com 17 http://resultsregister.blogspot.in

18 http://www.linkingsky.com 18 http://www.search.pe

19 http://khojguru.com 19 http://www.edujobnews.com

20 http://studyplaces.com 20 http://www.edujobnews.com

21 http://iconsultonline.com


22 http://freelancewp.com

23 http://careerandinfoisro.blogspot.in

24 http://colleges4india.blogspot.in

IIPM SP Jain

1 http://www.mycollegeform.com 1 http://classifieds.mybandra.com

2 http://www.highereducationinindia.com 2 http://www.seaastandards.org

3 http://privatejobshub.blogspot.in 3 http://totalgadha.com

4 http://discuss.itacumens.com 4 http://www.winentrance.com

5 http://www.firstpost.com 5 http://www.mbauniverse.com

6 http://jroller.com 6 http://myvarsity.in

7 http://www.sunariya.com 7 http://www.coolavenues.com

8 http://www.go2naukri.com 8 http://www.coolavenues.com

9 http://www.mymbacolleges.com 9 http://www.indcareer.com

10 http://www.cvbhejo.com 10 http://admissionadda.com

11 http://www.coolfanpages.com 11 http://www.eduvidya.com

12 http://www.glassdoor.co.in 12 http://www.propoor.org/

13 http://daily.bhaskar.com 13 http://forum.thebetterindia.com

14 http://www.iipmresearch.in 14 http://www.find-mba.com

15 http://www.collegekhabar.com 15 http://www.mbajunction.com/

16 http://iipmbschool.wordpress.com 16 http://www.admissioncorner.com

17 http://www.gradfather.com 17 http://yourstory.in

18 http://samosapedia.com 18 http://amarrnaik.blogspot.in/

19 http://www.timi.edu 19 http://cat4mba.com

20 http://www.indiacollegesearch.com 20 http://learnhub.com

21 http://address007.com 21 http://educationuniverse.in

22 http://www.bestpune.com 22 http://www.ednol.com

23 http://www.indiancolleges.com/ 23 http://jackofinterviews.blogspot.in

24 http://yasarev.blogspot.in 24 http://www.idealclasses.com

25 http://www.knowurcollege.com 25 http://www.listmbacolleges.com/

26 http://www.urlanalyser.com 26 http://www.corpplacements.co

27 http://www.edunom.com 27 http://gyanone.com

28 http://www.directorysubmitfree.com 28 http://www.mapsofindia.com

29 http://www.go4admission.com/ 29 http://www.mbacollegesinindia.net

30 http://www.ivycapventures.com 30 http://higherstudies.aglasem.com

31 http://www.listdelhi.com 31 http://search.pmi.org

32 http://assuremba.50webs.com

33 http://www.hindustanlink.com

34 http://allinfoindia.com


35 http://www.globalshiksha.com

36 http://www.ekikrat.in

SIBM IILM

1 http://www.b-school-mba.com/ 1 http://en.wikipedia.org

2 http://www.careerride.com/ 2 http://tinmark.com

3 http://www.sites-guide.co.in 3 http://study.taaza.com

4 http://www.hindustanlink.com/ 4 http://sunburn.in

5 http://www.educationworld.in/ 5 http://website.informer.com

6 http://management.ind.in/ 6 http://www.seaastandards.org

7 http://www.vprov.com 7 http://mbagreed.com

8 http://higherstudies.aglasem.com 8 http://www.bschool.careers360.com

9 http://www.seaastandards.org 9 http://www.adhyapak.com Table no-9 Back links of UWSBs competitors

7.1 Analysis of back links:

This all are the back links of UWSBs competitors. For an example Shiksha.com is a portal,

when anybody go to shiksha.com website & search best MBA college, they can find Unitedworld

School of Business as because UWSB is listed their name and full institute profile in that website

& can directly go to the UWSB website. So for UWSBs website, Shiksha.com is a back link.

Likewise I have find out UWSBs strong 10 competitors back link. That is all the portals name

where they put their institute profile. Now UWSB can put their institute name and related

information to those website which will results in increase the no of website traffic.


8. Fcebook:

In Facebook I have worked on alumni connect. We make a Facebook group as namely

Alumni@Unitedworld School of Business & connect 439 students. I have posted 43 post which

gets 364 likes & 180 comments. Post are including alumni photograph, quotes, brand related

topic etc.

Figure no-16 Facebook posts in Alumni group

The above figure is the screen shot of face book posts which has been posted on Alumni connect

group. This post is based on brand equity, in which an open ended question has been asked to

answer. Most of the people from marketing background engaged in this discussion as this content

are from their area. This type of interactive posts engaged more users in the group. It will

beneficiary for both institute site as well as students site. Students can acquire knowledge from

the discussion & at the same time UWSB name also spread to the multiple number of people

through word of mouth which is a best way of developing brand image.


Figure no 17 Facebook posts in Alumni group

The above figure is the screen shot of Unitedworld School of Business Facebool posts. The above

posts are pictures of industrial visits, freshers party, and cultural events. Number of likes shows

that maximum no of regular students are engaged in this post as because own photograph is there

in the institute facebook posts. In this post some pictures is of industrial visits so people from the

corporate come to know about the students of Unitredworld School of Business. Students from

the out site come to know about the students activity of UWSB which will attracts the new

students who are looking forward to do MBA.


Figure no 18 Facebook posts in Alumni group

The above figures are the screen shot of the Fcaebook posts which has been posted on

Unitedworld School of Business alumni connect group. This post is the picture of alumni & it is

seen from the no of likes that maximum number of likes in this post is from UWSB alumni. After

a long time when alumni seen their golden memories at the same time they engages in this posts.


9. Online Reputation Management:

Online reputation management is maintaining companys reputation by using tools like google

alerts. In this competitive digital world if anyone is spread negative words of a company so it

may hamper the reputation of that company. By using google alerts at is easy to find out what

others are discussing about one company. After setting google alerts on any companies name,

what others discussing about that company can directly come in the specified mail id. If there is

any negative discussion then positive feedback can be given to solve the misunderstanding or

grievance of the customers.

10. Google Analytics:

Figure no-19 visitors via social referral

The above graph showing the visits of traffic in UWSB website through social media. The blue

line showing the visits in between April-June & Orange color line showing the visits between

February-April period. From the above graph it is clear that the social media play a good role to

increase the no of traffic in UWSB website.


Figure no-20 visitors via whole digital media

The above graph shows that visits of traffic in UWSB website through all SEO & social media.

The orange color line showing the visits in between April-June period & the green color line

showing visits in between February-April period. From this chart it can easily say that SEO i.e

create Back links & social media act a big role to increase the no of traffic in the UWSBs

Websites which is very high compare to previous months.


Summary

This project is based on digital marketing which cover twitter marketing, Content marketing,

Search Engine Optimization (SEO), Facebook, Testimonial, Online Reputation Management.

The main objective of this project is to develop a good brand image of Unitedworld School of

Business, aware people about this institute through social media. Under this project it is briefly

discuss about twitter marketing, how much useful twitter is & how to attract more traffic through

twitter. It is also shown in the graph that the increase no of twitter follower, retweet & the

increase no of visitors in UWSB twitter profile after applying the action plan which has been

suggested to management. In content marketing, I have promoted the content through twitter &

Life at Unitedworld blog which has got a good response from the target audience. No of likes &

comments are increase which indicate the quality of content & it leads this blog higher in Alexa

ranking. In SEO list of 73portals are make to register UWSB in those & more than 200 backlinks

has been made which helps to increase no of traffic in the UWSB website. Through facebook 439

alumni are connected, 43 posts have been posted which has got 364 likes & 180 comments. In

testimonials different campuses students were wrote good words, their idea & experience about

UWSB which ultimately built good word of mouth about this institute & also attract new students

to take admission in this campus. This project report will give a brief idea to understand digital

marketing & it will helps to build good brand image, maintain good reputation of an institute,

marketing of service, product through digital media.

Conclusion

This project gives an idea about digital marketing & it will also describe how an educational

institute can benefit by using social media. As trends are changing, people spends more time into

internet so scope of digital marketing also very high. The main advantage of social media

marketing is its a

Low cost marketing

High scope to reach target audience

Two way communication

Educational institute should use social media to develop a good brand image, share information

with students which will be beneficiary for both students & institute. Information helps students

to acquire knowledge as well as the new students come to know about the quality of the institute

& at the same time there is a possibility of new admission, built good word of mouth from the

institute side. As Return on Investment (ROI) & benefit of using digital marketing is very high,

so every institute should use social media to communicate, promote as well as to survive in the

competition.


Recommendation

To stay connected with all followers & attract the new user UWSB should do quality of tweet in contentious basis.

Direct message should be sent in Twitter as well as in Facebook to all alumni to maintain

the symbiotic relationship with them.

UWSB should register in the portals (suggested portals list) to increase the no of traffic in

the website.

Blog should be updated in regular basis.

UWSB should make google alerts by Unitedworld School of Business name, and should

check the alerts in contentious basis to see what others are discussing about UWSB. If

anyone is using negative words then positive reply should need to be given.


Reference

1. Akshay Java, Tim Finin, Why We Twitter: Understanding Microblogging Usage and

Communities August 12, 2007

2. Marius Bulearca, Suzana Bulearca Global Business and Management Research, 2010

3. Meeyoung Cha, Hamed Haddadi, Fabrcio Benevenuto, Krishna P. Gummadi. Association for the Advancement of Artificial Intelligence. 2010

4. Fabrcio Benevenuto, Tiago Rodrigues, Meeyoung Cha, Virglio Almeida. Characterizing User Behavior in Online Social Networks, 2009.

5. Maha M. Alkhaffaf, Asmahan M. Altaher, Critical Success Factors of E-Direct Marketing in Jordan Travel Agencies,2012

6. Sakshi Leekha, Evolution of Internet Marketing and how it impacts a companys Bottom line, 2012

7. Rishi Dave, How to engage in social media: a dell perspective

8. C. J. Hutto , Sarita Yardi, Eric Gilbert, A Longitudinal Study of Follow Predictors on Twitter 2013

9. Jianwei Hou, Csar Rego, Internet Marketing: An Overview2002

10. Olivier Furrer and D. Sudarshan Internet marketing research : opportunities and problems November 3, 2001

11. Johan Bollen, Huina Mao, Xiaojun Zeng, Twitter mood predicts the stock market, 2010

12. KBM Group Optimising digital marketing ROI, A proven approach to a constantly evolving market place 2012

13. Nemanja Rodi, Best Practices in Viral Marketing, January 2012

14. Sitaram Asur, Bernardo A. Huberman, Predicting the Future With Social Media.


15. Michaela A. Stenlzer, social media marketing industry report 2010

16. danah boyd , Scott Golder, Gilad Lotan , Tweet, Tweet, Retweet: Conversational Aspects of Retweeting on Twitter 2010

17. Bernard J. Jansen and Mimi Zhang, Kate Sobel, Abdur Chowdury, Twitter Power:Tweets as ElectronicWord of Mouth 2009

18. Haewoon Kwak, Changhyun Lee, Hosung Park, Sue Moon, What is Twitter, a Social Network or a News Media? 2010

19. M. Sebastian A. Wolfram, Modelling the Stock Market using Twitter 2010

20. Eytan Bakshy, Jake M. Hofman, Winter A. Mason, Duncan J. Watts, Everyones an Influencer:Quantifying Influence on Twitter 2011

r


Appendix

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Uniworld Edusoft Pvt.Ltd Ahmedabad-380052,India

Phone: +91-79-30115109

Email: [email protected]

Unitedworld School of Business Ahmedabad,India

Mobile No.: +91 9033001243

Website: www.unitedworld.in

Twitter : https://twitter.com/unitedworldin


Joy Saha PGDM,Unitedworld School of Business

Mobile: 9558881186

Email: [email protected]

Twitter: https://twitter.com/joyuwsb

understand digital marketing and role of twitter and content marketing in digital marketing

Documents

project report

digital marketing report

project guide mr

social media marketing

joy saha enrolment

signature joy saha

sapna choraria faculty

joy saha post graduate