digital marketing with twitter - brian lavery - taken from the o2 smarta 100 webinar "digital...
DESCRIPTION
Marketing in the Moment - Brian Lavery, SMB Partnerships Manager of Twitter. Taken from the O2 Smarta 100 Webinar "Digital Marketing for Small Business", broadcast on August 20, 2014. This slideshow will take you through how Twitter can help you improve your relationship with your customers, how engagement can be achieved and resources at Twitter small businesses can use,TRANSCRIPT
MARKETING IN THE MOMENTDIGITAL MARKETING WITH TWITTER
@lav
Source: Twitter Internal October, 2013
271m active users
Source: Twitter Internal October, 2013
1 billion Tweets every 2 days
80% access Twitter via mobile
Source: Twitter Internal, 2013
72%Of followers are more likely to
buy from a small or medium
business (SMB) that they follow
85%Of followers feel more connected with an SMB after
following them
86%Of followers are more likely to visit an SMB if a
friend recommends
them
TWITTER CREATES OFFLINE RESULTS
#RightMessage#RightAudience#RightMoment
START BY LISTENING
“RUN”
VOLUME OF CONVERSATION
WED SATFRITUE THU SUNMON
source: Twitter Internal Jan 2014
Nike@Nike
Miles. Eat them for breakfast.pic.twitter.com/XDLYy8Ng
JOIN IN DAILY MOMENTS
National Trust@nationaltrust
What inspires you to go for a run? > bit.ly/18vdQfu < Scenery like this has to help...pic.twitter.com/IFW63nXVdM
JOIN IN DAILY MOMENTS
#TRANSFERDEADLINEDAYAFC Wimbledon@AFCWimbledon
Transfer update: A car just outside. If it belongs to a player he is probably in our price range#DeadlineDaypic.twitter.com/A3svZxitEm
Arsenal FC@Arsenal
We can now reveal the number Kim #Kallstrom will wear for Arsenal. #WelcomeKim #DeadlineDay pic.twitter.com/QveDvf0vv6
@O2 connects with users and addresses unsatisfied customers with a touch of humor• Address detractors directly• Respond with empathy and
sincerity • Keep the discussion as long
the interaction is appropriate
Tweets
O2 in the UK @O2@Tunde24_7 Have you tried to reset the router ting fam, so mans can use the wifi and dat?
O2 in the UK @O2@Tunde24_7 The router/modem that sends the WiFi signal round mans yard to get internet? Reset it and let us know how you get on fam.
Tunde @Tunde24_7@O2 bastard big man ting I swear direct me to your owner what happened to my internet connection fam mans having to use wifi and dat
Tunde @Tunde24_7@o2 jheeze so u man speak slang and dat r u a girl what ends u from. And naa ii didn't what router
HIT THE RIGHT NOTE
Get two Hula Hoops, drop them in a mug of coffee and hey presto - you’ve got yourself an owl pic.twitter.com/7tEr9ficQB
innocent drinks@innocentdrinks
EXPRESS YOURSELF
@innocentdrinks engages audiences with an authentic voice• Use a non-corporate
tone• Show your emotions!
Be naturally silly, sweet, or helpful
• Share personal views and perspectives
YOUR MARKETING FUNNEL IN THE MOMENT
Impressions
Follows
Engagements
Site Visits
Sign-ups
Conversions
Awareness
Consideration
Research
Purchase
TWITTER ADS
#KEEPLEARNING
• Social Insights (£50 free credit!)o2socialinsights.o2.co.uk
• ‘Twitter for Business’ webinarst.co/webinars
• Twitter email updatest.co/updateme
• Twitter, on Twitter@TwitterUKI_SME
#thankyou
To find out more, follow us@TwitterAdsUK / @TwitterUKI_SME