undergraduate curriculum changes university of guelph

Degree Program

Department/ School

Code Title CA CC CD CW PC PD PI PA SC MM Description

BAMS GH BMCS Major Modification Brief x

Program name change to Media and Communication Studies (BMCS), Specialization name change to Multimedia Journalism,Add specialization in Digital Marketing and Social Media,Add specialization in Media Management and Analytics, Delete specialization in Digital Communications, Delete specialization in Media Business,Schedule of studies change

BAMS GH MDST*1000 Introduction to Media Management xcourse additionlibrary assessment received

BAMS GH MDST*1040Writing and Research for Media and Communication Studies I

xcourse additionlibrary assessment received

BAMS GH MDST*1090 Organizational Behaviour and Teamwork xcourse additionlibrary assessment received

BAMS GH MDST*2090 Social Media Issues and Perspectives xcourse additionlibrary assessment received

BAMS GH MDST*2110 Transmedia Storytelling xcourse additionlibrary assessment received

BAMS GH MDST*2120Vive la Revolution: Alternative and Advocacy Media


BAMS GH MDST*2150Introduction to Data and the Information Society


BAMS GH MDST*3190Advanced Research Methods for Media and Communications


Undergraduate Curriculum ChangesUniversity of Guelph - Humber Curriculum Changes

2021/2022LEGEND

CA Course Addition-CC Course Change-CD Course Deletion-CW Credit Weight Change-PC Prog/Spec Change-PD Prog/SpecDeletion-PI Prog/Spec Information-PA Prog/Spec Addition-SC Subject Area Change-MM Major Modification

Bachelor of Applied Arts in Media Studies (BAMS) - Diploma in Media Communications

Degree Program

Department/ School


BAMS GH MDST*3240Crisis Communications and Reputation Management


BAMS GH MDST*3320Engagement and Social Media for Journalists


BAMS GH MDST*3330 Introduction to Content Strategy xcourse additionlibrary assessment received

BAMS GH MDST*3340 Media Management Analytics I xcourse additionlibrary assessment received

BAMS GH MDST*3360 New Worlds: Exploring XR xcourse additionlibrary assessment received

BAMS GH MDST*3380 Photojournalism xcourse additionlibrary assessment received

BAMS GH MDST*3390 Public Practice xcourse additionlibrary assessment received

BAMS GH MDST*3400 SEO Perspectives xcourse additionlibrary assessment received

BAMS GH MDST*3410 Social Media Strategies xcourse additionlibrary assessment received

BAMS GH MDST*3420 The Project Lifecycle xcourse additionlibrary assessment received

BAMS GH MDST*3430 Client Relations xcourse additionlibrary assessment received

BAMS GH MDST*3440 Digital Graphic Design III xcourse additionlibrary assessment received

BAMS GH MDST*3450 Social Media Analytics xcourse additionlibrary assessment received

BAMS GH MDST*3460 Media Management Analytics IIx

course additionlibrary assessment received

BAMS GH MDST*3470 Audits and Analysisx


BAMS GH MDST*3480 Specialized Public Relationsx


BAMS GH MDST*3490Freelancing & Small Business Development for Media Professionals x


BAMS GH MDST*4000 Media Practices I xcourse additionlibrary assessment received

BAMS GH MDST*4010 Media Studies Internship xcourse additionlibrary assessment received

BAMS GH MDST*4020 Case Studies in Public Relationsx


Degree Program

Department/ School


BAMS GH MDST*4030Case Studies in Media Management Analytics x


BAMS GH MDST*4090 Web Design IVx


BAMS GH MDST*4410 Media Studies Thesis Ix


BAMS GH AHSS*1090 Communication, Technology and Culture x course deletion

BAMS GH MDST*2130Photographic Practices: Theory and Printing

x course deletion

BAMS GH MDST*3100 Corporations and Agencies x course deletion

BAMS GH MDST*3150 Advanced Prepress and Digital Imaging x course deletion

BAMS GH MDST*3220 Client Relations & Project Management x course deletion

BAMS GH MDST*3290 Media Advertising II x course deletionBAMS GH MDST*4060 Journalism Internship x course deletionBAMS GH MDST*4070 Public Relations Internship x course deletionBAMS GH MDST*4180 Visual Communication Internship x course deletionBAMS GH MDST*4190 Media Business Internship x course deletionBAMS GH MDST*4200 Digital Communication Internship x course deletionBAMS GH MDST*4370 Media Professional Selling II x course deletionBAMS GH MDST*4500 Applied Research Project x course deletion

BAMS GH AHSS*1080 Ethical Issues xtitle changedesc change add restriction

BAMS GH AHSS*2020 Presentations & Persuasion xtitle changedesc change add restriction

BAMS GH AHSS*2030 Contemporary Narrative xdesc changeadd DE offering add restriction

BAMS GH AHSS*2130 Subcultures and the Media x

title changeW to F,W desc changeprereq changeadd restriction

Degree Program

Department/ School


BAMS GH AHSS*3080 Web Design x

title changeW to Fdesc changeprereq changeadd restriction

BAMS GH MDST*1020 Communications Perspectives x

title changedesc changerestriction changeadd DE

BAMS GH MDST*1030 Visual Communication & Design x

W to F3-1 to 3-0 lec/labdesc changeadd restriction

BAMS GH MDST*1070 Photography and Digital Imaging x

title changeF to Wdesc changerestriction change

BAMS GH MDST*1100Introduction to Journalism & Digital Storytelling

x add restriction

BAMS GH MDST*1200 Introduction to Marketing & Public Relations

x add estriction

BAMS GH MDST*2000 News Gathering xdesc change prereq changeadd restriction

BAMS GH MDST*2020 Media Structure and Policy x

title changeF to Wdesc change add restriction

BAMS GH MDST*2030 News Writing and Editing xdesc changeprereq changeadd restriction

BAMS GH MDST*2040 Media Relations xdesc changeprereq changeadd restriction

BAMS GH MDST*2050 Specialized Reporting x3-0 to 2-2 lec/labdesc change add restriction

BAMS GH MDST*2070 Digital Design I x2-2 to 1-3 lect/labdesc changeadd restriction

Degree Program

Department/ School


BAMS GH MDST*2080 Media Writing x

title changedesc changeprereq change add restriction

BAMS GH MDST*2210Image Processing: Capture and Manipulation

x

F,W to F desc changeprereq change add restriction

BAMS GH MDST*2510 Studio Lighting Fundamentals xdesc change add prereq add restriction

BAMS GH MDST*3000 Magazine Writing, Editing and Research xdesc change add prereq add restriction

BAMS GH MDST*3020 Television Broadcasting x

title changedesc change add prereq add restriction

BAMS GH MDST*3030 Event Management x

3-1 to 3-0 lec/labdesc changeprereq changeadd restriction

BAMS GH MDST*3040 Perception, Power and the Media x

title changeF to Wdesc changeprereq changeadd DEadd restriction

BAMS GH MDST*3060 Public Affairs xdesc changeprereq change add restriction

BAMS GH MDST*3080 Writing for Public Relations I x0-4 to 3-0 lec/lab desc change prereq change add restriction

BAMS GH MDST*3110Intermediate Theory and Location Photography

x

title change 3-3 to 2-3 lec/labdesc change prereq changeadd restriction

Degree Program

Department/ School


BAMS GH MDST*3120 Digital Design II x

title change 3-0 to 1-3 lec/labdesc change prereq changeadd restriction

BAMS GH MDST*3170 Writing for Public Relations II xdesc changeadd restriction

BAMS GH MDST*3180 Radio Broadcasting x

title change 3-2 to 2-3 lec/labdesc change prereq changerestriction change

BAMS GH MDST*3210 Videography I x

3-2 to 2-3 lec/labdesc change prereq changeadd restriction

BAMS GH MDST*3250 Web Design for Digital Communications x

title changeF to W 3-0 to 2-2 lec/labadd restriction

BAMS GH MDST*3260 Production Design I x

title change desc change prereq changeadd restriction

BAMS GH MDST*3280 Media Advertising I x

title changedesc changeprereq changerestriction change

BAMS GH MDST*3310 Media Organizational Leadership x restriction change

BAMS GH MDST*3350 Web Design for Digital Communications II xtitle changeW to Fadd restriction

BAMS GH MDST*3370 Media Professional Selling I x

title changedesc changeprereq changerestriction change

Degree Program

Department/ School


BAMS GH MDST*4040 Multimedia Journalism x

title change3-2 to 2-3 desc changeprereq changeadd restriction

BAMS GH MDST*4080 Globalization and the Global Media x

title change F to W desc change restriction change

BAMS GH MDST*4170 Videography II xdesc change add restriction

BAMS GH MDST*4210 Media Practices x

title change desc changeprereq change restriction change

BAMS GH MDST*4240 Videography III xdesc changerestriction change

BAMS GH MDST*4510 Media Studies Thesis I xadd last offering prereq changerestriction change

BAMS GH MDST*4520 Media Studies Thesis II x restriction changeBAMS GH MDST*4900 Independent Study in Media Studies x restriction changeBAMS GH MDST*4910 Independent Study in Media x restriction changeBAMS GH BMCS Media and Communication Studies x schedule of studies change

Course Addition Template 2021-2022 Program: Bachelor of Applied Arts in Media and Communication Studies - Diploma in Media Communications Course Code:

MDST*1000

Course Title (max 30 characters):

Introduction to Media Management Transcript title: Intro to Media Management

Calendar Description: From the foundational principles of effective leadership to the budgeting, this course is designed to familiarize students with the business of media management, from macro to micro. After reviewing the historical foundations of media industries in the 19th century, this course introduces students to the structures, processes, and economics of the modern digital media business. It explores the economics of media convergence and evolving communications technologies and their impact on the internal operations of media organizations, a knowledge of which will prove essential for students pursuing careers in broadcasting, marketing, advertising, public relations or content strategy. Credit Weight (e.g. 0.50):

0.50

Delivery Format (e.g. lecture, lab—breakdown of time—3-0, 2-1 etc):

3-0

Semester Offering (F, W, S)

W

Distance Education: • Offered by distance only ____________ • Also offered by distance ____________ • Hybrid ____________ • If Hybrid note approx. percent “not in class” ________

Pre-requisite (s): MDST*1020, MDST*1100

Co-requisite (s) (enforced): None

Scheduling (annually or alternate years): Annually

Course Restriction (s): MDST*3230, Registration in the B.A.A. Media and

Communication Studies program Instructor Consent Required:

Course Equate (s):

Reviewed by University of Guelph-Humber Academic Management and Programs Committee: Date: Oct 15, 2020 Approval Signature:

Reviewed by CRC (Guelph): Date: Nov. 6, 2020

Approved by BUGS (Guelph): Date:

Sent to Senate (Guelph): Date:

Approved by Humber: Date: Oct 22, 2020

NEW COURSE PROPOSAL

Course Title: Introduction to Media Management 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and

Communication Studies - Diploma in Media Communications

2. COURSE LEARNING OBJECTIVES:

Course content objectives: On completion of this course the student will be able to:

1. Describe the socioeconomic and political forces influencing the organizational

development of the modern media industry. 2. Explain the broader changes that have characterized the evolution of media business

structures since the 19th century and explain their relationship to the development of the modern media organization.

3. Account for the components of a media ecosystem and explain both their necessity and relationship to other organizations within the media.

4. Evaluate major controversies affecting the media industry from legal and ethical perspectives, and explain how these led to changes in corporate media structures or management.

5. Articulate how the management and business structures and operations of a media company (e.g. finance, human resources, sales, circulation) support the work of, and intersect with, “creatives” (e.g., journalists, broadcasters, content producers, etc.),

6. Develop an integrated, multiplatform management plan leveraging a wide variety of media to address an organizational or other business challenge.

3. COURSE DESCRIPTION (PROGRAM DESCRIPTION) From the foundational principles of effective leadership to the budgeting, this course is designed to familiarize students with the business of media management, from macro to micro. After reviewing the historical foundations of media industries in the 19th century, this course introduces students to the structures, processes, and economics of the modern digital media business. It explores the economics of media convergence and evolving communications technologies and their impact on the internal operations of media organizations, a knowledge of which will prove essential for students pursuing careers in broadcasting, marketing, advertising, public relations or content strategy. Note: This course is prerequisite for courses in the Media Management and Analytics specialization, Years 3 and 4.

4. CALENDAR DESCRIPTION

From the foundational principles of effective leadership to the budgeting, this course is designed to familiarize students with the business of media management, from macro to micro. After reviewing the historical foundations of media industries in the 19th century, this course introduces students to the structures, processes, and economics of the modern digital media business. It explores the economics of media convergence and evolving communications technologies and their impact on the internal operations of media organizations, a knowledge of which will prove essential for students pursuing careers in broadcasting, marketing, advertising, public relations or content strategy. 5. TOPICS AND STRUCTURE

Topics and structure will reflect the learning objectives stated above.

6. METHODS OF PRESENTATION

• Lectures • Video materials where applicable • Internet-based communication resources

7. RESOURCES SUPPLIED BY STUDENT:

Texts and readings will supplement students’ original writing.

8. ON-LINE ACTIVITIES:

• E-mail access for assignment instructions, submission of materials and other communication with the professor

• Internet access for research, data gathering

• Word processing and presentation software for course assignments

• Online web activities

9. EVALUATION OF STUDENTS: • Analytical Reports (x2) 20% • Midterm Test 20% • Final Assignment 30% • Exam 30% • Total: 100%

10. COURSE LOCATION:

University of Guelph-Humber, Humber North Campus, 207 Humber College Boulevard, Etobicoke, Ontario,

M9W 5L7 11. EXPECTED ENROLMENT:

60

12. INDICATE ANY OTHER PROGRAMS SERVED BY THIS COURSE (IF KNOWN):

Not applicable.

13. COURSE STATUS:

Restricted Elective 14. RESOURCE REQUIREMENTS:

• Computer access • Library and research facilities


MDST*1040

Course Title (max 30 characters): Writing and Research for Media and Communication Studies I Transcript title: Media Writing & Research I

Calendar Description: This course introduces students to research and writing at the university level and in particular for media and communication studies. In addition to reviewing and refining grammar, construction and composition skills, students learn the fundamentals of effective storytelling as well as academic essay-writing, which includes researching primary and secondary sources, crafting theses related to media and communication studies and using academic citation and style.

Credit Weight (e.g. 0.50):

0.50


3-0


F


Pre-requisite (s): None



Course Restriction (s): Registration in the B.A.A. Media and

Communication Studies program, AHSS 1210, AHSS*1290, FCSS*1210, JUST*1210,

PSYC*1210 Instructor Consent Required:

Course Equate (s):

Reviewed by University of Guelph-Humber Academic Management and Programs Committee:

Date: Oct 15, 2020 Approval Signature: Reviewed by CRC (Guelph): Date:




NEW COURSE PROPOSAL

Course Title: Writing and Research for Media and Communication Studies I 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and



Course content objectives:

On completion of this course the student will be able to: 1. Choose effective words and sentence structures that clearly convey meaning and tone. 2. Demonstrate understanding of correct grammar and composition via writing and editing exercises. 3. Understand why effective storytelling is fundamental to human communication and how we interpret

the world, history, our communities and personal lives. 4. Demonstrate use of the key structures, elements and methods of effective storytelling. 5. Use library and online resources to conduct research in support of a topic and thesis, distinguish

between primary and secondary sources and demonstrate their use in constructing an academic essay.

6. Craft an appropriate Media and Communications thesis statement to support an argumentative position.

7. Structure and write compelling, persuasive essays including appropriate introductory and concluding paragraphs, a clear, thoughtful thesis and seamless, appropriate transitions between thoughts and paragraphs.

8. Incorporate research that supports the thesis and cite it using academic style (APA or MLA). 9. Incorporate feedback into revisions.

3. COURSE DESCRIPTION (PROGRAM DESCRIPTION)

This course introduces students to research and writing at the university level and in particular for media and communication studies. In addition to reviewing and refining grammar, construction and composition skills, students learn the fundamentals of effective storytelling as well as academic essay-writing, which includes researching primary and secondary sources, crafting theses related to media and communication studies and using academic citation and style. 4. CALENDAR DESCRIPTION

This course introduces students to research and writing at the university level and in particular for media and communication studies. In addition to reviewing and refining grammar, construction and composition skills, students learn the fundamentals of effective storytelling as well as academic essay-writing, which includes researching primary and secondary sources, crafting theses related to media and communication studies and using academic citation and style.

5. TOPICS AND STRUCTURE



• Lectures • Course textbook reading assignments, exercises and web-based research • Internet-based communication resources


N/A



• Internet access for research


9. EVALUATION OF STUDENTS:

Tests 20% Writing exercises and assignments 45% Final Assignment 35%

Total: 100%




40


Not applicable.

13. COURSE STATUS:

Core

14. RESOURCE REQUIREMENTS:



MDST*1090


Organizational Behaviour and Teamwork Transcript title: Org Behaviour and Teamwork

Calendar Description: Drawing on concepts and practices from the field of Organizational Behaviour, including understanding of group dynamics and communication skills, this course gives students the skills that will not only allow them to form and work in successful, collaborative groups throughout university, but also form the foundation for leadership roles in their professional lives. Students will learn how to properly communicate and work effectively with others while developing their leadership skills. Credit Weight (e.g. 0.50):

0.50


3-0


F


Pre-requisite (s): NONE





Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Organizational Behaviour and Teamwork 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




1. Demonstrate a knowledge and understanding of organizational behaviour, particularly as it applies to collaborative work.

2. Describe the challenges to organizational behaviour at the individual, team, and organizational level.

3. Understand how to structure an effective team and determine individual roles on the team.

4. Assess assigned projects in groups, and assign responsibilities to team members according to their roles.

5. Examine a range of professional organizations’ operational values and objectives, apply these to creating an operational-values protocol for a working team, and communicate and secure buy-in from all team members on this protocol.

6. Create and implement a team communication protocol, and demonstrate its effectiveness in achieving goals.

7. Complete several projects in disparate teams, applying learned principles of organizational behaviour.

8. Demonstrate understanding of how these lessons would apply in a professional or organizational setting.

9. Identify personal leadership objectives and design a strategic plan to reach those goals.


Drawing on concepts and practices from the field of Organizational Behaviour, including understanding of group dynamics and communication skills, this course gives students the skills that will not only allow them to form and work in successful, collaborative groups throughout university, but also form the foundation for leadership roles in their professional lives. Students will learn how to properly communicate and work effectively with others while developing their leadership skills. 4. CALENDAR DESCRIPTION

Drawing on concepts and practices from the field of Organizational Behaviour, including understanding of group dynamics and communication skills, this course gives students the skills that will not only allow them to form and work in successful, collaborative groups

throughout university, but also form the foundation for leadership roles in their professional lives. Students will learn how to properly communicate and work effectively with others while developing their leadership skills. 5. TOPICS AND STRUCTURE



• Lectures • Internet-based communication resources









Quizzes 20% Written assignments and In-Class exercises 50% Final Assignment 30%

Total: 100%




180


Not applicable.

13. COURSE STATUS:

Core 14. RESOURCE REQUIREMENTS:



MDST*2090


Social Media Issues and Perspectives Transcript title: Social Media Perspectives

Calendar Description: This course acquaints students with social media’s “origin story” and allows them to explore the many forces that have shaped its evolution, such as the rapid development of technology and changing sociocultural and commercial attitudes toward their use. Students will examine social media’s increasingly pronounced impact on the formation and expression of identity, public policy, and cultural values. Further, students will explore and debate current issues in social media discourse, such as bullying, addiction, the democratization of media, regulation and ownership. Credit Weight (e.g. 0.50):

0.50


3-0


F


Pre-requisite (s): AHSS*1080, MDST*1020





Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Social Media Issues and Perspectives 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




1. Discuss key moments and components integral to the growth and evolution of social media.

2. Describe the mutualistic relationship between developing social media platforms and emerging communications technologies.

3. Explain the changing role of social media in the proliferation of sociocultural trends, movements, and ideologies.

4. Demonstrate a fundamental understanding of media law and ethics as these topics pertain to social media production.

5. Articulate social media’s increasingly prevalent role in the formation of user identity, cultural values, and public policy.

6. Describe social media’s role in the coordination and coercion of the audience about topics like democracy and social justice.

7. Design and rationalize effective and timely social media strategies for the purposes of promotion, awareness, or activism by leveraging the principles of branding and marketing.

8. Analyze and debate current issues related to social media, including regulation, misinformation and psychological impacts.


This course acquaints students with social media’s “origin story” and allows them to explore the many forces that have shaped its evolution, such as the rapid development of technology and changing sociocultural and commercial attitudes toward their use. Students will examine social media’s increasingly pronounced impact on the formation and expression of identity, public policy, and cultural values. Further, students will explore and debate current issues in social media discourse, such as bullying, addiction, the democratization of media, regulation and ownership.


This course acquaints students with social media’s “origin story” and allows them to explore the many forces that have shaped its evolution, such as the rapid development of technology and changing sociocultural and commercial attitudes toward their use. Students will examine

social media’s increasingly pronounced impact on the formation and expression of identity, public policy, and cultural values. Further, students will explore and debate current issues in social media discourse, such as bullying, addiction, the democratization of media, regulation and ownership. 5. TOPICS AND STRUCTURE



• Lectures • Video materials where applicable • Reading assignments, exercises and web-based research • Internet-based communication resources


N/A







Midterm test 25% Reflective Essay 30% Research Project 25% Final Presentation 20%

Total: 100%


University of Guelph-Humber, Humber North Campus, 207 Humber College Boulevard,

Etobicoke, Ontario, M9W 5L7

11. EXPECTED ENROLMENT:

180


Not applicable.

13. COURSE STATUS:




MDST*2110


Transmedia Storytelling Calendar Description: In this course, students explore the evolving and increasingly complex relationship between narrative and what media theorist Henry Jenkins describes as “convergence culture.” After getting acquainted with current theories on transmedia and its somewhat dependent relationship with developing communication technologies, students will storyboard a transmedia narrative for potential development in subsequent courses. Leveraging both established and burgeoning media platforms, students learn how to tell stories across multiple media rather than being restricted to the confines of just one platform. Credit Weight (e.g. 0.50):

0.50


3-0


W


Pre-requisite (s): AHSS*2030, (AHSS*1210 or MDST*1040),

(MDST*1050 or MDST*2080), [(MDST*1100, MDST*1200) or MDST*1080]





Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Transmedia Storytelling 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




1. Demonstrate a working knowledge of the transmedia narrative and its structural composition.

2. Explain the role of convergence culture in the genesis and history of the transmedia narrative.

3. Discuss the principles, challenges, and appropriate context for transmedia storytelling. 4. Describe the relationship between the transmedia narrative, its associated platforms,

and the target audience. 5. Design an effective transmedia narrative based on data collected from audience

analyses. 6. Gather, review, evaluate, interpret, and express narrative information using a range of

well-developed analytic and creative methodologies. 7. Apply innovative narrative strategies to effectively express themes and issues from a

range of perspectives for the purpose of engineering targeted appeals to different audience segments.

8. Reflect on narrative strategies and practices from a range of perspectives and willingly adapt, revise, edit, and develop improvements for new narrative projects.

9. Develop a proposal and timelines for future transmedia productions. 3. COURSE DESCRIPTION (PROGRAM DESCRIPTION)

In this course, students explore the evolving and increasingly complex relationship between narrative and what media theorist Henry Jenkins describes as “convergence culture.” After getting acquainted with current theories on transmedia and its somewhat dependent relationship with developing communication technologies, students will storyboard a transmedia narrative for potential development in subsequent courses. Leveraging both established and burgeoning media platforms, students learn how to tell stories across multiple media rather than being restricted to the confines of just one platform. 4. CALENDAR DESCRIPTION

In this course, students explore the evolving and increasingly complex relationship between narrative and what media theorist Henry Jenkins describes as “convergence culture.” After getting acquainted with current theories on transmedia and its somewhat dependent

relationship with developing communication technologies, students will storyboard a transmedia narrative for potential development in subsequent courses. Leveraging both established and burgeoning media platforms, students learn how to tell stories across multiple media rather than being restricted to the confines of just one platform. 5. TOPICS AND STRUCTURE





N/A







Ideation Exercises (x2) 20% Draft Storyboard Assignment 25% Narrative Pitch Exercise 20% Pitch Presentation 10% Final Storyboard Assignment 25% TOTAL 100%

10. COURSE LOCATION: University of Guelph-Humber, Humber North Campus,

207 Humber College Boulevard, Etobicoke, Ontario,


180


Not applicable.

13. COURSE STATUS:



Course Addition Template 2021-2022 Program: Bachelor of Applied Arts in Media and Communication Studies - Diploma in Media Communications Course Code: MDST*2120

Course Title (max 30 characters): Vive la Revolution: Alternative and Advocacy Media Transcript title: Alternative and Advocacy Media

Calendar Description: In this course, students learn the history of alternative media, how and why alternative media have developed in Canada and how social media and the internet are driving the refinement and creation of new variations of the form, such as podcasts, social media posts and newsletters. The course explains how writers, producers and publishers both of alternative media and within legacy (mass) media have used these platforms to influence behavior and effect societal, political and public policy change. Credit Weight (e.g. 0.50): 0.50

Delivery Format (e.g. lecture, lab—breakdown of time—3-0, 2-1 etc): 3-0


F


Pre-requisite (s): AHSS*1080, MDST*1020, MDST*1100



Course Restriction (s): Registration in the B.A.A. Media and Communication Studies program

Instructor Consent Required: No

Course Equate (s):






NEW COURSE PROPOSAL Course Title: Vive la Revolution: Alternative and Advocacy Media 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




1. Articulate the differences between alternative media and traditional mass media. 2. Trace the rise and development of alternative media (including print, magazines, manifestos,

audio, film, video and websites) worldwide, focusing on Canada and the U.S. 3. Recognize and analyze significant alternative media consumed in Canada. 4. Understand the roles of alternative media in advocacy – i.e. in influencing public behavior and

policy; supporting the aims and development of social and political movements. 5. Understand and articulate the role of advocacy in traditional mass media and journalism, and

how this role relates ethically and practically to the journalistic values of objectivity and fairness.

6. Explain how consumers’ use of the internet and social media have influenced the development and impact of alternative and advocacy media.

7. Understand how creators and publishers of advocacy media have effected change in society, politics and public policy, and articulate and analyze specific examples, both historical and contemporary.


In this course, students learn the history of alternative media, how and why alternative media have developed in Canada and how social media and the internet are driving the refinement and creation of new variations of the form, such as podcasts, social media posts and newsletters. The course explains how writers, producers and publishers both of alternative media and within legacy (mass) media have used these platforms to influence behavior and effect societal, political and public policy change. 4. CALENDAR DESCRIPTION

In this course, students learn the history of alternative media, how and why alternative media have developed in Canada and how social media and the internet are driving the refinement and creation of new variations of the form, such as podcasts, social media posts and newsletters. The course explains how writers, producers and publishers both of alternative media and within legacy (mass) media have used these platforms to influence behavior and effect societal, political and public policy change. 5. TOPICS AND STRUCTURE



• Lectures • Video materials • Course textbook reading assignments, exercises and web-based research • Internet-based communication resources


Textbook







Midterm test (s) 20% Written Assignments 50% Final Exam/Assignment 30%

Total: 100%




90


Not applicable.

13. COURSE STATUS:

Restricted elective

14. RESOURCE REQUIREMENTS: Computer access Library and research facilities


MDST*2150


Introduction to Data and the Information Society Transcript title: Data & Information Society

Calendar Description: In this course, students learn how professionals in almost every media sector - journalists, public relations practitioners, marketing professionals and content strategists - access, gather, store and use data. They learn how to source quantitative data as well as mine social and other public media for detailed and precise information that they can then use to create content for specific audiences, map and analyze consumer behavior, and influence public opinion. Students learn how data helps practitioners build a story that audiences will not only believe, but also feel. Credit Weight (e.g. 0.50):

0.50


3-0


F


Pre-requisite (s): 2.00 credits





Course Equate (s):


Date: Oct 15, 2020 Approval Signature: Reviewed by CRC (Guelph): Date: Nov. 6, 2020




NEW COURSE PROPOSAL

Course Title: Introduction to Data and the Information Society 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




1. Describe the evolving ways in which various media industries are using data in their operations.

2. Recognize relevant legal and ethical issues that pertain to data and its use in the information age.

3. Explain the different ways that data are collected by different media organizations and how those data are ultimately used in their associated fields.

4. Search, use, and develop a proficiency with different databases and data sources. 5. Obtain targeted data from a variety of media platforms to satisfy an assigned research

agenda. 6. Identify emerging technologies being used to organize and harness available data. 7. Analyze various forms of data to synthesize a conclusion or interpretation that is

supported by verifiable information. 8. Produce a persuasive analytical report, campaign, or presentation that leverages relevant

data to satisfy a prescribed objective.

3. COURSE DESCRIPTION (PROGRAM DESCRIPTION) In this course, students learn how professionals in almost every media sector - journalists, public relations practitioners, marketing professionals and content strategists - access, gather, store and use data. They learn how to source quantitative data as well as mine social and other public media for detailed and precise information that they can then use to create content for specific audiences, map and analyze consumer behavior, and influence public opinion. Students learn how data helps practitioners build a story that audiences will not only believe, but also feel. Note: This course is required for courses in the Media Management Analytics specialization in years 3-4).

4. CALENDAR DESCRIPTION In this course, students learn how professionals in almost every media sector - journalists, public relations practitioners, marketing professionals and content strategists - access, gather, store and use data. They learn how to source quantitative data as well as mine social and other public media for detailed and precise information that they can then use to create content for specific audiences, map and analyze consumer behavior, and influence public opinion.

Students learn how data helps practitioners build a story that audiences will not only believe, but also feel. 5. TOPICS AND STRUCTURE



• Lectures • Reading assignments, exercises and web-based research • Internet-based communication resources









Data Gathering and Analysis Exercise 20% Data Mapping Project 30% Content Strategy Proposal (based on data) 30% Analytical Essay 20% Total 100%




80


Not applicable.

13. COURSE STATUS:




MDST*3190


Advanced Research Methods for Media and Communications Studies

Transcript title: Advanced Research for Media Calendar Description: This course provides Media Studies students with focused exposure to the research methods most frequently employed in their field, along with practical experience evaluating the challenges and advantages of these methods. This course requires students to consider the methodological options available for their focused research initiative in their final year, conduct a review of scholarly literature related to a specific topic of thesis proposal, and outline a preliminary research proposal.


0.50


3-0


W


Pre-requisite (s):

10.00 credits including AHSS*1080, AHSS*2020, MDST*1020, (MDST*1050 or MDST*2080),

MDST*2020, MDST*3040 Co-requisite (s) (enforced):

None




Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Advanced Research Methods for Media and Communications Studies 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




1. Distinguish between inductive and deductive approaches to research. 2. Demonstrate how to define abstract concepts so that they can be measured. 3. Describe how to operationalize variables. 4. Identify appropriate designs for conducting specific research. 5. Outline major ethical principles in social science research. 6. Demonstrate familiarity with principles of survey & interview design. 7. Demonstrate familiarity with principles of content analysis. 8. Demonstrate familiarity with principles of observation. 9. Produce a review of scholarly literature with a relevance to a particular research topic. 10. Communicate a clear, reasonable, responsible outline for a research proposal.


This course provides Media Studies students with focused exposure to the research methods most frequently employed in their field, along with practical experience evaluating the challenges and advantages of these methods. This course requires students to consider the methodological options available for their focused research initiative in their final year, conduct a review of scholarly literature related to a specific topic of thesis proposal, and outline a preliminary research proposal. 4. CALENDAR DESCRIPTION

This course provides Media Studies students with focused exposure to the research methods most frequently employed in their field, along with practical experience evaluating the challenges and advantages of these methods. This course requires students to consider the methodological options available for their focused research initiative in their final year, conduct a review of scholarly literature related to a specific topic of thesis proposal, and outline a preliminary research proposal.




• Lectures • Video materials where applicable • Course textbook reading assignments, exercises and web-based research • Internet-based communication resources








9. EVALUATION OF STUDENTS: Quizzes (10) 25% Midterm test 15% Labs (3-6) 30% Ethics tutorial report 5% Research Proposal 25%




Up to 65 students per section 12. INDICATE ANY OTHER PROGRAMS SERVED BY THIS COURSE (IF KNOWN):

Not applicable.

13. COURSE STATUS: Restricted Elective




MDST*3240

Course Title (max 30 characters): Crisis Communications and Reputation Management Transcript title: Crisis Comms & Reputation Mgmt

Calendar Description: In this course, students learn how to proactively monitor, protect and enhance an organization's greatest asset - its reputation. Through case studies, individual and interactive group work, students learn how to earn and maintain the trust and loyalty of stakeholders, prepare for crises, prioritize audiences and messages and develop a social responsibility strategy to build reputational resiliency.


0.50


3-0


F, W


Pre-requisite (s): MDST*2040, MDST*3060, MDST*3080





Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Crisis Communications and Reputation Management 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




On completion of this course the student will be able to: 1. Describe the history and evolution of crisis and reputation management practices and principles. 2. Explore various types of crises, and the challenges and opportunities they present to

communicators, the company and broader industry. 3. Learn the essential elements of a crisis and reputation management plan for any organization. 4. Learn and apply best practices for identifying and managing emerging issues to contain and prevent

them from escalating into a full-scale crisis. 5. Explain how to utilizing internal / employee communications strategies to prevent and manage a

crisis or contentious issue. 6. Articulate key principles of corporate social responsibility (CSR), and how organizations must

manage and articulate the social, environmental and economic impact of its operations on the broader community.

7. Identify the elements of a crisis situation. 8. Prepare a crisis communications plan, including the members of a crisis-response team and their

roles, key stakeholder groups and appropriate strategies and tactics. 9. Explain the difference between branding and reputation and how to collaborate across functions and

geography to successfully develop and launch an integrated plan. 10. Articulate and apply ethical principles to ensure that companies earn public trust while complying

with legal, regulatory and professional standards.


In this course, students learn how to proactively monitor, protect and enhance an organization's greatest asset - its reputation. Through case studies, individual and interactive group work, students learn how to earn and maintain the trust and loyalty of stakeholders, prepare for crises, prioritize audiences and messages and develop a social responsibility strategy to build reputational resiliency. 4. CALENDAR DESCRIPTION

In this course, students learn how to proactively monitor, protect and enhance an organization's greatest asset - its reputation. Through case studies, individual and interactive group work, students learn how to earn and maintain the trust and loyalty of stakeholders, prepare for crises, prioritize audiences and messages and develop a social responsibility strategy to build reputational resiliency. .




• Lectures • Video materials where applicable • Reading assignments, exercises and web-based research • Internet-based communication resources • Guest speakers


N/A.







Tests 20% Written Assignments 45% Final Project (Presente) 35% Total 100%

10. COURSE LOCATION: University of Guelph-Humber, Humber North Campus, 207 Humber College Boulevard, Etobicoke, Ontario,


40


Not applicable.

13. COURSE STATUS:




MDST*3320

Course Title (max 30 characters): Engagement and Social Media for Journalists

Calendar Description: Students in this course explore engaged (or “social”) journalism, produced with and not just for communities and readers. They discover how to deploy this 21st-century concept to creating more impactful journalism by building relationships and collaborating with audiences. They learn the skills, tools and methods that journalists in the world’s leading newsrooms use to prioritize and meet the information needs of audiences, and how to apply them in their own practices.


0.50


3-0


F





Course Restriction (s): Registration in the B.A.A. Media and Communication Studies program

Instructor Consent Required:

Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Engagement and Social Media for Journalists 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




On completion of this course the student will be able to: 1. Define “engaged journalism” and explain how it differs from traditional journalistic practices. 2. Describe the methods journalists use to put readers and audiences at the centre of their work,

listen to and collaborate with audiences, and connect and interact with communities. 3. Explain how engaged journalism benefits media organizations and individual journalists. 4. Understand how to use social media platforms effectively to connect with audiences, sources and

communities, to understand their needs and wants and to measure the impact of published materials.

5. Demonstrate understanding of how journalists can effectively engage with all relevant audiences, including those that may be marginalized or from communities different than their own.

6. Solicit and obtain contributions from audience and community members, and apply these to story concepts.

7. Use information from a variety of social media platforms to develop, create and inform story research and investigations.

8. Demonstrate understanding of the legal and ethical issues related to using and publishing material gleaned from social media and other online and digital communities.

9. Explain the impact of misinformation and disinformation promulgated on social media platforms, and discuss how (or if) credible news organizations can counter this misinformation.


Students in this course explore engaged (or “social”) journalism, produced with and not just for communities and readers. They discover how to deploy this 21st-century concept to creating more impactful journalism by building relationships and collaborating with audiences. They learn the skills, tools and methods that journalists in the world’s leading newsrooms use to prioritize and meet the information needs of audiences, and how to apply them in their own practices.


Students in this course explore engaged (or “social”) journalism, produced with and not just for communities and readers. They discover how to deploy this 21st-century concept to creating more impactful journalism by building relationships and collaborating with audiences. They learn the skills,

tools and methods that journalists in the world’s leading newsrooms use to prioritize and meet the information needs of audiences, and how to apply them in their own practices.




• Lectures • Internet-based communication resources


N/A






Tests 20% Written assignments and exercises 50% Final Assignment 30%

Total: 100%




30


Not applicable.

13. COURSE STATUS:


• Computer access • Library and research facilities • Access to a Smartphone • Access to media cage (DSLR cameras) • Adobe CC


MDST*3330


Introduction to Content Strategy Transcript title: Intro to Content Strategy

Calendar Description: This course introduces students to content strategy as an increasingly prominent technique for businesses to reach their broader organizational objectives by starting and sustaining mutually beneficial relationships with their target audiences. Students develop fluency with not only the techniques and practices associated with this type of strategic communication, but also with the integral components of a strategic campaign. From understanding the concept of a project’s lifecycle to engaging with its metrics to planning and creating content, students gain an overview of this field and understand its use and implications for a range of media practices including journalism, marketing and public relations. Credit Weight (e.g. 0.50):

0.50


3-0


F







Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Introduction to Content Strategy 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




1. Define content strategy, and explain its integration in various media applications including journalism, marketing and promotion and public relations.

2. Evaluate content ecosystems and provide an assessment of their functionality and overall performance.

3. Explain the role of an internal audit in the design of effective communication strategies.

4. Perform a cursory internal audit of an existing or theoretical organization in order to map its operations, understand its target audience, and account for all relevant stakeholders.

5. Describe the importance of meta-data and its relationship to the design of a user journey.

6. Produce content strategy research deliverables for the justification of an associated strategic campaign.

7. Understand and articulate the differences and similarities between journalistic content and that created on behalf of a client, as well as the differences in partnership roles (hands-off to highly collaborative) from project to project.

8. Understand all of the elements that should be negotiated with a client, including the latter’s involvement in planning, content details, visuals, ownership and rights to further use of materials and syndication.

9. Appreciate and discuss the ethical frameworks, regulatory imperatives (such as labelling guidelines) and journalistic standards that journalists’ and news organizations have developed to distinguish commercial content from traditional journalism.

10. Curate and produce digital content for an existing or theoretical organization.


This course introduces students to content strategy as an increasingly prominent technique for businesses to reach their broader organizational objectives by starting and sustaining mutually beneficial relationships with their target audiences. Students develop fluency with not only the techniques and practices associated with this type of strategic communication, but also with the integral components of a strategic campaign. From understanding the concept of a project’s lifecycle to engaging with its metrics to planning and creating content, students gain an overview of this field and understand its use and implications for a range of media practices including journalism, marketing and public relations. 4. CALENDAR DESCRIPTION

This course introduces students to content strategy as an increasingly prominent technique for businesses to reach their broader organizational objectives by starting and sustaining mutually beneficial relationships with their target audiences. Students develop fluency with not only the techniques and practices associated with this type of strategic communication, but also with the integral components of a strategic campaign. From understanding the concept of a project’s lifecycle to engaging with its metrics to planning and creating content, students gain an overview of this field and understand its use and implications for a range of media practices including journalism, marketing and public relations. 5. TOPICS AND STRUCTURE




7. RESOURCES SUPPLIED BY STUDENT: N/A







Content Inventory 25% Communications Audit 25% Strategic Analysis Report 30% Final Strategic Campaign Presentation 20%

Total 100%



M9W 5L7


140


Not applicable.

13. COURSE STATUS:




MDST*3340


Media Management Analytics I Calendar Description: This course introduces students to the language and terminology associated with Strategic Content Management. This course will familiarize students with foundational data measurement tools and teach them how to collect and analyze valuable user data. From usability to accessibility, this course will get students comfortable with collecting and interpreting information in order to evaluate the success of existing content and plan exciting new promotional campaigns. Credit Weight (e.g. 0.50):

0.50


3-0


F

First F offering: F22 (additional offering in W22)


Pre-requisite (s): 9.00 credits including MDST*2150

Co-requisite (s) (enforced):

Scheduling (annually or alternate years): annually



Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Media Management Analytics I 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




1. Define a “content artifact” and explain its relationship to the digital ecosystem. 2. Demonstrate an understanding of the market ecosystem and the forces that influence

its operation. 3. Articulate, using an organization’s existing content artifacts, its intended brand identity. 4. Explain the foundational concepts, ideologies, and practices that constitute the basis for

strategy formation and implementation. 5. Analyze the content artifact’s performance in the digital marketplace. 6. Explain, using a case study approach, the failure and success of content artifacts using

performance metrics. 7. Conduct a qualitative and quantitative audit of existing content inventory in order to

assess the content items for accuracy, currency, usefulness, usability, and findability.

3. COURSE DESCRIPTION (PROGRAM DESCRIPTION) This course introduces students to the language and terminology associated with Strategic Content Management. Taken alongside The Project Lifecycle, this course will familiarize students with foundational data measurement tools and teach them how to collect and analyze valuable user data. From usability to accessibility, this course will get students comfortable with collecting and interpreting information in order to evaluate the success of existing content and plan exciting new promotional campaigns.


This course introduces students to the language and terminology associated with Strategic Content Management. Taken alongside The Project Lifecycle, this course will familiarize students with foundational data measurement tools and teach them how to collect and analyze valuable user data. From usability to accessibility, this course will get students comfortable with collecting and interpreting information in order to evaluate the success of existing content and plan exciting new promotional campaigns.



6. METHODS OF PRESENTATION • Lectures • Video materials where applicable • Reading assignments, exercises and web-based research • Internet-based communication resources


N/A







Analytical Reports (x2) 20% Metrics Assignment 30% Case Study Assignment 25% Final Metrics Presentation 25%



Up to 40 students per section


Not applicable.

13. COURSE STATUS:


MDST*3360

Course Title (max 30 characters): New Worlds: Exploring XR

Calendar Description: As an introduction to the concepts, tools and storytelling potential of Extended Reality (XR), this course allows students to experience and experiment with immersive technologies such as Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). In addition to gaining a theoretical understanding of the impactful tools offered by XR, students will explore its diverse applications including in immersive journalism, documentary film and video and marketing. Students will learn XR production and storytelling techniques that they will apply to the creation of their own XR media. Credit Weight (e.g. 0.50):

0.50


2-2


W


Pre-requisite (s): 7.00 credits including AHSS*2030, (MDST*1050 or MDST*2080), (MDST*1080, MDST*1100 or

MDST*1200) Co-requisite (s) (enforced):

None

Scheduling (annually or alternate years): Anually



Course Equate (s):






NEW COURSE PROPOSAL

Course Title: New Worlds: Exploring XR 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




1. Articulate the differences between various iterations of Extended Reality (XR), such as

Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR), and their impact on media practices such as journalism, documentary video and film.

2. Describe the concepts of embodiment, immersion and presence in XR and explain how they make stories and productions more impactful to an audience or participant.

3. Understand how XR production techniques differ from those of traditional media platforms such as video, audio, and film production.

4. Operate a 360° camera and demonstrate XR specific composition techniques. 5. Record spatialized sound (360° audio) and incorporate it into a 360° VR video. 6. Edit a 360° VR video and distribute it to a variety of devices and platforms. 7. Demonstrate understanding of the production process of immersive media content from

concept to completion by creating an example of immersive media content and presenting it.

8. Demonstrate understanding of the impact of XR by envisioning potential uses and applications in a variety of media practices.

3. COURSE DESCRIPTION (PROGRAM DESCRIPTION) As an introduction to the concepts, tools and storytelling potential of Extended Reality (XR), this course allows students to experience and experiment with immersive technologies such as Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). In addition to gaining a theoretical understanding of the impactful tools offered by XR, students will explore its diverse applications including in immersive journalism, documentary film and video and marketing. Students will learn XR production and storytelling techniques that they will apply to the creation of their own XR media. 4. CALENDAR DESCRIPTION

As an introduction to the concepts, tools and storytelling potential of Extended Reality (XR), this course allows students to experience and experiment with immersive technologies such as Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). In addition to gaining a

theoretical understanding of the impactful tools offered by XR, students will explore its diverse applications including in immersive journalism, documentary film and video and marketing. Students will learn XR production and storytelling techniques that they will apply to the creation of their own XR media. 5. TOPICS AND STRUCTURE



• Lectures • Interactive discussion in groups and as a class • Reading assignments and exercises • Media demonstrations such as augmented reality, virtual reality, video, websites. • Guest speakers/panels (remote and in-person)


Texts: To be determined by instructor in consultation with Program Head


• Internet research, review and data gathering.

• Courselink access for assignment instructions, submission of materials, communication with instructors, and student-led discussion about assignments and course materials.

• Online viewing activities.

9. EVALUATION OF STUDENTS: Group Assingment/Research Project 20% Individual Written Assignments 30% Final production assignment 30% Participation 20% TOTAL 100%




25


Not applicable.

13. COURSE STATUS:


• VR studio & GH416 main studio space • VR headsets (Approx. 8-10 headsets) • 360 3D VR Cameras • iPad Pros for Augmented Reality (Approx. 1 additional) • Mac Lab computer access & Mac Pro post-production suite • VR post-production suite (TBD) • Computer access • Library and research facilities


MDST*3380

Course Title (max 30 characters): Photojournalism

Calendar Description: In this course, students learn how the demands, genres and techniques of photojournalism differ from those of commercial, artistic and documentary photography, as well as the legal and ethical guidelines that photojournalists in Canada follow. Exercises and assignments allow them to develop techniques and skills on both smartphone cameras and multilens DSLRs for a variety of hard- and soft-news projects for both editorial and commercial applications.


0.50


1-2


W


Pre-requisite (s): MDST*1030, MDST*1070, MDST*1100





Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Photojournalism 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




On completion of this course the student will be able to: 1. Understand and articulate why photojournalism plays an invaluable editorial role in news and

information organizations. 2. Explain how photographs can tell impactful stories on their own, as either single images or

photo essays, as well as how they combine with text and multimedia elements as part of compelling packages.

3. Articulate the differences in intent, audience and techniques between photojournalism and commercial, documentary and artistic photography.

4. Create photojournalistic content that adheres to Canadian legal, ethical and industry guidelines and dictates.

5. Shoot photojournalistic content in a variety of genres and contexts (e.g. sports, public events, large gatherings, hard-news applications and soft-news [feature] stories.)

6. Edit photojournalistic images in ways that conform to legal and ethical journalistic requirements.

7. Publish images as part of news packages on Guelph-Humber’s student news site.


In this course, students learn how the demands, genres and techniques of photojournalism differ from those of commercial, artistic and documentary photography, as well as the legal and ethical guidelines that photojournalists in Canada follow. Exercises and assignments allow them to develop techniques and skills on both smartphone cameras and multilens DSLRs for a variety of hard- and soft-news projects for both editorial and commercial applications. 4. CALENDAR DESCRIPTION

In this course, students learn how the demands, genres and techniques of photojournalism differ from those of commercial, artistic and documentary photography, as well as the legal and ethical guidelines that photojournalists in Canada follow. Exercises and assignments allow them to develop techniques and skills on both smartphone cameras and multilens DSLRs for a variety of hard- and soft-news projects for both editorial and commercial applications.




• Lectures • Course textbook reading assignments, exercises and web-based research • Internet-based communication resources • Slides and images


N/A






Tests 25% Practical Exercises and assignments 40% Final Assignment 35%

Total: 100%




40 12. INDICATE ANY OTHER PROGRAMS SERVED BY THIS COURSE (IF KNOWN):

Not applicable.

13. COURSE STATUS:


• Computer access • Library and research facilities • Access to Smartphone • Access to media cage (DSLR cameras) • Adobe CC


MDST*3390


Public Practice Calendar Description: In this course students learn, develop and practice the skills they need to apply academic learning (both theoretical and practical) to the real-world environments of internships, career development, employment and the workforce. Students explore the roles of media professionals, workforce structures and employment landscapes relative to their specializations, and become familiar with how media initiatives and projects are pitched, staffed, funded and delivered. They also learn the importance and methods of developing a professional identity and brand, including assembling an appropriate portfolio, pitching materials and interviewing for roles, jobs and positions. Credit Weight (e.g. 0.50):

0.50


3-0

Semester Offering (F, W, S) W

First W offering: W21 (additional offering in F21)


Pre-requisite (s): 10.00 credits including AHSS*2020



Course Restriction (s): AHSS*4080. Registration in the B.A.A. Media and

Communication Studies program. Instructor Consent Required:

Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Public Practice 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




1. Understand the roles that specialized professionals play in various media environments or industries.

2. Articulate the different ways that projects, publications, and other media initiatives are pitched, funded, staffed, managed and delivered in Canada.

3. Analyze the ongoing changes in the media industry as they pertain to employment as well as the practice of self-promotion as a media producer.

4. Create and maintain a distinctive personal brand identity by leveraging personal traits, skills, and abilities in a manner cognizant of market conditions and their associated trends.

5. Create professional, effective personal branding and promotional materials including a resume, cover letter, portfolio and online sites.

6. Understand and demonstrate effective interviewing and professional networking skills and techniques.

7. Use job-search databases and sites including GHWorks to source internships and jobs.


In this course students learn, develop and practice the skills they need to apply academic learning (both theoretical and practical) to the real-world environments of internships, career development, employment and the workforce. Students explore the roles of media professionals, workforce structures and employment landscapes relative to their specializations, and become familiar with how media initiatives and projects are pitched, staffed, funded and delivered. They also learn the importance and methods of developing a professional identity and brand, including assembling an appropriate portfolio, pitching materials and interviewing for roles, jobs and positions. 4. CALENDAR DESCRIPTION

In this course students learn, develop and practice the skills they need to apply academic learning (both theoretical and practical) to the real-world environments of internships, career development, employment and the workforce. Students explore the roles of media professionals, workforce structures and employment landscapes relative to their specializations, and become familiar with how media initiatives and projects are pitched, staffed, funded and delivered. They also learn the importance and methods of developing a professional identity and brand, including assembling an appropriate portfolio, pitching materials and interviewing for roles, jobs and positions. 5. TOPICS AND STRUCTURE



• Lectures • Video materials where applicable • Course textbook reading assignments, exercises and web-based research • Internet-based communication resources • Guest speakers








9. EVALUATION OF STUDENTS: • Tests 20% • In-class exercises 60% • Final Culminating Assignment 20% • Total: 100%



180 Students 12. INDICATE ANY OTHER PROGRAMS SERVED BY THIS COURSE (IF KNOWN):

Not applicable.

13. COURSE STATUS:




MDST*3400


SEO Perspectives Calendar Description: This course shows students how media professionals, working in a landscape defined by abundance and complication, tailor content to cut through the distortion of an overcrowded market to reach a narrowly defined audience target with a particular set of interests and behaviours. Students learn how major search engines work and how they prioritize certain types of content by relevance and popularity, and explore the mechanics of search algorithms, mathematical optimization, and semantics in order keep their content current, relevant, and accessible. Credit Weight (e.g. 0.50):

0.50


3-0


W





Course Restriction (s): Registration in the BAA Media and Communication Studies program


Course Equate (s):






NEW COURSE PROPOSAL

Course Title: SEO Perspectives 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




1. Describe the functionality of a search engine and account for its production of

results. 2. Explain how and why the SEO landscape has evolved since its inception. 3. Describe the purpose, function, and behavior of an SEO algorithm. 4. Use Google Search Console and Google Analytics to improve user traffic. 5. Create an avoidance plan for search engine penalization. 6. Explain conversion rate optimization (CRO) and its relationship to web traffic. 7. Design an SEO strategy to encourage organic search results and facilitate

organizational outcomes.

3. COURSE DESCRIPTION (PROGRAM DESCRIPTION) This course shows students how media professionals, working in a landscape defined by abundance and complication, tailor content to cut through the distortion of an overcrowded market to reach a narrowly defined audience target with a particular set of interests and behaviours. Students learn how major search engines work and how they prioritize certain types of content by relevance and popularity, and explore the mechanics of search algorithms, mathematical optimization, and semantics in order keep their content current, relevant, and accessible.


This course shows students how media professionals, working in a landscape defined by abundance and complication, tailor content to cut through the distortion of an overcrowded market to reach a narrowly defined audience target with a particular set of interests and behaviours. Students learn how major search engines work and how they prioritize certain types of content by relevance and popularity, and explore the mechanics of search algorithms, mathematical optimization, and semantics in order keep their content current, relevant, and accessible. 5. TOPICS AND STRUCTURE





N/A







Quizzes (x2) 20% In-class Analytical Exercises (x2) 20 % SEO Analysis Report 20% SEO Strategy Project 40%

Total: 100%




45


Not applicable.

13. COURSE STATUS:




MDST*3410


Social Media Strategies Calendar Description: This course guides students through the multifaceted process of designing and implementing a social media campaign that demonstrates an awareness of the client’s brand identity and their relationship to the consumer base. Leveraging a case study approach, students analyze both the strengths and weaknesses of existing social media initiatives and apply this knowledge to their social media campaigns for theoretical clients. Depending on the needs of the client, students will explore the challenges of branding, choosing the appropriate combination of social media platforms, and selecting the visual and textual elements that properly communicate the client’s desired brand identity. Credit Weight (e.g. 0.50):

0.50


3-0


F


Pre-requisite (s): 9.00 credits including AHSS*1080, MDST*1020,

MDST*1030, (MDST*1080 or MDST*1200) Co-requisite (s) (enforced):

None




Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Social Media Strategies 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




1. Analyze, using a case study approach, the relative strengths and weaknesses of various social media campaigns.

2. Design aesthetically consistent content that reflects the client’s desired brand identity. 3. Plan the implementation of communication strategies that leverage the distinct

characteristics of different social media platforms. 4. Plan, produce, and execute a successful social media campaign. 5. Evaluate the success of a social media initiative through targeted, though introductory,

analyses of relevant metrics. 6. Learn from previous social media campaign metrics to revise, revamp, and repackage

existing content assets for successful redeployment. 7. Apply the principles of branding, strategic communications and design in order to

achieve marketing goals. 8. Communicate campaign goals in clear, concise written and oral language.


This course guides students through the multifaceted process of designing and implementing a social media campaign that demonstrates an awareness of the client’s brand identity and their relationship to the consumer base. Leveraging a case study approach, students analyze both the strengths and weaknesses of existing social media initiatives and apply this knowledge to their social media campaigns for theoretical clients. Depending on the needs of the client, students will explore the challenges of branding, choosing the appropriate combination of social media platforms, and selecting the visual and textual elements that properly communicate the client’s desired brand identity.


This course guides students through the multifaceted process of designing and implementing a social media campaign that demonstrates an awareness of the client’s brand identity and their relationship to the consumer base. Leveraging a case study approach, students analyze both the strengths and weaknesses of existing social media initiatives and apply this knowledge to

their social media campaigns for theoretical clients. Depending on the needs of the client, students will explore the challenges of branding, choosing the appropriate combination of social media platforms, and selecting the visual and textual elements that properly communicate the client’s desired brand identity.






N/A







Case Study Assignment 20% Metrics Assignment 25% Brand Identity Project 20% Social Media Communication Plan & Presentation 35%



45


Not applicable.

13. COURSE STATUS:




MDST*3420


The Project Lifecycle Calendar Description: In this course, students discover the many different roles within an organization that contribute to the planning, production, implementation and maintenance of quality content. In particular, students become familiar with the foundational stages of a strategic content campaign and learn to harness an organization’s personnel and existing content assets in order to reach an overarching business goal. Students simulate the content strategy process, create a balanced, time-conscious workflow, design a realistic budget and learn to leverage and focus the talents of a UX designer, information architect, developer, data analyst and other members of a content strategy team. As part of a lifecycle overview, students will ultimately work toward the production of a content template map, process workflow diagram and content calendar. Credit Weight (e.g. 0.50):

0.50


3-0


F



Co-requisite (s) (enforced):




Course Equate (s):






NEW COURSE PROPOSAL

Course Title: The Project Lifecycle 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




1. Articulate the stages of a project lifecycle and identify its integral components. 2. Identify the key stakeholders in a client organization and harness their existing resources to plan

a strategic content initiative designed to facilitate business goals. 3. Assess the client’s existing content resources and retroactively document the process

associated with their acquisition. 4. Plan and create a content template map that demonstrates an awareness of the target audience

in order to streamline and standardize the process of content creation. 5. Create an operations map to identify key organizational deficiencies and design a plan to

correct these inefficiencies. 6. Design protocols to address planned and unplanned maintenance challenges with an

organization’s content output. 7. Design a mechanism for measuring audience reception. 8. Produce an itemized content calendar that reflects the client’s business goals.


In this course, students discover the many different roles within an organization that contribute to the planning, production, implementation and maintenance of quality content. In particular, students become familiar with the foundational stages of a strategic content campaign and learn to harness an organization’s personnel and existing content assets in order to reach an overarching business goal. Students simulate the content strategy process, create a balanced, time-conscious workflow, design a realistic budget and learn to leverage and focus the talents of a UX designer, information architect, developer, data analyst and other members of a content strategy team. As part of a lifecycle overview, students will ultimately work toward the production of a content template map, process workflow diagram and content calendar


In this course, students discover the many different roles within an organization that contribute to the planning, production, implementation and maintenance of quality content. In particular, students become familiar with the foundational stages of a strategic content campaign and learn to harness an organization’s personnel and existing content assets in order to reach an overarching business goal. Students simulate the content strategy process, create a balanced, time-conscious workflow, design a realistic budget and learn to leverage and focus the talents of a UX designer,

information architect, developer, data analyst and other members of a content strategy team. As part of a lifecycle overview, students will ultimately work toward the production of a content template map, process workflow diagram and content calendar




• Lectures and in-class workshops • Video materials where applicable • Course textbook reading assignments, exercises and web-based research • Internet-based communication resources


N/A







In-class quizzes (x2) 20% Project Proposal Assignment 20% Content Calendar Assignment 20% Implementation Plan Presentation 40%


M9W 5L7


45


Not applicable.

13. COURSE STATUS:



Course Addition Template 2021-2022 Program: Bachelor of Applied Arts in Media and Communication Studies - Diploma in Media Communications

Course Code:

MDST*3430


Client Relations Calendar Description: Navigating a client relationship, whether as an agency employee or an independent practitioner, involves a number of skills: from effective and competitive pitching, to contract writing, to managing expectations, to navigating legal and ethical imperatives. In this course, students learn to manage clients of various kinds (i.e. small not-for-profits to large corporations) through all stages of a project or campaign and in an ongoing, profitable relationship. Credit Weight (e.g. 0.50):

0.50


3-0


W


Pre-requisite (s): AHSS*1080, AHSS*2020, AHSS*3220,

(MDST*1200 or MDST*1080), MDST*3330, MDST*3420



Course Restriction (s): MDST*3220. Registration in the B.A.A. Media and


Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Client Relations 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




1. Appreciate the differences between different kinds of agencies (public relations, marketing,

advertising, media-buying, full-service, boutique)

2. Articulate the roles of a media agency and its personnel, versus those of the media or communication departments in organizations (small and large)

3. Understand the value and role of brands, mission statements and value propositions and

business plans for any organization.

4. Understand and articulate the key elements of a typical Request for Proposal, and demonstrate proficiency in writing an RFP, as well as responding to one.

5. Write and present a powerful, competitive plan for a campaign or project

6. Outline and define the important components of a contract for a media production, including

responsibilities of all parties, fee structure, communications, approvals, deadlines and deliverables.

7. Assess and evaluate the relative advantages and disadvantages of traditional and non-

traditional funding models for financing media productions in Canada.

8. Develop non-traditional financing strategies for the production, publication, and promotion of a media product.

9. Explain Canadian laws that affect the relationship and contracts between clients and suppliers in the media industry.

3. COURSE DESCRIPTION (PROGRAM DESCRIPTION) Navigating a client relationship, whether as an agency employee or an independent practitioner, involves a number of skills: from effective and competitive pitching, to contract writing, to managing expectations, to navigating legal and ethical imperatives. In this course, students learn to manage clients of various kinds (i.e. small not-for-profits to large corporations) through all stages of a project or campaign and in an ongoing, profitable relationship.

4. CALENDAR DESCRIPTION Navigating a client relationship, whether as an agency employee or an independent practitioner, involves a number of skills: from effective and competitive pitching, to contract writing, to managing expectations, to navigating legal and ethical imperatives. In this course, students learn to manage clients of various kinds (i.e. small not-for-profits to large corporations) through all stages of a project or campaign and in an ongoing, profitable relationship.. 5. TOPICS AND STRUCTURE



• Lectures/In-class activities • Video materials where applicable • Internet-based communication resources


N/A







Analytical Report 20% Budgeting/Finance Proposal 30% RFP Analysis 20% Campaign Strategy Proposal 30% Total 100%

10. COURSE LOCATION: University of Guelph-Humber, Humber North Campus, 207 Humber College Boulevard,

Etobicoke, Ontario, M9W 5L7


135


Not applicable.

13. COURSE STATUS:

Restricted elective 14. RESOURCE REQUIREMENTS:



MDST*3440

Course Title (max 30 characters): Digital Graphic Design III

Calendar Description: Students in this course focus on the creation of motion graphics and incorporating them into compelling designs using industry-standard software. In addition to evaluating the uses, applications and effectiveness of motion graphics, students apply them to the creation of successful information and marketing vehicles such as advertisements, social media campaigns, PSAs and other communications vehicles.


0.50


1-3


W


Pre-requisite (s): MDST*3120





Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Digital Graphic Design III 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




On completion of this course the student will be able to: 1. Describe and analyze the different ways that designers use motion graphics to engage

viewers/consumers in a range of vehicles including news, information and marketing initiatives.

2. Explain how motion graphics in existing designs enhance (or don’t) the messaging and user experience, and how they differ depending on the tone and intent of the content.

3. Explain why motion graphics are an important component of effective interaction design. 4. Create original motion designs according to a given parameters and incorporate them

into design projects. 5. Following a creative brief, design all the components of a multifaceted marketing or

promotion campaign for a specified brand, incorporating multiple media and elements (text, motion, still graphics, video, audio, photography and UX).


Students in this course focus on the creation of motion graphics and incorporating them into compelling designs using industry-standard software. In addition to evaluating the uses, applications and effectiveness of motion graphics, students apply them to the creation of successful information and marketing vehicles such as advertisements, social media campaigns, PSAs and other communications vehicles. 4. CALENDAR DESCRIPTION

Students in this course focus on the creation of motion graphics and incorporating them into compelling designs using industry-standard software. In addition to evaluating the uses, applications and effectiveness of motion graphics, students apply them to the creation of successful information and marketing vehicles such as advertisements, social media campaigns, PSAs and other communications vehicles. 5. TOPICS AND STRUCTURE



• Online materials

• Lectures • Studio/lab work with Adobe CC


N/A







Tests (x2) 20% Design Assignment #1 20% Design Assignment #2 25% Final Assignment and Presentation 35% Total: 100%


M9W 5L7


40


Not applicable.

13. COURSE STATUS:

Restricted elective


• Computer access • Adobe CC access • Library and research facilities


MDST*3450


Social Media Analytics Calendar Description: Students in this course explore the ways in which social media have empowered consumers, while simultaneously creating a multitude of opportunities for organizations to engage with consumers in real time. They learn how marketers gather important data from social media and gain insights that allow them to create and deploy highly targeted campaigns. Students discover how to use powerful analytics tools, such as engagement analytics, social network analysis, sentiment analysis and targeted influence, to leverage social media data to meet marketing objectives. Credit Weight (e.g. 0.50):

0.50


3-0


W







Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Social Media Analytics 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




1. Collect social media data. 2. Utilize social media metrics to evaluate object performance. 3. Perform a sentiment analysis in order to identify dominant user trends. 4. Identify social media influencers and explain their role within the broader context

of their social network. 5. Monitor consumer behavior and accumulate leverageable user data. 6. Develop a targeted social media strategy to reach a business goal and quantify its

performance.


Students in this course explore the ways in which social media have empowered consumers, while simultaneously creating a multitude of opportunities for organizations to engage with consumers in real time. They learn how marketers gather important data from social media and gain insights that allow them to create and deploy highly targeted campaigns. Students discover how to use powerful analytics tools, such as engagement analytics, social network analysis, sentiment analysis and targeted influence, to leverage social media data to meet marketing objectives.


Students in this course explore the ways in which social media have empowered consumers, while simultaneously creating a multitude of opportunities for organizations to engage with consumers in real time. They learn how marketers gather important data from social media and gain insights that allow them to create and deploy highly targeted campaigns. Students discover how to use powerful analytics tools, such as engagement analytics, social network analysis, sentiment analysis and targeted influence, to leverage social media data to meet marketing objectives.






N/A







In-class Analytical Exercises (x3) 30% Analytical Report 20% Social Network Analysis 20% Strategic Campaign Presentation 30%





Not applicable.

13. COURSE STATUS:



Course Addition Template 2021 - 2022 Program: Bachelor of Applied Arts in Media and Communication Studies - Diploma in Media Communications Course Code:

MDST*3460

Course Title (max 30 characters): Media Management Analytics II

Calendar Description: In this course, students explore the various measurement and data analytic methods used to collect and interpret information about a client’s competitors. They learn how to use basic content metrics to evaluate the success of existing content items, research and critique competitor content, and develop and execute a new promotional campaign designed to meet business goals.


0.50


3-0


W


Pre-requisite (s): 9.00 credits including MDST*3340





Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Media Management Analytics II 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




• Explain the role of Systems Theory as this concept pertains to the organization’s position in and relationship to the market ecosystem.

• Use available data to rationalize or critique strategic decisions made by existing media organizations.

• Analyze case studies featuring existing organizations and develop creative solutions rooted in the ideology of strategic communications.

• Create a “Systems Map” that identifies an organization’s relationship to the market ecosystem.

• Design a strategic communications plan designed to augment an organization’s position in and relationship to the market ecosystem in order to facilitate business goals while preserving brand identity.

• Develop a researched justification for the presentation of an artifact or series of artifacts in order to effectively augment an organization’s brand identity.

• Present clear recommendations for future content creation parameters, delivery, and governance in order to meet an organization’s business goals.

• Conduct a retrospective review of content performance using analytics to quantify the impact of an overarching content strategy.


In this course, students explore the various measurement and data analytic methods used to collect and interpret information about a client’s competitors. They learn how to use basic content metrics to evaluate the success of existing content items, research and critique competitor content, and develop and execute a new promotional campaign designed to meet business goals. 4. CALENDAR DESCRIPTION

In this course, students explore the various measurement and data analytic methods used to collect and interpret information about a client’s competitors. They learn how to use basic content metrics to evaluate the success of existing content items, research and critique competitor content, and develop and execute a new promotional campaign designed to meet business goals.

5. TOPICS AND STRUCTURE Topics and structure will reflect the learning objectives stated above.



7. RESOURCES SUPPLIED BY STUDENT: N/A







• Analytical Exercises (x2) 20% • Systems Map 10% • Draft Communications Plan 40% • Content Performance Analysis Presentation 30%





Not applicable.

13. COURSE STATUS:




MDST*3470


Audits and Analysis Calendar Description: In this course, students focus their broader investigation of the project lifecycle with an in-depth examination of content audit and analysis processes. To design an effective promotional campaign, the content strategist must analyze the efficacy of the organization’s existing digital assets in order to determine which items are advancing, and which are hindering, the pursuit of business objectives. To this end, students will conduct detailed content inventories, qualitative and quantitative analyses of asset performance, and metadata analytics aimed at leveraging existing resources to promote audience engagement. Students will then propose a strategic campaign based on the results of a detailed positioning report that includes these metrics. Credit Weight (e.g. 0.50):

0.50


3-0


W


Pre-requisite (s): MDST*3330, MDST*3420





Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Audits and Analysis 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




1. Design a systematic plan for a multiplatform assessment of existing content assets. 2. Produce customized templates to facilitate the audit process. 3. Perform a qualitative and quantitative audit of an organization’s existing content

inventory for the purposes of assessing the accuracy, usability, relevance, and propriety of digital assets.

4. Design and use qualitative assessment tools to quantify audience engagement of both new and existing content assets.

5. Evaluate the impact of market trends on the creation, delivery, and governance of content.

6. Develop and present a clear, evidence-based rationalization for a strategic communications initiative that leverages existing content assets toward the realization of an organizational goal.

7. Perform a gap analysis in order to identify ineffectual content and facilitate the production of successful alternatives.

8. Create a series of content standards and guidelines that are both unique to the organization and informed by its experience with previous campaigns and content precedents.

9. Produce a summative report that leverages quantitative and qualitative data to measure the impact of a strategic campaign.

10. Propose a strategic campaign based on analysis and application of data collected. 3. COURSE DESCRIPTION (PROGRAM DESCRIPTION)

In this course, students focus their broader investigation of the project lifecycle with an in-depth examination of content audit and analysis processes. To design an effective promotional campaign, the content strategist must analyze the efficacy of the organization’s existing digital assets in order to determine which items are advancing, and which are hindering, the pursuit of business objectives. To this end, students will conduct detailed content inventories, qualitative

and quantitative analyses of asset performance, and metadata analytics aimed at leveraging existing resources to promote audience engagement. Students will then propose a strategic campaign based on the results of a detailed positioning report that includes these metrics.


In this course, students focus their broader investigation of the project lifecycle with an in-depth examination of content audit and analysis processes. To design an effective promotional campaign, the content strategist must analyze the efficacy of the organization’s existing digital assets in order to determine which items are advancing, and which are hindering, the pursuit of business objectives. To this end, students will conduct detailed content inventories, qualitative and quantitative analyses of asset performance, and metadata analytics aimed at leveraging existing resources to promote audience engagement. Students will then propose a strategic campaign based on the results of a detailed positioning report that includes these metrics. 5. TOPICS AND STRUCTURE












Analytical Inventory Assignment 20% In-class Artifact Assignment 20%

Positioning Report 20% Communications Audit Presentation 40%



45


Not applicable.

13. COURSE STATUS:




MDST*3480

Course Title (max 30 characters): Specialized Public Relations

Calendar Description: In this course, students explore the demands and practices that are specific to common specialties in public relations, such as community relations, employee engagement, donor or sponsor relations and investor relations. They learn how professionals in these areas define and target their audiences, about the tools and methods specific to each discipline and how they align and work with other functions in a professional or work environment. Students also examine key differences in the priorities and methods used by not-for-profit and for-profit organizations.


0.50


3-0


W







Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Specialized Public Relations 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




On completion of this course the student will be able to: 1. Articulate the demands, priorities, objectives and audiences of community relations practitioners, the

types of organizations that typically engage these practitioners, and the primary tools they deploy in communicating with audiences.

2. Identify and define the roles of internal communications professionals, their function and objectives within or on behalf of an organization and their primary tools.

3. Articulate the goals and responsibilities of investor relations practitioners and how the execute them. 4. Create compelling pitches, position papers and similar materials that would be used effectively in

donor or sponsor relations. 5. Draft public relations objectives, methods and practice that demonstrate understanding of the

distinctions between for-profit and not-for-profit organizations. 6. Articulate the range of Canadian regulatory demands, priorities, objectives and audiences of

community relations practitioners, the types of organizations that typically engage these practitioners, and the primary tools they deploy in communicating with audiences.

7. Demonstrate an understanding of various legal imperatives that practitioners of the above branches of public relations must know and observe.

8. Pitch, research and draft a variety of tools common to specific practices, such as promotional brochures, employee newsletters and blogs, donor or sponsorship drives and annual meetings, annual reports and financial-information releases.

9. Demonstrate an understanding of how each of these specialized areas of public relations utilizes social media to further their objectives.


In this course, students explore the demands and practices that are specific to common specialties in public relations, such as community relations, employee engagement, donor or sponsor relations and investor relations. They learn how professionals in these areas define and target their audiences, about the tools and methods specific to each discipline and how they align and work with other functions in a professional or work environment. Students also examine key differences in the priorities and methods used by not-for-profit and for-profit organizations. 4. CALENDAR DESCRIPTION

In this course, students explore the demands and practices that are specific to common specialties in public relations, such as community relations, employee engagement, donor or sponsor relations and investor relations. They learn how professionals in these areas define and target their audiences, about the tools and methods specific to each discipline and how they align and work with other functions in a

professional or work environment. Students also examine key differences in the priorities and methods used by not-for-profit and for-profit organizations. 5. TOPICS AND STRUCTURE



• Lectures • Course textbook reading assignments, exercises and web-based research • Internet-based communication resources • Guest speakers


N/A






Tests 30% Written Assignments 40% Final Exam or Assignment 30%

Total: 100%




40 12. INDICATE ANY OTHER PROGRAMS SERVED BY THIS COURSE (IF KNOWN):

Not applicable.

13. COURSE STATUS:

Restricted elective 14. RESOURCE REQUIREMENTS:


Course Addition Template 2021 - 2022 Program: Bachelor of Applied Arts in Media and Communication Studies - Diploma in Media Communications

Course Code:

MDST*3490

Course Title (max 30 characters): Freelancing & Small Business Development for Media

Professionals Transcript title: Freelancing for Media

Calendar Description: In this course, students learn how to leverage their existing skills to monetize the provision of a valued service with the development of a freelancing or small business agenda. Drawing on their project management skills, students will learn about bidding, contracts, and industry standards. Further, students will learn to harness their network and reputations to acquire new clients, position themselves as desirable industry experts, and develop multiple revenue sources in order to secure and maintain a consistent income. Credit Weight (e.g. 0.50):

0.50


3-0


W





Course Restriction (s): Registration in the B.A.A. Media and Communication

Studies program Instructor Consent Required:

Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Freelancing & Small Business Development for Media Professionals 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




1. Define the essential characteristics of a successful entrepreneur and entrepreneurial business,

including preparation of a business plan and other essential start-up decisions. 2. Identify factors influencing success in self-employment. 3. Draft a business plan that includes setting financial goals, structuring fees, managing income and

taxes and collecting and remitting HST. 4. Write a contract for a project or campaign that includes all the essential elements including fees,

deadlines, approvals, communications and deliverables. 5. Draft other relevant business documents such as contact reports, invoices, follow-up letters and

requests for recommendations/referrals. 6. Demonstrate marketing and presentation skills relevant to freelance projects. 7. Understand time management tools and techniques. 8. Articulate the fundamentals of maintaining productive, ongoing client relationships.

3. COURSE DESCRIPTION (PROGRAM DESCRIPTION) In this course, students learn how to leverage their existing skills to monetize the provision of a valued service with the development of a freelancing or small business agenda. Drawing on their project management skills, students will learn about bidding, contracts, and industry standards. Further, students will learn to harness their network and reputations to acquire new clients, position themselves as desirable industry experts, and develop multiple revenue sources in order to secure and maintain a consistent income. 4. CALENDAR DESCRIPTION

In this course, students learn how to leverage their existing skills to monetize the provision of a valued service with the development of a freelancing or small business agenda. Drawing on their project management skills, students will learn about bidding, contracts, and industry standards. Further, students will learn to harness their network and reputations to acquire new clients, position themselves as desirable industry experts, and develop multiple revenue sources in order to secure and maintain a consistent income. 5. TOPICS AND STRUCTURE



• Lectures/In-class activities • Video materials where applicable • Internet-based communication resources


N/A






9. EVALUATION OF STUDENTS: • Tests 20% • In-class exercises 60% • Final Culminating Assignment 20% • Total: 100%



135


Not applicable.

13. COURSE STATUS:




MDST*4000

Course Title (max 30 characters): Media Practices I

Calendar Description: In this class, students conduct the foundational research, analysis, project planning and organization required to execute their capstone projects the subsequent semester. By researching multidiscipline, multimedia projects such as publications, websites, communications plans, media events and showcases students hone their understanding of current practices, issues and media environments. They then organize and draft the teams, plans, timelines, budgets and other documents they will follow to execute a significant, multidiscipline media production.


0.50



F







Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Media Practices I 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




On completion of this course the student will be able to: 1. Articulate and analyze current, significant media issues and their impact on professional

practice in a variety of media specializations. 2. Analyze multiplatform, multidiscipline projects, evaluating disparate components and

roles, and understanding how these elements contribute to the whole media endeavor. 3. Develop a cutting-edge media project that is creative, challenging and deliverable on a

number of different platforms while employing the disciplines that reflect the areas of emphasis.

4. Apply planning and problem-solving skills to the development of the team, plans and preparatory work necessary to the execution of a major media project.

5. Draft professional-level budgets, timelines, objectives and other practical planning documents relative to a specific capstone project.

6. Demonstrate superior communication and leadership skills by creating and working on teams and with other teams.


In this class, students conduct the foundational research, analysis, project planning and organization required to execute their capstone projects the subsequent semester. By researching multidiscipline, multimedia projects such as publications, websites, communications plans, media events and showcases students hone their understanding of current practices, issues and media environments. They then organize and draft the teams, plans, timelines, budgets and other documents they will follow to execute a significant, multidiscipline media production 4. CALENDAR DESCRIPTION

In this class, students conduct the foundational research, analysis, project planning and organization required to execute their capstone projects the subsequent semester. By researching multidiscipline, multimedia projects such as publications, websites, communications plans, media events and showcases students hone their understanding of current practices, issues and media environments. They then organize and draft the teams, plans, timelines, budgets and other documents they will follow to execute a significant, multidiscipline media production

5. TOPICS AND STRUCTURE Topics and structure will reflect the learning objectives stated above.


• Lectures • Exercises and web-based research • Group and moderated discussion and planning


N/A






Market Research and Analytical Report 20% Project Proposal 30% Project Lifecycle Plan 50%



180


Not applicable.

13. COURSE STATUS: Core


• Computer access • Library and research facilities • Adobe CC • Photography and videography studios


MDST*4010

Course Title (max 30 characters): Media and Communication Studies Internship Transcript title: Media Studies Internship

Calendar Description: Students gain practical experience in the media industry completing an internship, normally 240 hours, in a media-related environment. Instructors and placement staff meet with students to review the internship process and requirements. All internships require the completion of assignments, deliverable to the course instructor, that prepare students for the workplace and consolidate their understanding of their industry and profession.


1.50



S, F, W







Course Equate (s): MDST*4060, MDST*4070, MDST*4180, MDST*4190, MDST*4200






NEW COURSE PROPOSAL

Course Title: Media and Communication Studies Internship 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




On completion of this course the student will be able to: 1. Demonstrate professionalism by completing the documentation and research required for

internship. 2. Identify and apply required skills, attitudes and professional behaviour required for

employment in their field. 3. Demonstrate willingness to learn from mistakes and accept criticism. 4. Demonstrate professional behavior in the workplace: I.e., dedication to accuracy, good

judgement, flexibility, reliability, adherence to professional production standards, etc. 5. Recognize and respect colleagues’ diversity and individual differences. 6. Manage any conflict using effective listening, negotiating, collaborating and problem solving

techniques. 7. Accept responsibility for his/her actions/decisions and progress. 8. Evaluate personal employment strengths and weaknesses. 9. Evaluate the organizational structure of the specific placement and identify job possibilities.


Students gain practical experience in the media industry completing an internship, normally 240 hours, in a media-related environment. Instructors and placement staff meet with students to review the internship process and requirements. All internships require the completion of assignments, deliverable to the course instructor, that prepare students for the workplace and consolidate their understanding of their industry and profession. 4. CALENDAR DESCRIPTION

Students gain practical experience in the media industry completing an internship, normally 240 hours, in a media-related environment. Instructors and placement staff meet with students to review the internship process and requirements. All internships require the completion of assignments, deliverable to the course instructor, that prepare students for the workplace and consolidate their understanding of their industry and profession. 5. TOPICS AND STRUCTURE


6. METHODS OF PRESENTATION • Online materials • Onsite or virtual field experience


N/A







Written Assignments 40% Evaluation by Internship Host 60% Total: 100%

10. COURSE LOCATION: Internship host locations


180 between three semesters


Not applicable.

13. COURSE STATUS:




MDST*4020

Course Title (max 30 characters): Case Studies in Public Relations Transcript title: Public Relations Case Studies

Calendar Description: Using the case study method, students review and analyze issues faced in public relations, including dilemmas, crises and opportunities that have presented themselves to professionals and agencies. In identifying, evaluating, developing, presenting and debating solutions, they apply their understanding of media environments, social media dynamics and tools, audience behavior models and public affairs.


0.50


1-3


F


Pre-requisite (s): 14.00 Credits





Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Case Studies in Public Relations 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




On completion of this course the student will be able to: 1. Understand and identify the components of a classic case study. 2. Identify, articulate and analyze the key elements, nuances and context of a complex public relations

issue. 3. As a group, apply knowledge and expertise gained during the course of studies, as well as analytical

and problem-solving skills, to generating a variety of realistic solutions. 4. Evaluate each solution and apply logical and predictive methodologies to select the best course of

action. 5. Develop the solution thoroughly, including conducting appropriate research and drafting a response

that answers all questions posed, clearly lays out a plan of action and demonstrates effective time management and interpersonal skills.

6. Detail the proposed solution in a professional, polished presentation (written and oral) and effectively defend it to peers and evaluators.

7. Effectively and constructively discuss and critique case study presentations of peer groups, and by so doing illustrate understanding of a range of different public relations issues.


Using the case study method, students review and analyze issues faced in public relations, including dilemmas, crises and opportunities that have presented themselves to professionals and agencies. In identifying, evaluating, developing, presenting and debating solutions, they apply their understanding of media environments, social media dynamics and tools, audience behavior models and public affairs. 4. CALENDAR DESCRIPTION

Using the case study method, students review and analyze issues faced in public relations, including dilemmas, crises and opportunities that have presented themselves to professionals and agencies. In identifying, evaluating, developing, presenting and debating solutions, they apply their understanding of media environments, social media dynamics and tools, audience behavior models and public affairs. 5. TOPICS AND STRUCTURE



• Lectures • Video materials where applicable • Course textbook reading assignments, exercises and web-based research • Internet-based communication resources • Group discussion, planning and project execution • Guest speakers


N/A







Written Assignments 20% Case Study Draft 20% Written Case Study 35% Case Study Presentation 25% Total: 100%



35


Not applicable.

13. COURSE STATUS:



Course Addition Template 2021 – 2022 Program: Bachelor of Applied Arts in Media and Communication Studies - Diploma in Media Communications Course Code:

MDST*4030


Case Studies in Media Management and Analytics Transcript title: MMA Case Studies

Calendar Description: In this course, students explore a series of case studies comprising both qualitative and quantitative data relating to existing promotional campaigns. Working in teams, they apply their knowledge of theory and practice to designing strategic solutions to shortcomings identified in different areas within the media industries. Students will be expected to manage themselves in teams, coordinate the production of persuasive rationalizations for case resolutions, and defend these solutions in the context of an inclusive class discussion. Credit Weight (e.g. 0.50):

0.50


3-0


W


Pre-requisite (s): 14.00 credits including AHSS*2030





Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Case Studies in Media Management and Analytics 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




1. Deconstruct, interpret, and analyze the components of case studies that feature a relevance to Media Management Analytics.

2. Manage themselves in a self-sufficient team dynamic. 3. Interpret qualitative and quantitative data to draw meaningful conclusions

regarding business operations. 4. Design a persuasive case resolution plan based on analytical data. 5. Present strategic case solutions to the class in a compelling, concise, and

convincing manner. 6. Defend case solutions within the context of a comprehensive class discussion.


In this course, students explore a series of case studies comprising both qualitative and quantitative data relating to existing promotional campaigns. Working in teams, they apply their knowledge of theory and practice to designing strategic solutions to shortcomings identified in different areas within the media industries. Students will be expected to manage themselves in teams, coordinate the production of persuasive rationalizations for case resolutions, and defend these solutions in the context of an inclusive class discussion. 4. CALENDAR DESCRIPTION

In this course, students explore a series of case studies comprising both qualitative and quantitative data relating to existing promotional campaigns. Working in teams, they apply their knowledge of theory and practice to designing strategic solutions to shortcomings identified in different areas within the media industries. Students will be expected to manage themselves in teams, coordinate the production of persuasive rationalizations for case resolutions, and defend these solutions in the context of an inclusive class discussion. 5. TOPICS AND STRUCTURE


6. METHODS OF PRESENTATION • Lectures • Video materials where applicable • Course textbook reading assignments, exercises and web-based research • Internet-based communication resources








9. EVALUATION OF STUDENTS: Written Case Study Analysis #1 20% Written Case Study Analysis #2 30% Final Case Study Assignment 25% Final Case Study Presentation 25%

Total: 100%






Not applicable.

13. COURSE STATUS:

Restricted Elective




MDST*4090


Web Design IV Calendar Description: In this advanced web design course, students tackle a series of applied projects that facilitate the exploration of topics like database design, scalability, and user experience. Students will learn how to properly write and use application program interfaces (APIs), build functional and interactive user interfaces (UIs), and develop their fluency with CSS, XHTML, and Javascript. In addition, this course will also provide an introduction to emerging programming languages like Python and their associated open-source web frameworks such as Django.


0.50


3-0


W First W offering in W23

(additional offering in F21) Distance Education: • Offered by distance only ____________ • Also offered by distance ____________ • Hybrid ____________ • If Hybrid note approx. percent “not in class” ________

Pre-requisite (s): MDST*3350





Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Web Design IV 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




• Design dynamic websites that interact with databases and server-side scripts. • Develop responsive websites that work well on all browsers and devices. • Create websites that are scalable. • Write structured code that improves the website functionality, usability and design. • Build functional and interactive User interfaces. • Develop web pages that use authentication and security. • Build and use APIs with Django framework. • Use JavaScript to add dynamic content to the Web pages • Learn various Python concepts and run Python Scripts using an IDE. • Create Django projects and use models, views, templates, URLs, forms and

authentication. 3. COURSE DESCRIPTION (PROGRAM DESCRIPTION)

In this advanced web design course, students tackle a series of applied projects that facilitate the exploration of topics like database design, scalability, and user experience. Students will learn how to properly write and use application program interfaces (APIs), build functional and interactive user interfaces (UIs), and develop their fluency with CSS, XHTML, and Javascript. In addition, this course will also provide an introduction to emerging programming languages like Python and their associated open-source web frameworks such as Django. 4. CALENDAR DESCRIPTION

In this advanced web design course, students tackle a series of applied projects that facilitate the exploration of topics like database design, scalability, and user experience. Students will learn how to properly write and use application program interfaces (APIs), build functional and interactive user interfaces (UIs), and develop their fluency with CSS, XHTML, and Javascript. In addition, this course will also provide an introduction to emerging programming languages like Python and their associated open-source web frameworks such as Django. 5. TOPICS AND STRUCTURE









• Open source interfaces like Django and application program interfaces.


Quizzes 20% In-Class exercises 50% Final Project 30%

Total: 100%




45


Not applicable.

13. COURSE STATUS:

Restricted Elective



Course Addition Template 2021-2022 Program: Bachelor of Applied Arts in Media and Communication Studies - Diploma in Media Communications

Course Code:

MDST*4410


Media Studies Thesis I

Calendar Description: This is the first of two courses intended to facilitate completion of an undergraduate thesis project and the development of research-related skills. The major goals of this course are to: 1) increase knowledge and applied research skill sets in a specific area of media studies; 2) enhance the understanding of research principles and project coordination; 3) increase understanding of the ethical issues in a research context; and 4) enhance scientific writing and presentation skills. Under the supervision of a faculty member, the student will develop a research proposal and make a formal presentation describing their proposal to the class. Credit Weight (e.g. 0.50):

0.50


3-0


F, S

First offering: Fall 2022 Distance Education: • Offered by distance only _________ • Also offered by distance ____________ • Hybrid ____________ • If Hybrid note approx. percent “not in class”

________

Pre-requisite (s): 14.00 credits including MDST*3190 and 75%

cumulative average. Co-requisite (s) (enforced):

None


Course Restriction (s): MDST*4510. Registration in the B.A.A. Media and


Program Head consent required. Course Equate (s):






NEW COURSE PROPOSAL

Course Title: Media Studies Thesis I 1. PROGRAM: University of Guelph-Humber, Bachelor of Applied Arts in Media and




1. Formulate media studies-related research questions as testable hypotheses. 2. Discuss the ethical issues involved in conducting media studies research. 3. Identify the literature relevant to the research question and extract key points from primary

sources. 4. Express ideas and arguments in oral and written presentations. 5. Write in a manner that is clear and concise.


This is the first of two courses intended to facilitate completion of an undergraduate thesis project and the development of research-related skills. The major goals of this course are to: 1) increase knowledge and applied research skill sets in a specific area of media studies; 2) enhance the understanding of research principles and project coordination; 3) increase understanding of the ethical issues in a research context; and 4) enhance scientific writing and presentation skills. Under the supervision of a faculty member, the student will develop a research proposal and make a formal presentation describing their proposal to the class. 4. CALENDAR DESCRIPTION

This is the first of two courses intended to facilitate completion of an undergraduate thesis project and the development of research-related skills. The major goals of this course are to: 1) increase knowledge and applied research skill sets in a specific area of media studies; 2) enhance the understanding of research principles and project coordination; 3) increase understanding of the ethical issues in a research context; and 4) enhance scientific writing and presentation skills. Under the supervision of a faculty member, the student will develop a research proposal and make a formal presentation describing their proposal to the class. 5. TOPICS AND STRUCTURE



• One-on-one instructions • Internet-based communication resources









Research Timeline 5% Literature Review 20% Oral Presentation 20%

Final Research Proposal 55% TOTAL 100%




30


Not applicable.

13. COURSE STATUS:



FORM C

2021-2022 COURSE DELETION INFORMATION (submit with each course deletion, course level change or course renumbering)

Changes are to take effect:

Summer 2021

Fall 2021

Winter 2022

X

I. The following information must be provided:

i. The department responsible for the course ii. The course number, title, and normal semester offering iii. The rationale for the course deletion iv. Identify programs and specializations that the course currently serves and specify how it is

used (e.g. core requirement, restricted elective, etc.) This information is available by entering the PIMS screen of Colleague. If the course serves programs administered by other departments and program committees, please supply evidence of consultation with appropriate department chairs and program committees

v. Provide a course enrolment history over 4 semester offerings II. Replacement Course

Is a new course being proposed as a replacement for this course? If so, please specify and make sure that you have also included that course on a Form E: Course Addition Template.

I. i. Bachelor of Applied Arts in Media Studies (BAMS) - Diploma in Media

Communications ii. AHSS*1090 Communication, Technology and Culture W (3-0) [0.50] iii. Rationale: Course content updated and relevant content included in new courses:

MDST*2090: Social Media Issues and Perspectives (new), MDST*2120: Vive La Revolution: Alternative and Advocacy Media (new), AHSS*2130: Subcultures and the Mainstream Media, and MDST*3040: Power, Culture and the Individual.

iv. This Media Studies course was a core course offered to all students in semester 2. v. N/A

II. Replacement Course: N/A

Reviewed by AMAP Committee (Date): Oct 15, 2020 Approval Signature:

Reviewed by CRC (Date): Approved by Humber (Date): Oct 22, 2020

Approved by BUGS (Date): Guelph Senate (Date):

FORM C


Changes are to take effect: Summer

2021 Fall 2021

Winter 2022

x






1) i. Bachelor of Applied Arts in Media Studies (BAMS) - Diploma in Media

Communications ii. MDST*2130 Photographic Practices: Theory and Printing F (3-2) [0.50] iii. Rationale: Course was last offered Fall 2016; not part of the current

schedule of studies; calendar clean up iv. This course was offered under the Media Studies program v. N/A

2)

vi. Replacement course:

Reviewed by AMAP Committee (Date): Sep 08, 2020 Approval Signature:

Reviewed by CRC (Date): Approved by Humber (Date): Sep 09, 2020


FORM C



Summer 2021

Fall 2021

Winter 2022

X






I. i. Bachelor of Applied Arts – Diploma in Media Communications ii. MDST*3100 Corporations and Agencies (W) iii. Rationale: Course content updated and relevant content included in new courses:,

Introduction to Media Management (new), Introduction to Content Strategy (new), Client Relations, and MDST 3310: Media Organizational Leadership.

iv. This Media Studies course was a core course restricted to students in the Public Relations specialization.

v. N/A





FORM C


Changes are to take effect: Summer

2021 Fall 2021

Winter 2022

x






1) i. Bachelor of Applied Arts in Media Studies (BAMS) - Diploma in Media

Communications ii. MDST*3150 Advanced Prepress and Digital Imaging F (3-3) [0.50]

Rationale: iii. Course was last offered Fall 2016; not part of the current schedule of

studies; calendar clean up iv. This course was offered under the Media Studies program v. N/A

2)

i. Replacement course:

Reviewed by AMAP Committee (Date): Sep 08, 2020 Approval Signature:

Reviewed by CRC (Date): Approved by Humber (Date): Sep 09, 2020


FORM C



Summer 2021

Fall 2021

Winter 2022

x







Communications ii. MDST*3220 Client Relations & Project Management W (3-0) [0.50] iii. Rationale: Course content updated and relevant content included in two new and

separate courses:, Client Relations (new) and The Project Lifecycle (new) iv. This Media Studies course was an elective offered to all students in semester 5.

Students had to choose between this course and MDST 3120: Digital Design II. v. N/A





FORM C



Summer 2021

Fall 2021

Winter 2022

X







Communications ii. MDST*3290 Media Advertising II W (3-3) [0.50] iii. Rationale: Course content to be incorporated in a new course called MDST 3280

Media Advertising, which will be a composite of MDST*3280 formerly Media Advertising I and MDST*3290 Media Advertising II.

iv. This Media Studies course was a core course restricted to students in the Media Business specialization, which is being replaced by Media Management and Analytics in the new configuration.

v. N/A





FORM C



Summer 2021

Fall 2021

Winter 2022

X






i. I. Bachelor of Applied Arts in Media Studies (BAMS) - Diploma in Media Communications

ii. MDST*4060 Journalism Internship W (1-16) [1.50] iii. Rationale: All students take the same internship course, regardless of their

specialization, so this course will be eliminated to address redundancy. iv. This Media Studies course was a core course restricted to students in the

Journalism specialization. v. N/A

II. Replacement Course: MDST*4010 Media Studies Internship (new)




FORM C



Summer 2021

Fall 2021

Winter 2022

X






i. Bachelor of Applied Arts in Media Studies (BAMS) - Diploma in Media Communications

ii. MDST*4070 Public Relations Internship W (1-16) [1.50] iii. Rationale: All students take the same internship course, regardless of their

specialization, so this course will be eliminated to address redundancy. iv. This Media Studies course was a core course restricted to students in the Public

Relations specialization. v. N/A



Reviewed by CRC (Date): Nov. 6, 2020 Approved by Humber (Date): Oct 22, 2020


FORM C



Summer 2021

Fall 2021

Winter 2022

X







Communications ii. MDST*4180 Visual Communication Internship S,W (1-16) [1.50] iii. Rationale: All students take the same internship course, regardless of their

specialization, so this course will be eliminated to address redundancy. iv. This Media Studies course was a core course restricted to students in the Visual

Communications specialization. v. N/A





FORM C



Summer 2021

Fall 2021

Winter 2022

X







Communications ii. MDST*4190 Media Business Internship W (1-16) [1.50] iii. Rationale: All students take the same internship course, regardless of their

specialization, so this course will be eliminated to address redundancy. iv. This Media Studies course was a core course restricted to students in the Media

Business specialization. v. N/A





FORM C



Summer 2021

Fall 2021

Winter 2022

X







Communications ii. MDST*4200 Digital Communication Internship W (1-16) [1.50] iii. Rationale: All students take the same internship course, regardless of their

specialization, so this course will be eliminated to address redundancy. iv. This Media Studies course was a core course restricted to students in the Digital

Communications specialization. v. N/A





FORM C



Summer 2021

Fall 2021

Winter 2022

x







Communications ii. MDST*4370 Media Professional Selling II F (3-0) [0.50] iii. Rationale: Course content to be incorporated in a new course called MDST*3370

Professional Selling for Media, which will be a composite of the former MDST*3370 Media Professional Selling I and MDST*4370 Media Professional Selling II.

iv. This Media Studies course was a core course restricted to students in the Media Business specialization, which is being replaced by Media Management and Analytics in the new configuration.

v. N/A


Reviewed by AMAP Committee (Date): Oct. 15, 2020 Approval Signature:



FORM C



Summer 2021

Fall 2021

Winter 2022

X







Communications ii. MDST*4500 Applied Research Project F (3-0) [1.00] iii. Rationale: Course content to be addressed in MDST 4510: Media Thesis I and

MDST 4520: Media Thesis II, the latter of which will be offered in the summer to accommodate those students hoping to complete a thesis project and participate in Media Practices I, which was previously not permitted in the original schedule of studies (20/21).

iv. This Media Studies course was a core course offered to all students as an alternative to MDST 4510: Media Thesis I. Students had to choose MDST 4500, or MDST 4510, but not both.

v. N/A





FORM B

2021-2022 COURSE CHANGES

NOTE: Please indicate proposed course changes. Course changes include revisions to title, semester offering, credit weight, lecture and lab designations, description, prerequisites, co-requisites, course restrictions, course equates or instructor consent. Please note that course level changes and course renumbering are considered course additions/deletions.

The first time these changes are to take effect is:

Summer 2021

Fall 2021

Winter 2022

X

Current Course Name (2020-2021 Calendar

Copy) Proposed Revisions Reasons

AHSS*1080 Ethical Issues W (3-0) [0.50] Through a case study approach, this course examines ethical theories to contemporary moral issues faced by professionals working in media industries. It examines which, if any, limits should be placed on the media and its influence on society.

AHSS*1080 Ethical Issues in Media W (3-0) [0.50] Through a case study approach, this course examines ethical theories to contemporary moral issues faced by professionals working in media industries. It examines which, if any, limits should be placed on the media and its influence on society. This course introduces students to prevailing philosophical approaches to understanding ethics and moral reasoning, and asks them to consider these relative to their roles as media professionals. Students consider and analyze a variety of ethical issues in media including propaganda versus persuasion; objectivity versus salesmanship and advocacy; truthfulness versus sensitivity to public mores; the public’s right to know versus individual privacy and conflicts of interest. They also examine behavioural and business guidelines published and promoted by professional media associations and organizations and analyze how these have addressed ethical issues in various sectors of the industry. Restriction(s): Registration in the B.A.A. Media and Communication Studies program

New course title and calendar description reflects the updated course content (i.e. emphasizes media focus); eliminates repetition with other courses (I.e. regulatory issues) and provides more detail on course content as it relates to media. Course restricted to Media and Communication Studies students.




FORM B



The first time these changes are to take effect is: Summer

2021 Fall 2021

Winter 2022

X

Current Course Name (2020-2021 Calendar Copy) Proposed Revisions Reasons

AHSS*2020 Presentations and Persuasion W (2-2) [0.50] The ability to present material effectively in public is an important aspect of both journalism and public relations. In this study of public presentation, students are introduced to the psychology of persuasion, techniques of addressing an audience, and rhetoric, including a consideration of classical modes of argument.

AHSS*2020 Presentations and Persuasion W (2-2) [0.50] The ability to present material effectively in public is an important aspect of both journalism and public relations. In this study of public presentation, students are introduced to the psychology of persuasion, techniques of addressing an audience, and rhetoric, including a consideration of classical modes of argument. In this study of public presentation and the psychology of persuasion, rhetoric and argumentative techniques, students examine how these concepts are used differently across various media platforms. Students will evaluate the effectiveness of different persuasive techniques and strategies, and apply these to the creation and delivery of several oral presentations in class. Prerequisite(s): MDST*1020 Restriction(s): Registration in the B.A.A. Media and Communication Studies program

New calendar description reflects updates to program specializations and content, sharpens focus on media rather than classical argument and provides specifics on delivery. MDST*1020 added as are prerequisite as foundational background in communication theory required for this course. Course restricted to Media and Communication Studies students only.


Reviewed by CRC (Date): Approved by Humber: (Date): Oct 22, 2020


FORM B




2021 Fall 2021

Winter 2022

X


AHSS*2030 Contemporary Narrative F (3-0) [0.50] This course examines a variety of short stories and novels from various countries, looking at theories of narrative and ways of approaching the study of literature. Contemporary social and political issues are discussed in relation to questions of aesthetics and language. Students explore cultural differences in the context of Canadian society at the turn of the twenty-first century and in relation to the past. Some of the texts specifically address questions related to media studies and prompt students to consider links between imaginative writing and other kinds of media communication.

AHSS*2030 Contemporary Narrative F (3-0) [0.50] This course examines a variety of short stories and novels from various countries, looking at theories of narrative and ways of approaching the study of literature. Contemporary social and political issues are discussed in relation to questions of aesthetics and language. Students explore cultural differences in the context of Canadian society at the turn of the twenty-first century and in relation to the past. Some of the texts specifically address questions related to media studies and prompt students to consider links between imaginative writing and other kinds of media communication. Starting with the premise that storytelling – from stories told around a campfire to sprawling epics on the big screen – is an integral aspect of the human communication, this course explores different variations of narrative as it exists across multiple media platforms. Students examine how writers, theorists, artists, and media practitioners articulate the narrative, and how those expressions are influenced by the social, cultural, political, and economic circumstances associated with their authorship. Offering(s): Also offered through Distance Education format. Prerequisite(s): 2.00 Credits Restriction(s): Registration in the B.A.A. Media and Communication Studies program

New calendar description reflects the updated course content and clarifies focus on media and media studies rather than storytelling from a literary perspective. Course has been developed in DE format and offered in DE format in F20. 2.00 credits added as prerequisites as per the style guide min requirements. Course restricted to Media and Communication Studies students Restriction added for consistency with other courses.




FORM B




2021 Fall 2021

Winter 2022

X


AHSS*2130 Subcultures and the Media W (3-0) [0.50] Subcultures, as social groups organized around shared interests and practices, can take on many forms. The term implies that these groups differentiate themselves in opposition to mainstream culture. This course examines the many levels of resistance and appropriation that occur within the media pertaining to subcultures as outsiders and as audience. Readings, screenings and written assignments assist the student to develop a critical understanding of subcultures and the media. Prerequisite(s): AHSS*2010

AHSS*2130 Subcultures and the in Mainstream Media F,W (3-0) [0.50] Subcultures, as social groups organized around shared interests and practices, can take on many forms. The term implies that these groups differentiate themselves in opposition to mainstream culture. This course examines the many levels of resistance and appropriation that occur within the mainstream media pertaining to subcultures as outsiders and as audience. Readings, screenings and written assignments assist the student to develop a critical understanding of subcultures and the media. Prerequisite(s): AHSS*2010 2.00 credits Restriction(s): Registration in the B.A.A. Media and Communication Studies program

Updated title to reflect content and differentiate from other courses (I.e. Alternative and Advocacy Media; updated calendar description to reflect updated title; Updated prerequisites: AHSS*2010 is not relevant to this course and is being deleted. Course is being offered as a restricted elective in Fall and Winter to increase flexibility for students. No longer a core course because it doesn’t need to be. 2.00 credits added as prerequisites as per the style guide min requirements Course restricted to Media and Communication Studies students




FORM B




Summer 2021

Fall 2021

Winter 2022

X



AHSS*3080 Web Design W (3-2) [0.5] This course examines the principles of successful website design and communication. Design issues and creative solutions to web page functionality, usability and content are explored. Lectures and supervised lab sessions enable students to create their own web site portfolio.

AHSS*3080 Introduction to Web Design W F (3-2) [0.5] This course examines the principles of successful website design and communication. Design issues and creative solutions to web page functionality, usability and content are explored. Lectures and supervised lab sessions enable students to create their own web site portfolio. Students learn basic wireframing techinques, develop functional sitemaps, and explore the fundamentals of information architecture while developing their skills in HTML, CSS, and JavaScript. Lectures and supervised lab sessions enable students to create compelling digital portfolios that communicate a fluency in UX design. Prerequisite(s): 9.00 credits including MDST*1020, MDST*1030 Restriction(s): Registration in the B.A.A. Media and Communication Studies program

Semester change. New course title and prerequisites more accurately and specifically reflect the course’s relationship to the proposed revisions to the schedule of studies and the curriculum scaffold. New calendar description offers more detail regarding the topics covered so as to decrease the possibility of repetition in the three other Web Design courses that follow: MDST*3250, MDST*3350, MDST*4250. Course restricted to Media and Communication Studies students




FORM B




2021 Fall 2021

Winter 2022

X


MDST*1020 Communications Perspectives F (3-0) [0.50] This course provides an overall introduction to communication examining the communication process from a theoretical and historical perspective. Students study communication in oral and literate societies before examining the impact of technological change, from the introduction of the printing press to the digital age. Equate(s): AHSS*1060 Restriction(s): AHSS*2190. Registration in the B.A.A. (MS) program.

MDST*1020 Communications Perspectives Introduction to Communication Theory and Mass Media F (3-0) [0.50] This course provides an overall introduction to communication examining the communication process from a theoretical and historical perspective. Students study communication in oral and literate societies before examining the impact of technological change, from the introduction of the printing press to the digital age. This course provides an introduction to essential theories of communication and traces the history of communication from early oral traditions through the dawn of literacy, mass media and the digital age, with an emphasis on how technologies of the past two centuries have shaped communication, and how emerging technologies, social media and online communities are continually changing the nature, quality and, most importantly, the impacts of information we share with each other. Offering(s): Also offered through Distance Education format. Equate(s): AHSS*1060 Restriction(s): AHSS*2190, Registration in the B.A.A. (MS) program. Registration in the B.A.A Media and Communication Studies program

New course title reflects more accurately and specifically the course content. New calendar description reflects program name and course name, and includes more specific details on updated course content. New Transcript title Comm Theory & Mass Media DE offering added. Course has been developed in DE format and offered as DE in F20. Restrictions updated to reflect the new program name.




https://www.uoguelph.ca/registrar/calendars/guelphhumber/current/c11/c11ahss.shtml#AHSS2190

https://www.uoguelph.ca/registrar/calendars/guelphhumber/current/c11/c11ahss.shtml#AHSS2190

FORM B




2021 Fall 2021

Winter 2022

X


MDST*1030 Visual Communication and Design W (3-1) [0.50] This course is an introduction to the theory and practice of visual design as a form of social communication in print and broadcast media. The course enables students to develop skills in visual design and to develop the critical tools necessary to apply those skills.

MDST*1030 Visual Communication and Design W F (3-1 0) [0.50] This course is an introduction to the theory and practice of visual design as a form of social communication in print and broadcast media. The course enables students to develop skills in visual design and to develop the critical tools necessary to apply those skills. This course is an introduction to the theory and practices of visual communication design. Students learn how visual artefacts, as deployed in news and information media, advertising, marketing communications, publicity and social media, influence cultural understanding as well as consumer behavior. They consider the unique powers of visual media and explore ethical and legal issues surrounding the use of images. They also learn fundamental theories of good design and apply these to the critique and analysis of a range of visual communications such as posters, magazine covers, online publications and marketing materials. Restriction(s): Registration in the B.A.A. Media and Communication Studies program

Course moved to Fall offering. Lecture only (one-hour lab removed not used for a number of years). Updated description in accordance with new program development and specializations; provides more detail and emphasizes theory rather than skills and tools, which are covered in updated Design I and II courses. Course restricted to Media and Communications Program students




FORM B




Summer 2021

Fall 2021

Winter 2022

X

Current Course Name (2020-2021

Calendar Copy) Proposed Revisions Reasons

MDST*1070 Photography and Digital Imaging F (3-0) 0.50 This course introduces students to the contexts necessary to understand the roles and purposes of photography and their impact on the mass media. It examines the evolution of photography in its historical context through to modern electronic image-making. Students combine practical photo-based projects with the art and vocabulary of image-making, critiquing and photographic communication.

MDST*1070 Photography and Digital Imaging Introduction to Photography F W (3-0) 0.50 This course introduces students to the contexts necessary to understand the roles and purposes of photography and their impact on the mass media. It examines the evolution of photography in its historical context through to modern electronic image-making. Students combine practical photo-based projects with the art and vocabulary of image-making, critiquing and photographic communication. Students in this course learn and practice the fundamentals of operating a DSLR camera. They learn how to use and adjust the camera to achieve different kinds of images; the different contexts (e.g. commercial, news, portraiture) that require different styles and approaches to image-making and styling; basic use of software to modify photographs (and when this is appropriate); and how to prepare images for print. Students also explore the history and impact of photography on communication via mass media from newspapers and photojournalism, through commercial contexts such as advertising and promotion, to online uses including social media. Students study and analyze important and influential photographs and photographers. Restriction(s): Registration in the B.A.A. Media and Communication Studies program

Title refined to update. Calendar description revised to more accurately reflect the hardware and software used in the course and a wider range of industry application in accordance with changes to overall program. Course moves from Fall semester (1) to Winter semester (2) Course restricted to Media and Communication Studies students.




FORM B




2021 Fall 2021

Winter 2022

X


MDST*1100 Introduction to Journalism & Digital Storytelling F (3-0) [0.50] This course traces the history of journalism from ancient times to the networked digital age, exploring how political, economic, social, legal and technological contexts have shaped the news media and vice versa. Students learn the core concepts of journalistic theory, practice and ethics, how these are deployed across various media platforms. Students are also introduced to the components and practices of transmedia storytelling.

MDST*1100 Introduction to Journalism & Digital Storytelling F (3-0) [0.50] This course traces the history of journalism from ancient times to the networked digital age, exploring how political, economic, social, legal and technological contexts have shaped the news media and vice versa. Students learn the core concepts of journalistic theory, practice and ethics, how these are deployed across various media platforms. Students are also introduced to the components and practices of transmedia storytelling. Restriction(s): MDST*1080, Registration in the B.A.A. Media and Communication Studies program

MDST*1080 replaced with MDST*1100 and MDST*1200 in 20/21 academic calendar. MDST*1080 added as a restriction due to content overlap with both courses, Course restricted to Media and Communication Studies students.




FORM B

2021-2022

COURSE CHANGES NOTE: Please indicate proposed course changes. Course changes include revisions to title, semester offering, credit weight, lecture and lab designations, description, prerequisites, co-requisites, course restrictions, course equates or instructor consent. Please note that course level changes and course renumbering are considered course additions/deletions.


2021 Fall 2021

Winter 2022

X


MDST*1200 Introduction to Marketing & Public Relations W (3-0) [0.50] This course will introduce students to the historical and social contexts of advertising, marketing and public relations. It will explore how practices, theories, ethics and regulation have evolved, as well as the differences and similarities among promotion, marketing, advertising and public relations. Students will learn how practitioners deploy theories of communication to persuade audiences and to create and reinforce brand identity. They will examine the wide range of tools and methods these practitioners use, and create an integrated communications plan that demonstrates their knowledge of these methods.

MDST*1200 Introduction to Marketing & Public Relations W (3-0) [0.50] This course will introduce students to the historical and social contexts of advertising, marketing and public relations. It will explore how practices, theories, ethics and regulation have evolved, as well as the differences and similarities among promotion, marketing, advertising and public relations. Students will learn how practitioners deploy theories of communication to persuade audiences and to create and reinforce brand identity. They will examine the wide range of tools and methods these practitioners use, and create an integrated communications plan that demonstrates their knowledge of these methods. Restriction(s): MDST*1080, Registration in the B.A.A. Media and Communication Studies program

MDST*1080 replaced with MDST*1100 and MDST*1200 in 20/21 academic calendar. MDST*1080 added as a restriction due to content overlap. Course restricted to Media and Communication Studies students




FORM B




2021 Fall 2021

Winter 2022

X


MDST*2000 News Gathering F (3-0) [0.50] This course examines the role of the journalist in communicating public intelligence and the basic principles of news writing. Emphasis is placed on recognition of news values and on the development of clear, concise writing, research skills and effective interviewing techniques. Prerequisite(s): (MDST*1050 or MDST*2080), (MDST*1080 or MDST*1100)

MDST*2000 News Gathering F (3-0) [0.50] This course examines the role of the journalist in communicating public intelligence and the basic principles of news writing. Emphasis is placed on recognition of news values and on the development of clear, concise writing, research skills and effective interviewing techniques. In this course journalism students learn the essential skills of news story research and development including developing and mining sources of information and story leads; creating, refining and pitching concepts; conducting research and honing interviewing skills. They learn how to cover events and announcements and are introduced to the different demands of key beats such as crime, courts, government, entertainment and sports, as well as those by different media (print, online, audio, video). Prerequisite(s): 9.00 credits including (MDST*1050 or MDST*2080), (MDST*1080 or MDST*1100) Restriction(s): Registration in the B.A.A. Media and Communication Studies program

New calendar description reflects updated and refined content; eliminates repetition with other courses (e.g. News Writing and Editing; Media Writing II. Provides additional details on course content. Prerequisites updated for consistency with other third-year specialization courses. Restriction for calendar consistency. Restricted to Media and Communication Studies students




FORM B




Summer 2021

Fall 2021

Winter 2022

X



MDST*2020 Media Structure and Policy F (3-0) [0.50] Students study the diverse organizational and industrial structures of the press, electronic media and cultural industries and examine the ways in which those industries have been controlled by regulatory policies and agencies. With the emergence of the Internet and new information technologies in a globalizing world, students assess whether the traditional role of the state in regulating media continues to be relevant or even possible. Prerequisite(s): MDST*1080 or MDST*1100

MDST*2020 Media Structure and Policy F Freedom, Rights and the Media W (3-0) [0.50] Students study the diverse organizational and industrial structures of the press, electronic media, and cultural industries and examine the ways in which those industries have been controlled by regulatory policies and agencies. With the emergence of the Internet and new information technologies in a globalizing world, students assess whether the traditional role of the state in regulating media continues to be relevant or even possible. Students study the diverse organizational and industrial structures of the media, and how they are affected by the political economy and political systems. They explore the roles of media in democratic and totalitarian states; and the role of politics and policy - with a focus on Canada - on the regulation of media. In addition to understanding debates over such issues as access to information and censorship, students learn and debate the ways political parties and governments communicate with citizens and vice versa, and how they use various media to influence each other. Prerequisite(s): MDST*1080 or MDST*1100 Restriction(s): Registration in the B.A.A. Media and Communications Studies program

New course title reflects more clearly the updated course content (increased focused on political economy, politics and policy); distinguishes it from other courses. Calendar description revised to reflect update/refinement of course content. Note: course moves to Winter, Sem. 2 Addition of restriction for Media and Communications Studies students




FORM B




Summer 2021

Fall 2021

Winter 2022

X



MDST*2030 News Writing and Editing F (2-3) [0.50] Students focus on the fundamental elements of writing, style and copy editing which form the basis of all journalism. Students identify and fix common spelling, grammar and syntax errors in their own and colleagues’ writing and communicate the needed changes in a clear and positive manner. An understanding of news values aids in the selection and writing of stories for publication. Assessment of audience and regional differences guides students in news judgment and selection. Headline and cutline writing and knowledge of story structure, readability and design elements help students create complete story packages. Prerequisite(s): MDST*1030, MDST*1050, MDST*1070, (MDST*1010 or MDST*1100)

MDST*2030 News Writing and Editing F (2-3) [0.50] In this course, students focus on the fundamental elements of writing, style, substantive editing and copy editing which form the basis of all journalismtic content production. Students identify and fix common spelling, grammar and syntax errors in their own and colleagues’ writing and communicate the needed changes in a clear and positive manner. An understanding of news values aids in the selection and writing of stories for publication. Assessment of audience and regional differences guides students in news judgment and selection. In addition to identifying, pitching, researching and writing compelling news stories and features, they analyze the writing of peers and identify and fix factual, spelling, grammar and syntax errors in their own and colleagues’ writing and communicate the needed changes in a clear and positive manner. Students learn the essentials of compelling packaging, including basic typography and display writing as well as incorporating images and video with text. Headline and cutline writing and knowledge of story structure, readability and design elements help students create complete story packages. Prerequisite(s): 9.00 credits, including MDST*1030, (MDST*1050 or MDST*2080), MDST*1070, (MDST*10101080 or MDST*1100), AHSS*1080 Restriction(s): Registration in the B.A.A. Media and Communication Studies program

New calendar description reflects updated and refined content, eliminates repetition with other courses (e.g. MDST*2000, MDST*3000) and reflects updates to program and specialization (Multimedia Journalism) that reflect modern multimedia and digital practices. Updates prerequisites with new (as of 2018) courses; adds 9.0 credits for consistency with other third-year specialization courses. Addition of restriction to Media and Communication students.




https://www.uoguelph.ca/registrar/calendars/guelphhumber/current/c11/c11mdst.shtml#MDST1030
















FORM B




Summer 2021

Fall 2021

Winter 2022

X

Current Course Name (2020-

2021 Calendar Copy) Proposed Revisions Reasons

MDST*2040 Media Relations F (3-0) [0.5] Students examine the role and practices of the media as they relate to public relations. They learn how to develop targeted media relations strategies to achieve organizational goals, and learn the tools required by public relations practitioners to proactively and reactively work with the media. Using a combination of lectures and writing labs, students gain a theoretical understanding of media relations while creating relevant communication to targeted media. Prerequisite(s): MDST*1080 or MDST*1200

MDST*2040 Media Relations F (3-0) [0.5] Students examine the role and practices of the media as they relate to public relations. They learn how to develop targeted media relations strategies to achieve organizational goals, and learn the tools required by public relations practitioners to proactively and reactively work with the media. Using a combination of lectures and writing labs, students gain a theoretical understanding of media relations while creating relevant communication to targeted media. Focusing on a key element of public relations practice, students examine the range of roles and functions of journalists, analysts and commentators in news outlets, magazines and other media organizations, and learn how to work with these entities to achieve public relations goals. They dissect the impact of media coverage on organizations, discover how these media connect with other key stakeholder groups, learn to develop targeted media relations strategies and discover the tools and skills required to work both proactively and reactively with the media Prerequisite(s): 9.00 credits including (MDST*1050 or MDST*2080), (MDST*1080 or MDST*1200), Restriction(s): Registration in the B.A.A. Media and Communication Studies program

Revised calendar description reflects updated content relating to current industry public relations practice in the digital world, provides more detail on course content, defines content as distinct from other courses (e.g. Crisis Communications). Prerequisites updated to reflect courses introduced in 2018. Addition of restriction for students in the Media and Communications program




FORM B




2021 Fall 2021

Winter 2022

X


MDST*2050 Specialized Reporting W (3-0) [0.50] This course introduces students to the concept and practices of specialized reporting. Students examine the structure of government in Canada, Ontario and municipalities. They learn how to cover Queen’s Park, municipal councils, the police and the courts, using journalistic skills and research methods to get the information they need. The course also discusses how to cover business (including the business of sports and the arts) and labour news, and studies how economic forces create and shape such news stories. Students also begin studying opinion writing – both editorial and critical reviews. Prerequisite(s): MDST*2000, MDST*2030

MDST*2050 Specialized Reporting W (3-0) (2-2) [0.50] This course introduces students to the concept and practices of specialized or “beat” reporting. Students examine the structure of government in Canada, Ontario and municipalities. They learn how to cover Queen’s Park, municipal councils, the police and the courts, using journalistic skills and research methods to get the information they need. The course also discusses how to cover business (including the business of sports and the arts) and labour news, and studies how economic forces create and shape such news stories. Students also begin studying opinion writing – both editorial and critical reviews. Students mine sources for, research and develop pitches for stories in assigned areas (e.g. government, politics, courts, education, the environment, entertainment, business, sports, etc.). They determine the best approaches and media for covering announcements, meetings, events and soft and hard news. and write such journalistic staples as news stories, features, reviews, opinion columns and editorials Prerequisite(s): MDST*2000, MDST*2030 Restriction(s): Registration in the B.A.A. Media and Communication Studies program

Lab time required by updated course content. New calendar description reflects updated and refined content, eliminates repetition with other courses (e.g. MDST*2000: News Gathering; MDST*2020: Freedom, Rights and Media), and more accurately represents the course material which includes a broader range of topics and styles. Course restricted to Media and Communication Studies students.




FORM B




Summer 2021

Fall 2021

Winter 2022

X



MDST*2070 Digital Design I W (2-2) [0.5] This course introduces students to the current tools used in the development of visual design and develops skills in practical manipulation of these applications. The course also develops skills in research and critical analysis related to culturally-based communication in local, national and international contexts. Prerequisite(s): MDST*1030

MDST*2070 Digital Graphic Design I W (2-2 1-3) [0.5] This course introduces students to the current tools used in the development of visual design and develops skills in practical manipulation of these applications. The course also develops skills in research and critical analysis related to culturally-based communication in local, national and international contexts. Students apply their foundational understanding of design theory to the practical creation of original designs. Using industry-standard software, students learn and practice digital tools to create graphic artefacts, manipulate and incorporate photographic images into designs, experiment with colour, choose, manipulate and integrate text and design basic but cohesive layouts involving multiple elements. This course is prerequisite to Visual Communication Specialization classes in Years 3 and 4. Prerequisite(s): MDST*1030 Restriction(s): Registration in the B.A.A, Media and Communication Studies program

Lecture-lab allocation changed because less lecture time, more lab time is required. Updates and clarifies content: removes duplication with MDST*1030: Visual Communication (theory) course re visual criticism and theory and provides specifics about course content, emphasizing skills development. Transcript title: Digital Graphic Design I Addition of restriction to Media and Communication Studies students




FORM B 2021-2022

COURSE CHANGES NOTE: Please indicate proposed course changes. Course changes include revisions to title, semester offering, credit weight, lecture and lab designations, description, prerequisites, co-requisites, course restrictions, course equates or instructor consent. Please note that course level changes and course renumbering are considered course additions/deletions.


Summer 2021

Fall 2021

Winter 2022

X



MDST*2080 Media Writing F (3-0) [0.5] This interdisciplinary course covers the theory and practice of writing and editing for media. It examines the usefulness of these types of communication and analyzes the differences in intent. Students study and practice writing news stories, news releases, and speeches for a variety of media platforms. Prerequisite(s): 2.00 credits including (1 of MDST*1080, MDST*1100, MDST*1200) Restriction(s): MDST*1050

MDST*2080 Media Writing and Research for Media and Communication Studies II F (3-0) [0.5] This interdisciplinary course covers the theory and practice of writing and editing for media. It examines the usefulness of these types of communication and analyzes the differences in intent. Students study and practice writing news stories, news releases, and speeches for a variety of media platforms. In this course, students learn the differences and similarities between academic writing and writing and editing for popular and commercial media. They learn to use the principles, structures and tools deployed in producing media for popular consumption, to analyze classic news values deployed by media professionals and to apply these to creating original content. They develop interview skills and learn how to conduct background research and write stories using structures common to news, public relations, marketing, strategic communications and commercial content. Prerequisite(s): 2.00 credits including (1 of MDST*1080, MDST*1100, MDST*1200), (AHSS*1210 or MDST*1040) Restriction(s): MDST*1050; Registration in the B.A.A Media and Communication Studies program

New course title reflects new program name and new calendar description, addresses this course’s focus on all forms of media writing and its associated research requirements; Strengthens scaffolding between previous and subsequent writing courses. Transcript title: Media and Communication Writing II Prerequisite added because it is foundational for this one. Restriction added for students in the Media and Communication Studies program.


Reviewed by CRC (Date): Nov. 6, 2020 Approved by Humber (Date): Oct 22, 2020


FORM B




Summer 2021

Fall 2021

Winter 2022

X



MDST*2210 Image Processing: Capture and Manipulation F, W (3-2) [0.50] This course will introduce students to historical photographic practices and image processing, theory, practice and technique using digital cameras. Students will learn to use manual controls of digital cameras to control exposure, movement and depth of field as well as learn basic techniques of file management, digital and historical printing procedures, image software use and lighting techniques. Design and composition will be emphasized. The course is designed to provide students with the skills to use image capture as a tool for self-expression and visual communication, to encourage visual literacy and creativity and to help students become proficient at producing quality digital images. Prerequisite(s): MDST*1070 Restriction(s): Registration in B.A.A. (MS) program.

MDST*2210 Image Processing: Capture and Manipulation F, W (3-2) [0.50] This course will introduce students to historical photographic practices and image processing, theory, practice and technique using digital cameras. Students will learn to use manual controls of digital cameras to control exposure, movement and depth of field as well as learn basic techniques of file management, digital and historical printing procedures, image software use and lighting techniques. Design and composition will be emphasized. The course is designed to provide students with the skills to use image capture as a tool for self-expression and visual communication, to encourage visual literacy and creativity and to help students become proficient at producing quality digital images. This course allows students to develop proficiency in creating quality digital images using industry-standard software. Students learn capture management techniques including managing tethered capture and how to import, organize, select, manipulate, archive, proof and otherwise process and manage photographs. Students study and practice the image-making process from shooting through final production, including photo retouching and manipulation. Prerequisite(s): 9.00 credits including MDST* 1070 Restriction(s): Registration in the B.A.A. (MS) Media and Communication Studies program

Course moves to Fall only from F, W to reflect the proposed schedule of studies. Calendar description eliminates duplication with other courses (e.g. Intro to Photography, Visual Communication, Studio Lighting, etc.) and updates content in line with current industry practices. u focus. Transcript title: Image Capture & Manipulation Prerequisite added for consistency with other third-year specialization courses. Restriction updated to reflect the new program name.




FORM B




Summer 2021

Fall 2021

Winter 2022

X



MDST*2510 Studio Lighting Fundamentals F (3-2) [0.50] In this course students cover the fundamentals of applied studio lighting, an essential component of photographic techniques. They are introduced to lighting controls and lighting patterns for the human anatomy and tabletop products. Students also study lighting in the contexts of history and issues related to business. Restriction(s): Registration in B.A.A. (MS) program.

MDST*2510 Studio Lighting Fundamentals F (3-2) [0.50] In this course students cover the fundamentals of applied studio lighting, an essential component of photographic techniques. They are introduced to lighting controls and lighting patterns for the human anatomy and tabletop products. Students also study lighting in the contexts of history and issues related to business. Students in this course learn and practice the fundamentals of working in a studio, concentrating on tethered image capture and lighting techniques. Students learn the terminology of, and differences between, types of studio lighting, and which are suited to disparate contexts and content demands. In the studio, they practice working with different light sources, equipment and accessories; learn safety protocols and experiment with different subjects, although the primary focus is on portraiture and commercial applications. Note: students use images taken in this class in concurrent photography courses. Prerequisite(s): 9.00 credits including MDST*1070 Restriction(s): Registration in the B.A.A. (MS) Media and Communication Studies program

Calendar description reflects updated and refined content which extends to various media practices including editorial and commercial and includes more detail relating to current industry practice. Updated prerequisite and restriction in order to reflect the proposed schedule of studies. Prerequisite updated for consistency with other third-year specialization courses Restriction updated to reflect new name




FORM B




2021 Fall 2021

Winter 2022

X


MDST*3000 Magazine Writing, Editing and Research W (3-2) [0.50] Students explore all aspects of magazine writing and editing in this course, including developing sources, leads, interviews, and research techniques. Students also analyze the current Canadian magazine market and the impact of the magazine industry in Canadian society. Theories of media and technology examined in previous courses are applied as students choose feature-writing topics, study audience analysis, and debate media ethics. Prerequisite(s): MDST*2000

MDST*3000 Magazine Writing, Editing and Research Production W (3-2) [0.50] Students explore all aspects of magazine writing and editing in this course, including developing sources, leads, interviews, and research techniques. Students also analyze the current Canadian magazine market and the impact of the magazine industry in Canadian society. Theories of media and technology examined in previous courses are applied as students choose feature-writing topics, study audience analysis, and debate media ethics. This course gives students a thorough grounding in the magazine industry in Canada, including its history, role and sociocultural impacts, and evolution into multimedia, online formats and other technological innovations. Students learn the roles of various functions and personnel on a magazine team, and the stages of production from audience engagement to developing brand guidelines, mandates and concepts. They also apply writing, research and editing skills to writing a variety of magazine feature stories and editing those of their peers. Prerequisite(s): MDST*2000, MDST*2030, MDST*3300 Restriction(s): Registration in the B.A.A. Media and Communication Studies program

New course title reflects more clearly the course content. New calendar description reflects updated and refined content, eliminates repetition with other courses (e.g. MDST*2030: News Editing and Writing; AHSS*1080), and reflects course material updated for modern practices and roles. Updated prerequisites to add MDST*2030 news writing, and specialized reporting foundations. Course restricted to Media and Communication Studies students.




FORM B




Summer 2021

Fall 2021

Winter 2022

X



MDST*3020 Television Broadcasting W (3-2) [0.50] This course introduces students to the particular styles of writing and gathering news for radio and television, and to the differences between writing for the ear and for the eye. Students also learn how to use cameras, sound, and editing equipment and will shoot and edit their own video. The course examines the work of professional reporters working at local television stations, and requires students to analyze and critically evaluate the effectiveness of newscasts. Prerequisite(s): MDST*2000

MDST*3020 Television Broadcasting Video Journalism W (3-2) [0.50] This course introduces students to the particular styles of writing and gathering news for radio and television, and to the differences between writing for the ear and for the eye. In this course, students learn and practice the writing and production techniques demanded by video journalism, including television broadcast, online news and video-sharing sites and as part of multimedia productions. Students also learn how to write for the ear and for the eye; to use cameras, sound, and editing equipment software; to interview on camera and incorporate clips and footage into compelling video journalism stories. The course examines Students review the work of professional reporters working at local television stations, and requires students to analyze and professional video journalists, analyze how video is incorporated into online news sites and multimedia productions and critically evaluate the effectiveness of television newscasts. Prerequisite(s): MDST*2000, MDST*2030, MDST*3180 Restriction(s): Registration in the B.A.A. Media and Communication Studies program

New course title and calendar description reflect updated course content, including current digital and multimedia practices as opposed to traditional network television news production (although elements of same are included). Eliminates “radio” references, which is covered in Audio Journalism course. Updates prerequisites because students require broadcasting and writing skills for this course. Course restricted to Media and Communication Studies students.




FORM B




Summer 2021

Fall 2021

Winter 2022

X



MDST*3030 Event Management W (3-1) [0.50] Special Events play a vital role in virtually every sector of public relations. In this course students develop their analytical, organizational, and creative thinking skills as they individually prepare detailed special event plans and, as a group, organize, execute, and evaluate an event on behalf of an external client. They develop event themes, select appropriate venues, prepare budgets, explore protocol and etiquette issues, and select appropriate evaluation techniques. Students also tour a facility to examine its administrative, catering and meeting/convention services facilities. Prerequisite(s): MDST*1080 or MDST*1200

MDST*3030 Event Management W (3-1 0) [0.50] Special Events play a vital role in virtually every sector of public relations. In this course students develop their analytical, organizational, and creative thinking skills as they individually prepare detailed live and virtual special event plans, and, as a group, organize, execute, and evaluate an event on behalf of an external client. They develop event themes, select appropriate venues, prepare budgets, explore protocol and etiquette issues, and select appropriate evaluation techniques. Students also tour a facility to examine its administrative, catering and meeting/convention services facilities. learn to conduct effective meetings with clients and colleagues, develop budgets, draft project plans strategies, detail elements of execution and consider evaluation methods. Prerequisite(s): 9.00 credits including (MDST*1080 or MDST*1200), (MDST*1050 or MDST*2080) Restriction(s): Registration in B.A.A. Media and Communication Studies program

Removes lab unused for years. New calendar description reflects updated and refined content in keeping with current industry demands and practices. Prerequisites updated to align with other third-year specialization courses. Writing course (MDST*1050/MDST*2080) added because it is a requisite skill. Course restricted to Media and Communication Studies students.




FORM B




2021 Fall 2021

Winter 2022

X


MDST*3040 Perception, Power and the Media F (3-0) [0.50] Using an interdisciplinary approach, this course critically examines how the media construct, reinforce, and maintain perceptions of the world and attitudes towards society. The link between media-constructed perception and social and political power is examined and critiqued. Students are encouraged to evaluate their own roles as both citizens and future media practitioners. Prerequisite(s): 7.50 credits

MDST*3040 Perception, Power and the Media Power, Culture and the Individual F W (3-0) [0.50] Using an interdisciplinary approach, this course critically examines how the media construct, reinforce, and maintain perceptions of the world, and the development of cultures and concepts of identity. attitudes towards society. The link between media-constructed perception and social and political power is examined and critiqued. Students are encouraged to evaluate their own roles as both citizens and future media practitioners. It explores the role of various media, including social media, on the development of a sense of self, including issues related to gender, sexuality, class, race, ethnicity and ability and disability, and that identity within the broader environments of culture and subcultures. Offering(s): Offered through Distance Education format only. Prerequisite(s): 7.5 credits 4.00 credits Restriction(s): Registration in B.A.A. Media and Communication Studies program

New course title reflects more clearly the course content. Transcript title: Power, Culture & Individual Course will be offered in Year 2, Sem. 4 of program (rather than Year 3, Sem. 5) Revised calendar description reflects updated content bringing in recent developments in media and media practice, as well as more up to date and more fulsome description of society and identity issues. DE offering added. Course has been developed in DE format and offered as DE in F20. Prerequisites updated to reflect level of course content. Course restricted to Media and Communication Studies students.




FORM B




Summer 2021

Fall 2021

Winter 2022

X



MDST*3060 Public Affairs F (3-0) [0.50] In this course, students will acquire a working knowledge of the roles and functions of governments in governing Canada, from a public affairs perspective. Students will analyze the range of strategies and comprehensive communications tools that are utilized by the public affairs community to influence change in government, as part of a major research paper and in group presentations. On the government side, students will study how Canada’s multi-party, three level political systems coincide with bureaucratic structures to drive major decision-making and the parliamentary legislative process. Prerequisite(s): 10.00 credits Restriction(s): Registration in the B.A.A. program.

MDST*3060 Public Affairs F (3-0) [0.50] In this course, students will acquire a working knowledge of the roles and functions of governments in governing Canada, from a public affairs perspective. Students will They analyze the range of strategies and comprehensive communications tools that are utilized used by the public affairs practitioners community to influence change in government, as part of a major research paper and in group presentations. On the government side, government activities, policies, and regulations, as well as those deployed on behalf of government departments and elected officials to disseminate information and influence public opinion and behaviours. Students will study how Canada’s multi-party, three level political systems coincide with bureaucratic structures to drive major decision-making and the parliamentary legislative process. Prerequisite(s): 10.00 9.00 credits including (MDST*1080 or MDST*1200), MDST*2020 Restriction(s): Registration in the B.A.A. Program Media and Communication Studies program

Note: course moved to Sem. 5 from Sem. 7. New calendar description adds detail regarding course content. Prerequisites updated for consistency with other third-year specialization courses; course requires foundational course in marketing/public relations, as well as MDST*2020 which covers government and regulatory policy Restriction updated to reflect program name change




FORM B




Winter 2022

Fall 2021

Spring 2022

X



MDST*3080 Writing for Public Relations I F (0-4) [0.5] This course concentrates on the development of the specific types of writing skills required of public relations professionals with an emphasis on work that is clear, concise, and complete. Students have the opportunity to analyze and write several public relations vehicles including news stories, features, public service announcements, biographies, brochures, newsletters and news releases. Prerequisite(s): (MDST*1050 or MDST*2080), (MDST*1080 or MDST*1200)

MDST*3080 Writing for Public Relations I F (0-4) (3-0) [0.5] This course concentrates on the development of the specific types of writing skills required of public relations professionals with an emphasis on work that is clear, concise, and complete. Students have the opportunity to analyze and write several public relations vehicles including news stories, features, public service announcements, biographies, brochures, newsletters and news releases. In this course, students apply their knowledge of CP style, grammar, syntax and composition to the creation of a variety of public relations content. Students learn to develop and pitch concepts, identify and mine credible research sources, interview sources and incorporate research, including quotes, into persuasive drafts. They also learn to edit the work of their peers, communicate required changes clearly and tactfully and incorporate feedback into revisions. Prerequisite(s): 9.00 credits including (MDST*1050 or MDST*2080), (MDST*1080 or MDST*1200) Restriction(s): Registration in the B.A.A. Media and Communication Studies program

Lecture-lab split updated to reflect how this course has been (successfully) scheduled for years. New calendar description provides more detail regarding content, updates regarding the kind of writing that is industry practice and eliminates repetition with other courses (e.g. Media Relations, Writing and Research II). Prerequisite updated for consistency with other third-year specialization courses Course restricted to Media and Communication Studies students.




FORM B




Winter 2022

Fall 2021

Spring 2022

X



MDST*3110 Intermediate Theory and Location Photography W (3-3) [0.50] This course is designed to develop students’ proficiency in professional portable and studio electronic flash photography. Exposure control through digital and traditional “Zone System” is also studied along with Digital colour management as it applies to analog and digital photography. Assignments require students to apply the principles and practices taught in this course. Prerequisite(s): 7.50 credits, MDST*2510

MDST*3110 Intermediate Theory and Location Photography W (3-3) (2-3) [0.5] This course is designed to develop students’ proficiency in professional portable and studio electronic flash photography. Exposure control through digital and traditional “Zone System” is also studied along with Digital colour management as it applies to analog and digital photography. Assignments require students to apply the principles and practices taught in this course. Students in this course acquire the skills demanded by shooting photography on location, including in a variety of interior and exterior environments and conditions. They study the use of portable lighting equipment in supplementing and manipulating natural and artificial light. They explore and practice all steps and aspects of location shoots including planning, research, preproduction and postproduction – through to compiling and presenting a complete portfolio. Prerequisite(s): 7.50 credits MDST*2210, MDST*2510 Restriction(s): Registration in the B.A.A. Media and Communication Studies program

Title simplified to reflect content, which focuses on location photography (theory is covered elsewhere). Lecture time reduced because three hours is unnecessary. Calendar description updates according to industry practice and equipment. Prerequisite MDST*2210 added because tethered shooting and image manipulation are foundational skills for this course. Course restricted to Media and Communication Studies students.




FORM B




Winter 2022

Fall 2021

Spring 2022

X

Current Course Name

(2020-2021 Calendar Copy) Proposed Revisions Reasons

MDST*3120 Digital Design II W (3-0) [0.5] The course focuses on process, word/image interaction, meaning, hierarchy and the impact of dimensional form on effective communication. Students will learn to distill complex ideas into concise and convincing two and three-dimensional elements through a series of experimental projects. All studio-based assignments require research and presentations that include verbal, written and visual components. The course will integrate current software and tools in both physical and virtual environments. Prerequisite(s): MDST*2070

MDST*3120 Digital Graphic Design II W F (3-0) (1-3) [0.50] The course focuses on process, word/image interaction, meaning, hierarchy and the impact of dimensional form on effective communication. Students will learn to distill complex ideas into concise and convincing two and three-dimensional elements through a series of experimental projects. All studio-based assignments require research and presentations that include verbal, written and visual components. The course will integrate current software and tools in both physical and virtual environments. Students in this course learn to design projects in different formats, and for specific audiences, messaging and objectives. They learn the fundamentals of typography; how to write and design according to a creative brief; the differences between designing for print and online, as well as between journalistic (news and information) environments compared to those of marketing and corporate communications. They learn how use visual language to execute branding objectives, and create a complex design project that demonstrates knowledge of the advanced capabilities of digital graphic design software. Prerequisite(s): 9.00 credits including MDST*2070 Restriction(s): Registration in the B.A.A. Media and Communication Studies program

New course title clarifies content and places the course correctly within scaffolding. MDST*3120 Moved from Sem. 6, offered to Sem 5. Lecture-lab split changed because 3 hours of lecture not required; students need lab time to develop skills. New calendar description removes theory (covered in MDST*1030: Visual Communication) and replaces vague and outdated language with specific details that reflect industry practice and terminology. Prerequisites updated for consistency with other third-year specialization courses. Restricted to Media and Communication Studies students




FORM B




Summer 2021

Fall 2021

Winter 2022

X



MDST*3170 Writing for Public Relations II W (3-0) [0.50] Students build on the skills learned in MDST 3080 Writing for Public Relations I. Writing for both traditional and electronic public relations vehicles is examined. Students have the opportunity to analyze and write several public relations vehicles including news releases, pitch letters, feature articles, promotional brochures and on-line newsletters. In-depth research for assignments is required. Prerequisite(s): MDST*3080

MDST*3170 Writing for Public Relations II W (3-0) [0.50] Students build on the skills learned in MDST 3080 Writing for Public Relations I. Writing for both traditional and electronic public relations vehicles is examined. Students have the opportunity to analyze and write several public relations vehicles including news releases, pitch letters, feature articles, promotional brochures and on-line newsletters. In-depth research for assignments is required. In this course, students leverage writing skills by applying them to different audiences and projects such as speeches, annual/quarterly reports and employee newsletters. Students learn how to write in voices other than their own (for example, those of CEOs or other senior management). Working in a team, students hone organizational, teamwork, analytical and writing skills by such activities as drafting a response to a request for proposal and presenting an integrated campaign with multiple written components. Prerequisite(s): MDST*3080 Restriction(s): Registration in the B.A.A. Media and Communication Studies program

New calendar description removes reference to previous course by name; eliminates duplicated content (I.e. in MDST*2040: Media Relations, MDST*3080: Writing for Public Relations I), provides more detail that clearly positions it within the Public Relations writing scaffold and reflects current industry demands. Restricted to Media and Communication Studies students




FORM B




Summer 2021

Fall 2021

Winter 2022

X

Current Course Name (2020-

2021 Calendar Copy) Proposed Revisions Reasons

MDST*3180 Radio Broadcasting F (3-2) [0.50] This course introduces students to the radio industry in Canada, and the unique characteristics of radio as an information medium. Students study the basic skills required to produce various forms of information radio, including broadcast writing, interviewing and the use of sound and clips. They also practice audio editing, using digital software. The course provides an overview of journalistic radio formats, compares private and public radio, and requires students to analyze and evaluate their differences. Prerequisite(s): (MDST*1080 or MDST*1100) Restriction(s): Registration in B.A.A. (MS) program.

MDST*3180 Radio Broadcasting Audio Journalism F (3-2) (2-3) [0.50] This course introduces students to the radio industry in Canada, and the unique characteristics of radio as an information medium. Students study the basic skills required to produce various forms of information radio, including broadcast writing, interviewing and the use of sound and clips. They also practice audio editing, using digital software. The course provides an overview of journalistic radio formats, compares private and public radio, and requires students to analyze and evaluate their differences. In this course, students discover the power and production techniques of audio journalism, including broadcast radio feature stories and features, podcasts and in multimedia productions. The course provides an overview of journalistic radio formats including public and private radio, as well as podcast distribution and consumption. Students learn and practice the essential skills of audio journalism including writing, interviewing, using sound and clips, creating a newscast lineup and editing using industry-standard software. Prerequisite(s): 9.00 credits including AHSS*1080, (MDST*1050 or MDST*2080), (MDST*1080 or MDST*1100) Restriction(s): Registration in the B.A.A. (MS) program Media and Communication Studies program

Lecture-lab hours changed because more lab time than lecture time is required to develop skills. New course title and calendar description reflect the evolution of audio journalism practice from traditional radio broadcasting to include digital productions such as podcasts and multimedia productions. Required skills are similar and will be similarly taught. Prerequisites updated for consistency with other specialization courses. Restriction updated to reflect new program name




FORM B




Summer 2021

Fall 2021

Winter 2022

X



MDST*3210 Videography I F (3-2) [0.50] This introductory, intensive hands-on course engages students in the techniques associated with planning, shooting and editing video for corporate communication purposes. Students will work with industry standard production equipment and software to produce technically proficient short documentary and dramatic projects in a variety of formats. In the process, they will learn the terminology, mechanics and aesthetics of planning, lighting, shooting, editing. Prerequisite(s): 10.00 credits

MDST*3210 Videography I F (3-2) (2-3) [0.50] This introductory, intensive hands-on course engages students in the techniques associated with planning, shooting and editing video for corporate communication purposes. Students will work with industry standard production equipment and software to produce technically proficient short documentary and dramatic projects in a variety of formats. In the process, they will learn the terminology, mechanics and aesthetics of planning, lighting, shooting, editing. This course introduces students to the key terms, concepts and techniques required to plan, shoot and produce short videos for purposes such as promotion, documentation and corporate communication. Students work individually and in groups to plan, shoot, edit and produce video using cameras, lights and accessories; demonstrate basic storytelling skills; edit visuals and sound using industry-standard software; constructively critique and analyze their own work and that of peers, and incorporate feedback into final productions. Prerequisite(s):: 10.00 9.00 credits Restriction(s): Registration in the B.A.A. Media and Communication Studies program

Adjusts lecture-lab split due to content update. New calendar description updates language and reflects refined focus of program (I.e. on promotion, marketing, etc.) and adds key skills components such as criticism, revising and storytelling. Prerequisite revised for student/advisor flexibility Restricted to Media and Communication Studies students




FORM B




2021 Fall 2021

Winter 2022

x


MDST*3250 Web Design for Digital Communication I F (3-0) [0.50] In this course students will acquire the knowledge needed to respond to a requirements document and build a Web site, using Cascading Stylesheets (CSS), XHTML and JavaScript. Students will be required to write, edit, and create content. Prerequisite(s): AHSS*3080

MDST*3250 Web Design for Digital Communication I II F W (3-0) (2-2) [0.50] In this course students will acquire the knowledge needed to respond to a requirements document and build a Web site, using Cascading Stylesheets (CSS), XHTML and JavaScript. Students will be required to write, edit, and create content. Prerequisite(s): AHSS*3080 Restriction(s): Registration in the B.A.A. Media and Communication Studies program

Moved from Sem 5 to Sem. 6 to accommodate scaffolding and new courses. New course title reflects more accurately and specifically the course content and its position within the curriculum scaffold. Lecture-lab times changed to allow time for a lecture plus necessary lab time for students to apply concepts. Restricted to Media and Communication Studies students




FORM B




Summer 2021

Fall 2021

Winter 2022

X



MDST*3260 Production Design I W (3-0) 0.50 This course provides an introduction to the creative aspect of production design in visual communication. The creative process is traced from the creative brief to the finished artwork in a variety of media platforms. Prerequisite(s): MDST*2070

MDST*3260 Art Direction and Production Design I W (3-0) 0.50 This course provides an introduction to the creative aspect of production design in visual communication. The creative process is traced from the creative brief to the finished artwork in a variety of media platforms. In this course, students explore the roles and responsibilities of art directors, production designers and production design teams in executing significant visual communications initiatives such branding and rebranding campaigns, marketing programs and major projects. Through case studies and assignments, students analyze and experience the entire design project lifecycle from pitching, budgeting, and negotiating with clients, through design and editing to the final presentation of a polished campaign. Prerequisite(s): MDST*2070 MDST*3440 Restriction(s): Registration in the B.A.A. Media and Communication Studies program

Revised course title more accurately represents course content and conflation of Production Design I and (former) MDST*4260: Production Design II into one course, with some design skills captured in new MDST*3440 Digital Graphic Design III course. Note revisions to all Design courses provide more logical and refined scaffolding, New calendar description replaces vague language with specifics about course content. Restricted to Media and Communication Studies students




FORM B




2021 Fall 2021

Winter 2022

X


MDST*3280 Media Advertising I F (3-0) [0.50] This course provides an overall introduction to the function of advertising. The course examines the advertising process, its role, use, methods, purposes and limitations in addressing the strategic objectives of organizations or companies. The role and responsibilities of client management and agencies are discussed with focus on the development of ethical and socially responsible advertising programs. Media planning and budgeting as well as selecting the right media mix is highlighted. Prerequisite(s): AHSS*1080, MDST*2020, (AHSS*2190 or MDST*1020), (MDST*1080 or MDST*1200) Restriction(s): Registration in the B.A.A. (MS) program (MB) specialization

MDST*3280 Media Advertising I F (3-0) [0.50] This course provides an overall introduction to the function of advertising. The course examines the advertising process, its role, use, methods, purposes and limitations in addressing the strategic objectives of organizations or companies. Students become familiar with industry roles, agency operations, The role and responsibilities of client management, media planning and budgeting while developing and agencies are discussed with focus on the development of ethical and socially responsible advertising programs. Media planning and budgeting as well as selecting the right media mix is highlighted. campaigns for broadcast, digital and print platforms. Prerequisite(s): 9.00 credits including AHSS* 1080, MDST*2020, (AHSS*2190 or MDST*1020), (MDST*1080 or MDST*1200) Restriction(s): Registration in the B.A.A. (MS) program (MB) specialization Media and Communication Studies program

The contents of MDST*3280 and MDST*3290 (Advertising I and II) are being consolidated into one course (with the latter being deleted). Currently these two courses duplicate content. Credits updated for consistency with other third-year specialization courses. Restriction updated to reflect new program name




FORM B




2021 Fall 2021

Winter 2022

x

Current Course Name (2020 – 2021 Calendar Copy) Proposed Revisions Reasons

MDST*3310 Media Organizational Leadership W (3-0) [0.50] In this course, students will examine a number of theories pertaining to leadership as well as describe and evaluate specific leadership styles. Through and case studies, students will analyze different perspectives on how leadership is evolving in a variety of large, small, and corporate media organizations within Canada and internationally. Prerequisite(s): AHSS*1080, MDST*2020, [(AHSS*1060, AHSS*2190) or MDST*1020] Restriction(s): Registration in the B.A.A. (MS) program (MB) specialization

MDST*3310 Media Organizational Leadership W (3-0) [0.50] In this course, students will examine a number of theories pertaining to leadership as well as describe and evaluate specific leadership styles. Through and case studies, students will analyze different perspectives on how leadership is evolving in a variety of large, small, and corporate media organizations within Canada and internationally. Prerequisite(s): AHSS*1080, MDST*2020, [(AHSS*1060, AHSS*2190) or MDST*1020] Restriction(s): Registration in the B.A.A. Media and Communication Studies(MS) program (MB) specialization

Course restriction updated to reflect new program name. For calendar consistency specialization reference removed as well.




FORM B




Summer 2021

Fall 2021

Winter 2022

X



MDST*3350: Web Design for Digital Communications II W (3-2) [0.5] Using industry best-practices and techniques, students will learn how to make richly interactive and animated websites to host their own media and content. Students will be exposed to some basic development in the current most popular languages, to help take their websites to the next level. Animation and design techniques to support both old and new browser technologies will be explored. Prerequisite(s): MDST*3250

MDST*3350: Web Design for Digital Communications II W III F (3-2) [0.5] Using industry best-practices and techniques, students will learn how to make richly interactive and animated websites to host their own media and content. Students will be exposed to some basic development in the current most popular languages, to help take their websites to the next level. Animation and design techniques to support both old and new browser technologies will be explored. Prerequisite(s): MDST*3250 Restriction(s): Registration in the B.A.A. Media and Communication Studies program

New course title removes deleted specialization and better illustrates scaffolding. Moved to Sem. 7 (F semester) to better scaffold Restricted to Media and Communication Studies students




FORM B




2021 Fall 2021

Winter 2022

X


MDST*3370 Media Professional Selling I W (3-0) [0.50] This course details strategic selling principles and models. Students develop skills required for planning and making sales calls, and providing follow-up to clients. The course covers prospecting, conducting sales meetings, making sales presentations and negotiating. Emphasis is on developing confidence and professionalism in the selling interaction and enhancing communications, listening, team participation and problem solving skills Prerequisite(s): AHSS*1080, MDST*2020, [(AHSS*1060, AHSS*2190) or MDST*1020] Restriction(s): Registration in the B.A.A. (MS) program (MB) specialization

MDST*3370 Media Professional Selling I for Media W (3-0) [0.50] This course details strategic selling principles and models. Students develop skills required for planning and making sales calls, and providing follow-up to clients cultivating productive relationships with clients. The course covers prospecting, conducting sales meetings, making sales presentations and negotiating in the digital age. Emphasis is on developing confidence and professionalism in the selling interaction and enhancing communications, listening, team participation and problem solving skills. In addition, students learn the consultative approach to selling different media platforms either separately or in conjunction with one another. Prerequisite(s): 9.00 credits including AHSS*1080, MDST*2020, [(AHSS*1060, AHSS*2190) or MDST*1020], AHSS*2020, (MDST*1200 or MDST1080) Restrictions: Registration in the B.A.A. (MS) program (MB) specialization Media and Communication Studies program

The contents of MDST*3370 and MDST*4370 (Professional Selling II) are being consolidated into one course to eliminate repetition of content. Prerequisites updated for consistency with other third-year specialization courses and to add prerequisites that should have always been there Restriction updated with new program name and specialization removed for consistency




FORM B




Summer 2021

Fall 2021

Winter 2022

X



MDST*4040 Multimedia Journalism F (3-2) [0.5] In this advanced level course, students build on previous print, radio, television and web skills to produce two multimedia projects. After reviewing the current theories about and various uses of multimedia communication in Canada, students select one topic for each project. Each student then develops a print, radio, or television item covering different aspects of the topic. Each student will have an opportunity to work in at least two different media. Prerequisite(s): AHSS*3080, MDST*3180

MDST*4040 Multimedia Journalism Production F (3-2) (2-3) [0.5] In this advanced level course, students build on previous print, radio, television and web skills to produce two multimedia projects. After reviewing the current theories about and various uses of multimedia communication in Canada, students select one topic for each project. Each student then develops a print, radio, or television item covering different aspects of the topic. Each student will have an opportunity to work in at least two different media. This course allows students to apply knowledge and skills in multiple media formats and disciplines (for example, videography, audio journalism, online writing and production, data journalism, etc.) to the creation of an in-depth journalistic production incorporating at least three of these media. Students analyze and critique multimedia projects from several sources, then plan, create, edit and produce their own multimedia story from initial concept through publication. Prerequisite(s): AHSS*3080, MDST*2000, MDST*2030, MDST*3020, MDST*3180 Restriction(s): Registration in the B.A.A. Media and Communication Studies program

Revised title reflects more accurately course content within this renamed specialization. Lecture/lab split changed because less time needed for lecture than for lab, in which students learn skills Revised calendar description reflects current industry technology, practices and media focuses. Prerequisite additions: students require these skills (audio, video journalism; news writing) for this course. Restricted to Media and Communication Studies students




FORM B




Summer 2021

Fall 2021

Winter 2022

X



MDST*4080 Globalization and the Global Media F (3-0) [0.5] In this course students examine how contemporary "globalization" and international relations link with revolutionary transformations in the global media, communications technology, and cultural industries. The course surveys and critically evaluates the major debates, critical perspectives, and theories pertaining to the political economy, history, and social-cultural aspects of globalization, global communication and media culture. By doing so, the course equips students with skills, knowledge, and attitudes that are required to communicate in globalized work environments. Prerequisite(s): 10.00 credits Restriction(s): Registration in the B.A.A. program.

MDST*4080 Globalization and the Global Media in the Global Context F W (3-0) [0.5] In this course students examine how contemporary "globalization" and international relations link with revolutionary transformations in the global media, communications technology, and cultural industries. the communications technology, media and cultural industries have driven what we know as globalization and given rise to international political, social and media revolutions and counterrevolutions. The course surveys and critically evaluates the major debates, critical perspectives, and theories pertaining to the political economy, history, and social-cultural aspects of globalization, global communication and media culture. By doing so, the course equips students with skills, knowledge, and attitudes that are required to communicate in globalized work environments. roles of media and media companies (including social media) on politics, social structures and cultures around the world. Prerequisite(s): 10.00 credits Restriction(s): Registration in the B.A.A. Media and Communication Studies program

New course title emphasizes focus on media, rather than globalization in general. Course moved to Sem 8 from Sem 7 to accommodate addition of Internships to Sem. 7. Revised calendar description reflects more current thinking about the role of media in world events and the rise and influence of vast and various media platforms including social media. Restriction updated to reflect the new program name.




FORM B




Summer 2021

Fall 2021

Winter 2022

X



MDST*4170 Videography II W (3-2) [0.5] In this course students build on skills and knowledge learned in Videography I to create a range of professional quality corporate communications videos. Working in production crews, students learn to create effective studio and location-based videos by writing proposals, scripts, storyboards and other planning documents for projects they will shoot and edit. Students learn to sweeten, edit, mix and output sound for their videos in a variety of new media channels such as DVD, internet, iPod, and mobile phones. Prerequisite(s): MDST*3210

MDST*4170 Videography II W (3-2) [0.5] In this course students build on skills and knowledge learned in Videography I learn to create complex corporate communications, marketing and/or promotional videos with clearly defined audiences, messaging and objectives. They learn to write and follow creative briefs, write proposals and scripts, work on location as well as in studio and evaluate the effectiveness of final productions. to create a range of professional quality corporate communications videos. Working in production crews, students learn to create effective studio and location-based videos by writing proposals, scripts, storyboards and other planning documents for projects they will shoot and edit. Students learn to sweeten, edit, mix and output sound. for their videos in a variety of new media channels such as DVD, internet, iPod, and mobile phones. Prerequisite(s): MDST*3210 Restriction(s): Registration in the B.A.A. Media and Communication Studies program

New calendar description revises expanded focus on a range of industry applications, adds industry imperative (following creative briefs and evaluating productions) and eliminates references to outdated terminology and technologies. Restricted to Media and Communication Studies students




FORM B




Summer 2021

Fall 2021

Winter 2022

X



MDST*4210 Media Practices W (3-3) [1.0] Through a multi-platform, multi-disciplinary approach this course exposes students to the full breadth of media in the 21st century. Working within their area of emphasis, students will collaborate with students in other media disciplines on a major media endeavour. This course will reflect the consolidation and vertical integration of media in the twenty-first century while providing students with an immersive media environment. Prerequisite(s): 15.00 credits Restriction(s): Registration in the B.A.A. (MS) program.

MDST*4210 Media Practices II W (3-3) [1.0] In executing a capstone project, students in this course apply a Through a multi-platform, multi-disciplinary approach that reflects professional media practice. this course exposes students to the full breadth of media in the 21st century. Working within their area of emphasis, students will collaborate with students in other media disciplines on an immersive a major media endeavour This course will that reflects the current media consolidation and vertical integration, while showcasing creativity and professionally applied skills. of media in the twenty-first century while providing students with an immersive media environment. Prerequisite(s):15 credits 14.00 credits including MDST*4000 Restriction(s): Registration in the B.A.A. (MS) program Media and Communication Studies program

New course title reflects fact that project preparation will be covered in new course, MDST*4000 Media Practices I. New calendar description updates language to current terminology and references, as well as evolving course content. Prerequisite adds new preparatory course, MDST*4000: Media Practices I Restriction updated to reflect the new program name.




FORM B




Summer 2021

Fall 2021

Winter 2022

X



MDST*4240 Videography III F (3-3) [0.5] This course introduces students to advance techniques in audio/video production. Through the use of lighting techniques, tri-pods, shot composition, dollies and camera movement students build on their portfolio of video making skills in a multi-camera mobile environment. Prerequisite(s): MDST*4170 Restriction(s): Registration in the B.A.A. (MS) program (DC) specialization.

MDST*4240 Videography III F (3-3) [0.5] This course introduces students to advance techniques in audio/video production. Through the use of lighting techniques, tri-pods, shot composition, dollies and camera movement students build on their portfolio of video making skills in a multi-camera mobile environment. In this course, students learn to work as members of a production crew on a significant documentary or corporate communications video project. They learn to create multi-camera productions both in studio and on location; research, select and incorporate stock footage where appropriate; use advanced lighting techniques and equipment such as dollies and switchers; direct live-to-tape productions and apply advanced video and audio editing and mixing techniques. Prerequisite(s): MDST*4170 Restriction(s): Registration in the B.A.A. (MS) program (DC) specialization Media and Communication Studies program

Revised calendar description clearly differentiates course content from Videography I and II courses, and provides detail that illustrates advanced nature of content and its development from foregoing courses. Restriction updated to reflect the new name of the program.


Reviewed by CRC (Date): Approved by Humber (Date): Oct 22, 2020 Approved by BUGS (Date): Guelph Senate (Date):

FORM B




2021 Fall 2021

Winter 2022

x


MDST*4510 Media Studies Thesis I F (3-0) [1.00] This is the first of two courses intended to facilitate completion of an undergraduate thesis project and the development of research-related skills. The major goals of this course are to: 1) increase knowledge and applied research skill sets in a specific area of media studies; 2) enhance the understanding of research principles and project coordination; 3) increase understanding of the ethical issues in a research context; and 4) enhance scientific writing and presentation skills. Under the supervision of a faculty member, the student will develop a research proposal and make a formal presentation describing their proposal to the class. Prerequisite(s): 15.00 credits, SCMA*2040 and 75% grade point average Restriction(s): MDST*4500. Registration in the B.A.A. (MS) program. Program head consent required.

MDST*4510 Media Studies Thesis I F (3-0) [1.00] This is the first of two courses intended to facilitate completion of an undergraduate thesis project and the development of research-related skills. The major goals of this course are to: 1) increase knowledge and applied research skill sets in a specific area of media studies; 2) enhance the understanding of research principles and project coordination; 3) increase understanding of the ethical issues in a research context; and 4) enhance scientific writing and presentation skills. Under the supervision of a faculty member, the student will develop a research proposal and make a formal presentation describing their proposal to the class. Last offering: Fall 2021 Prerequisite(s): 15.00 14.00 credits, SCMA*2040 and 75% grade point average Restriction(s): MDST*4410, MDST*4500. Registration in the B.A.A. (MS) Media and Communication Studies program. Program head consent required.

This course will be replaced by a course by the same name (MDST*4410), but with a credit weight of 0.50, with its first offering in F22. Course restriction updated to reflect new program name. MDST*4410 added as it is a replacement course for MDST*4510. Prerequisite changed for consistency and student flexibility.




FORM B




2021 Fall 2021

Winter 2022

x


MDST*4520 Media Studies Thesis II W (3-0) [1.00] This course provides students an opportunity to gain first-hand experience in carrying out research in the field of media. Students will build on work done in MDST 4510 to develop a research question, conduct a comprehensive review of the relevant literature and design a research study in Media. Under the supervision of a faculty member, the student will conduct the study, analyze the data, report on the findings and write a thesis paper. Prerequisite(s): minimum of 75% in MDST*4510 Restriction(s): MDST*4210. Registration in the B.A.A. (MS) program. Program head consent required.

MDST*4520 Media Studies Thesis II W (3-0) [1.00] This course provides students an opportunity to gain first-hand experience in carrying out research in the field of media. Students will build on work done in MDST 4510 to develop a research question, conduct a comprehensive review of the relevant literature and design a research study in Media. Under the supervision of a faculty member, the student will conduct the study, analyze the data, report on the findings and write a thesis paper. Prerequisite(s): minimum of 75% in MDST*4510 Restriction(s): MDST*4210. Registration in the B.A.A. Media and Communication Studies (MS) program. Program head consent required.

Course restriction updated to reflect new program name




FORM B




2021 Fall 2021

Winter 2022

x


MDST*4900 Independent Study in Media Studies S,F,W (3-0) [0.50] The independent study course is designed to provide senior undergraduate students with an opportunity to pursue library or field research under faculty supervision and to prepare an integrated paper or literature review. Formal agreement between the student and the faculty supervisor is required, as is approval of the program head. Prerequisite(s): 15.00 credits Restriction(s): Registration in the B.A.A. (MS) program. Instructor consent required.

MDST*4900 Independent Study in Media Studies S,F,W (3-0) [0.50] The independent study course is designed to provide senior undergraduate students with an opportunity to pursue library or field research under faculty supervision and to prepare an integrated paper or literature review. Formal agreement between the student and the faculty supervisor is required, as is approval of the program head. Prerequisite(s): 15.00 credits Restriction(s): Registration in the B.A.A. Media and Communication Studies (MS) program. Instructor consent required.

Restrictions updated to reflect new program name.




FORM B




2021 Fall 2021

Winter 2022

x


MDST*4910 Independent Study in Media S,F,W (3-0) [0.50] The independent study course is designed to provide senior undergraduate students with an opportunity to pursue library, field research or project under faculty supervision and to prepare a research report of literature review. Formal agreement between the student and the faculty supervisor is required, as is approval of the program head. Prerequisite(s): 15.00 credits Restriction(s): Instructor consent required. Registration in the B.A.A. program.

MDST*4910 Independent Study in Media S,F,W (3-0) [0.50] The independent study course is designed to provide senior undergraduate students with an opportunity to pursue library, field research or project under faculty supervision and to prepare a research report of literature review. Formal agreement between the student and the faculty supervisor is required, as is approval of the program head. Prerequisite(s): 15.00 credits Restriction(s): Instructor consent required. Registration in the B.A.A. Media and Communication Studies program.

Course restriction updated to reflect new program name




FORM D

2021-2022 PROGRAM CHANGES

NOTE: With proposals for new programs and specialisations, changes to program regulations and admission requirements, please supply supporting documentation as indicated on the Program Information sheet. CHANGES TO SCHEDULE OF STUDIES: Provide evidence of consultation with departments and program committees if adding courses from other departments to Schedule of Studies.


2021 Fall 2021

Winter 2022

X

Degree Program: Bachelor of Applied Arts in Media Studies (BAMS) - Diploma in Media Communications Bachelor of Applied Arts in Media and Communication Studies (BMCS) - Diploma in Media Communications Program – Schedule of Studies

Current Calendar Description (2020– 2021 Calendar Copy)

Proposed Revisions Reasons

DC = Digital Communication only IA = Image Arts only J = Journalism only MB = Media Business only PR = Public Relations only Note: All courses are weighted 0.50 credits unless noted otherwise. Semester 1 AHSS*1210 [0.50] English I: Reading and Writing Effectively MDST*1020 [0.50] Communications Perspectives MDST*1070 [0.50] Photography and Digital Imaging MDST*1100 [0.50] Introduction to Journalism & Digital Storytelling 0.50 electives

Students choose (at the end of Sem. 4) one of five specializations, and may be eligible to take an optional thesis after Sem. 6. DC = Digital Communication only IA = Image Arts only J = Journalism only MB = Media Business only DMSM = Digital Marketing and Social Media only MJ = Multimedia Journalism only MMA = Media Management and Analytics only PR = Public Relations only VC = Visual Communication only Note: All courses are weighted 0.50 credits unless noted otherwise. Semester 1 AHSS*1210 [0.50] English I: Reading and Writing Effectively MDST*1020 [0.50] Introduction to Communication Theory and Mass Media MDST*1040 [0.50] Writing and Research for Media and Communication Studies I MDST*1020 [0.50] Communications Perspectives MDST*1070 [0.50] Photography and Digital Imaging MDST*1090 [0.50] Organizational Behaviour and Teamwork MDST*1100 [0.50] Introduction to Journalism & Digital Storytelling 0.50 electives

DC - Replaced with new specialization, DMSM IA - Replaced with VC specialization in 2017-18 but not changed in calendar J – Renamed MJ MB – Replaced with new specialization, MMA Semester 1 MDST*1020 Renamed: Introduction to Communication Theory and Mass Media to clarify course content and focus MDST*1040 Replacement course to focus on specific needs of media students. MDST*1070 Moved to Sem. 2, as a restricted elective (discipline not required of all media students given new specializations.) MDST*1090 Provide foundation for effective and insightful teamwork and collaboration

Semester 2 AHSS*1070 [0.50] Film Study AHSS*1080 [0.50] Ethical Issues AHSS*1090 [0.50] Communication, Technology and Culture MDST*1030 [0.50] Visual Communication and Design MDST*1200 [0.50] Introduction to Marketing & Public Relations Semester 3 AHSS*2010 [0.50] Documentary Film and Television AHSS*2030 [0.50] Contemporary Narrative MDST*2020 [0.50] Media Structure and Policy MDST*2080 [0.50] Media Writing 0.50 electives

Semester 2 AHSS*1070 [0.50] Film Study AHSS*1080 [0.50] Ethical Issues Ethical Issues in Media AHSS*1090 [0.50] Communication, Technology and Culture MDST*1030 [0.50] Visual Communication and Design MDST*1200 [0.50] Introduction to Marketing & Public Relations MDST*2020 [0.50] Freedom, Rights and the Media One of:

AHSS*2130 [0.50] Subcultures in Mainstream and the Media MDST*1000 [0.50] Introduction to Media Management MDST*1070 [0.50] Introduction to Photography

0.50 electives Note: MDST*1070 is a prerequisite for VC specialization courses in years 3 and 4, and for MDST*3380 Photojournalism Semester 3 AHSS*2010 [0.50] Documentary Film and Television AHSS*2030 [0.50] Contemporary Narrative MDST*1030 [0.50] Visual Communication and Design MDST*2020 [0.50] Media Structure and Policy MDST*2080 [0.50] Media Writing Writing and Research for Media and Communication Studies II MDST*2090 [0.50] Social Media Issues and Perspectives One of:

MDST*2120 [0.50] Vive la Revolution: Alternative and Advocacy Media MDST*2150 [0.50] Introduction to Data and the Information Society

Note: MDST*2150 is a prerequisite for the MMA Specialization in years 3 and 4 Semester 4 AHSS*2020 [0.50] Presentations and Persuasion

Semester 2 AHSS*1070 Removed from Schedule of Studies b/c we do not offer a path in Film Production; misleading for students and not relevant to program focus and specializations. AHSS*1090 Removed from Schedule of Studies b/c duplicated content in other existing and new courses; technology components outdated MDST 1030 Moved to Sem. 3 MDST*2020 Renamed (formerly, Media Structure & Policy) and revised to improve focus on political economy and regulation and update content; moved from Sem. 3 AHSS*2130 Moved from Sem. 4 to improve flow and accommodate new-course additions. Course title updated Offered F, W. One of three restricted electives this semester. MDST*1000 New course to introduce concepts in digital marketing and media management. One of three restricted electives this semester. Semester 3 AHSS*2010 Not relevant to new/revised specializations MDST*1030 Moved from Sem. 2 to improve scaffolding with subsequent Graphic Design courses MDST*2080 Renamed and updated to improve scaffolding with Writing I and subsequent writing courses in program MDST*2090 Reflects recommendation by external reviewers, introduces students to key social media concepts and provides foundation for upper year courses MDST*2150 Reflects recommendation by external reviewers, introduces students to media business/management concepts and provides foundation for subsequent social media, marketing and analytics courses. Restricted elective (one of two restricted electives this semester) New restricted elective focuses on recent developments and practices in media industry Course name changed to clarify course content (graphic design as opposed to web design)

Semester 4 AHSS*2020 [0.50] Presentations and Persuasion AHSS*2130 [0.50] Subcultures and the Media AHSS*3080 [0.50] Web Design MDST*2070 [0.50] Digital Design I 0.50 electives Semester 5 AHSS*3220 [0.50] Law and the Media MDST*3040 [0.50] Perception, Power, and the Media One of: MDST*2000 [0.50] News Gathering J MDST*2040 [0.50] Media Relations PR MDST*2210 [0.50] Image Processing: Capture and Manipulation VC MDST*3230 [0.50] Fundamentals of Media Management MB MDST*3250 [0.50] Web Design for Digital Communication I DC One of: MDST*2030 [0.50] News Editing and Writing J MDST*2210 [0.50] Image Processing: Capture and Manipulation DC MDST*2510 [0.50] Studio Lighting Fundamentals VC MDST*3080 [0.50] Writing for Public Relations I PR MDST*3280 [0.50] Media Advertising I MB One of: MDST*2060 [0.50] Marketing Communications PR MDST*3180 [0.50] Radio Broadcasting J MDST*3210 [0.50] Videography I DC, VC MDST*3270 [0.50] Fundamentals of Media Marketing MB Semester 6 SCMA*2040 [0.50] Research Methods for Social Science One of: MDST*3120 [0.50] Digital Design II MDST*3220 [0.50] Client Relations & Project Management

AHSS 3080 [0.50] Web Design MDST*2110 [0.50} Transmedia Storytelling MDST*3040 [0.50] Power, Culture and the Individual One of:

AHSS*2130 [0.50] Subcultures and the in Mainstream Media MDST*2070 [0.50] Digital Graphic Design I

0.50 electives Note: MDST*2070 is prerequisite for the VC Specialization in years 3 and 4. Semester 5 AHSS*3220 [0.50] Law and the Media MDST*3040 [0.50] Perception, Power, and the Media One of:

MDST*2000 [0.50] News Gathering MJ MDST*2040 [0.50] Media Relations PR MDST*2210 [0.50] Image Processing: Capture and Manipulation VC MDST*3230 [0.50] Fundamentals of Media Management MB MDST*3420 [0.50] The Project Lifecycle MMA, DMSM MDST*3250 [0.50] Web Design for Digital Communication I DC

One of: MDST*2030 [0.50] News Editing and Writing MJ MDST*2210 [0.50] Image Processing: Capture and Manipulation DC MDST*2510 [0.50] Studio Lighting Fundamentals VC MDST*3080 [0.50] Writing for Public Relations I PR MDST*3280 [0.50] Media Advertising I MB Media Advertising MMA MDST*3410 [0.50] Social Media Strategies DMSM

One of:

AHSS*3080 [0.50] Introduction to Web Design DMSM MDST*2060 [0.50] Marketing Communications PR MDST*3060 [0.50] Public Affairs PR MDST*3180 [0.50] Radio Broadcasting Audio Journalism MJ MDST*3210 [0.50] Videography I DC, VC MDST*3270 [0.50] Fundamentals of Media Marketing MB MDST*3340 [0.50] Media Management Analytics I MMA

One of:

MDST*3120 [0.50] Digital Graphic Design II VC MDST*3330 [0.50] Introduction to Content Strategy MJ, PR, DMSM, MMA

Semester 6 SCMA*2040 [0.50] Research Methods for Social Science MDST*3390 [0.50] Public Practice One of:

MDST*3120 [0.50] Digital Design II MDST*3220 [0.50] Client Relations & Project Management

Semester 4 AHSS*3080 Renamed (Introduction to Web Design) and moved to Sem. 5 for DMSM students only. Not necessary for all media students MDST*2110 Addition reflects recommendation by external reviewers and reflects industry practice MDST*3040 Renamed (previously, Perception, Power and the Media) to clarify content; moved from Sem. 5 to Sem. 4 Semester 5 MDST*3230 Replaced with new Sem. 2 course, MDST*1000 Introduction to Media Management MDST*3420 New course for MMA and DMSM specializations (marketing planning) MDST*2210 VC only Course name changed; previous two Advertising courses now conflated into 1. Update with new specialization MDST*3410 New course, DMSM spec MDST*2060 Relevant content now captured in MDST 1200, Intro to Marketing & PR MDST 3180 Course name changed to reflect industry evolution and practice MDST 3210 VC only MDST*3270 Content now captured in MDST*1200, Intro to Marketing & PR MDST*3060 Moved from Sem. 7 New course, MMA spec First Fall offering in F22 (additional offering in W22) New course reflecting key industry practice MDST*3120 Moved from Sem. 6, offered to VC only Semester 6 SCMA*2040 Replaced with Media Thesis-specific research course, Advanced Research Methods for Media and Communication Studies MDST*3220 Deleted; content no longer relevant. Replaced with new

One of: MDST*2060 [0.50] Marketing Communications DC MDST*3000 [0.50] Magazine Writing, Editing, and Research J MDST*3170 [0.50] Writing for Public Relations II PR MDST*3260 [0.50] Production Design I DC MDST*3370 [0.50] Media Professional Selling I MB One of: MDST*2050 [0.50] Specialized Reporting J MDST*3030 [0.50] Event Management PR MDST*3110 [0.50] Intermediate Theory and Location Photography VC MDST*3290 [0.50] Media Advertising II MB MDST*3350 [0.50] Web Design for Digital Communication II DC One of: MDST*3020 [0.50] Television Broadcasting J MDST*3100 [0.50] Corporations and Agencies PR MDST*3310 [0.50] Media Organizational Leadership MB MDST*4170 [0.50] Videography II DC, VC Semester 7 AHSS*4080 [0.50] Transition to Work MDST*4080 [0.50] Globalization and the Global Media One of: MDST*4500 [1.00] Applied Research Project MDST*4510 [1.00] Media Studies Thesis I One of: MDST*3060 [0.50] Public Affairs PR MDST*4040 [0.50] Multimedia Journalism J MDST*4240 [0.50] Videography III DC MDST*4250 [0.50] Web Design for Digital Communication III DC MDST*4260 [0.50] Production Design II PR MDST*4370 [0.50] Media Professional Selling II MB

MDST*3030 [0.50] Event Management MMA MDST*3190 [0.50] Advanced Research Methods for Media and Communications Studies DMSM, MJ, MMA, PR, VC MDST*3360 [0.50] New Worlds: Exploring XR MJ, VC, DMSM MDST*3380 [0.50] Photojournalism MJ, VC MDST*3430 [0.50] Client Relations PR, DMSM, MMA

One of: MDST*2060 [0.50] Marketing Communications DC MDST*3000 [0.50] Magazine Writing, Editing, and Research Production MJ MDST*3170 [0.50] Writing for Public Relations II PR MDST*3260 [0.50] Production Design I DC MDST*3370 [0.50] Media Professional Selling for Media I MB MMA MDST*3440 [0.50] Digital Graphic Design III VC MDST*3450 [0.50] Social Media Analytics DMSM

One of:

MDST*2050 [0.50] Specialized Reporting MJ MDST*3030 [0.50] Event Management PR MDST*3110 [0.50] Intermediate Theory and Location Photography VC MDST*3290 [0.50] Media Advertising II MB MDST*3350 [0.50] Web Design for Digital Communication II DC MDST*3250 [0.50] Web Design II DMSM MDST*3460 [0.50] Media Management Analytics II MMA

One of:

MDST*3020 [0.50] Television Broadcasting J Video Journalism MJ MDST*3100 [0.50] Corporations and Agencies PR MDST*3240 [0.50] Crisis Communications and Reputation Management PR MDST*3310 [0.50] Media Organizational Leadership MB MMA MDST*3400 [0.50] SEO Perspectives DMSM MDST*4170 [0.50] Videography II DC, VC

Semester 7 AHSS*4080 [0.50] Transition to Work MDST*4080 [0.50] Globalization and the Global Media One of: MDST*4500 [1.00] Applied Research Project MDST*4010 [1.50] Media and Communication Studies Internship One of:

MDST*4000 [0.50] Media Practices I MDST*4510 [1.00] Media Studies Thesis I MDST*4410 [0.50] Media Studies Thesis I

One of:

MDST*3060 [0.50] Public Affairs PR MDST*3350 [0.50] Web Design III DMSM MDST*4020 [0.50] Case Studies in Public Relations PR MDST*4030 [0.50] Case Studies in Media Management and Analytics MMA MDST*4040 [0.50] Multimedia Journalism Production MJ

courses, The Project Lifecycle and Client Relations MDST*3390 New core course focuses on essential workplace and personal branding strategies. First W offering in W21 (additional offering in F21) MDST*3030 Required for PR specialization, optional for MMA students MDST*3000 Title change better reflects course content (full range of production and industry, not just writing/research) (See above) MDST*3260 replaced with new Digital Graphic Design III here; moved to Sem. 8 MDST*3370 Note: “I” removed. Professional Selling for Media now one course instead of two MDST*3350 Replaced with MDST*3250 (rescaffolding) MDST*3290 Deletion; relevant content absorbed into MDST*3280, Media Advertising MDST*3020 Renamed to reflect industry standards and practice MDST*3100 Deletion – course not relevant ; some learning outcomes absorbed into Client Relations Semester 7 AHSS*4080 Content replaced and updated in Public Practice, Sem. 6 MDST*4080 Moved to Sem. 8 from Sem. 7 MDST*4500 Deletion; redundant with MDST*4510 and MDST*4520, Media Thesis I and II MDST*4010 Internship moved from Sem. 8 to Sem. 7; this course replaces specialization-specific internship courses (MDST*4060, MDST*4070, MDST*4180, MDST*4200, MDST*4190) but otherwise is the same. Reason: capitalize on large number of media internships in fall; increase flexibility

Semester 8 One of: MDST*4210 [1.00] Media Practices MDST*4520 [1.00] Media Studies Thesis II One of: MDST*4060 [1.50] Journalism Internship J MDST*4070 [1.50] Public Relations Internship PR MDST*4180 [1.50] Visual Communication Internship VC MDST*4200 [1.50] Digital Communication Internship DC MDST*4190 [1.50] Media Business Internship MB

MDST*4240 [0.50] Videography III DC VC MDST*4250 [0.50] Web Design for Digital Communication III DC MDST*4260 [0.50] Production Design II PR MDST*4370 [0.50] Media Professional Selling II

Semester 8 MDST*3490 [0.50] Freelancing & Small Business Development for Media Professionals MDST*4080 [0.50] Media in the Global Context One of:

MDST*4210 [1.00] Media Practices II MDST*4520 [1.00] Media Studies Thesis II

One of: MDST*4060 [1.50] Journalism Internship J MDST*4070 [1.50] Public Relations Internship PR MDST*4180 [1.50] Visual Communication Internship VC MDST*4200 [1.50] Digital Communication Internship DC MDST*4190 [1.50] Media Business Internship MB MDST*3260 [0.50] Art Direction and Production Design VC MDST*3320 [0.50] Engagement and Social Media for Journalists MJ MDST*3470 [0.50] Audits and Analysis MMA MDST*3480 [0.50] Specialized Public Relations PR MDST*4090 [0.50] Web Design IV

for students wanting to take both Thesis and Media Practices MDST*4410 Thesis I, 0.50 credits, replaces MDST*4510 (1.0) credits b/c some learning outcomes and content moved into new course MDST*3190. MDST*4510 will be removed from the 21/22 schedule of studies but will remain in the calendar as it is phased out. MDST*3350 Course moved for rescaffolding MDST*4260 Deleted; content absorbed into Digital Graphic Design III and MDST*3260, renamed Art Direction and Production Design MDST*4370 Deleted; content absorbed into MDST*3370, Professional Selling for Media Semester 8 MDST*4080 Renamed and moved from Sem. 7 to Sem. 8 MDST*3490 Course recommended by external reviewers MDST4210 title changes to reflect fact that course will be preceded by a foundational course in previous semester (See above) (See above) Course replaces MDST*4250, Web Design III, but is not the same course (latter focuses on OSCMS and blogs, not web design) First W offering in W 23 (additional offering in F21)

Reviewed by AMAP Committee Oct 15, 2020 Approval Signature: Reviewed by CRC (Date): Nov. 6, 2020 Approved by Humber (Date): Oct 22, 2020


undergraduate curriculum changes university of guelph

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