Under Pressure [UP]

Alan Asbeck

Mike Ho

David Klaus

Maxim Melnikov

Next Generation Pressure Pump

Team

Alan Asbeck

Mike HoDavid Klaus

Maxim Melnikov

• MBA: what are the deliverables by Monday ?!

• EE: I want to build stuff NOW!

• ME: I have seen Burmese people myself. They won’t buy THIS!

• ME: We can improve this A LOT!

Most Plot for Your Kyat

• $20 to Manufacture Affordable

• Simpler, Lighter + Superior Design Easier to Build + Replace + Transport

• Excellent Value Most Productive Pump Investment

• In The Hands Of Farmers This Fall

Meet the User -

U Ti Min Huang•Monsoon season: 2

acres of rice

•Dry season: ¼ acre of watermelons and onions (to survive, couldn’t irrigate more)

• Doubled his dry season plot with IDE/M suction pump last year

•Dreaming about further expanding his plot and sending his children to school

NeedHorizontal journey: from pump to plants

• 98% of pump users have no electricity

• 50% are women or teens

• 70% earn < $1/day (90% < $2)

• Avg. plot size < ½ acre (typically, 45x30 ft)

Current Solutions Don’t Solve the Problem:

expensive or low performance

IDE India Pressure PumpGravity pressure

Modified IDE-M Pump

KickStart Super Money Maker

IDE-M Pressure Pump prototype

Pressure pump in IDE/M product line

‘We are trying to develop a product line of pumps that match the irrigation requirements of our core customer – small plot $1/day households’

- Jim Taylor, IDE/M

Irrigable plot size

Cost

Treadle suctionpump

Moundat

UP 650pump

Dieselpump

Handpump

IDE/M pressure pump prototype

Product Improvements

Kickstart Super Moneymaker

UP 650 Prototype

- Treadle linkages

- Piston Seals

- Valves

- Amount of Material

- Performance/ Cost ratio

Product Improvements

- Treadle linkages

- Piston Seals

- Valves

- Amount of Material

- Performance/ Cost ratio

Simpler treadle designSimpler linkagesOptimized treadle travel (full travel uses the entire cylinder)

Product Improvements

- Treadle linkages

- Piston Seals

- Valves

- Amount of Material

- Performance/ Cost ratio

plastic tube

shaft

metal plates

2”

5/8”

Vinyl tubing and metal plates Reduced friction for improved efficiency Less wasted cylinder space Cheaper Easier to produce

Product Improvements

- Treadle linkages

- Piston Seals

- Valves

- Amount of Material

- Performance/ Cost ratio

No molded rubber parts Cheaper Easier to produce

Product Improvements

- Treadle linkages

- Piston Seals

- Valves

- Amount of Material

- Performance/ Cost ratio

Shorter cylinders, shorter treadles, streamlined frame

Less weight

Lower costs

Product Improvements

- Treadle linkages

- Piston Seals

- Valves

- Amount of Material

- Performance/ Cost ratio

Kickstart Super MoneyMaker

UP 650 prototype

IDE/M proto of pressure pump

Flow Rate (gallons per hour)

Cost To Produce

Performance/ Cost Ratio (GPH/US$)

1,400 800 800

$65 $30 $20

21.5 26.7 40.0

How to measure “Most Plot For Your Kyat”?

What water flow can 1 USD buy?

Implementation Plan –

Leverage Existing IDE/M Infrastructure• production

facilities and outsourcing arrangements

• distribution network: demonstrators, agents, dealers, well drillers

Impact On The User

• 2.5x plot size during dry season: 0.5 1.25 acres

• Sprinkler irrigation Higher value crops

• Popular in hilly areas for irrigating sloping plots

• Other applications, such as lifting water to storage tanks for irrigation and domestic use

Poverty Middle Class

Impact On The User (2)

• 2x Annual Income: $360 $760

• Bang For Buck = 15/1

• Profit + loan pay back at the end of dry season

• Total wealth of one pump is $840 (3 yr NPV @ 15%)

• 100,000 profitable businesses in 4 years

The UP650 will generate

$60 MILLION

of new wealth in Myanmar

Impact On The User (3)

• 120,000 kids in school in the next 4 years

• Better nutrition and clothing

Future Directions

Palo Alto Myanmar

• Final calculations of production costs • Availability of materials

• User testing for ergonomics

• Endurance testing

More Plot for Your Kyat • $20 to manufacture affordable

• Simpler, lighter + superior design

easier to build + replace + transport

• Excellent value

most efficient pump investment • In the hands of farmers this fall

Under Pressure (UP 650)

Next generation treadle

pressure pump$60M of social good in Myanmar