UNCOVERING REVENUE

OPPORTUNITIES WITH A

CALLING CAMPAIGN

Presented By L. Wells & Associates, Inc.

WHY CONSIDER A CALLING CAMPAIGN?

There are many ways to generate new business, however,

developing business via the phone has many benefits and here are

a few:

You get a chance to choose who you would like to do business with

You are pro-actively going after business as opposed to waiting for

business to passively come to you

You are able to gain quality accounts as opposed to quantity

Cost Effective

Quickest method to getting in front of a decision maker

More efficient use of your time as opposed to networking or

canvassing

You are able to cover more ground

You have more control over your sales quota or goals

PREPARATION IS THE KEY

When considering a calling campaign you should

take the following into consideration:

Target Market (Your sweet spot, where are you currently having success)

Lead List (Do you have an in house list or would you need to obtain a list

from an outside source)

Goal of the campaign (Are you trying to book appointments for yourself or

your sales team, are you placing follow up calls on the behalf of an email

campaign or a tradeshow that you recently attended?) What increase in

sales or growth would you like to see?

Manpower or skill base (Are you or your staff effective at prospecting?)

Using your staff more efficiently (Would you like your sales staff in front

of more people selling as opposed to digging?)

Outsourcing (Do you lack the time or the manpower?)

DO YOU HAVE TIME FOR THE CONSISTENCY

NEEDED?

Calling campaigns require management, tweaking and

consistency? Do you have what it takes?

Management of a calling campaign consists of overseeing

your sales funnel. You may need to send out information to

those who have requested a little more clarity. A Follow up

call may need to be made to those who have requested a

touch at a later date and updating of information may be

required for those contacts that have in-accurate

information or recent changes.

What is being said may need to be tweaked to obtain more

receptiveness.

Consistency is the key, calls need to be done on a daily

basis for a number of hours each day and telephone tag in

addition to repeat calls are a must.

GETTING YOUR FOOT IN THE DOOR

Creation of your script

You only have a few seconds to grab your prospect’s attention and

hold them on the line and typically most prospects want to know

immediately what’s in it for them?

Testimonials

How do you make a difference or an impact with your service?

What’s your competitive advantage? (How do you stand out from

the crowd of your competitors?

Sweeten the pot (An extra incentive to motivate your prospect to

meet)

Are you or have you worked with companies that are in the same

industry as your prospects whereas you can make a reference of

how you solved a similar challenge?

FILLING YOUR SALES FUNNEL & FOLLOW

UP

A calling campaign will open the door to more options in

your sales funnel, however, you must be prepared to

cultivate the seeds that have been planted.

You will have contacts that desire to meet with you

immediately and have an immediate need, you may have

some that desire to meet with you within 2 weeks or 6

months. Whatever the time frame, follow up is the key to

converting leads into customers.

Do you have a system in place to manage your follow ups?

IF YOU CHOOSE TO OUTSOURCE

L. Wells & Associates can help if you choose to

outsource

The various types of calls we do consist of the

following:

Appointment setting

Increased Attendance Calls

Follow Up Calls and Front End Calls

Calls On In-active Accounts

Customer Surveys

Database Update Calls

TO FIND OUT MORE ABOUT EXECUTING A

CALLING CAMPAIGN PLEASE VISIT OR

CONTACT:

www.lwellsassociates.com

1800-557-3350

Growing Your Business Is Just A Phone Call

Away!