unc sustainability symposium: ted howes 2082013
TRANSCRIPT
GETTING CLOSER: EMERGING RULES, TOOLS AND NORMS FOR
SUSTAINABLE CONSUMPTION
WATER AND ENERGY IN THE CROSSHAIRS
FIRST, A STORY.
THIS IS IN SHORT SUPPLY
LET’S REDESIGN THIS INTO A CONVERSATION
SUSTAINABILITY TO DATE IS MOSTLY DEFINED BY CONTENT, NOT CONTEXT
SO. WHAT DOES THAT LOOK LIKE? AND HOW DO WE DO THAT?
LET’S START WITH DESIGN THINKING
1.
build multidisciplinary teams
2.
understand what really matters to people
2.
understand what really matters to people
3.
make time (and space) to make sense.
4.
prototype
5.
iterate
6.
craft the story
AND LET’S NOT NEGLECT SYSTEMS DESIGN
CONSUMPTION PATTERNS ARE SHIFTING
WE’RE SEEING NEW MODES OF CONSUMPTION
HERE’S THE PROBLEM
- make data meaningful
HOW MIGHT WE TURN DATA INTO INFORMATION?
HOW MIGHT WE CREATE INTEGRATED DEVICE EXPERIENCES THAT LEARN FROM US?
HOW MIGHT WE SURFACE INFORMATION HOLISTICALLY/CONTINUOUSLY/DISCREETLY?
- make information personal
HOW MIGHT WE MAKE MEANING OUT OF MESS?
HOW MIGHT WE CREATE INTEGRATED DEVICE EXPERIENCES THAT GUIDE US?
- make action seamless
HOW MIGHT WE REDESIGN THE UNDESIGNED?
HOW MIGHT WE CREATE EXPERIENCES THAT MEET US WHERE WE ARE?
HOW MIGHT WE REBRAND COLLABORATIVE CONSUMPTION?
- make systems sustainable
HOW MIGHT WE REDESIGN THE SYSTEM?
SERIOUSLY. HOW MIGHT WE REDESIGN THE SYSTEM?
- make data meaningful- make information personal- make action seamless- make systems sustainable
THANK YOU‘hope is definitely not the same thing as optimism. It is not the conviction that something will turn out well, but the certainty that something makes sense, regardless of how it turns out’ - Vaclav Havel