umbrella. branding & guideline [email protected] +966 11 4603234 @umbrella_sa company...
TRANSCRIPT
Umbrella.Branding & Guideline
OUR LOGO.
OUR COLORS.
#0C213F
#2A3942
FontCOLOR
#FFFFFF
#64A0C6
mix
col
or #C64EA2C: 75%M: 68%Y: 67%K: 90% H: 320 S:61% B:0 R:0 G:0 B:0
C: 75%M: 68%Y: 67%K: 90% H: 320 S:61% B:0 R:0 G:0 B:0
#2A3942
CLEAR SPACE.
PRINT SAFE AREA
ONLINE SAFE AREA
MINIMUM SIZE - PRINT
MINIMUM SIZE - SCREEN
H: 30 pt
H: 50 pt
TYPOGRAPHY.
Our digital typeface is Raleway.It should always be used in a digital environment, for Headline and Subheads.
Minimum font size is 12px.Raleway light, medium, semi bold and heavy are not permitted for digital use.
Raleway is NEVER used for numeric characters in digital environment or if it’s used as a graphic element only.
Helvetica Neue should always be used in a digital environment, for Body copy and numeric characters.
Download Raleway font :http://www.fontsquirrel.com/fonts/raleway
Headline and Subheads.
DIGITAL TYPEFACE (WEB & DESKTOP) - LATIN
The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.
RALEWAY REGULAR
Headline and Subheads.
Headline and Subheads.
RALEWAY BOLD
RALEWAY EXTRA BOLD
Body copyThe quick brown fox jumps over the lazy dog.0123456789
The quick brown fox jumps over the lazy dog.0123456789
HELVETICA NEUE REGULAR
Body copyHELVETICA NEUE BOLD
TYPOGRAPHY.
Our brand typeface in Arabic is
Dubai Font for Headline and Subheads.Minimum font size is 10pt.
AXT MANAL for Body copy.Minimum font size is 13pt.
It should always be used in a print environment.
Our digital typeface in Arabic is Arial.It should always be used in a digital environment, for Headline, Subheads and Body copy.
Minimum font size is 10px.
PRIMARY TYPEFACE (PRINT) - ARABIC
AXT MANAL
Headline and Subheads.
Body copy
DIGITAL TYPEFACE (WEB&DESKTOP) - ARABIC
ARIAL BOLDHeadline and Subheads.
ARIALBody copy.
DUBAI
Download Dubai font :https://www.dubaifont.com/download
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي
123456789
١٢٣٤٥٦٧٨٩
Our brand typeface is Raleway.It should always be used in a print environment, for Headline, Subheads and Body copy.
Minimum font size is 7pt.In small size (until 16pt for light and regular, until 12pt for bold and extra bold), use 100% black color only.
Raleway medium, semi bold and heavy are not permitted for print use.
Raleway can be used in numeric tables, where aligning figures and decimal points are required.
Download Raleway font :http://www.fontsquirrel.com/fonts/raleway
PRIMARY TYPEFACE (PRINT) - LATIN
The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.
RALEWAY LIGHT
RALEWAY REGULAR
RALEWAY BOLD
RALEWAY EXTRA BOLD
Illustrator CS6Windows / Type / Opentype / Figure | Proportional lining
Photoshop CS6Windows / Character panel / menu / Open Type | Stylistic Alternates
InDesign CS6Windows / Type & Tables / Character panel / menu / Open Type | Proportional lining
1 2 3 4 5 6 7 8 9 0
Note : How to align the numbers with Raleway font
TYPOGRAPHY.
ICONOGRAPHY.
STATIONERIES.
Umbrelladot ,Olaya Main Road Al Rusais Centre, Suite 509 PO BOX: 10156 Riyadh 11433 Kingdom of Saudi ArabiaW: www.umbrelladot.com E: [email protected] T: +966 11 4603234 F:+966 11 4603235
امبريلا ، شارع العليا العام مجمع الرصيص التجاري ، مكتب رقم ٥٠٩ ، صندوق بديد: ١٠١٥٦ الرياض ١١٤٣٣ المملكة العربية السعودية
date: .....................................................Subjects: ..........................................
www.umbrelladot.com
STATIONERIES.
STATIONERIES.
VICTORE 01.
VICTORE 02.
Email Signature.
Noura Al jebaliHR Manager
Tel : +966 11 460 3234 Fax : +966 11 460 3235 Mobile : +966 54 716 1774 Po Box : 10156 Riyadh,11433 KSA
Social Media Post.
FOOTERLogo , line
Image , victor message
Email Newsletter.
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www.umbrelladot.com [email protected] +966 11 4603234 @Umbrella_SA
www.umbrelladot.com
Company Profile.
Company Profile.Company Profile.
Thank you