The CRCIdentityCreated by: Jerad Stahlinski & Alex Delegas

Public Perception of Group IdentityDefining a clear Identity is a critical factor in the success or failure of

the group. A group’s identity is it’s a brand, everything affects the perception of the CRC brand.

Two Perceptions:Leaders and membersMembers and the Public

Identity CrisisA group has an identity crisis when the perception of the group by

leaders, and the perception of the group by the public diverge. If you want to change or expand your identity because it is a failing

ideaIf this happens it is best to run PR campaign.

What is the CRC?Major Questions• What is the CRC’s identity• Who makes up the CRC?• What interest does the CRC represent?

• What does the CRC do?• How does the CRC relate to the University?

What is the CRC’s Identity• The UMass CRC is a RSO dedicated to taxing and regulating

the sale of marijuana. We are an ideological student group, only UMass Undergrads can be full fledged members. We are politically active and laid back, we accept new members and tolerate others views.

• We are the democratic representative of our members.

Who makes is in the CRC?Members: Dues paying undergraduate students.Non-Members: Anyone elseOfficers: Leaders of the group, two have signature responsibility and

all have tremendous influence identity of the CRC.

What interest does the CRC represent?

Our goal as an RSO is to work independently and in conjunction with other groups to legalize marijuana for adults on all levels government for medicinal, recreational, spiritual, and industrial (hemp) purposes. There are economic, environment, and societal benefits to the legalization of marijuana and the drug war causes more harm than the drugs themselves. Marijuana is far less dangerous than other legal substances and often has positive effects on people’s lives.

What does the CRC do?Due to university policy, we cannot publically promote the use of marijuana but

we can support policy change. We use non-violent political action and community organization in an effort to educate students and citizens to influence legislators. We hold fun events after meetings to provide material and solidary benefits to our members. We provide purposive benefits by organizing on the grassroots and by including members in policy decisions. We provide information to members and keep them up to date by sending out minutes. minutes. We also inform our members and build a community by holding regular. We recruit members by targeting them and making a membership appeal. Extravaganja is our annual political rally demonstrate the growing support for marijuana legalization, it is the one event that provides all three benefits.

How does an RSO relate to UMass?

UMass is an RSO, we are governed by the SGA and University policy. We are in effect, an extension of UMass and thus we have access to all the University benefits. We have limited liability for our actions. The University will protect us and if need me bear responsibility for more serious actions

RememberGroup identity changes and is largely dependent on the officers and

members. You can choose to change the group’s identity based on personal judgement. The best groups react to the current state of politics and adjust.