ultra-broadband forum 2015 8-9 september 2015 | madrid, spain · video everywhere video vertical...
TRANSCRIPT
Ultra-Broadband Forum 2015 8-9 September 2015 | Madrid, Spain
Beyond connectivity
towards
Video Life
Video Life brings new User Experience
User needs: • Immersive experience
• Anytime, anywhere video
• Sharing & networking
• Connecting vertical services
Internet-social life Voice life Video life
~2004 2004~2020 2020~
Voice
Telephone
IVR
Data
Internet surfing
OTT application
E-Commerce & Social
Video will double Telco market size to ~2 Trillion, needs major consideration
~800 Billion USD ~1.2 Trillion USD
Double market size
of data era at ~$2 Trillion USD
Cloud based,
Zeta Grade Storage
4K/8K immersive video
User experience
Vertical Solutions
Source: Ovum, Huawei analysis Video
Video is a basic service to drive
business growth
Players in Video Life ecosystem must focus on User needs
User needs in Video Life
Content owner/aggregator
• Manage change from PGC to P-UGC
• Satisfy fragmented user content
demand & viewing behaviour
Immersive experience
Service provider
• Satisfy Video @ ROADs experience
• Satisfy customer needs for vertical
• services
• Unified experience across multi-screens
Anytime, Anywhere Video
Sharing & Networking
Network provider
• Faster access
• Zero waiting
• Zero delay
• High Video quality
Connecting vertical
services
Video ecosystem
ROADs experience: Real-time, On-demand, All online,,DIY, and Social
Telco must be a Video service capability provider to deliver best experience of
Video Life
And Huawei is an end2end solution partner
PGC maker UGC maker Content
aggregator
Vertical
Service
Service
provider
Video service across screens
TV Pad Phone
Broadband CDN Platform Content/user
analysis
Key Elements for Video service capability provider
1.Telcos are acquiring content with different approaches
Collaborate with 3rd
party CPs
Buy Content Acquire SP with
Content rights In-house Production
Collaboration
Buy and In-house Production
Partners Operators
2000+
Partners
1000+
Games
10000+ Hr
Video contents
500+
Other Apps
• Global Service
• Access to operators
• Promotion in Telcos
• Billing & Payment
• Aggregate global content
• Service Go-to-market
• Assets Monetization
Aggregation Operation Monetization
Digital
inCloud Aggregation Distribution Operation Monetization
Huawei Digital in Cloud bridges Video ecosystem and Telco operators
2. Operator should build a Unified platform to address content, coverage &
connectivity requirements for Video life
Internet Managed
Network Cable Network
Tablet Connect TV PC Mobile OTT STB IPTV STB Hybrid STB
Broadcast & VOD Content aggregation Social TV Internet Content & Application
Wireless Network
Connect+
Coverage+
Content+
Unified Video platform
…supported by Big Data Analytics for better user experience and precise
marketing Traditional operator decision
Viewing Audience
Measurement
(Nielsen)
Business decision
Netflix decision
Viewer Audience and
Content Ratings
(4M ratings / day)
Business decision
Viewing Analytics
(30M plays/day)
User Preference
(3M searches / day)
Recommendation
Analysis
VS
• Understand 4W1H
• Evaluate user experience
• Know customer
• Find Relevance
• Predict customer behavior and
Target customer
Comprehensive data
collection
Able to mine user
insight
Data mining across
all core processes
• End2end across interaction
• Manage ecosystem
4W1H:who are watching, what are they watching, where are they from, why they watch, and How
they watch (different screens, different network)
Huawei Video everywhere solution enable best User experience
Huawei Video Everywhere solution
Video Everywhere Video Vertical App.
Everywhere
Video Communication
Everywhere
Internet Managed
Network
Cable/Satellit
e/Terrestrial
network
Best user experience:
Viewing
quality
experience
Best user
experience
User
interaction
experience
Content
discovery
experience
Less than 2 times
jitter/mosaic within
2 hours watching
Zapping time<1s
Loading time<1s
End2end 4K ready
Recommendation
engine
Single cloud platform
Huawei one-stop video care to improve operation efficiency
• User behavior analysis
• Content Search & Recommendation
• Metadata Information enhancement
• Choice of Video source ( price and quality )
• Pay as u go bandwidth
STB Center IPTV system DSLAM/OLT ER
PoP
PCF
External probes
STB built-in probes
Playback monitoring probes
2hours
Locate problems
7*24 visibly managing
Business improvement
Maintenance improvement
One-stop video care
Video
@big data User
behavior
subscriber user
CP/SP content
IP Core Metro
3.Telco shall establish video experience-oriented network to maximize pipe value
time
Bandwidth requirement
2M
4M 8M
30M
1
2 3
4 Telco Video SP/CP
Building video experience-oriented network to maximize pipe value
time
ARPU (RMB)
60
80 120
180
Consumer
time
Video quality
480P
720P 1080P
4K
fine tune network for best video experience
CR
LTE
OLT ER
Layer 2 CDN
ONT
Layer 3 CDN
DC/ center CDN
IP Video
OTT
Video-centric
network
architecture
based vMOS
Experience
improvement
technology
solution
Best video
viewing
quality
experience
Convergent
CDN
vMOS: Video Mean Opinion Score
Case study: Sichuan telecom
Making Video a Basic service to beat competition
71
185
413
800
12年12月 13年12月 14年12月 15年12月
+161%
+123%
Unit: 10K subs
Video subscriber reach 6M by 2015Q2
2012.12 2013.12 2014.12 2015.12
600
40
4K sub
96
301
536
900
12年12月 13年12月 14年12月 15年12月
+214%
+78%
2012.12 2013.12 2014.12 2015.12
Unit: 10K subs 700
Broadband subscriber reach 7M
by 2015Q2
14%16%
19%22%
12%15%
18%
30%
2012年1月 2013年1月 2014年1月 2015年1月
到达份额 新增份额
2012.12 2013.12 2014.12 2015.12
Mobile market share increasing
Market
share
New added
market share
ADSL
2.5%
FTTH+ITV
0.2%
FTTH
0.8%
Monthly user churn
rate
Reduce churn ratio with video package
Service differentiation 012 strategy Internet-based thinking
Success factors of China Telecom Sichuan
Driving
Business growth
Network
First
Content
Partner-
ship
Service
Offering
Summary
• We are entering into a new Video life world enabled by technology, terminals,
internet, & changing customer behavior
• Video market is sizable, and Telco can play a key role in the Video life ecosystem
• Key success factor for Video life services is delivering best user experience in a
Customer fragmented world
Ultra-Broadband Forum 2015
Thank you