ukie annual review 2013

7/29/2019 Ukie annual review 2013

1/19

2013

Ukie

annual review


2/19

contents

02oreword

04chairmans report

06ceos vision

08Ukie's year

10view rom the board

12why Ukie?

14our place, your space

16one year on

18policy

20promoting the industry

22games are GREAT

24get involved

26website

28membership benefts

30uture gazing

Ukie Annual Review

Andy Payne OBE

Chairman

Mastertronic

Ian Livingstone CBE

Vice Chairman

Eidos Lie President

Neil Boyd

Nintendo EuropeSenior European Anti-Piracy Counsel

Noirin Carmody

Revolution Sotware

Owner and COO

John Clark

SEGA Europe

Vice President, Digital Distribution (PC),

Rob Cooper

Ubisot Ltd

Managing Director Northern Europe

and Export territories

Spencer Crossley

Warner Bros. Interactive Entertainment

UK Sales & Marketing Director

Fergal Gara

Sony Computer Entertainment UK and

Ireland

VP and MD UK & Ireland

Jonathan Grimes

Microsot Ltd

Regional Director - Retail Sales and

Marketing

Geo Heath OBE

Mediatonic

Miles Jacobson OBE

Sports InteractiveStudio Director

Keith Ramsdale

Electronic Arts Ltd

Vice President & General Manager

Northern Europe

Matt Spencer

Take 2 Interactive Sotware

Vice President EMEA & ANZ Sales

Alice Taylor

MakieLab

CEO and Founder

Jo Twist

Ukie

CEO

Paul Wedgwood

Splash Damage

CEO

Thank you to the Ukie Board 2012/13

Cover image

credit: Fat Pebble


3/19

One o our biggest priorities o course

is the introduction o tax credits or

the UK games industry. Following EU

state aid approval, we now have new

tax credits or animation and high-

end television up and running and we

remain 100% committed to getting our

games tax credit alongside them as

soon as possible. We are ensuring that

the European Commission has all the

necessary evidence and inormation to

complete its investigation into the scheme

and give its state aid approval quickly.

Government has worked closely with

industry, including the Ukie team, who

themselves submitted a compelling

case or video games tax relie to the

Commission. Skills remains at the top

o our agenda too. Ukie led the industry

response to the recommendations o

the ground-breaking Next Gen report

on skills or the video games and visual

eects industries, and government

listened.

Over the last twelve months we

have introduced major new skills

and education policies that benet

the games sector. For example, we

have reormed ICT learning in schools

and put computer science onto the

national curriculum. The Next Gen skills

campaign run by Ukie had a big role

in bringing about this change. I am

pleased to see Ukie now stimulating a

similar debate about the importance

o teaching art in our schools and the

value o art-based proessions to the

UKs economy.

Government is helping the games, lm, tv

and animation industries' skills by adding

some 16 million to the Skills Investment

Fund over the next two years. The SIF,

which is administered by Creative Skillset,

will match und industry investment in

skills and training. It is vital that industry

works closely with Creative Skillset

to help them target their SIF

support where it is most

needed.

I welcome the active role that Ukie has

taken in developing initiatives that this

money can be spent on, including a

Trainee Finder to help the best young

graduates nd trainee places at games

businesses around the UK.

Im impressed also with the hard

work Ukie and others are putting into

developing the proposal or a new

Next Gen Skills Academy to provide

specialist education or young people

wanting to get into the UKs games and

visual eects industries.

The proposed Academy will need a

strong commitment rom industry and

I am pleased to see many UK games

and visual eects companies already

pledging their support.

The Prime Minister has spoken about

how important it is that Britain competes

in a global trade race. Working

in partnership with UK Trade and

Investment, Ukie ran the ocial UK stand

at GDC San Francisco and Gamescom,

which this year showcased 44 British

businesses making it the biggest ever

UK industry stand at the Cologne trade

show. Gamescom also saw the unveiling

o 3 wonderul new images or our

hugely successul GREAT international

marketing campaign, or the rst time

specically celebrating Britains video

games. (See page 22)

As the games sector continues to

innovate its dicult to predict the next

policy issues. Whatever the uture holds,my Department will look orward to

working with Jo and her team, together

making sure that we continue

to have a games industry

we can be hugely

proud o.

Whilst this disruption is exciting it does present challenges to

government about how, when and where we should intervene inhis new digital world ensuring innovation and growth but mindul

o issues such as child saety and consumer confdence.Ukie is immersed in many policy debates. Over the last twelvemonths ministers and ofcials rom across government haveappreciated constructive views and evidence rom Ukie on issuesncluding consumer rights, intellectual property, in-app purchasingand child protection.

The video games sectoris at the oreront onew ways o doing

business, beingbrilliantly disruptive inbringing new digitalproducts to market, ina never ending varietyo ways.

Ukie Annual Review2

oreword - hon ed vaizey MPminister or culture, communications and creative industries


4/19

Numbers. Data.Analytics. We are alldriven, measured andrewarded on the basiso numbers, whetherwe like it or not. Andour attention spansseem to be gettingshorter all the time.

Whether it is 140 characters or 6

seconds, the key nowadays is to

be brie. Trouble is at Ukie we have

packed so much in over the last 12

months this is going to be tough.

So here goes. Dont wish me luck,

it wastes time and besides luck has

nothing to do with it.

Last year the board agreed to invest in

the uture shape o Ukie. Just like the

industry we serve, Ukie is undergoing a

transition and hence we agreed to run

a decit o 186, 031 which we would

und rom our reserves. Financially we

changed our year end rom May 31st

to March 31st in line with the tax year

and introduced a new accounting

system which is geared or growth.

Having only 10 months trading meant

that turnover was down by 23.2%

which when adjusted equals 5.5% year

on year. We did lose THQ this year,

one o our larger members, but despite

this our overheads were controlled.

Our balance sheet is in a very healthy

state with reserves o 942,743. In the

ace o continued nancial uncertainty

all around us, this investment is clearly

paying o. This time last year we had

136 members, we now have 181

members, a rise o 33%, all o who

actively play a role in the interactive

entertainment industry.

A new oce, oering 33% more high

quality space or the same price we

were paying, allowing us to run events

and oer work space to our members

has been delivered, on time andunder budget. New team members

covering policy, talent development and

research have given us the extra punch

we desperately needed, delivering

18 policy papers, re-launching the

Video Games Ambassadors Scheme

(VGAs) and most importantly helping to

shape the delivery o the government's

Skills Investment Fund that is being

adminstered by Creative Skillset.

We have shited our ocus rom

physical protection o our members

IP to online promotion and protection.

Deeper engagement with the members

has resulted in six sub groups, which

have delivered the rst PC digital

download sales chart and portal, a new

research insight brieng report, a rapid

response team or breaking news and

ocused and comprehensive response

to the OFT investigation o in-game

purchasing amongst other key wins.

Over 70,000 worth o ree tickets to

events endorsed by Ukie were given

to members with urther savings on

services amounting to 2,200 per

member achieved. Our relationship

with Gk Chart-Track continues to

bring members discounts o up to

66% o reports, a saving o 80,000

pa to some larger members, as well as

opening up key retail data to smaller,

developer/publisher members who

were previously unable to aord these

data sets.

As the ocial UK Trade & Industry

Challenge Partner or Gamescom,

GDC San Francisco and Game

Connection Paris, we not only delivered

the UK stand as the biggest country

stand at this years gamescom, but we

saved 44 companies over 50,000,

something never beore achieved.

In the last Government Budget the

production tax credits were at long last

awarded to the games industry.

For me this was a personal win, one

which I always thought would happen,

all be it or the second time, but this

time without revocation! Currently

and predictably we are working with

the Government to get this through

the EU. We are condent that this will

be delivered and it will be the muchneeded shot in the arm or start-ups as

well as established studios based in the

UK. Long term this initiative combined

with EIS and SEIS puts the UK rmly

in the shop window or investors and

entrepreneurs. We really are not only a

great place to do business, we are now

properly open or business.

And all o these awesome

achievements delivered

by a team o just 11.

To those magnicent 11, I would

like to thank you all on behal o the

board, the members and the industry

in general. Together, we can continue

to build an amazing industry that

exports our culture, drives jobs and

growth and above all provides un and

entertainment to millions, i not billions

o people rom around the globe. Bring

on 2014. Trouble is at Ukie we have

packed so much in over the last 12

months this is going to be tough. So

here goes.

Dont wish me luck,it wastes time andbesides luck hasnothing to do with it.

Ukie Annual Review4

chairmans report - andy payne OBE


5/19

Ukie Annual Review 6

Exciting times areahead and we continueto be there to represent

you and your interestsso you don't have to,and we love it.

Over the 18 months I have been heading upUkie, we have been going through many othe same economic pressures and transitionalheadaches any SME and large company inour industry is under. More than ever beore,

believe we are better together than alone.Sharing the burden, collaborating, being uniteds the only route to success. My aim or Ukie isthat we are your support network, your amily:we are here when you need us, and we go outo our way to make the UK the best place inthe world to make and sell games. We want tobe your catalyst, we want to be used by you,we want to be your loudspeaker.

But lets not orget the practical help

our members need. Small companies

with a small team need doors opened

or them they need access to

HR help, pots o money, investors,

contract help, legal advice, oce

space, the best deals in dull things

like insurance, the best talent, the

best introductions to people who can

make a real dierence to you. Larger

companies need help to transition

business models, to deal with changing

consumer relationships and behaviour,

to nd the best and new ideas, and to

understand better how the audience

they serve want their products, the

best people who can make the best

products in the world. These are

all things I personally have needed

as Ukie transorms itsel, and have

tried to secure and pass on to our

membership.

Over the last year, I have ocussed on

making sure our systems and our team

is set up to be agile and responsive to

our increasingly diverse membership

needs. You can see by the inographics

on the next page how much this

diversity has increased. In act, since

we shed our skin rom Elspa to Ukie in

2010, we have had a 429% increase

in membership, and 32% year on

year growth.

The biggest changes at Ukie have

been in sta, our membership make-

up and our new home. This translates

as being able to do more ( or instance,

responding to 18 governmentconsultations, investigations or

inquiries), launching our Student

Membership Scheme to make sure we

help ne-tune those in education to

be the key talent we need and unnel

them into the right jobs to saeguard

the uture o our industry, and providing

hotdesking and ree, fexible event and

meeting space or our members.

My priority has been to really ocus

down on doing the things that will help

all our members do better, tangible

business, whether that be through

ocussing on expos as the only

UKTI accredited trade body to help

businesses discover new markets and

deals, getting thousands o pounds

worth o discounts that save you

money, giving you more insight and

data, and more connections with the

cream o our talent pool.

The whole team has been active in

getting as many o you as poss ible

involved in Ukie through sub groups,

or the Board, or just by turning up

at our new oces and hotdesking.

Getting hands on, on your terms,

means you are exposed to other

people with whom you can talk over

challenges, or strike new deals. The

more our membership grows, the

more people we get to know and can

connect you to.

A lot o this is serendipitous, but

many members ask us to make

specic introductions to others and

this is incredibly valuable. We are

re-structuring ourselves with a new

website, and better direct lines o

communication to make sure we

ull your needs.

There is always so much to do.

Tell us how we can do even

better over the next

12 months.

Getting hands on, onyour terms, meansyou are exposed toother people withwhom you can talkover challenges, orstrike new deals.

ceos vision - dr jo twist


6/19

credit: Nat Al-Tahhan


7/19

one year in: view rom the board


Alice Taylor, MakieLab

In my time as a Board member Ive realised even more how

important Ukie is. Without a trade body working tirelessly

behind the scenes, we - the games industry - would have

little to no representation in Parliament, at EU committees,

in policymaking, in bulk-buying or events, and all sorts o

hugely important stu that benets us as developers and

publishers big and small.

Ukie has been particularly infuential and visible these past

ew years, on important topics ranging rom tax breaks or

our industry, to child saety policy, to improving incoming

investment into the UK. Ukie is a powerul membership

organisation, and I would like to see its voice and infuence

grow even stronger in the coming years.

We're a small, indie business and by being part o Ukie, we

get to stay across policy t hat will denitely aect our uture

business. I'm glad to have Ukie ghting or our corner at

governmental level, and helping MPs understand exactly

what it is that we, the industry, actually does.

In my opinion, all UK games and interactive entertainment

companies should be Ukie members. We all have opinions

on topics ranging rom whether or not the games industry

deserves tax breaks, to whether or not the UK government

should censor websites or other internet destinations that

oer links to pirated material that might include some g ames.

What's your opinion on censorship, or the cultural

importance o videogames? What's your opinion on how

children's F2P content should be regulated, or the policies

being ormed on in-game gambling or gachapon? By joining

Ukie, you get to have your say included, on these t opics

and more.

The Ukie board mainly comprises publishers, sales, retailers

and some content creators. It has a lesser representation

rom indies (both publisher and developer), interactiveentertainment creators, advergames or similar content

creators, journalists, licensors, and similar industry-

related aces.

I would like to see more industry diversity on the Ukie board,

as it is, ater all, the UK Interactive Entertainment trade body,

representing the industry at all levels rom one person in their

back room, through to the largest videogames publisher in

the world.

I you get t he chance Id recommend putting yoursel orward

or election to the Ukie Board but this isnt your only route

to getting involved as anyone rom a Ukie member business

can also join one the special interest Sub-Groups. What's to

lose? Have a go! Join us!

Miles Jacobson, Sports Interactive

By being a member o Ukie, your opinion is heard not just

by your peers and colleagues, but also by other industries

and government. You can make a dierence, hopeully or

the better, to this wonderul creative industry t hat were lucky

enough to work in and make sure that were encouraging

the next generation o people in the UK to do it even better

than any o us have!

Being a board member has given me a broader

understanding o the issues aced both by developers and

publishers in the ever changing games world hearing all

sides o the story beore giving my take on what needs to be

done to improve things or everyone has been an interesting

and exciting challenge, and the extra access to people on all

sides o the political spectrum has been eye opening.

Dont be nervous about getting involved while its a lot o

work, its very rewarding. Not just rom the perspective o

doing some good, but also all the people you meet and new

contacts that can help your business, big or small, in the

long run.

Neil Boyd, Nintendo

One o the rst things that struck me when I joined the Ukie

Board was the sheer number and diversity o issues that Ukie

tackles on behal o the UK games industry. There really are

some interesting projects in the pipeline which should benet

Ukie members large or small.

For example, in the area o IP protection, Ukie is in the

process o transitioning rom a physical enorcement program

to one that is more ocused on digital threats. This is as

a direct result o input rom Ukie members and delivered

through the IP Sub-Group. Indeed, Ukies Sub-Groups play

an important role in directing Ukie on specic issues. I would

thereore very much encourage members to join Sub-Group

meetings where they are able to. As a member, this is whereyour voice will be most heard.

With membership expanding at a rapid rate one o the

challenges that Ukie will continue to ace will be to keep

all its members happy. There will always be some issues

which will naturally uniy the industry so that it speaks with

one voice. However, there will increasingly be issues where

members do not always agree on an industry position. In

these circumstances, we must ensure that we ollow the

majority view.

To do otherwise could lead to lack o inertia or ineectiveness

at a time when the industry really needs to be at its most

agile. Again, it is the role o Ukies Sub-Groups that will

be central in dening what is the majority view held by the

membership. My overriding message thereore is get on the

Ukie Sub-Groups. Your Ukie needs you.

Noirin Carmody, Revolution Sotware

Prior to joining the Ukie Board I honestly hadnt realised quite

how much they do to champion the games sector or both

Developer and Publisher alike.

Revolution joined Ukie to gain access to exclusive data and

to be part o the bigger voice speaking to government on key

industry issues and one o the things Ive particularly valued

is being able to tap into Ukies expertise on relevant policy

issues or our sector.

Ukie has an inclusive approach to all policy discussions

including the recent tax breaks, but also in infuencing

maybe less high prole discussions, such as the inclusion o

games industry role shortages on the governments shortage

occupations list (that aects where and how we can recruit

people rom).

The entire Ukie team are well inormed and always available

to discuss any issues acing the industry. As a Board

member I have welcomed the diversity o topics raised

or discussion that included crowdunding; child saety;

consumer rights; games as art; in-app purchasing; skills,

measuring the industry and more.

I am urther impressed by the openness and quality o the

debate at Ukie Board meetings; these are developers and

publishers who are in some cases competing hard with each

other but when they come together under the Ukie banner

they very much only consider the best interests o the wider

industry.

It can be a challenge to balance making a game in York with

the responsibility o being a Ukie board member but I nd

attending the meetings has been incredibly rewarding, giving

me the chance to network with some o the leading lights

o the UK games industry and to make decisions that will

have wide ranging and long lasting eects on the UK games

industry. Id recommend to any Ukie member to considerrunning or the Board.


8/19


why Ukie?

As a small company working inthe games sector, I have ound thesupport oered by Ukie has helpedme meet new contacts and gain realbusiness. I was recently part o theUkie gamescom trade delegation inCologne and elt the stand oered realvalue or money and a proessionalmeeting area in which to havebusiness meetings. Ukie listen to theirmembers and understand the industryand it shows.Carri Cunlie

MD, Secret Sauce

Ukie have been incredibly helpulto us since we joined. Were a smallcompany without the resources or allthe business development wed like todo and services like access to tradeshows with UKTI grants, events or usto meet publishers and events or usto network with other developers are ahuge, practical help to us.Iain GileatherCo-ounder & CTO Fat Pebble

The whole team at Indigo Pearl PR couldnot be happier with the extensive servicesthat Ukie provides. Everything rom industryexpertise to promotion and support, theteam are always extremely helpul. The useo the Ukie ofce boardroom is an absolutelyamazing bonus, especially their brilliantnew ofces. It is lovely to have meetings insuch a vibrant environment and the sta arealways really riendly.Caroline MillerFounder, Indigo Pearl

"Being a member o Ukie has helped us inmany ways. Ukie provide ree access tomeeting rooms and hot desks i we need to

meet clients in London which we have madeuse o on several occasions. The regularevents they organise are a great networkingopportunity and the inormation on UKgames sales on dierent ormats is alwaysinteresting reading."

Andy BrammallRegional Sales Director, Unity

The support that Ukie oer is both thevoice and action that the UK gamesindustry needs. As an independentstudio we rely on the inrastructureand reach that Ukie provide, coveringeverything rom ree meeting space,industry promotion and networkingevents, to government lobbying, legaladvice and fnancial support or tradeoverseas.John TearleLead Designer & Founder,Flix Interactive

"Ukie is one o the most valuable resources available to anycompany involved in the online entertainment industry. I onlywish other countries around the world had similar organisationsor Virtual Piggy to work with. Ukie oer many excellentservices to the industry but without doubt the most invaluableis intellectual property and expertise that Jo, Sam and the resto the team so readily share. Our membership o Ukie has savedus a tremendous amount o time and money since we openedour European Headquarters in London this Year."Joe PedenGeneral Manager, Virtual Piggy, EMEA

Ukie Annual Review 12 "We've ound our membership o Ukieextremely useul and worthwhile. Webelieve the association perorms acrucial unction or the interactiveindustry in the UK, and in ourexperience their team has beenincredibly helpul as our agencycontinues to promote video gamesand the integrated marketingpossibilities o the category tobrand clients, third party marketingpartners. Whether it's access tothe latest research and insights,help with introductions to industryparticipants, or use o their reeacilities to introduce brands to theexciting world o video games, Ukieare always there to oer help andsupport."Michael MannBrand Culture Sport & Entertainment

I've been thrilled with many o theUkie services. The highlights or mehave been the ree use o meetingrooms and hot desks at the newUkie ofces, which have provedinvaluable as someone who isn'tbased in London but spends a lot otime there, and the recent gamescomstand, which had great acilitiesand was supported by UKTI grantsmaking it extremely cost eective.Ella RomanosCo-ounder & CEO Remode

"Being a member o Ukie has beentremendously positive or ourbusiness. We've enjoyed the useo meeting space, accessed grantsallowing us to exhibit at major tradeshows, been ully supported andrepresented in political matters, andare part o a network o knowledgeand industry expertise."Phil GaskellDirector, Ripstone


9/19


our place, your space

We moved in to a new central London

open plan oce in July and the good

news is all Ukie members can use the

space or FREE. That means as a 500

member, or example, i you book the

meeting room or one day, thats your

membership ee made back in one go!

Our new space is fexible enough to

do whatever you need, making it a

comortable place or you to work and

collaborate. The space is perect or

members rom all across the country

and can be used as both a London-

based meeting area and a place to

develop or demo games.

We want more members to come to

us i they want to put o n events too.

For instance, this year we had the Indie

Games Collective (run by two o our

members) use our space or ree to

bring together 100 indies (members

and non-members) to hear rom Sony,

Microsot, Nintendo and Amazon about

developing or their platorms.

I you hotdesk, it means that you can

network with others who happen to be

there. Sometimes great things happen

that way. And it means you can earwig

in on our conversations and be more

involved.

This year, we plan to put on some drop

in surgeries too at our ga, so that you

can speak to experts.

About the ofce space

+ hot-desking area or 8 (no needto book, just drop Dave a line to

let us know youre on your way)

+ two large private rooms with AV

which can be combined to host

75 people theatre style

+ ree wi-f, projector, AV,

PA system

+ ully equipped kitchen (catering

provided on request)

+ soa area to play games!

All this is available to Ukie

members or FREE as many times

a year as you like. Non-members

can also use it or a competitive

rate.

"I wanted to put together an event that would be useul

or indie developers to come to, something they could g et

together and learn something useul rom. I Ukie had not

supplied the space to allow this to happen I doubt we could

have done it."

Byron Atkinson-Jones, Founder, Xiotex Studios

Ukie's meeting rooms have provided a comortable,

proessional and cost-eective place or us to gather

the whole team (we've had our air share o 'eureka'

moments there).

Jay Bedeau, RIE Studios, RIE Studios

Ater looking or a venue in London to host a small press

presentation we decided to use the meeting room at the

new Ukie oces which tted our needs. The room was

the perect size and was excellently equipped as well as a

constant fow o coee, tea and biscuits. Whether a small,

private demo or a larger osite company meeting, I would

recommend taking a look at the Ukie acilities, we will

certainly be back.

Mark Allen, Kalypso Media

"Ukie's new oce has been invaluable to us. We're based

outside London, so we love having a riendly and centrally-

located place to hotdesk at when we're in town. Good

coee and oce banter are a bonus, as are the shiny new

conerence rooms!"

Mike Hawkins, Marvelous AQL Europe

The new Ukie acilities are incredibly useul i, like us, you

dont have a base in London. The two private meeting rooms

are ully equipped or any meeting or press interview you may

conduct, and the hot desks are a god-send i you need extra

space to work outside o the oce. I you need a location

to conduct press interviews, Ukies acilities are perect and,

best o all, ree or members to use! I will denitely be using

this service again.

Yen Hau, Rising Star Games

We've used the Ukie meeting room on several occasions

- as a studio who work remotely, it's important to have a

relaxed, proessional space where we can get together or

ace-to-ace meetings. It's a great venue - the Ukie sta are

really riendly and helpul, it's a nice space to spend intensive

hours in, and there's usually something un or exciting

happening in the oces around you. As an additional

member service, it's a real plus, especially or a team

working outside o London - a ree, pleasant and easy-going

meeting space in the city is a huge bonus to being a Ukie

member. Would really recommend it.

Dan Pinchbeck, thechineseroom

The new ofce is only

5 minutes walk rom

Holborn tube station at:

21-27 Lamb's Conduit Street

London

WC1N 3BD

Email

[email protected]

i youd like to book

What are ourmembers saying...


10/19

Your membership means a great deal tous. Not only does it mean we can act as anmportant and powerul network or you, yoursubscriptions mean we can invest in the rightprojects as well as the right people to helpus, as a modern trade body, help you moreeectively.


one year on

Helping...ou to get access to the money saving discounts, inormation, data, research,

policy debates, support, fnance and know how to make your business succeed.

Representing....our views and interests in policy making so that the conditions or your

business to thrive are the best.

Securing...our rights as a business to operate the business models you want and to trade

n the best possible environment.

Advocating...our businesses and games in a positive light in the media.

Connecting...ou so you can collaborate with others and make inormed decisions by

oering you access to member expertise, new markets and knowledge.

People to talk to

Our team is ully committed to the games industry and is

here to ocus on what you need to do better business. We

believe in having a lean, ast responding and agile team,

and by recruiting a new Research Analyst, Osman Iqbal,

and a new Talent Development Coordinator, Kim Blake (a

role which is match unded by Creative Skillset) this year

we have been able to ocus more ully on the key areas that

our members see the most value, alongside our member

discounts, public policy and lobbying, research and data

and skills development. By being able to build a small team

o experts in house at Ukie, we can be your eyes and ears

in all key conversations that take place about UK PLC and

the uture o our talent base.

Your say, your way

We ampliy your voice, and advocate on your behal, but

we can only do that by listening to you and providing the

orum or members to shape what we do, how we do it,

what we care about and what we say. Any members, in

any role, in any member company, can get involved in

our sub groups, which are chaired by members. These

are themed around special interests and are the key way

to guide what we do. We would like more o our growing

membership to be a part o them because they give you

important experience in participating with peers in practical

working groups that make a signicant contribution to

policy and other strategic industry positions (page 24-25).

Policy matters

Not that long ago it wasn't unheard o or senior MPs to

be calling or some games to be banned. Now, senior

MPs and the Secretary o State or Culture call us to visit

studios. We speak to government and the media to make

sure that the games industrys voice is heard clearly on

issues like tax breaks, consumer protection, child saety,

age ratings, industry classication/measurement, computer

science and skills, match unding or careers development.

We have taken more than 10 MPs on studio visits,

including the Secretary o State or Culture, Maria Miller.

Our services or you

Through your support, and your investment via your

subscription ees, we can act on your behal and solely

ocus on supporting, promoting and growing your

businesses through:

Access to bespoke insight:

We are the source o unique UK sales data (physical

and digital) and produce trusted industry reports that

give vital market intelligence. This includes new data,

new charts, and bespoke research on what you want.

Many members dont realise they can also request,

or ree, desk research on specic topics, such as the

childrens app market. I you need statistics, orqualitative work done, just ask Sam.

Access to key data:

Research and data has always been one o the key

reasons members join us. Not only do members benet

rom a signicant discount on Chart Track data, they

have also helped create the rst PC Download Digital

Chart based on sales. Anyone can join the project and i

you put data in, you see all the other data or ree.

Access to people:

With our growing membership representing all sides o

the industry, we can help you meet other experts,

games businesses, policy makers, investors and leading

players in other sectors. We have put on several

successul events or members in 2012/13 and have a

suite o more inormal events to give members important

opportunities to meet new investors. Just pick up t he

phone/Skype/Tweet/email and tell us what you need.

Access to IP support:

We give our members value-or-money access to the

services that they need to combat IP crime, as well as

continuing to represent the games industry to

government on all IP issues. We are modernising how

we handle IP protection issues, and have recognised

the changing needs o 21st Century games businesses.

We have restructured the IP Crime Unit and are

recruiting a specialist IP Coordinator to the team to

make sure members not only get guidance on ways

to protect their IP, but action can be taken on their

behal, at their request.

Making back your ee

big ocus or this year is on saving you money: we can

ondently tell you where you make your membership ee

ack in a year, through the savings and the access to experts

nd decision makers we give you and by being part o our

amily (page 28-29).

We are working hard this year to oer even more discounted

ccess to products and services that your businesses need.

Members get discounts on key services (like legal, t ax, or

R), conerences, networking events, insight and advice on

he latest games industry topics meaning that we arranged

n average saving o 2,200 per member in 2012. Ukie

members also received more than 70,000 worth o ree

ckets to events. Our new oces provide all members with

ee space to hotdesk, hold meetings, events, demos, or to

st develop in.

New website, new deals

This year our new website will be packed ull o new bespoke

discount deals based on a groupon approach: the more

members we have, the better the discount on essential

services and help we can secure. Each member will be

issued with a membership number in Q4 2013 which means

it will be easier or you to claim your member discount. The

site will also have extra, ree downloadable content such

as our Quick Guides. The blog will be the main way you

can keep up with what we are doing, thinking, saying and

meeting, and what various members are doing and thinking

through a regular series o guest blog posts. There will also

be a new newsletter and extra ones or you to opt into

including an insight digest.


11/19

Stopping stu happening

s much as we can make things happen with your

membership, we can also stop things rom happening

hat would be unhelpul to your business. We know that

especting and protecting consumers, your players, is o

tmost importance to you. But the drat Consumer Rights Bill

ould have posed lots o problems or o ur industry. We were

ery much at the oreront o helping government drat this

gislation.

o sat on a roundtable with Jo Swinson MP to initially

scuss our concerns and help her understand emerging

usiness models in the industry. Thanks to our input

epresenting what you wanted, the nal proposals are more

ensible and practical. The recent OFT investigation into

-app purchasing within games aimed at children could also

otentially cause us problems. This is on-going, but we have

een there at the start with members at our side to make

ure we are guiding their way.

Skills

We have helped shape how the government's new 1.5m

Skills Investment Fund (SIF) will be allocated.This new pot

is administered by Creative Skillsets Video Games Skills

Council, on which we sit. This is a key body that determines

how industry unds are distributed. The SIF will pilot new

schemes or publishers and developers: match unding or

industry training courses and new trainees / graduates.

We have been the leading creative industryvoice in transorming rules to help make oureconomy work or a digital interactive age.Our relationship with other key heads ocreative industries has never been betterand we sit on Boards with them on a monthlybasis. We like to keep busy and that shows:

our Policy Ofcer, Andy Tomlinson, has written18 policy papers and contributed to keyinvestigations and government consultationsin the last year:

IPO Technical Review o new Copyright Exceptions

DCMS consultation on classiying and measuring the creative industries

BIS consultation on Consumer Law and Digital Content (became Consumer

Rights Bill)

HM Treasury consultation on creative sector tax relies

DCMS consultation on design o cultural test or tax relies

HM Treasury consultation on drat legislation or creative sector tax relies

European Commission investigation into games tax relie

BIS consultation on Inormation Economy Strategy

Migration Advisory Committee consultation on Shortage Occupation List

European Commission survey on ecodesign power demand o games consoles

OFT investigation o use o in-game purchasing in mobile and online

childrens games

DE consultation on Parental Internet Controls

DCMS consultation on Exemptions to the Video Recordings Act and on

Advertising in Cinemas

Ocom consultation on implementation o the online inringement o

copyright (initial obligations) (sharing o costs) order 2012

Ocom consultation on initial obligations code or Digital Economy Act

DE consultation on National Curriculum Reorm

Culture, Media and Sport Committee inquiry into support or the creative

industries

Lords Communications Committee inquiry into media convergence


policy

Policy is important and ourcommitment to you is to makesure your voice and youropinion counts and makes

the dierence, no matter howsmall your business.

Whether it be through social channels in anopen way, one to one meetings, email, Skype,phone calls, or group meetings, we endeavourto fnd the best way or you to be able to eednto important policy debates. Where possible,we make sure we publish everything onlineand share thoughts with Tiga, to make sure weare united in what we want.


12/19

Flying the Flag

In 2012/2013, we built, branded

and managed UK industry stands at

gamescom, GDC San Francisco and

GDC Europe. In December 2013 we

will also manage a UK industry area atGame Connection in Paris.

Over 70 UK companies have exhibited

on our stands in the past year, and

because we are the only accredited

UKTI Trade Partner or the games

industry we have secured over 70,000

worth o government grants or UK

companies to attend these events. The

games companies that have joined our

stands have secured millions o pounds

worth o new business and nearly 4,000

companies have visited our stands at

these events.

Feedback rom exhibitors on the UK

industry stand at gamescom, Cologne,

August 2013:

Potentialnewbusinessgeneratedat

gamescom - 11m

88%ofexhibitorswerevery

satised with their experience on

the UK stand

90%likelytoexhibitwithUkieagain

next year

Gamescom was a huge success or

UK games companies this year. Not

only was it the largest and busiest

gamescom ever, but the UK also had

the largest, most active and bustling

umbrella stand in the history o the

show with 44 companies present. The

quality o the businesses that presented

their games and services at the stand

was extraordinary Miriam Ducke, UK

Trade & Investment, British Embassy,

Berlin.

Inspiring the next generation

Inspiring the next generation o

talent is vital or the games industry.

We relaunched the Video Game

Ambassadors scheme at our

Westminster reception this year. Wehad 30 extra volunteers sign up,

making a total o over 100 VGAs now

operating throughout the country. Last

year VGAs spoke to over 8,000 UK

school children.

We are looking or more people

to become VGAs to share their

experiences about making and selling

games, telling their stories about

how they got to be in their position

whatever their position. Our current

ambassadors have done antastic work

inspiring thousands o kids since 2011

and we want dierent aces (including

more women rom the industry),

whether you are in development,

marketing or any other part o the

sector, to sign up and inspire. The

site will develop to be a place or

ambassadors to support each other

and share useul materials.

+ gamesambassadors.org.uk

Games Art Exhibition

In Q4 2012 we held the rst ever

Games Art Exhibition at Londons City

Hall, to celebrate the culture o games

and the amazing art that the games

industry produces. It saw rare andnever-beore-seen pieces rom games

such as Batman: Arkham City rom

London-based developer Rocksteady

Studios, proudly taking their place

beside pieces rom legendary artists

such as Yuji Uekawa and Yoji Shinkawa,

as well as work rom many o the UKs

best indie studios.

All the works o art were auctioned to

the public, raising 39,000 or Special

Eect, a unique charity doing whatever

it takes to help everyone with disabilities

to have a better quality o lie through

games, art and technology.

This nancial year, we want to do it

all again and use it to eature games

music composing, attract investors

rom other sectors, and help support

our campaign or art, as well as coding,

in schools. Please get in touch with Jo

i you are interested in contributing or

sponsoring the exhibition.

+ londongamesart.com

Register your interest in discounted,

hassle ree attendance and access to

UKTI exhibitor grants via the ollowing

links:

+ GDC San Francisco

gdc14.launchrock.com

+ Game Connection Paris

gameconnection.launchrock.com

+ Gamescom14

gamescom2014.launchrock.com


promoting the industry

Whether its promoting careersn the games industry toschool children or putting theocus on UK businesses atoverseas trade shows, werealways promoting the UKsgames industry, whenever andwherever we can.

evelop's Top 100

his year we sponsored Develop

magazine's 100 Top UK studios

eport and held the launch event or

he project at our new oces. This is

mportant as our industry needs to be

measured accurately in order to sell

urselves to the rest o the world, and

olitically. We will be doing a lot more

this kind o mapping and data work

o truly be able to shout about our

uccess as a sector.

bit.ly/1bqI2z1

Next Gen Skills

Our Next Gen Skills campaign has

achieved great success in getting

computer science back on to the

national curriculum. The campaigns

new ocus in 2013 is promoting the

importance o art combined with

programming to policy makers. It is

essential that we have enough talented

artists coming through our schools,

not just or the games industry but

other sectors too, like visual eects and

design, to grow their businesses.

+ nextgenskills.com

Giving parents answers

Games are now played by millions o

people every day and parents oten

want to know how they can make

sure that their children are playing

games saely and sensibly. We set up

askaboutgames.com last year to give

parents a place to nd out more about

topics like age ratings, parental controls

and in-app purchasing and give them

the chance to send their questions to

us to be answered. Askaboutgames.

com now has over 20,000 visitors a

week. We encourage all businesses to

use the logo and link to the site. Go toaskaboutgames.com to get the asset

pack.

+ askaboutgames.com


13/19

cluding these new images willrovide a antastic opportunity

or the UK games and interactiventertainment industry to showcases work to the rest o the world.

Working with Ukie at key tradehows is a vital part o the widerupport UKTI gives to the creativedustries.

Nick BairdUKTI Chie Executive

Moshi Monsters is a British game made

by a British business. Were thereore

delighted that our Moshlings are part o

the GREAT Campaign and that we can

help promote all that is antastic about

the UKs games industry.

Michael Acton SmithCEO Mind Candy

We're very proud that our Sackboy

is going to be out there as a global

ambassador or the UK games industry.

It is really wonderul that the work coming

out o UK studios has been recognised

around the world and Ukie have done a

antastic job in making this happen.

Siobhan ReddyMedia Molecule

LEGO Gandal and Frodo make great

pin-ups or the UK games industry.

As one o the leading games studios

in the world were always pleased

to tell people o our UK heritage.

And o course were surrounded by

many other amazing British games

businesses, all making world-leading

content, and hope that the new games

images being used in the GREAT

campaign make the rest o the world

sit up and realise just how amazing the

UK games industry is.

Tom Stone, MD TT Games

Publishing


games are GREAT

he GREAT Campaign was launched

st year, coinciding with the Olympics,

o promote the UK to overseas markets

nd celebrate how innovative and

reative British businesses are.

he promotion o the games industry

s part o the GREAT Campaign has

ome about as a result o Ukie working

osely with UK government. And o

ourse thanks to our members or

ontributing the images to make this

appen.

This year we worked hard with governmentto get our amazing sector celebrated as parto the governments global GREAT Campaignand are delighted to have Sackboy, MoshiMonsters and LEGO Gandal and Frodo as thefrst images. We shall now be using the newmages to promote the UK games industry at

major trade events such as gamescom, GDCSan Francisco and Game Connection in Paris,and in other print campaigns.


14/19

get involvedUkie Annual Review 24

Digital sub-group

Chair, Andy Payne, Chairman, Mastertronic

In May 2013 the digital group ocially launched the UK

charts or digital sales. The project proved the viability o

gathering data direct rom IP owners but now needs urther

industry support to ensure it is a long term success. We

have led with sales o PC games, but have built a secure

inrastructure with our partners ipsos which can scale across

all ormats. The group has also produced a directory o digital

distribution companies and designed a brand identity or PC

download as a platorm which will be launched in October.

Additionally, the group has established itsel as a conduit or

knowledge sharing and debate and continues to support

ukie members as they expand their digital opportunities.

Main ukie contact: [email protected]

Marcomms sub-group

Chair, TBC

This new group has been set up to share best

practice between the games industrys marketing and

communications community.

At its rst meeting the group discussed: responses to industry

issues and created relevant messaging; how to create PR

and marketing advice and events or all Ukie members; andUkie marketing and communications strategy, messages and

processes. It is also the place or Ukie members to discuss

any PR or marketing issues that the industry is acing.

Main ukie contact [email protected]

Developer sub-group

Chair, Ella Romanos, CEO, Remode

The developer sub-group aims to support all developers

within the Ukie membership, in particular the smaller studios.

The purpose is to ensure that developers are able to nd

out what Ukie can do to help them, provide an easy way

or developers to make suggestions on things that would

be useul and give eedback on available services. This

will primarily be done through monthly meetings, which

any developers can attend, as well as a mailing list. The

developer sub-group is run by developers too, to ensure the

inormation is targeted correctly.


Online sub-group

Chair, Matt Carroll, Commercial Director, Games, Disney

The Ukie online group represents companies and players in

the UK who make and play monetisable games and games

services accessible by the internet.

The online group has ocused on two crucial issues in its

rst year o existence, both o which are vital to protecting

the reputation o the games industry as we continue with

a variety o business models and direct to consumer

relationships. We were already discussing responsible

monetisation, but this kicked into another gear when the

Oce o Fair Trading announced their investigation o in-

game purchases. We have helped lead the Ukie response

to this, making sure it is guided by the real experiences o

games companies. Our other main issue has been online

child saety, on which we will be publishing a best practice

guide by the end o the year. Both o these are critical tasks,

and we need as many companies as we can to get involved.


Insight sub-group

Chair, James Duvall, Insights Manager,

Warner Brothers

One o Ukies key services is the provision o market datato support its members' needs. The insight sub-group has

tackled the key issues that aect the industry rom a data

and research perspective, including embarking on a project

looking to provide an accurate gure on how much the

games industry is worth.

The group is ideal or any organisation looking to learn

about how other members approach data, listen to guest

presentations rom research specialists and who wish to set

the agenda or what data Ukie should look to provide or its

members.


Ukie runs a programme ospecial interest sub-groups.These sub-groups arechaired by Ukie membersand give games businessesthe chance to discuss keyssues that they are acingand work together at fndingndustry-wide solutions.

Anyone rom a Ukie memberbusiness can join a sub-groupso get in touch with thecontacts below i you want toget involved.


15/19

websiteUkie Annual Review 26

Were redesigning our websiteto make it easier or you toaccess the products, specialdeals, discounts and servicesyou need.

The kinds o discounts that youll be able to access

rom the new website include:

Trailercreation/videoservices

Softwarelicenses

Audioservices

Replicationandprintdiscounts

Recruitmentfees

Discountsontrainingcourses

DiscountsofffeesforsuccessfulR&Dtaxclaims

Freeaccountancyandtaxadvice

Freecurrencyaudits

Freel egal adv ice from lead ing UKl aw rms

Specialistmediationanddisputeresolutionservice

Freesubscr ip ti on toMCVand deve lopmagaz ine

and advertising discounts

D is counted ent ry to ove r50 events ayea r

Freeticketsdistributedtomembersviaprizedraw

(worth 70k in 2012)

Localisationdiscounts

PRdiscountsandadvice

Other new Ukie website eatures include:

Weeklyguestblogsgivingopinionsandinsight

rom throughout the Ukie membership

Directoriesofusefulservices

DirectaccesstoallUkiemarketdataandreports

DownloadablefreeQuickGuides

AccesstoallUkiepolicyandresearchpapers

Loggedinnetworkingandprivatediscussion

orums

Onlinememberapplications

Eventscalendar

Downloadable,freestandardcontracts

CompanyStarter k it

The new website will bepacked ull o new bespokediscount deals based on agroupon approach: the moremembers we have, the betterthe discount on essentialservices and the more help wecan secure.Not all o the content and deals will be there at launch, but loads othem will be. Make sure you visit the site to fnd out more.

I you want to oer a

member discount then

contact Sam

[email protected]


16/19

discover your Ukie membership benefts


They are an established publisher.

+ Discounts:

As a member, they get ree online

weekly and monthly chart track data

as they are still very active in t he boxed

product market. They also pay a third

o the non-member rate or standard

reports, and they pay a third o the

normal price to access GFK Chart-

Track special reports and the database.

As part o the deal, they get ree

quarterly summary reports.

Non-member cost: 96,000

Member cost: 32,000

+ Bespoke research:

The company is interested to know

what childrens' app habits are

compared to boxed products, and

what potential there is or them to

invest in cross-play across dierent

platorms. They know that Ukie has

access to a range o data sources,

including GameTrack, and ask Ukies

research analysts to pull together

a presentation that they can use at

investor meetings.

Non-member cost: 2,000 - 5,000

Member cost: 0

+ R&D

As a member, they email ukie@jumpstart.

com as they heard that Jumpstart, a

Scotland based tax expert, has secured

companies millions in Research and

Development tax credits, and have a

very high success rate or such claims.

They own a medium sized development

studio, so using their Ukie membership

deal, which saves 3% on the ee or such

a claim, they make their studios R&D tax

credit claim through Jumpstart which is

successul. HMT tell them they are due

100,000 back through their claim, and

they have saved an extra 3,000 on topo that by using the Ukie deal.

Non-member cost: 33k

Member cost: 30k

+ Bespoke Training

They hear about the Ukie new training

courses (piloting Q4 2013) which have

been developed with the specic needs

o games businesses in mind. They sign

up or one o the all-day courses on

Digital Discovery. Normally, a Chartered

Institute o Marketing course would cost

550 per person or a Digital Marketing

course. Ukie members get a discount

o the bespoke training, and they

benet rom a urther 50% o via the

Subsidised Short Course SIF Scheme

which they heard about thanks to Ukie.

They decide to send 15 rom their

marketing team on the course, held in

the Ukie oces.


Member cost: 2,625

+ Intangible benefts

They attend a private dinner with MPs

rom the coalition and a ollow-up visit

to one o their studios with their local

MP. This raises their prole and they

are able to talk directly to decision

makers about tax breaks and other

incentives. As a member, they also

benet rom direct communication andsupport rom Ukie sta via the ree

policy digest newsletter, and one to

one consultations on other important

policy issues. They are already heavily

involved in three sub-groups and

are active in ongoing conversations

about some key regulatory issues that

aect the games industry. They also

ask Ukie PR to help t hem with some

press around a new release they are

preparing or.

Total minimum savings asa member: 75,625

They are a games services company

who work with developers and

publishers alike. They join to meet newpeople and to be involved in industry

developments, as well as do business.

+ Knowledge building

They hear about the Thursday@3 'How

to' events at Ukie and attend three o

the events to learn and network. They

oer to write a Quick Guide based on

one o the upcoming sessions which is

branded by them and released or ree

via the Ukie network. They also get a

listing in the new Ukie website directory

o services, and oer a bespoke

package deal with a promo code or

Ukie members.

Non-member cost: 90

Member cost: 0

+ Discounts

Out o the 80 events promoted by Ukie,

they attend three o them (industryconerences) over the course o a year

to build their network.


Member cost: 1,400

+ Free space:

They use the Ukie meeting rooms

and hotdesks three times in a year to

meet potential clients and they hold a

breakast press brieng or their new

service, which they decide to sponsor

or extra brand recognition.

Non-member cost: 300 (i they join

something like Google Campus),

2,400 i they look on the open

market

Member cost: 0

+ Expo support

They hear about the opportunity to be

part o the UK Industry Stand run byUkie at gamescom. They apply or the

UKTI matchund through Ukie and get

to exhibit or a heavily discounted rate.

They do 1million worth o potential

deals in one day.


Member cost: 1,500

+ Intangible benefts:

They call Sam to have some 1-to-

1 introductions made, and they

participate in several roundtable

discussions about regulatory issues

that would aect them and their clients.


hey are a small-to-medium sized

eveloper or publisher and are rapidly

xpanding.

Knowledge building:

hey attend some Thursday@3 events:

ne on developing or a next gen

onsole, where they hear case studies

om success stories and get to meet

he right people. They attend a second

vent on pitching to investors. The third

about nding the right talent, as they

eed to recruit more sta.

on-member cost: 90

Member cost: 0

+ Discounts:

One hour's ree legal advice (400 cost)

which leads them onto a deal with the

legal rm at a heavy Ukie discounted

rate. Two hours' nancial advice on tax

credits rom consultants (600)

Sotware license discounts (200)


Member cost :0

+ Free space:


twice in a year to meet some

potential investors to whom they were

introduced to at one o the Thurs@3

events. They use the meeting room

or some private press demos or their

upcoming games.Non-member cost: 800-1,200 or

2 days commercial private meeting

room hire in central London:

Member cost: 0


We arrange or their local MP to visit

their brand new out-o-London studio

which leads to some local press

attention and to the MP requesting

a ollow-up meeting on how she

can help them with local unding or

intervention. Their name is used as a

good example o a rapidly accelerating

young company. They realise they have

great access to graduates with no

recruitment ee and ree Quick guides

on issues like HR. They realise they can

stand or board election which raises

their prole as a candidate to other

members and to Board members who

then request to meet them or potential

business talks.


hey are a small 3 person band,

orking in a distributed way, with no

ce and developers working rom

cross the country.

Knowledge building:

hey see a Thursday@3 event: on

eveloping with Unity where they hear

ase studies rom success stories, and

et to meet Unity people. They see a

econd event on PR which they attend.

on-member cost: 60

Member cost: 0

+ Discounts:

One hour's ree legal advice (400 cost)

Two hour's nancial advice rom

consultants (600) Sotware license

discounts (100)


Member cost: 0

+ Free space:


and hotdesks twice in a year to meet

investors, media, bringing remote

workers together

Non-member cost: 300 a month

(i they join something like GoogleCampus), 800 i they look on the

open market

Member cost: 0


Access to graduates with no

recruitment ees, government lobbying,

MP studio visits, a voice in shaping

consultations, IP support, 1-to-1

introductions, ree Quick Guides,

networking opportunities.


ull Member A pays Ukie 500

Associate Member D pays Ukie 1,200

ull Member B pays Ukie 2,500

Full Member C pays Ukie 45,000+


17/19

Dan Pinchbeck

Creative Director

The Chinese Room

The next twenty months are really big

or us, as were developing our rst

console game, Everybodys Gone to

the Rapture, or Sony Santa Monica.

Were also right on top o releasing our

second game, Amnesia: A Machine or

Pigs, which will be really interesting.

And weve expanded rom 6 to 13

people so its going to be a whole

new challenge as a studio. But those

kinds o changes are what keep things

interesting, so were very excited.

I think PS4 is going to be big or lots

o indies, and assuming they iron out

the kinks in Ouya, and Microsot sort

themselves out a bit, it could actually

be a really interesting time or console

development, even as the amount o

AAA hitting the shelves crunches back.

Its going to be very interesting to see

what happens with crowdunding,

whether Kickstarter bottoms out and

what comes ater that. A big challenge

or small studios has to be the rise o

ree-to-play, which is only really viable

or some types o games unless heavily

subsidised by large studio backing.

And I know its contentious, but we

need to reclaim the idea o games

having a value beyond buck-per-hour,

F2P or app-pricing. It might be good

business in the short term, but its not

necessarily a good thing long term.

Fighting or theconcept o value iscritically important.

Ella Romanos

CEO Remode

For me, the uture is all about the

tablet. At Remode, the last year has

been all about this, with a number

o tablet-specic releases and more

currently in production. The tablet is

the biggest threat to the console we

have seen yet. While Facebook andmobile opened up games to new

users and provided a lighter alternative

to consoles, they didn't oer the

same depth o experience, and the

console remained the only real option

or more core gaming experiences.

However, the latest tablet devices are

powerul enough to support high end

3D graphics, allowing or production

o games with higher budgets and

production values. We are seeing more

'core' games and genres coming to

tablets that would have traditionally

been on console. We will also see

games that were browser-ocused,

such as MMOs, nding their biggest

market on tablet in the uture.

The way gamers use tablets is much

closer to the console experience than

a mobile - they will use them sit ting in

their lounge, rather than or that minute

or two standing in a queue or waiting

or the bus. With the news that iOS 7

will support game controllers, we will

not be limited to developing games

controlled by touch, and with an open

platorm that has a huge, established

user base, there is a lot t o attract

developers as well as users. And as

more and more developers understand

that a tablet gaming experience is

very dierent rom mobile, with its own

design needs, we will see more and

more games created exclusively or

the tablet, with companion versions

on mobile.

For me, the uture isall about the tablet.

Fergal Gara

VP & MD Sony Computer

Entertainment UK & IRELAND

I am looking orward to seeing a new

surge in enthusiasm rom gamers as

new experiences come to market

and create an even bigger passion or

gaming among the great UK public.

Gaming will continue to broadenand be less about one single device

as we see the liestyle shit towards

an increasingly connected world.

Consumers no longer expect their

digital lives to be conned to single

devices, or to the home, and we all

need to work hard to deliver on the

promise o truly integrated experiences,

which allow players to continue their

gaming adventures on the move,

across multiple touch points, or share

achievements with the world via social

media now and over the coming years.

Furthermore, by working hard to

nurture fedgling and independent

development talent who are or will

become the superstars o tomorrow,

we can deliver truly original and unique

gaming content, which in hand with

blockbuster releases, ensures we cater

or all tastes and budgets, ultimately

growing the market as a whole.

For our retail partners, this injection o

excitement, consumer awareness and

innovation will help revitalise a sector

that has borne the brunt o the nancial

uncertainty and hardship that has

loomed over us or so lo ng. By working

together to ensure this marriage is

harmonious, old and new, physical and

digital, well secure the long term health

and sustainability o this cutting edge

entertainment medium.

Liestyle shit towardsan increasingly

connected world.

uture gazing


Our members give theirvisions o the uture:


18/19


Jo Twist : CEOor all your questions and ideas!

[email protected]@doctoe

Dan Wood : Head o Public Aairs and Communicationsor all your policy and press questions/[email protected]@damelW

Sam Collins : Head o Commercial and Membershipor all your membership and sponsorship questions/[email protected]@ukiesam

Andy Tomlinson : Policy and Public Aairs Oceror all your policy questions/ideas

[email protected]@ukieandyt

Alexa Turness : Events Manageror all your events and expo questions/[email protected]@ukie_lex

Osman Iqbal : Research Analystor all your research and data questions/[email protected]@ukieoz

Theo Blackwell : Next Gen Skills Campaign Manageror all your Next Gen Skills policy questions/[email protected]@nextgenskills

Kim Blake : Talent Development Coordinator (part unded by Creative Skillset)or all your skills, schools, training questions/[email protected]@ukiekim

David Smith : Member Services and Facilities Coordinatoror all your meeting/event bookings at Ukie HQ [email protected]@dave74205

Richie Enticknap : PR and Community Oceror all your promotional and outreach questions/ideas

[email protected]@ukierichie

Claire Macbeath : Team Assistant and PAor all meeting requests and general [email protected]

our sta

ukie.org.ukUkie

21-27 Lamb's Conduit Street

London

WC1N 3BD

ukie.eventbrite.com

nextgenskills.com

askaboutgames.com

gamesambassadors.org.uk

@uk_ie

search Ukie on acebook

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on Grimes,

K Regional Director, Retail Sales

nd Marketing, Microsot

ur ocus or the uture is building

n the success o Xbox 360 with the

unch in November o Xbox One,

he ultimate all-in-one games and

ntertainment system or the living-

oom o the 21st century. It will usher

a new generation o games andntertainment blockbuster games,

novative titles rom indie developers,

nhancements to the controller, a new

nhanced Kinect and SmartGlass, as

ell as unique TV and entertainment

ontent and Skype built-in. By

arnessing the power o the new

inect sensor and the cloud, creators

games and entertainment large

nd small will be able to build t ruly

ew generation experiences or our

ustomers.

s a hugely exciting time or the games

dustry one o the most anticipated

years - not just with t he launch

new consoles, but also with the

rolieration o gaming on all devices:

mobiles, tablets, and PCs. Gaming

emains the leading usage category

cross the majority o devices: number

ne on console, number one on PC,

umber one on tablet, and third on

hones behind talking and social

media. Xbox beyond the console will

row and evolve with Xbox Games,

box Music, Xbox Video and Xbox

martGlass.

Microsot Studios will continue to

eliver world-class gaming and

ntertainment content across our

cosystem, while Xbox Entertainment

tudios will develop and produce

ompelling interactive TV content

or our audiences, starting with an

riginal Halo live-action television

eries executive produced by Steven

pielberg.

As technology and retail change at

an ever-increasing speed, we have

one ambition that remains the same:

to attract the very best t alent in the

industry, people who care about and

understand consumers' changing

needs and expectations. The UKsinteractive entertainment business

is a dynamic and creative industry

that promises huge benets and

opportunities something that we

should all eel deeply proud o.

Its a hugely excitingtime or the games

industry.

Andy Payne

Chairman, Mastertronic

Some believe that there is only the

present and the uture and the past just

do not exist. For me past, present and

uture are all important in understanding

specically where the games industry

is headed and how one can have a

proper go, so to speak.

Lets look at some historically actual

statements rst. More great games

are being made by more great games

developers than ever beore. The prices

people pay or games are coming down

as well as going up. More original IPs

are being made and are at levels not

seen since the 80s. Games are more

accessible than they have ever been.

More people are playing games than

ever beore on more screens than

ever beore. Traditional publishers and

retailers are no longer the exclusive

route to players in a digital world. So

really the uture is now. I you make

games, then make great ones. Make

them with passion or an audience

you understand and make sure you

ask your ans to help you make those

games better or everyone. Do that and

you will have un and earn a good living,

and who knows what may happen

ater that eh? Games are un. I they

are not, then they aint games. Above

all have un.

Traditional publishersand retailers are no

longer the exclusiveroute to players in a

digital world.

CEO

@ukielexRic hardEn tick nap

ukierichie


19/19

21-27 Lamb's ConduitStreet

London

WC1N 3BD

@uk_iesearch Ukie on acebook

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ukie.org.uk

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Activision Blizzard UK LtdAIMEAltered Gene StudiosAppyNationAtari UK Publishing LimitedAtomicomAvanquest Sotware Publishing Ltd

Awillys LtdBastionBig BitBigpoint Marketing LtdBirmingham City University (Gamer Camp)Birmingham Science Park Aston LtdBlazing GrifnBlue Graphics Ltd (bluegx)Born Ready Games LtdBossa StudiosBrandculture Sport & Entertainment LtdCambridge Game CreatorsCapcom Eurosot Limited (CE Europe)Caped KoalaCasual Games AssociationCCS Media PackagingCentresot LimitedChangYou.com UKChannel Four TelevisionCharles RussellCloudantComputer 2000De Montort UniversityDead Good MediaDisney Interactive Studios

DNAEasy InteractiveElectronic Arts LimitedEurogamer Network LtdEuropean Gaming LeagueFan StudioFat PebbleFatBob Games LimitedFayjuFC Business IntelligenceFlix InteractiveFocus InnovationFocus Multimedia LtdFour Door LemonFreekstormGame Central (Teebster Ltd)GAME Stores Group LtdGameHorizonGames BritanniaGamesAidGamesAnalyticsGEM Distribution LtdGet GamesGoogle UKGREEGreen Man Gaming LtdHalo FinancialHarbottle & Lewis LLPHardlightHide&SeekHungry Planey GamesIan Hamilton Design & ConsultancyIdea FabrikIndigo PearlInk Vial GamesIntent MediaInteractive Opportunities LtdInterace 3Internet Advertising BureauIpsos MORIJohnny Atom ProductionsJumpstartK7 Media LtdKalypso Media UK LtdKantar WorldpanelKiss LtdKoch Media LtdKonami Digital Entertainment GmbHKPMG LLP

Kybele StudioLudus MagnusLunch PRMajesco Europe LtdMakieLabMarmaladeMarvelous AQL EuropeMastertronicMediatonicMicrosot LtdMiddlesex UniversityMind Candy

MiniMonosMultiplayNamco Bandai Games UK LtdNational Film & Television SchoolNCSOFT EuropeNESTANintendo UK LtdNordic Games PublishingNorwich University College o the Arts

OK Media LtdOMUKOne Thumb Mobile LtdOnLive LtdOPM Response LtdOsborne Clark LLPP2 GamesPiggyback InteractivePlaydomPlaymobPomegranatePQube LtdQuirkatRailsimulator.comRantmediaRareRaspberry Pi FoundationRavensbourne CollegeRedBedlamReloaded ProductionsRemodeReplay EventsRevolution SotwareRIE Studios LtdRipstone

Rising Star GamesRouseScottish EnterpriseSecret SauceSega Europe LtdSerious Games InternationalShefeld Hallam UniversitySiparaSix to StartSoccer Manager LtdSomethin' ElseSony Computer Entertainment EuropeSony DADCSpecialEectSplash DamageSports InteractiveSpotless InteractiveSquare Enix LtdStaordshire UniversityStudio OutputSuper Icon Ltd.System 3Take 2 InteractiveTandem Events LtdTangentixTarget MediaTaylor WessingTeam DignitasTecmo Koei Europe LtdTeeside University - School o ComputingThe Arts University College at BournemouthThe Creative Assembly LimitedThe Games Tribe LtdThe Stationery Ofce LtdThe Trailer FarmThechineseroomTigerFace GamesTrion Worlds EuropeTT GamesUbisot LtdUnity TechnologiesUniversity Centre Grimbsy, Institute oFurther & Higher EducationUniversity o Abertay DundeeUniversity o Glamorgan - Shool o Creative& Cultural IndustriesUniversity o HullUniversity o the West o ScotlandUniversity o Wales, Newport

Utopian World o SandwichesVirgin MediaVirtual PiggyWarner Bros Interactive EntertainmentWarwickshire CollegeWaterront EntertainmentWeRInteractiveWhite Room GamesWorld Gaming Executives Ltd

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ukie annual review 2013

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