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Proposed Online Car Rental System InformationTechnology Essay

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First and foremost the developer would like to thanks God for giving all the strength and patient all thistime to complete this project that assigned by Staffordshire University, in partial fulfillment of the awardof the Bachelor of Business Information Technology.

The developer would like to take opportunity to express the developers thanks to all people thatinvolved in helping the developer with their valuable information, co-operation and understanding. Aspecial thanks to my project supervisor Mr. Jason Leong Swee Kee. Perhaps without their help andguidance, the developer would not be able to complete the project and the documentation successfully.

Table of Contents

Acknowledgment

PART 1: INTRODUCTION

Chapter 1: Project Background and Rationales 11.1 Project Background and Rationales 1

1.2 Project Objectives 1

1.3 Project Scope 1

1.4 Deliverables 2

1.5 Project Development Methodology 3

1.6 Project Plan 4

Chapter 2: Company Background and Structure 52.1 The Company 5

2.2 Mission 5

2.3 Vision 6

2.4 The People 6

2.5 Company Structure 6

2.6 Business Department 6

2.7 Company Product Line 6

part 2: main body

chapter 3: Literature Review 9

3.1 Business Tools Research

3.1.1 Porters 5 Forces

3.1.2 SWOT Analysis

3.1.3 PEST Analysis

3.1.4 Critical Success Factors

3.2 Academic Research

chapter4: Research Methods 204.1 Primary Research

4.1.1 Interview

4.1.2 Questionnaire

chapter5: Analysis and Design 225.1 Analysis of Companys Current System

5.2 Analysis of Primary Research

5.2.1 Interview Question

5.2.2 Questionnaires

chapter 6: Environmental Analysis6.1 Introduction Environmental Analysis

6.1.1 Reason for the Selected Analysis Method

6.2 Porters 5 Forces Model

6.3 SWOT Analysis

6.4 PEST Analysis

6.5 Critical Success Factors

chapter 7: Analysis of Proposed System7.1 Problem Solving with Proposed System

7.2 Feasibility of Proposed System

7.3 Proposed System Analysis

7.3.1 Technical Feasibility Study

7.3.2 Operational Feasibility

7.3.3 Economic Feasibility

7.3.3.1 System Development Cost Analysis

7.3.3.2 System Benefits

7.3.3.3 Financial Analysis and Summary


7.4.1 System Development Methodology

7.4.2 System Analysis

7.4.2.1 Information Requirements

7.4.2.2 Data Flow Diagram (DFD)

7.4.2.3 Data Dictionary

7.5 Proposed System Design

7.5.1 Design Rationale

7.5.2 Principles as Guidance to the System Design

7.5.3 Database Design

chapter 8: System Implementation and Maintenance8.1 Implementation Project Summary

8.2 Implementation Methods

8.2.1Phased or Gradual Conversion Method

8.2.2 Parallel Conversion Method

8.2.3 Direct Organization Conversion Method

8.2.4 Modular Prototype Conversion Method

8.2.5 Distributed Conversion Method

8.3 Issues in Implement Action

8.4 Recommended Implementation Plan

8.4.1 Roles and Responsibilities in Implementation

8.4.2 Training

8.4.3 Problems Encountered During the Implementation & Solution

8.5 System Maintenance

8.5.1 Specification Maintenance Area

8.6 Contingency Plan

8.6.1 Natural Disasters

chapter 9: System Testing

9.1 Objective of Testing

9.2 Scope of Testing

9.2.1 Unit Testing

9.2.2 Integration Testing

9.2.3 System Testing

9.2.4 User Acceptance Testing

9.3 Testing Result

PART 3: WRAP UP

chapter 10: Critical Evaluation and Overall Conclusion10.1 Degree of Success

10.2 System Limitations

10.3 Future Enhancements

10.4 Value of Learning Experience

Reference

AppendixAppendix I: Project Proposed Form (PPF)

Appendix II: Project Specification Form (PSF)

Appendix III: Gantt Chart

Appendix IV: Sample Questionnaires

Appendix V: Print Screen

PART 1

IntroductionChapter 1:Project Background & Rationales

Chapter 2:Company Background

CHAPTER 1:

Project Background and Rationales1.1 Project Background and Rationales

1.2 Project Objectives

1.3 Project Scope

1.4 Deliverables

1.5 Project Development Methodology

1.6 Project Plan

1.1 Project Background and RationalesThe information technology nowadays are growth from time-to-time, therefore, the demand of usingInternet are increasing year-by-year. In addition, most of the traditional companies are shifted theirtraditional business model into the modern business model, which is open an online store to publicInternet users to purchase the goods or services online.

The project background of the project is to develop an Online Car Rental System. This Online CarRental System is combined of the reservation and informational system. Hence, this system will befocusing on the customers who would like to reserve cars and travel individually. And, the customersare able to view the latest and updated information about the Malaysia's travel guide, bankinginformation, and hotel and restaurant information. Therefore, the system will be providing a greatervalue to the customers either reserving or surfing the system through the company website.

The companies that doing the click and mortar business model will be greater and earning moreprofits if compared with the traditional business model. Therefore, there has many others retailingcompanies are operate in click and mortar model. For example, the car rental company, MayflowerCar Rental Sdn. Bhd., open physical offices in selected area in Malaysia such as Kuala Lumpur,Petaling Jaya, and Perak who provides more business opportunity and better services from thecompany to their customers.

Based on the Report of Approval for Car Rental and Driving License as at September 2010 by theMinistry of Tourism Malaysia, there are 21,786 licenses has issued by the ministry until year 2008.Whereas, the Ministry of Tourism Malaysia has issued 2,919 licenses of approval and registration forcar rental and driving license for the year 2009. During January until September 2010, the Ministry hasissued 1,095 licenses to Malaysian car rental companies. In addition, there have 15,854 registeredlicenses under Ministry of Transport (JPJ) until June 2010. The total amount of licenses has beenissued by the Ministry of Tourism Malaysia are 25,800 license over the Malaysia.

Project ObjectivesThe objective of the proposed Online Car Rental System, the users are able to enter the companyswebsite for searching and reserving their favorite cars easily through the Internet and it can be accessanywhere anytime in the world. Hence, the company is able to improve their customer satisfactionlevel, increasing efficiency by provides better services to their customer.

Therefore, the proposed web-based system by the developer has the following features that will beincluded in the Online Car Rental System. With the propose system, the achievable advantages are asfollows:

View tracking history and update personal information

View updated and latest travel guide, airlines or flights information, banking or insurance information,hotels or restaurants information

View cars with affordable pricing

Post suggestions, comments, and complaints

Print reports

Project ScopeThe developer is going to develop prototype or semi-system which will be tested by the public users.Then the fully functional Online Car Rental System will be delivered to the end user after the evaluationand the system testing. It functions as a system which storing, processing and handling customerinformation and the information of the most valuable assets which are the cars for the company.

The web administrator is the one who has full control and authority to control the privilege and updatethe propose system from time-to-time. In addition, they also required to ensure that the different type ofuser access via their permitting level.

The unregistered members or users are restricted to view, update or delete any information about theregistered members information such as car reservation history. They are allowed to view the latestpromotion of the company and the travel guides, airlines or flight information, banking information, andhotel information.

In addition, the registered members are allowed to update their personal information if necessary withtheir own valid username and password through the proposed system. Each of the updated personalinformation will be stored and kept in companys database and categorized it as company confidentialinformation. And, the company will not sale their customers information to any third party to earn extraincome for their company.

The reports are generated by the propose system based on the management requirement such as printand view the reports in monthly or quarterly basis. The management is able to improve and provide thebetter services to their customers from time-to-time or make it as future references.

DeliverablesThe propose system has the following deliverables:

Direct mailing

The propose system are able to allow the company to reply their customers by direct mailing to thecustomers electronic mailbox (email). In addition, the company is able to view the suggestions andcomments posted by their customers directly inside their companys electronic mailbox. When thecustomer receives any emails from the company, the customer are able to reply to the company for anyrequest or further information about the company services.

View tracking history and update personal information

The registered members are allowed to view and track the reservation history. Besides, they are able toupdate their personal information if necessary from time-to-time.

View updated and latest travel guide, airlines or flights information, banking or insurance information,hotels information

The registered and unregistered users are able to view the latest and updated information about theMalaysias travel guide, airlines or flights information, banking or insurance information, and hotels orrestaurants information.

View cars with affordable pricing

The rental pricing for each type of cars are clearly listed in the propose system to enable the registeredand unregistered users to compare themselves with their competitors. The listed pricing are affordablefor employed and unemployed employees or citizens who their incomes range are between low-medium level to upper-upper level.

Post suggestions, comments, and complaints

The registered and unregistered users are able to post their suggestions, comments and complaintsthrough the propose system. Therefore, the company will improve themselves from time-to-time toensure that their customers are satisfied with their services given.

Print report

The propose system is able to generate reports such as monthly car reservation reports and monthlyGPS navigation device reservation reports to the management for further improvements purpose orfuture reference purpose.

Secure

The propose system is provide three tier login concept. It means that different users will login withdifferent permission or privilege. Therefore the users are able to access different functionality of theproposed system.

Project Development Methodology

System Development Life Cycle (SDLC)Figure 1.1: System Development Life Cycle Phases (Jeffery A. Hoffer, et al, 2008)

The System Development Life Cycle (SDLC) or also known as waterfall or linear model includes sevenstages. And, each stage has their own process to be done before it can proceed to the following stages.In addition, most of the methodologies are using some of the stages of SDLC and implement it fordoing the projects. And, some of the methodologies are simplify and combine some of the stages inSDLC into simpler process.

Project identification and investigationThe first step of the SDLC is identifying the project and investigates in more detail after the project hasbeen identified. This is the most important stage, once the project has been identified; there has a lot ofresearch to be done before starting the project in deeper. In this stage, the developer is required to beclearly identified and investigate carefully what type of project to be developed and the ways of doingthe whole project in order to ensure the overall processes are running smoothly and successfully.

Project initialization and PlanningAfter the developer done the first step of SDLC, the developer is required to initialize and plan theproject in the following stages. The timeline to be done for each stage must be clearly identified toensure that each stage is complete within the time period give by the planned schedule. Therefore, thedeveloper will create the Gantt chart. In addition, if any delay of the process for any stage, the time tobe completed for the following stages will be affected and the time taken to will running out of the timescheduled.

AnalysisThe developer is required to analyze not only the system going to be developed, it also required toanalyze the business area for the company with propose system. For example, the developer will usethe business tools to analyze what is the affects and risks to the current company if they are using thepropose system to running their businesses. The business tools chosen by the developer are PortersFive Forces, SWOT analysis, PEST Analysis, and Critical Success Factors. In addition, the developeris required to analyze the result get from the interview and questionnaires that distribute to the public in

order to get the response from them.

Logical DesignThe following stages are logical design. The developer is required to illustrate the propose system indrawing. Therefore, it has a lot of diagrams that represent to propose system in logical design includesthe Data Flow Diagrams (DFDs) and Data Dictionary.

Physical DesignIn this stage, the developer is required to create the propose system with the Microsoft Visual Studio.The creation and development of the propose system must based on the design of DFDs and DataDictionary from the previous stage. Any changes to the propose system are not allowed, because theDFDs and Data Dictionary will be affected if there are any changes during developing the proposesystem in this stage. The database of the propose system will be created and all of the specificationsthat identified by the previous stage will be created in this stage.

ImplementationThe propose system will be implemented after it has designed and created from the previous stages.And, the propose system will be tested several times before it can be tested by the users. The purposeof this stage are to ensure that the propose system is will be tested and evaluated by the users that thepropose system has meet the required requirements by the users.

MaintenanceThe last stage of SDLC is maintenance. The developer is required to maintain the propose systemfrom time-to-time after it has tested and implemented by the users. The maintenance that may involvedare correction of coding, rapid training and managing the users groups for the propose system.

1.6 Project PlanThe project plan has been illustrated in graphical which called as Gantt chart that involves the durationof tasks that showing what is the start and end time for activities in each stage of SDLC. The purpose ofusing Gantt chart for the developer is to help and ensure that every process of the project is runningsmoothly and finish each activity successfully. Therefore, the Gantt chart is in Appendix A (for moredetail, please refer to Appendix: Gantt Chart).

Chapter 2:

company background and structure2.1 The Company

2.2 Mission

2.3 The People

2.4 Company Structure

2.1 The CompanyHawk Rent a Car (also known as HAWK) was established in early 1995, they provide a quality vehiclerental services to their customers with an affordable prices. In addition, HAWK has offices that operatein several countries such as Malaysia, Singapore, Australia, and Hong Kong. An individual is able to

reserve a car from HAWK and having their individual holidays or leisure with their family members.

The commercial and non-commercial customers are able to reserve cars and chauffeur-driven with afair price. At the same time, HAWK can compete with their competitors that provide the similar servicesto their customers. In addition, the members are allowed to reserve the cars with flexible selection ofpackages that based on time period such as daily, weekly, monthly, or even years. There are norestrictions for the members that whether they are Malaysian or foreigner as long as there have a validdriving license with a guarantor.

HAWK is mainly focusing on renting and leasing vehicles activities that the staff members are trainedproperly and with the right tools to ensure them doing their job efficiently. In addition, the offices areattractive and practical that the technology is employed extensively in order to ensure that themaximum efficiency to the company. Hence, the customers will get a quality car after reserved online toensure that customers are satisfied with their quality and services.

2.2 MissionHawk's mission is to provide our customers with personal transportation that precisely suits theirbusiness or leisure needs while providing a consistent excellence of service that guarantees peace ofmind. Hence, their customers will satisfied with the quality and services provided by HAWK.

2.3 The People

Chairman & Group CEOThe current chairman and group CEO of HAWK, Mr. Richard Hawkins. He is responsible to facilitateand guiding the whole company employees and business into the right track and towards to the coreobjective of the company. In addition, he needs to give the instructions to his subordinates such as themanagement managers from different regions or countries in order to ensure that their company isgiving the best services to their customers.

General Manager SingaporeThe current General Manager is Ms. Shelley Kang. She is the superior of CEO Singapore, Mr. DavidChen. She is responsible to managing the both of the companys costs and revenue. In addition, she isresponsible to leading and coordinating the strategic planning of the company.

CEO Malaysia, CEO SingaporeThe CEO in Malaysia and Singapore is responsible to follow the instructions from his uppermanagement and ensure that their customers are satisfied with their services. In addition, he isresponsible to building the culture based on their country or region and his subordinates will becomethe high performers in order to increase their companys efficiency.

General Manager Hong KongMs. Rowena Hawkins is the current General Manager of Hawk Car Rental in Hong Kong. Therefore,she is responsible to lead and coordinating the strategic planning of the company and managing thecost and revenue of the company in Hong Kong.

Group CFOThe current Group CFO (Chief Financial Officer) is Ms Emilyn Yee. She is responsible to managing thefinancial risks of the company. In addition, she is required to do the financial planning and record-

keeping of the company, and report to the higher management.

2.4 Company StructureChairman & Group CEO

Mr. Richard Hawkins

CEO Malaysia

Mr. Felix Frenandez

General Manager Singapore

Ms. Shelly Kang

General Manager Hong Kong

Ms. Rowena Hawkins

CEO Singapore

Mr. David Chen

Group CFO

Ms Emilyn Yee

part 2

main bodycHAPTER 3:LITERATURE REVIEW

CHAPTER 4:RESEARCH METHODS

CHAPTER 5:ANALYSIS & DESIGN

CHAPTER 6:ENVIRONMENTAL ANALYSIS

CHAPTER 7:ANALYSIS OF PROPOSED SYSTEM

CHAPTER 8:SYSTEM IMPLEMENTATION& MAINTENANCE

CHAPTER 9:SYSTEM TESTING

cHAPTER 3:

Literature Review3.1 Primary Research

3.2 Secondary Research

Literature review is the published information of a particular section of the interested subject. Theliterature reviews may come from journals, books and websites. In addition, a summary of the sourcesof subject section will be produced from the research business tools to the existing knowledge.

3.1 Primary Research3.1.1 The origin of car rental services

3.1.2 The problems with using car rental system

3.2 Secondary Research3.2.1 Programming Language to be use for development

Compare VB, Java, PHP, and C#

3.2.2 Desktop app versus web-based system

CHAPTER 4:

Research Methods4.1 Primary Research

4.1 Primary Research

4.1.1 Interview

4.1.2 Questionnaire

CHAPTER 5:

Analysis and Design5.1 Analysis of Companys Current System


5.1 Analysis of Companys Current System


5.2.1 Interview Question

5.2.2 Questionnaires

CHAPTER 6: Environmental Analysis6.1 Introduction Environment Analysis

6.2 Porters Five Forces

6.3 SWOT Analysis

6.4 PEST Analysis

6.5 Critical Success Factors

6.1 Introduction to Environmental Analysis

6.1.1 Reason for the Selected Analysis MethodTherefore, the strengths and weaknesses of the business environment in HAWK will be identified thesuitable business strategy with the business tools.

There are a lot of business tools are available for literature review, therefore, the appropriate selectionof the old business model and new business model tools are needed to be studied to be done beforethe most suitable tools are selected for the analysis. For example, Porters Five Forces analysis,Strength Weaknesses Opportunity Threat (SWOT) analysis, Political Economical Social Technology(PEST) analysis, and McFarlans Strategic grid will be chosen as some business tools that will be usedfor analysis.

6.2 Porters Five ForcesFigure 3.1: Porters Five Forces (Philip Kotler, 2006)

The Porters Five Forces analysis will use the five different areas to analyze the influences and affectsin the business environment of the company. And, how the analyzed forces will affects the companysoverall profitability. There are bargaining power of buyers, bargaining power of suppliers, threat of newentry, threat of substitutes and competitive rivalry.

6.3 SWOT AnalysisFigure 3.2: SWOT Analysis Framework

(Source: http://www.quickmba.com/strategy/swot/, viewed 24 October 2010)

SWOT analysis also known as Strengths Weaknesses Opportunity Threat analysis (sometimes it alsocan be rephrasing as TOWS analysis).

6.4 PEST AnalysisFigure 3.3 PEST Analysis

(Source: http://www.quickmba.com/strategy/pest/, viewed 24 October 2010)

PEST analysis also known as Political Economic Social Technological analysis (sometimes it alsorephrase as STEP analysis).

6.5 Critical Success FactorsLeadership, goals, roles and responsibilities, sharing information and teamwork, measure of success.

chapter 7:

Analysis of Proposed System7.1 Problem Solving with Proposed System

7.2 Feasibility Study of Proposed System




7.1 Problem Solving with Proposed System

7.2 Feasibility of Proposed System


7.3.1 Technical Feasibility Study

7.3.2 Operational Feasibility

7.3.3 Economic Feasibility

7.3.3.1 System Development Cost Analysis

7.3.3.2 System Benefits

7.3.3.3 Financial Analysis and Summary


7.4.1 System Development Methodology

7.4.2 System Analysis

7.4.2.1 Information Requirements

7.4.2.2 Data Flow Diagram (DFD)

7.4.2.3 Data Dictionary

Table Name

CarDescription

Description

To keep in car information

Field Description

Composition

+ CarID

+ ModelID

+ CarModel

+ CarType

+ RegistrationNo

+ MaxSeatCapacity

+ RegistrationNo

+ RentRate

Primary key

Foreign key

Model of the car

Type of the car e.g. MPV, SUV, 4WD

Car registration number

Maximum seat per car


Car rental fee

Ownership

Table Name

CarModel

Description

Keep in manufacturer information

Field Description

Composition

+ ModelID

+ ManufacturerName

Primary key

Manufacturer name

Ownership

Table Name

CustomerReserveInformation

Description

Customer reservation information

Field Description

Composition

+ ReservationID

+ CarID

+ MemberID

+ CarModel

+ RegistrationNo

+ PickupDate

+ DropOffDate

+ Name

+ ContactNo

+ ChauffeurID

+ GPSid

+ EstimatedTotalCharges

Primary key

Foreign key

Member ID

Model of the car


Reservation start date

Reservation end date

Customer name

Contact number

Chauffeur ID (if any)

GPS navigation device ID (if anay)

Rental charge

Ownership

Table Name

Members

Description

Registered customer information

Field Desciption

Composition

+ MemberID

+ UserName

+ Password

+ Name

+ ICNo

+ Email

+ ContactNo

+ Nationality

+ GuarantorName

+ GuarantorIC

Primary key

Registered member login name

Login password

Customer name

IC/Passport number

Email address

Contact number

Nationality

Guarantor name

Guarantor IC

Ownership

Table Name

GPSNavigationDevice

Description

GPS navigation device information

Field information

Composition

+ GPSid

+ GPSmodel

+GPSrentRate

Primary key

Model of GPS navigation device

GPS navigation rental rate

Ownership

Table Name

Chauffeur

Description

Chauffeur information

Field Description

Composition

+ ChauffeurID

+ ChauffeurName

+ ChauffeurIC

+ YearOfDriving

+ ChauffeurContactNo

+ ChauffeurAddress

+ ChauffeurRate

Primary Key

Chauffeur full name

Chauffeur IC number

Chauffeur driving experience (years)

Chauffeur contact number

Chauffeur current address

Chauffeur reserve rate

Ownership


7.5.1 Design Rationale

7.5.2 Principles as Guidance to the System Design

7.5.3 Database Design

chapter 8:

System Implementation & Maintenance8.1 Implementation Summary






8.1 Implementation Project Summary


8.2.1 Phased or Gradual Conversion Method

8.2.2 Parallel Conversion Method

8.2.3 Direct Organization Conversion Method

8.2.4 Modular Prototype Conversion Method

8.2.5 Distributed Conversion Method



8.4.1 Roles and Responsibilities in Implementation

8.4.2 Training

8.4.3 Problems Encountered During the Implementation & Solution


8.5.1 Specification Maintenance Area


8.6.1 Natural Disasters

chapter 9:

System Testing9.1 Objectives of Testing


9.3 Testing Results

9.1 Objective of Testing


9.2.1 Unit Testing

9.2.2 Integration Testing

9.2.3 System Testing

9.2.4 User Acceptance Testing

9.3 Testing Result

PART 3

WRAP UP

Chapter 10:Critical Evaluation & Overall Conclusion

chapter 10:

Critical Evaluation and Overall Conclusion10.1 Degree of Success


10.3 Future Enhancement


10.1 Degree of Success


10.3 Future Enhancements


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Proposed Online Car Rental System Information Technology EssayTable of ContentsAcknowledgmentPART 1: INTRODUCTIONChapter 1: Project Background and Rationales 1Chapter 2: Company Background and Structure 5part 2: main bodychapter 3: Literature Review 9chapter4: Research Methods 20chapter5: Analysis and Design 22chapter 6: Environmental Analysischapter 7: Analysis of Proposed Systemchapter 8: System Implementation and Maintenancechapter 9: System TestingPART 3: WRAP UPchapter 10: Critical Evaluation and Overall ConclusionReferenceAppendixPART 1IntroductionCHAPTER 1:Project Background and Rationales1.1 Project Background and RationalesProject ObjectivesProject ScopeDeliverablesProject Development MethodologySystem Development Life Cycle (SDLC)Project identification and investigationProject initialization and PlanningAnalysisLogical DesignPhysical DesignImplementationMaintenance1.6 Project PlanChapter 2:company background and structure2.1 The Company2.2 Mission2.3 The PeopleChairman & Group CEOGeneral Manager SingaporeCEO Malaysia, CEO SingaporeGeneral Manager Hong KongGroup CFO2.4 Company Structurepart 2main bodycHAPTER 3:Literature Review3.1 Primary Research3.2 Secondary ResearchCHAPTER 4:Research Methods4.1 Primary Research4.1.1 Interview4.1.2 QuestionnaireCHAPTER 5:Analysis and Design5.1 Analysis of Companys Current System5.2 Analysis of Primary Research5.2.1 Interview Question5.2.2 QuestionnairesCHAPTER 6: Environmental Analysis6.1 Introduction to Environmental Analysis6.1.1 Reason for the Selected Analysis Method6.2 Porters Five Forces6.3 SWOT Analysis6.4 PEST Analysis6.5 Critical Success Factorschapter 7:Analysis of Proposed Systemchapter 8:System Implementation & Maintenancechapter 9:System TestingPART 3WRAP UPchapter 10:Critical Evaluation and Overall ConclusionReferenceWebsitesBooks

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Documents

system implementation

system testing9

proposed system analysis7

system maintenance8

proposed system design7

system benefits7

project background

project scope