uk - workshop amsterdam - 3 october 2014

This initiative is financed under the

Competitiveness and Innovation Framework

Programme (CIP) which aims to encourage the

competitiveness of European enterprises.

Acronym, name and logo of the action

*

David Furmage Cluster 2020 Project Lead

Coventry University Enterprises, West Midlands, UK

[email protected] rev

Creative Industry Policies of the UK

Wallace and Gromit

www.creativeengland.co.uk






UK Creative Industries Information

Creative Industry Policies of the UK

Policy Overview for last 5-10yrs

Policy Drivers – how we got here!

Policy Now. Challenges Now.

Lessons learnt

www.thecreativeindustries.co.uk






in 2012British Film Grossed €4.2b 15% of Global Gross Box Office2nd

largest

GlobalExporter

of TV€4.5b 2nd largest Global

Exporter of Music

UK Games

IndustryLargest in

Europe

Largest Design

sector Globally

source: Create UK - Creative

Industries Strategy July 2014

Information: UK Creative Industries







2013

€86b

1.7m

2.6m

890k

Jobs Growth

Outside London

Creative Industries: "those industries which have their origin in

individual creativity, skill and talent and which have a potential for

wealth and job creation through the generation and exploitation of

intellectual property"

Information: UK Creative Industries

Advertising Architecture Arts & Culture Craft Design Fashion Games Music Publishing Tech TV & Film


in 2013gross value added in Creative Economy

in Creative Industries

jobs created in other sectors21% from 2011-13

In West Midlands






Policy Overview - intro

Creative England is a not-for-profit company that uses a mix

of public and commercial capital to invest in and support

creative ideas, talent and businesses in film, TV, games and

digital media. focusing on the exploitation of creative content







Policy Overview – key stakeholders

includes

Arts Council England

UKIE UK Music TIGA

British Fashion Council

and others plus

industry partners

like Google etc..

Creative

Industries

Council

a key driver of CCI

Policy & Awareness

in the UK

Creative England

a key part of






UK seen as leader in Creative & Cultural policies since 1998

Department of

Culture Media &

Sport

Film

Culture

Arts funding

Regional Development Agencies

Regional Screen Agencies

supported high-growth creative /digital eg film, games

Policy Overview – before 2010

Department of

Business,

Innovation & Skills

Business Support

Access to Finance

Skills

CCI’s

Financed

50%

Between

Departments Plus

National

‘generic’

Business

Support &

Innovation

Support

Economic Growth | Regional Innovation & Enterprise Ecosystems

Smart Specialisation | High Growth Clusters | Cultural Placemaking






Department of

Culture Media &

Sport(takes responsibility for

most creative sub-sectors)

Film, Culture

Arts funding

16 public bodies, Regional Screen Agency Network, UK Film Council,

Regional Policies & Strategies - cut or abolished

Creative England – maximizing sector support (from 2011)

same remit, less money, extended expansion into digital innovation

Policy Overview – from 2010…

Department of

Business,

Innovation & Skills(shares advertising, computer

games, Design & Publishing)

Business Support

Access to Finance

Skills

must bid for funding

Plus

‘limited’

national

Business

growth &

Innovation

Support

Regional Enterprise Development - now through

39 x Local Enterprise Partnerships - must bid for Funding

Universities

business support






Creative industries Strategy July 2014

UK’s first national industrial policy for the creative sector

Access to Finance

Education & Skills

Infrastructure

Intellectual Property

International

Policy: today







ACCESS TO FINANCE

Policy: today

Improve … SME Knowledge of how to access and win funding

Finance Community Understanding of CCI Opportunities (IP)

Built a vibrant range of financial options suitable for CCIs

funding gap for established businesses taking ‘next steps’

supporting large creative businesses – now they ‘sell-out’







Policy: today

EDUCATION & SKILLS

Creative subjects marginalised in education. Lack of

training and development opportunities in businesses.

Creative business owners lack management skills

Nurturing the skills of the next creative generation STEM > STEAM

Run more creative apprenticeship schemes

Do more in-work training including management & leadership







Policy: today

INFRASTRUCTURE

moving digital content as important as physical goods & people

hasty regulation can stifle creative business & stop investment

networks, ‘Powerhouse Clusters’, cross-sector working are vital

High Speed broadband essential – move to 1Gb/s networks

Spectrum control better balanced - 5G, DTT, radio & Wi-Fi demands

Stable regulatory framework. Open up €275b gov. procurement

Encourage high-tech, knowledge intensive, creative clustering







Policy: today

INTELLECTUAL PROPERTY

robust support for existing copyright laws & rights holders

Increase awareness of IP’s commercial importance

Educate citizens about copyright and the use of legal content services

Create an Intellectual Property Licensing & Enforcement Framework







Policy: today

INTERNATIONAL

Creative UK is international now, but needs to do more

Double the value of creative industries services exports

Get more UK businesses exporting

Win a a greater share of inbound foreign direct investment







Policy: problems being solved

Market Failures (solutions like €1.2m Interactive Healthcare Fund)

focused on established, larger, high growth ideas & businesses

Growing the sector needs finance to maximise potential

(solutions like Loan Fund €72K-€180K, 50% for SME growth)







Policy: challenges now & future

Keeping abreast of Access to

Finance landscape to remain

relevant and solving market failure

Administrative burden of

monitoring for government when

provided finance to 200+ companies

Competitive tendering required for

all Creative England programmes







Policy: lessons learnt

Be careful to get the right finance

for each type of business

Loans only suitable for more

established businesses

Equity complex to manage and

little return if you cannot follow on

with more funding

Repayable grants more suitable

repaid via revenue generation or

further fund raising







thank you for listening

David Furmage Cluster 2020 Project Lead

Coventry University Enterprises, West Midlands, UK

[email protected]

www.eciaplatform.eu www.cluster2020live.eu

Johanna Bolhoven Senior Strategy Executive, Creative England

[email protected]

www.thecreativeindustries.co.uk/uk-creative-overview/facts-and-figures/new-create-uk-strategy


uk - workshop amsterdam - 3 october 2014

Presentations & Public Speaking

uk creative england

exploitation of creative

creative industriescouncil

creative ideas

creative cultural policies

west midlandsthis initiative

ukpolicy overview

british film