CREATIVE BUSINESSESIN TAMPERE REGION

Päivi Myllykangas, CEO, Tredea ltd. & Tuiija Telén, Liaison Director, City of Tampere

Welcome to the Bright side!

* According to Taloustutkimus 2013, 2014

Best place

*

2nd largest internationa

l airport

Optimal logistics location

2nd biggest growth center

From Heavy Industry to Heavy Rock – and Heavy Thinking

ICT

Manufac-turing

Intelligent Machines

Life Science

Creative

Cleantech & Energy

Nanotech

GREAT BUSINESS ENVIRONMENT WITH DIVERSE BUSINESS CAMPUSES, INNOVATION PLATFORM AND PARTNERS

STRONG SPEAR HEADS

Bright place, Bright people

Tampere University of Technology

University ofTampere

Tampere University of

AppliedSciences

UNIVERSITY CITY

OVER 38.000 UNIVERSITY STUDENTS

”The local top research provides highly valuable support to our R&D activities.“

- Veli-Pekka Vatula, Site Manager, Intel

”Three Universities in the region provide us an access to the top level knowledge and

competent resources.“-Tero Blomqvist, Nokia

Police University College of

Finland

What is the Tampere Creative Business cluster about?

Funding and expertise•Business Angels•Public funded projects•National expertise programmes (INKA)

Agencies and managers Top research and education

Culture and arts institutions:•Theatres, Concerts, Art exhibitions, Museums, Festivals...

Modern innovation and content creation HUBs:•Mediapolis, New factory, Protomo, Demola

Lots of playground for the creative minds We have great creative business expertise in the Tampere region:

•40+ game studios with expertise also in serious and educational gaming•20 theatres that range from amateur groups to internationally acclaimed professionals•Mediapolis, a new kind of production environment, a commercial hub of audio-visual production and storytelling•1,000 events and festivals with €100m total turnover, from culture to sports, business to pleasure. Annual growth 3-7%

Mediapolis is an international media campus concentrating on content production and audio-visual information and communications technology. Production companies and students work side-by-side in an energetic atmosphere creating their own stories while utilising different media.

How do we operate?

Mediapolis is an international media campus concentrating on content production and audio-visual information and communications technology. Production companies and students work side-by-side in an energetic atmosphere creating their own stories while utilising different media.

The Demola and Protomo innovation concepts are also a part of Mediapolis. Demola offers university students a great opportunity to add some real-life twist to the conventional path towards a career.

The New Factory is an environment for open innovation where ideas can be processed into prototypes, pilot projects, products and services, new business and new jobs.

Campus Arena will be a hub of science, research and technology. This extreme concentration of knowhow is being developed in the heart of the Tampere University of Technology campus in Hervanta.

STRONG CLUSTERAL DEVELOPMENTTAMPERE PROGRAM BASED ECONOMIC

POLICY 1990’S ---

> Cluster based regional development was chosen the tool in the early 1990’s

> The firms identified themselves well in given clusters

> The universities as well as research organizations were also divided in a way that supported cluster based regional development

> The program based structure fitted well in developing verticals as well as horizontals

Cluster Based Development

Tampere Programs, I

> Center of Expertise (1994- )• Cluster development program

• Volume 1999 -2006 about 91 M€

• City investments about 8 M€

> eTampere (2000 – 2005)• Extensive information society program

• ICT, public services, business development, culture

• Volume 130 M€

• City investments about 10-15M€

> BioneXt (2003 – 2009)• Focus on life science: implants, immunology, ICT• Volume 190M€• City investments 8 M€

Tampere Programs, II• > Creative Tampere (2006- 2011)

• Development program for Creative Industries• Volume 35 M€• City investments 7 M€• ----------------------------------------------------------------------------------------

-

• > Open innovation and service platforms (2010 -2012)• Focus on service innovations, open platforms and public services

and procurement

> Open Tampere (2012 - ) Focus on activity based cross clusteral development – start ups,

growth and internatiuolization of businesses

> Innovative Cities (2014 - ) National program, Tampere with two themes: Smart City and

Renewing Industries

Creative Tampere 2006-2011

Change in turnover 2006-2010all industries +10,9%CCIs + 17,8%

Change of Turnover in CCIs 2006-2010

TECHS, BRICKS AND ROCK N’ ROLLTAMPERE ECONOMIC POLICY 2014-

Techs, Bricks and Rock n’ Roll

TECHS – Tampere is internationally collaborating hub for knowledge and innovation. The internationalization, attractiveness and work life orientation of education is increased. Focus of born of new spear head businesses is in innovation platforms (Innovation centers, city development projects, campus development)Education is internationalized and provides skilled labor force for future business life (2nd level, HEIs) (f.eg. internationalization, collaboration to strengthen the attractiveness, most student friendly city in Finland)The vitality and success of the city is based on strong stakeholder collaboration and networking activities (city-businesses, city-universities, international networking focus on substances)

TECHS: the strong knowledge and collaboration basis for technological innovations and development of education and new businesses

Techs, Bricks and Rock n’ Roll

BRICKS – Tampere business environment is developed in collaboration with business life, research organizations and educational institutions to strengthen the starting, growing and internationalizing of enterprisesTampere is the best place for companies to start, grow and internationalize (f.eg. Open Tampere Program)The city enhances innovations and new businesses by its’ own economical activities (f.eg. innovative public procurements)The ecosystem for manufacturing industries has strengthened (f.eg. Innovative Cities Program)

BRICKS: strong industrial history (heavy industry – red bricks) > the new building blocks of new business environment and renewing industries

ROCK N’ ROLL – Tampere is an internationally attractive city of culture, events and sports and an attractive destination for travelers. The spear head activities in culture are identified and strengthened (music, theatres, international co operation)Tampere offers good environment and facilities for events year round (f.eg. the event strategy, all year events, international events, enhancing local communities)

Tampere ids the most attractive and internationally renowned travel destination (f.eg. city marketing, travel service offerings)

ROCK N’ ROLL: active culture life and different events are a major attractiveness factor of the city – Tampere is the Finnish theatre and ice hockey capital

Techs, Bricks and Rock n’ Roll

ECIA policies implementation Cross sectoral collaboration

new tools (innovation voucher scheme) business development services

CCI enhancing business environments innovation platforms – Mediapolis

Next in CCI Development in Tampere

Mediapolis is an international media campus concentrating on content production and audio-visual information and communications technology. Production companies and students work side-by-side in an energetic atmosphere creating their own stories while utilising different media.

Thank You!Ms. Päivi Myllykangas,

Tredea Ltd,

paivi.myllykangas@tredea.fi

Ms. Tuija Telén,

City of Tampere,

tuija.telen@tampere.fi

www.tampereallbright.fi www.investtampere.fi