Creative Industries AmsterdamOctober 3rd, 2014

Lizann Tjon

KERNGROEP CI

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Some facts & figures• Amsterdam is home to over 30.000 creative companies.

• Over 53.000 professionals working in the creative industry in Amsterdam in 2012.

• Amsterdam is ranked 5th on a list of hot digital cities, compiled by Wired Magazine.

• The Amsterdam Area accounts for 25% of those working in the creative sector in the

• Netherlands.

• The creative industry as a whole has grown at an annual rate of 6% over the past decade.

• The Dutch gaming market is expected to reach a value of 805m euros by 2013 with social, mobile and portal gaming behind a quarter of the revenue.

• The Dutch dance industry contributes more than half a billion euros to the Dutch economy each year and employs about 7.000 fulltime employees

AmbitionAmbition for the creative

industry in Amsterdam

… should help to realize four

themes for the CI in Amsterdam

Attract and retain talent with Education and Entrepreneurship for creative industry (Human Capital)

Create sustainable international connections to ensure that the Amsterdam has an international branding

Have cross-overs with other sectors ICT, Financial, Life Sciences etc to innovate or fill in the gaps

Contribute with access to finance to create economic value and improve the quality of living and working

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3

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Scale up and be an enabler for other clusters and to be a world leading City in the creative industry

The key target group for the cluster are (creative) companies and knowledge institutes in the creative industry

A number of points

to keep in mind

Creative ideas

come to life

• Developed campaigns for brandssuch as FairPhone

• Leading location fo the development of television formats

Moving into

the digital age,

dance and

denim

• Home to almost one hundred companies directly or indirectly involved in designing and developing online, mobile or serious games

• Fastest growing sector in today’s experience economy e.g. ID&T and ADE

• Fashion hub with more than 100 fashion designers e.g. G-star, Levi’s and Diesel

Creative

education & entrepeneurship

• World’s first Jean School for studentsto learn about production of jeans

• The Amsterdam School of Creatieve leaderschip School:THNK

• Accelerators such Rockstart and Startup Bootcamp

2000 2004 20052001 2002 2003

Realization of Arts factory

Long term vision Culture of

Amsterdam

Citymarketing: Iamsterdam

Amsterdam Creative City

Amsterdam Creative

Metropolitan

2006 2007

Amsterdam Topstad

2008

Regional inniovation strategy Amsterdam Metropolitan Area

Programma Creatieve Industries

2009 2010 2011

Knowlegde &Innovatia agenad

(KIA) + Clusterstrategy

Creatieve Industries

Clusterstrategy CreatieveIndustries

2012 2013 2014

Historical overview 2000 – 2014

of the creative industries policy in Amsterdam

1. From artist to entrepeneur

• From economic precondition to economic added value

• The lead from social to economic

2. Focus on Creative Industries

• Program: efforts aimed at expanding and strengthening economy

• Creative Industries important role for Amsterdam Metropolitan Area

• From 2006: Amsterdam Innovation Motro, one-stop shop

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What was the role of the public sector and the private sector?

What was the role of the public sector and the private sector?

3. Facilitate and no finance

4. Connect regional policy with national

5. Follow European developments

6. Working triple helix (business, goverment and knowledge institutes)

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What are the effects/results of the past policy and which challenges do you see for the future?

1. Integral

2. Focus on economic benefits

3. Input of private sector

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Challenges

Digitalize• Technology developments

Competition

between city

hubs

• Stronger competition between cities• Battle of the talents

Credit crunch

Acces to

finance

• Saving budgets in business and govermento Advertising : less projects

• Difficulties to reach the budgets in Brussel

More information onwww.amsterdameconomicboard.com