UK Marketing Committee

18th April 2007

Offices of Nexans, Milton Keynes

ABB Trevor Kirtley/ Claire Blay Adaptflex Paul Gretton Cooper Lighting and Security Linda Butler Philips Paul Harwood

Schneider Becky GuestDraka Mark Froggatt Trisha WardEaton Andy HudsonKew Technik David Miller Legrand Vikki Clamp/Steve SmithMGE UPS Jason Koffler Nexans Lucy WadeOSRAM: Anas Al HajApologies:Prysmian Julie Mould Voltimum Chris ReeveITW-SPIT David Lorrison Frankie SnobelApplied Energy Joe Barrasso Daniel IsenbergThorn Helen Morris Margaret FitzsimonsFluke Ken West Interbuild Katy DavisPhoenix Contact Mark Weymouth Susan FairleyOSRAM: Lorraine BergandyDimplex Karen TrewickMK Lisa Cusgrove

Attendees

• 10:00: Introduction, welcome, apologies & minutes of previous meeting

• 10:10: Review of Q1 including page views, registrations and performance.

• 10:45: Multi media• 11:45: Catalogue pricing on Voltimum• 12:15: Lunch• 1:00: Interbuild 2007 and Voltimum• 2:30: Dates of next meeting and AOB

Agenda

Round-up of Q1. 2007

Performance Targets for 2006

Performance Targets:

• Registrations: 60,000 • Page Views: 3 million

• To become 2rd in the Media Circulation lists (circulation of 45,000)• Increase manufacturers’ page views by 10%, compared with 2006

2007 Performance Targets

Voltimum UK 2007 - Performance V. Target    

 Target 2007

Actual 2007

Performance v. Target

Registrations (Cum 50,000 - actual 52,000) 60,000 57,031 95%

Page Views quarter 1 750000 774511 103%

Active Users (Newsletter Circulation to 36,000 actual 38,000) 45,000 41400 92%

Distinct visitors (25%) 11250 8733 41%

Registrations to 31/08/2006

Voltimum UK

Summary of Registrations in UK Quarter1

                        Total Cum. Total %

Category 2003   2004   2005   2006 to date 2007 to date    

E Electrical Contractors 1-10 employees 2932 27% 4088 29% 3350 24% 4626 25% 1,557 31% 16553 27

I Electrical Contractors 11+ employees 2603 24% 1751 13% 1126 8% 1440 8% 451 9% 7371 12

S Specifiers 1143 10% 2052 15% 3843 28% 5119 28% 1,368 27% 13525 22

D Wholesalers 1697 16% 629 4% 462 3% 564 3% 120 2% 3472 6

P Panel Builders 79 1% 81 1% 84 1% 121 1% 36 1% 401 1

O Others 1524 14% 4048 29% 3685 27% 5102 28% 1,350 27% 15709 25

  Total Target Users 9978   12649   12550   16972   4882   57031  

M Manufacturers 944 9% 1347 10% 1348 10% 1430 8% 117 5186 8

    10922   13996   13898   18402   4999   62217 100

Page Views to 31/08/2006

Target 2007: Cum. 3m

Target Quarter 1 750000

Actual Quarter 1 775000

Pages Viewed

•3% above quarterly target. •This a 10% increase on last year.•Anonymous page views 715k in 2007 versus 440k in 2006•This is an increase of 63%.•Increase in anonymous page views

Distinct Visitors

• Quarter 1 average of 8732 distinct visitors in a month

•11% increase on same period in 2006

VoltiNEWS 07VoltiNEWS - 2006

Top Performing Manufacturers Articles Jan – March (Pages Viewed)

1. New System Delivers Smart Homes at Silly Prices – Schneider Electric

2. Philips – VoltiSPECIAL competition

3. Earth clamps - British Standard stifles innovation - Eaton MEM

4. Dimplex offers practical advice on heat pumps – Dimplex

5. 50 lucky winners of OSRAM's DOT-it LEDs are announced - OSRAM

VoltiNEWS Distribution

Month Jan Feb March

V1 V2 V1 V2 V1 V2

Distribution list 38258 - 38476 39582 - 39980 40437 - 41041

Recipients (1) w/o bounces 34544 - 34926 35545 - 36176 36532 - 36927

Newsletter opened 8965 - 7913 8888 - 8633 8851 - 8636

Opening rate (3)/(2) 26% - 23% 25% - 24% 24% - 23%

January 2006 – Distribution – 26170 – 26717

December 2006 – Distribution – 36600 – 37189

Adding News to the Portal

Voltimum’s position in the Media at end 2005

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Currently in 3rd position in industry in terms of circulation and likely to leapfrog into 2nd position by Mid 2007.

Circulation of Voltimum’s Newsletters grew to 41,000 in Feb 2007 (from 26,000 in 2005 and 15,000 in 2004).

Job Area

Activities in the Job Area:

• Three new partners – Hayden Nash | On Target | Sterling

• 4 Partners in total

• “Jobs on Voltimum” – Adding adverts on daily basis

• 86 Job adverts (16-04-07)

• Stays on for 6 weeks

• No Manufacturer job adverts!

Deadlines

Deadline dates for VoltiNEWS and VoltiBULLETIN 2007

Catalogue Activities

Brand Activities:

• Mita +38 products

• Legrand price update

• Nexans adding ranges

• Fluke +14 products

• Square D price update

• Merlin Gerin price update

• Prysmian new product tree / datasheets

Total products end of March:

36 759

Upcoming:

• New partner – Copper Lighting – adding 10 000 products?

• Cablofil on Staging• Philips on Staging

• ABB work in progress

VoltiBULLETIN 2007 in order of success- Read Receipts

VoltiBULLETIN For Specifiers, Panel

Builders, M&E Consultants etc

VoltiBULLETIN In Practice

For Contractors

VoltiBULLETIN 2007

• Segmentation of the VoltiBULLETIN began in the February. VB in Practice goes to Electrical Contractors while specifiers, M&E consultants etc receive the main VoltiBULLETIN.

• VoltiBULLETIN is followed by an email which we call VoltiBULLETIN Plus sent to people who opened the main bulletin with supplementary information on the topic.

• Partners are advised to provide 2 articles: one technically-focused article for the main bulletin and one product focused bulletin for the follow-up.

VoltiBULLETIN

VoltiBULLETIN Plus (Follow-Up)

VoltiBULLETIN Statistics

• Who is reading VoltiBULLETIN?

E – Small Electrical Contractor

I – Large Electrical Contractor

S – Specifier

D- Wholesale Distributor

P – Panel Builder

O - Others

Technical Expertise Area

• Continues to be one of the most popular areas on Voltimum.

• 1063 questions in our Q&A archive.

• Number of pending questions has grown recently. This figure needs to be reduced quickly.

• If you can check with your technical teams to see if they know their Voltimum log-ins and send an email to raymond.coppinger@voltimum.co.uk if they require any help.