UK Marketing Committee Meeting Osram, Langley, 1st July, 2004

Agenda

Minutes of previous meeting on 17/03/04 and actions outstanding

Voltimum Performance Review to end of June 2004, including: PH/MASKPI’s, Catalogue PerformanceNew Website Developments, Newsletter Performance & DevelopmentFuture development of newsletters

Feedback from Expert Area Meeting of 15th June: MF

Library and Business Services Area PH

Manufacturer Link PH Upcoming Marketing actions PH

Elex 2004, Voltimum Blitz, New Marketing collateral

AOB + date of next meeting

Highlights & Developments

• Steering Committee Meeting – 9th June 2004• Edmundson Supplier dinner

• Expert Group Meeting – 15th June

• Launch of NEW voltimum.co.uk

• New newsletter development

• Voltimum Prize Giveaway – thank you for your gifts

• Lowlight – Not winning the Innovation of the Year AwardBuilding Service Awards 2004

• Progress with Rexel Senate

Voltimum UK Performance to end June 2004

End of June 2004

17,026 target users18,708 total registered users (incl manufacturers)

Avg monthly growth: 1000(200 new wholesalers added today)

49% Contractors11% Wholesalers 17% Others12% Specifiers (up 1%) 9% Manufacturers 1% Panel Builders

New Registrations

End June 2004

Page views have risen well to end June

Research into spam and server problems now rectified.

On average target users look at 7 pages per visit.

Aiming for 2M pages by year end.

Page views

Company Networks

Individual Users

Voltimum UK sending out regular emails

using group emailing package and sending via server

Freeserve/Wanadoo 2.6m

AOL 2.3m

BT 2.2m

Other ISP providers

Voltimum UKServer

Exchange Server

Actions against spam filters

1. Emails checked on spam filter software to minimise taboo words and images

2. Reverse Entry obtained for DNS server

3. Emails rerouted through faster exchange to reduce timeouts

4. Registration process changed to ‘double opt in’ – daily ‘chasing of new users’ who haven’t opted in

5. ‘Message’ on all correspondence asking user to disable barriers to Voltimum emails

6. Endeavour to be whitelisted by ISPs. Already whitelisted by AOL.

End June 2004

3086 target users visited site 4 times in previous 6 months

ie 19% of target users

Approx 11% of target users visit site twice a month (Recurrent Users)

Loyal Users

Marketing Activity June to September 2004

Marketing to end September 2004

• VoltiNews – VoltiBulletin – Did you Know…? For Voltimum & Edmundson

• Starting August – Business Services Mail – Themed?

• Portal Housekeeping - improvements

• Building of CPD modules and their assessment

• Launch of the ‘Electrical Directory’ at Elex Donnington

• Fax to Interbuild database and other lists – France example (enabled 3000 new registrations from 30,000 sent out.

Particular emphasis on page views, recurrent use and generation of new revenues.

• Telemarketing – education, contractors, • Manufacturer joint marketing – Spread the word of Voltimum

• Elex2004, Donnington, September 16th&17th

Special Voltimum Summer Promotion between 1st July and 31st August

Get at least 10 customers to register on Voltimum in that time – registration is free and takes 2 minutes –

Person getting highest no. of registrations per company gets a voucher for Dixons or Currys

To the value of £1.00 per registration up to 50 registrations £1.50 per registration from 50-100 registrations £2.00 per registration in excess of 100 registrationsRules: 1. User must be registering for first time (we can check duplications) and must

be a contractor, wholesaler or specifier. 2. User must specify your 5 or 6 character code in the ‘promotion code’ box of

the registration form when registering eg ABB… or PHI… (Your initials)3. Registrations can be on-line or off-line using a pre-printed reg. form4. We will inform your MD of the progress of the team on a regular basis5. Highest performance so far: Schneider 480 registrations in March / April

2003

Catalogue Update

Catalogue Status end June 2004

Overall Status

Status end of March 2004: 16923 Status end of June: 21,409

Manufacturer Brand

Total Promised

items 2004

Status End Jan

2004Feb Act Mar Act Apr Act May Act Jun Act

Status end June

ABBABU Panel Builder/OEM 1650 1564 150 215 150 0 150 152 150 154 150 93 2178Eaton 0MMU MEM 250 0 300 0 0 0 0 300

MEM CP&C 900 100 50 0 50 100BIU BILL 829 29 0 0 50 0 50 100 29Hager 0ASU Ashley 0 478 0 0 0 0 0 478KLU KLIK 0 134 0 0 0 0 0 reissued 134HAU Hager 1056 444 0 0 0 0 0 444

Tehalit 1500Legrand 0 0 0 0 0 0LEU Legrand 0 881 0 0 0 0 0 881TBU Tenby 0 1245 0 0 0 0 0 1245

BTicino 0 0 0 0 0 0Cable Management 8886 0 0 0 0 0 3000 2,943 2943

Nexans 0NEU Nexans 0 1677 0 0 0 0 0 1677

Novar ED&S 0Ackermann 0 0 0 0 0 0ADE 0 0 0 0 0 0Bardic 0 0 0 0 0 0Friedland 0 0 0 0 0 0

MKU MK 0 3786 0 0 0 0 0 3786

Osram 0OSU Osram 0 1170 0 0 0 0 0 158 1328

Philips 0PHU Philips ? 1423 0 1423

Pirelli 0PIU Pirelli 600 1015 500 100 0 700 1315

Schneider 0

MIU Mita 2000 267 267MEU Merlin Gerin 0 1782 0 1782SQU Square D 0 201 0 201

Canalis 300 230 0SAU Sarel 558 279 0 279

TE Express 0 0Telemecanique 0

MGU MGE UPS 70 0 134 134

ITU ITW Spit 155 430 585Total Status 16129 21409Total Promise 18349 150 980 350 3250 350Total Actual 215 279 523Cumulative Total

Catalogue Status end June 2004

New Developments•Voltimum’s migration to a new look and feel

• Diaporama show

• Catalogue Status and catalogue deliveries

•Voltimum Emails

• Voltimum’s migration to a new look and feel

• Diaporama show

• Catalogue Status and catalogue deliveries

•Voltimum Emails

Voltimum’s New Look and Feel

Improves and eases navigation around the site for our users (left hand side navigation bar)

Improved search function

My Voltimum area (create a BOM)

Friday 18th June Voltimum Migration to new look and feel

Thursday 24th June Edmundson Migration to new look and feel

Voltimum’s New look and Feel

Voltimum’s New Look and Feel

Voltimum’s New look and Feel

Voltimum’s New look and Feel

Voltimum’s New Look and Feel

Diaporama show

Voltimum Emails

VoltiNews

Did You Know…?

• 1st May issue of Did you know was on Interbuild.

VoltiNews

Did You Know…?

• 2nd May issue of Did you Know was on the Expert Area

VoltiNews

VoltiBulletin

•May issue of VoltiBulletin was on Wiring accessories – the new generation

VoltiNews

VOLTINEWS

• June issue of VoltiNews generated approximately 6000 pages viewed.

VoltiNews

VoltiBulletin

• June issue of VoltiBulletin was on BS5839 and generated approximately 15200 pages viewed

Did you know

June issue of Did you Know? Generated 15500 pages viewed

New Voltimum Email TemplateYour suggestions are imperative!!

Expert Area Feedback from 15th June 2004

Expert Area Feedback

Three Expert meetings to date: January, March and June – next full meeting planned for December

January: introduction to Voltimum and plan for expert area & voltibulletinsMarch: presentation of first draft of expert area, refinement and preparation for InterbuildJune: further refinement of bulletins, final tweaks to expert area, CPD discussions

Attendance at meetings:

Review of expert area as it stands today.

Bulletin topics to end 2004

CPD – where we are today

Attendance at Voltimum Expert meetings 2004January Kick off meeting March June

(@ OSRAM, Langley) (@ Eaton, Reddings Lane) (@ ABB, Coventry)ABB Janet Roadway Janet Roadway, Alan Roadway, Gareth Rowlands Janet RoadwayDraka Len McGanity, David Oldfield, Richard SykesEaton Jyoti Jaspal, Chris Pack Jyoti Jaspal, Chris Pack, Frank Sayers, David Pitt Chris PackHager Ian Davis, Trish Ward, Tom Dempster Tom DempsterITW James McGoogan James McGooganLegrand Mark DonovanNexans Mike Holmes Mike Holmes Mike HolmesNovar Mick Hunt Alan EverettOsram Lorraine Roper, Dave Ellis, Peter Briers Dhiru Galani, Peter Briars Peter BriarsPhilips Mike SimpsonPirelli Gordon McKinnon, Colin ReedSchneider Paul Galbraith Paul GalbraithECA Darrell Locke, Erick LamotheSELECT Newell McGuiness

VoltiBulletin Topics 2004

Month Topic Agreed in Jan 2004 Actual topic CoveredJanFeb Cable Core colour changes - to coincide with issue of

comprehensive document by IEE in early February 2004 and implementation of legislation on 1st April 2004

Ditto

Mar Designers Guide to BSEN60947 - 2 - Industrial Circuit Breaker Standard which has just been updated. What are ICU, ICS & ICW ratings. Explaining terminology that will be found in datasheets in Voltimum -

Ditto

Apr Free month Domestic Combined Heat and PowerMay CIBSE Dublin Symposium in April - Lighting in the

workplace. - draft Expected to produce the blueprint for workplace lighting for the future.

The Future of Wiring Accessories

Jun WEEE Directive (EU Directive to be implemented by UK in August 2004 Eu - Currently awaiting Govt. White Paper due to be published in May 2004)) (see LIF website Sustainalight section) Delayed until September 2004

BS5839 Fire Detection and Alarm Systems for Buildings - cable selection and fixings (Timing not critical - p11 of Cable Talk LPCB - current status of what products meet new standards)

July Special Announcement of Part P of Building RegsJul Counterfeiting (eg cable glands from Pirelli) / CE Marking

for Low Voltage products - European Directive on Low Voltage (speak to Paul Sayer at Hager) & EIEMA

Aug BSEN6701: 2004( BSI standards group TCT7/-/3 has produced a revision of BS 6701: 1994. It is currently published as a Draft for Public Comment (DPC) comments by 12th February)The document is entitled "Telecommunications equipment and telecommunications c

Sep WEEE Directive (EU Directive to be implemented by UK in August 2004 Eu - Currently awaiting Govt. White Paper due to be published in May 2004)) (see LIF website Sustainalight section)

Oct DALI Digital Dimming systems - Industry Protocol trying to push DALI - Tie in with wiring 5-phase cable - Digital System for Dimming Lighting raising profile with contractors - non proprietary

Nov Low smoke & fume products (installations where there is a high risk of loss of life) Introduction of classification of cables fire (November) Constriuction Products Directive

Dec Best Bulletin of 2004 competition

CPD – Where we are Today

• Agreement from board to proceed with preparation of on-line CPD modules (not participation in roadshow seminars)

• Membership of the Construction CPD Certification Service – recognised by 32Professional institutions

•Agreement that Voltimum will not try to ‘steal’ opportunities from partners . Will offerA limited number of Voltimum seminars. Will ‘advertise/promote’ existing offerings of Founders

• Broad concept on format and delivery of Seminars (technically)

• Have had discussions with Expert Group and undertaken not to ‘cheapen’ Voltimum CPDs by making them too simple.

• 4 groups, with leaders now to work together to identify 1 topic each by end June

• Will endeavour to ‘charge’ a fee for Voltimum CPD modules.

• Target: to have first topic ready for assessment in Q4 for launch in Q1 2005

Library and Business Services Universe

Library and Business Services

Brief:

To create a searchable area for documentation (price lists, case studies, etc…) and

other useful services that can be used by manufacturers, Government bodies,

Market Research companies, Software Manufacturers, MRO service providers,

Financial Services, Equipment Hire companies, Commercial Vehicles and many

others.

Solution:• Originally planned to have two directories – Library and Business Services• Create one Directory for all this information to appear – ‘The Electrical Directory’

Benefits:• Revenue generator• More services and information available to user database• New newsletter to be generated regarding business services.

• Target Companies

Manufacturer Link

Manufacturer Link

Idea:

The ‘Manufacturer Link’ enables manufacturers and others to link their own

websites, e.g. www.abb.com, to their own specific catalogue in Voltimum.

Benefits:• Use of one catalogue…• Update one website rather than two…• Use of the rich technical data that you provide

Voltimum Blitz

AOB & date of next meeting