2013 ADVERTISING SCHEDULE

UFC MAGAZINE EDITORIAL

CONTACTLarry Menkes 212.779.5421PUBLISHER Larry.Menkes@bonniercorp.com

Durkin Guthrie 310.227.8949WESTERN AD. DIRECTOR Durkin.Guthrie@transworld.net

Craig Golaszewski 212.779.5582EASTERN AD MANAGER Craig.Golaszewski@bonniercorp.com

AUDIENCEPRINTFrequency Bi-MonthlyTotalDistribution 200,000TotalAudience 822,000MedianAge 29MedianHHI $73,247%Male 82%Sub/Newsstand% 10%/90%Ad/EditRatio% 35%/65%

ONLINEUFC.comMonthlyPageViews 35MillionMonthlyUniques 8.5MillionUFCFacebookFans 10Million+UFCTwitterFollowers 1,000,000+UFC360MagazineFacebook 20,000+UFC360MagazineTwitter 6,000+

DEMOGRAPHIC/PSYCHOGRAPHICAGE BREAKDOWN18-20 10%

21-24 18%

25-34 42%

35+ 26%

MARITAL STATUSSingle 52%

Married 41%

Separated/Divorced 7%

INCOME/EMPLOYMENT/DWELLING50K+ 57%

75K+ 38%

CurrentlyEmployed 75%

OwnHouse/Apt 48%

RentHouse/Apt 47%

LiveonCollegeCampus 6%

CollegeEducated 76%

CollegeGraduate+ 43%

Hispanic/LatinoOriginorDecent 20%

AfricanAmerican 16%

PERSONAL MMA PARTICIPATIONTraininanyformofMMA 53%

Kickbox/MuayThai/Karate 69%

WeightTrain 65%

Run/CardioConditioning 63%

Grapple/Wrestling/Jiu-Jitsu 60%

Core-Conditioning 46%

PurchaseGloves/Pads/Wraps 48%

PurchaseMMALifestyleApparel 64%

ShopatMMASpecialtyRetailers 66%

Spent$50+onSportsNutrition

ProductsperMonth 48%

NEW INITIATIVES/ACCOLADESUFC360nowavailableintheiTunesstore

WithJune/July2013issueUFC360was#8mostdownloadedfreeappintheiTunesNewsstand.And#2mostdownloadedfreeappinMensLifestyleCategory.

LIFESTYLE INFORMATIONOwnagamingorportablegamingconsole 91%

OwniPhone/iPad 48%

Own/Leaseatleast1+Cars 76%

Own/LeaseMotorcycle 17%

AttendedMovieinlast6months 71%

PurchasedHeadphones/Ear-budsinlast6months 44%

DrinksSportsDrinks(Powerade/Gatorade) 83%

Consume1-6Beersperweek 47%

Consume1-6Cocktails/Drinksperweek 53%

Take2+Vacationsperyear 41%

TraveltoLasVegasatleast1Xperyear 36%

UFC CONSUMPTIONHardcoreFan 69%

ModerateFan 28%

OrderedaPPV 88%

Ordered7+PPV/Year 44%

AttendBar/RestauranttoViewanEvent 56%

PlantoAttendaUFCEventinNext12Months 60%

VisitedUFC.com 89%

FollowUFCorFightersSocially 84%

VisitedFOX,FuelorFX.com 78%

EnjoySeeingFightersDepictedOutside

theOctagonwithintheMagazine 77%

InterestedinourTabletEdition 64%

PositivelyInfluencedbyProducts/Events

thathavetheUFCEndorsement 68%

Source: 2012 UFC360 Reader PanelUpdated May 2013

UFC Magazine provides inside access to the biggest athletes and personalities involved in the sport of mixed martial arts. More than a fight magazine, UFC portrays the fighters outside of the Octagon and show fans a different side of their favorite athletes. UFC editorial covers core elements of the UFC lifestyle including entertainment, video games, automotive, and consumer products. For those fans looking for a more participatory experience, our UFC Fit training section provides in-depth workouts, nutrition information and technical training provided by the most qualified experts in the world: UFC fighters. Seth Kelly

UFC360 APP DOWNLOADSTotalNumberofiTunesUFC360AppDownloadsSinceInception(March2012) 288,000+

ISSUE/DATE COMMITDATEMATERIALS

DUE ON SALE

WINTER13 9/26/12 10/16/12 12/12/12

FEB/MAR 11/30/12 12/5/12 1/22/13

APR/MAY 1/25/13 2/1/13 4/2/13

JUN/JUL 3/15/13 3/22/13 5/21/13

AUG/SEP 5/10/13 5/17/13 7/9/13

OCT/NOV 7/12/13 7/19/13 9/10/13

20THANNV.SPECIAL

9/6/13 9/13/13 11/5/13

DEC/JAN 9/30/13 10/5/13 12/17/13

PRODUCTION SCHEDULE

SAFETY TRIM BLEED

FULL PAGE 7.625 X 10.375 8.25 X 10.875 8.5 X 11.125

1/2 PAGE HORIZONTAL 7.625 X 5.125 8.25 X 5.437 8.5 X 5.687

1/2 PAGE VERTICAL 3.625 X 10.375 4 X 10.875 4.25 X 11.125

1/3 PAGE VERTICAL 2.25 X 10.375 2.75 X 10.875 3 X 11.125

2-PAGE SPREAD* 16 X 10.375 16.5 X 10.875 17 X 11.125

1/2 PAGE SPREAD* 16 X 5.125 16.5 X 5.437 17 X 5.687

Static ad(Works in both orientations)

Clickable Web Link

Multiple Web Links/Stream Video

Four Pages of Creative (Horizontal, Vertical or Combo)

Up to 30 Second Video

Audio Files

360 Rotation

Image Gallery (8 images)

Survey

TOTALINVESTMENTFree to print

advertisers $1,500 $2,750 $4,000

* 38 TOTAL GUTTER SAFETY ON SPREADS

MAGAZINETRIMSIZE:8.25x10.875:Live matter not intended to bleed must be 38 from trim and binding edges.BLEED: Allow 1/8 trim on ALL bleed sides. The publication is prefect bound. Inserts jog to foot.

CREATIVECAPABILITIES

SFPStraight From

Print

SFP+Choice of video

or image gallery

DFTDesigned for

Tablet

EFTEnhanced for

Tablet

(Pick One)

(Pick One)

PRODUCTION SPECS IPAD UPGRADE

AD PORTAL INSTRUCTIONS

MATERIAL SPECIFICATIONSADSIZESAll ads must be created to exact size specifications listed on the rate card or they will incur charges for resizing. On bleed ads, use trim size as your document size. No live matter within 1/4 of gutter or trim on full-page or spread ads.

REQUIREDFORMATPDF/X-1a format is the required file format for submission. When preparing PDF/X-1a files, careful attention must be paid to ensure they are properly created and will reproduce correctly. Please see adobe.com/products/acrobat/pdfs/ pdfx.pdf for guidelines and instructions. Files should conform to SWOP guidelines, and total ink density should not exceed 300 percent. View specifications online at swop.org.

PROOFSFor full-page and spread ads, advertisers must submit a contract-level digital proof at full size that conforms to SWOP standards (including a color bar) for all digital files. A client-supplied contract proof is required to guarantee color. Acceptable contract proofs include: Epson Contract Proof, IRIS, Kodak Approval, Digital Match Print, Progressive Press Proof, Fuji Pictro and Fuji Final Proof.

Direct your browser to adportal.bonniercorp.comSelect the UFC tab on Pick a Publication drop down menuInclude Issue NamePlease be prepared to include .pdf/X-1A file and low-res proofing for content check (.jpg or .tif only)

4/C RATES

OPENGROSS

Full Page $26,250

2/3 $20,220

1/2 $15,758

1/3 $10,833

Cover 2 $30,228

Cover 3 $28,876

Cover 4 $32,840

Single SSI* $21,080

*doesnotincludeproductionfee

SHIPPINGPLEASESHIPALLMATERIALSTO:

UFCMAGAZINEC/o Bonnier CorpAttn: Jason JoplingProduction Manager2052 Corte del Nogal, Ste. 100Carlsbad, CA 92011760-707-1953email: jason.jopling@bonniercorp.com For Ad Portal information and additional questions please contact Jason Jopling

2013 ADVERTISING SCHEDULE

Issue Dates Subject to Change. Updated May 2013.