Ür den flexiblen produktionsverbund · challenges of a plant inside volkswagen ag ... powertrain,...
TRANSCRIPT
©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice©2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
FACTORY IT AS A SERVICE.
SICHER, SCHLANK UND SCHNELL–
IT ALS MOTOR FÜR DEN FLEXIBLEN
PRODUKTIONSVERBUND
Cebit Automotive Day 2011
Oliver Bahns,
Global Director
Automotive & Aerospace Industries
Agenda
2 HP Confidential
HP@automotive
Developments in global automotive production
Business & IT challenges of a manufacturing plant
Factory IT as a Service
HPs Global Automotive Center of Excellence
Did you know?
3 HP Confidential
Leaderfor SAP
IS Automotive in APAC
Ashok Leyland
IS Auto and After sales
SAP Supplier Cloud Computing
SAP Auto Analytics
Continuous Solution
Enhance-ments
Bajaj After
Sales & Service Parts Planning
SAIC-IVECO IS Auto and
VM S
Tata M otors
IS Auto
FAW SAP
Upgrade
N anjing Auto
SAP
SAIC Gear
SAP
SAIC IS Auto
Bajaj SAP Warehouse
M gmt POC
Bajaj SAP
APQP M gmt
Bajaj SCM
Visibility
BM W PP
Improvement SGM IS Auto
Stress Test
SGM POC
SGM SAP
Upgrade and Improvement
Bajaj SAP Supplier M anagement
HKM C IS Auto POC
Daimler SAP IPT
SGM IS Auto
SGM SAP Consolidation
GM Global IS Auto Stress
Test
Bajaj SAP
Enterprise
GM Daew oo
R/ 3 Infra
2002 2003 2004 2005 20102001 2006 2007 2008 2009
Internal Dev. for SAP Auto
Solution
• Key Insights– HP has invested in SAP Automotive solutions since 2001
– Industry expertise takes patience and time
– We cannot buy ourselves into industry leadership
– Continuous customer contact and projects are key to
development of our solution offerings
– We continue to make targeted investments in industry and
cloud enabled solutions
IS Auto
Leading automotive
CRM solution provider
Customers
OEM
Retail
cloud
Contact center
Leadingtelematic IT
provider
© Copyright 2010 Hewlett-Packard Development Company, L.P.13
HP HAS ALL YOU NEED - (1/ 2)
Content & Partner Management
Purchases … … -anywhere …
… -anytime … … -spontaneous
Ringtones
Ticketing (Cinema,
theatre, ...)
Information
(articles, …)
Betting
Pictures
Gambling
Tangible goods
(books, CDs,..)
Vending machines
Public
Transportation
Music
Download
Navigation
Routing
Parking
News
(events,wheather, traffic, ...)
Mobile payment & billing
M2M communication
App Store & Portal
Solution
Telematic IT Provision
Mobile device & WebOS
Part ofFormula 1 team(2002 – 2008)
Solutionsfor E/E quality management
Quality Center
> 20 years in MES experience
1986 2011
HP automotive solution portfolio
4 HP Confidential
Servers, Storage &
Networking
Personal Systems
Imaging & Printing Solutions
SoftwareTechnology
ServicesEnterpriseServices
Products &
Services
Application Transformation
Hybrid Delivery – On Premise, Private/Public Cloud
ConvergedInfrastructure
EnterpriseSecurity
InformationOptimizationEnterprise
Solutions
Industry Solutions SCM & MES CRM/AftersalesPD&E
Connected Vehicle
• Operational excellence
• Time to volume• Quality assurance
• Time to customer • Customer retention• Sales excellence
• Product innovation• Time to market• Engineering cost
reduction
Agenda
5 HP Confidential
HP@automotive
Developments in global automotive production
Business & IT challenges of a manufacturing plant
Factory IT as a Service
HPs Global Automotive Center of Excellence
Global automotive sales forecast
6 HP Confidential
Note: Market = Cars and LCVs1. Includes Central America and Caribbean2. Includes Turkey, Cyprus and Malta
Source: IHS Global Insight, rounded status: 12/10
Production capacity development
7 HP Confidential
Source: Global Prodcution Summary, IHS Automotive, light vehicles
0
5
10
15
20
25
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Vehic
le P
roduct
ion (m
illio
n)
Vehicle Production Forecast
South Asia Greater China E Europe
South America North America Middle East/Africa
W Europe Japan/Korea
Sca
le u
p
& q
ualit
yFl
exib
ility
&
effic
iency
Global automotive production –2 different patterns
8 HP Confidential
Emerging markets Mature markets
• Scale-up production capacity
• Ramp-up new plants
• Establish production standards
• Increase volume- and
model-flexibility
• Modernize existing plants
• Improve operational excellence
Predicted global production capacity growthrequire different strategic approaches
9 HP Confidential
0,0%
2,0%
4,0%
6,0%
8,0%
10,0%
CAGR 2010 - 2016 Ramp-up new plants
Improve operational excellence
Source: Global Prodcution Summary, IHS Automotive, light vehicles
Agenda
10 HP Confidential
HP@automotive
Developments in global automotive production
Business & IT challenges of a manufacturing plant
Factory IT as a Service
HPs Global Automotive Center of Excellence
Challenges of a plant inside Volkswagen AG
11 HP Confidential
VW PorscheSkodaAudi others
Corporate
Brands
Operations –60 production locations of which 41
assemble cars
Models
Volkswagen AG
Touareg Q7 Octavia Cayenne Up!
VW Bratislava
• Performance at each plant is measured against a standard set of KPIs
• Individual plants “compete” to win the manufacture of new models
• Winning new models provides a “compelling reason” for plant to act
The business challenge for VW Bratislava
12 HP Confidential
Corporate/Brand Expectations• Accelerate new model
introduction
• Produce more cars
• Continue to improve quality
• Reduce down time
• Respond more quickly to change
Ability to execute
• Complex ecosystem of suppliers and partners
• Little or no flexibility
• Dependencies on tacit knowledge
• Multiple potential risk factors
• No chance to transform
• Quickly transform and re-align all plant IT processes
• Enhance IT process flexibility to accommodate future changes more easily
Improve plant “ranking” to win new models and new investment
The solution – Out task Factory ITIdentify a partner – TRANSFER the operation – then TRANSFORM
Phase 1: Transitions-preparationtogehter withthe Provider.
Phase 3:Optimizationmeasures in theresponsiblity of of the Provider
Phase 1 Phase 2 Phase 3 Phase 4
TransitionsPreparation
Transition“Shift”
Transformation“Repair”
Improvement in FMO
02.01.09 - 28.02.09 01.03.09 - 31.05.09 01.06.09 - 28.02.10 28.02.10 -
Phase 2: All Services transferred „As ls“ under the operative responsibility of the Provider.
01.06.09Responsibility through the Provider
Improvement
VW SK HP
Phase 4: Ongoingimprovements in FMO guided via the Provider.
Contract Today
HP was willing to engage with the customer in exactly the way the customer wanted…
Why HP was the perfect partner?
14 HP Confidential
• enter into a true risk-sharing partnership
• take responsibility for a complex, fragmented, legacy IT environment
• accept contractual and penalty terms linked to key production metrics
• engage with the client to deliver plant-wide IT operations “as a service”
• work with VW to deliver continuous improvements throughout contract life
HP was willing to:
“There are of course lots of issues and considerations that go into the decision making process but having people who can work very closely with us on processes that are so crucially important is at the top of the list. After looking at a number of potential partners we decided to move forward with HP – they had lots of clever people with automotive experience in their service delivery team. HP were clearly the best qualified partner in terms of understanding our business and we picked them as the company with which we wanted to work.”
Detlef Banik, CIO – VW Slovakia
VW Slovakia
Agenda
15 HP Confidential
HP@automotive
Developments in global automotive production
Business & IT challenges of a manufacturing plant
Factory IT as a Service
HPs Global Automotive Center of Excellence
Factory IT as a Service
„Factory IT as a Service“provides the required IT to operate a manaufacturing plant in an „as a service“ delivery model.
The solution covers:
the complete technology stack from applications to therequired infrastructure like servers, storage, network
the complete lifecycle of plant IT: implement -> manage -> modernize -> transform
Main Characteristics: Transformation based on customer MES or standard software Standard software for different plant catergories (assembly;
powertrain, component plants) Flexible sourcing models (outsourced, outtasked)
FACTORY ITAS A SERVICE
End-to-end service contract Service levels directly linked
to production outcomes
FaaS – customer benefits
17 HP Confidential
Transparent and predictable cost model for MES with Service Level Agreements directly linked to production outcomes
Shorten factory ramp-up and changeover times and mitigate risks
Improved plant availability due to reduced complexity and higher responsiveness in IT services based on industry standards
Roadmap to MES transformation as part of risk sharing partnership ensures the support of changing business requirements
Own IT gains headroom to focus on innovation and transformation projects rather than on operating the current environment
+
+
+
+
+
BrasilFaaS CoC
GermanyFaaS CoC
IndiaFaaS CoC
ChinaFaaS CoCUS
FaaS CoC
Factory IT as a service –global delivery model5 Center of Competence provide support where needed
18 HP Confidential
• On-site Plant Operation Center (POC) at the customer plant ensure high responsiveness of service
• Global Center of Competence (CoC) ensure consistency and leverage as well as economy of scale
Agenda
19 HP Confidential
HP@automotive
Developments in global automotive production
Business & IT challenges of a manufacturing plant
Factory IT as a Service
HPs Global Automotive Center of Excellence
Global Automotive CoEShanghai
Global Automotive Center of Excellence
20 HP Confidential
HP Automotive Solution Development >500 Automotive Experts 5 global initiatives:
Engineering Collaboration Extended W/H Management, Manufacturing Execution DMS/CRM Intelligent Mobility
2 Center planned for 2H11 in India