uc anr sustainable food systems october 11 th, 2010 david doll
TRANSCRIPT
Internet Based Mass Media in Extension: Blogs, Twitter, and
You…tube
UC ANR Sustainable Food SystemsOctober 11th, 2010
David Doll
Identified Region
Current Extension
Farm Visits Phone
calls/Emails/Mail Annual Meetings
Newsletters Magazines, Popular
Press Blog Twitter Youtube, Scribd,
Wikipedia
Tech Illiteracy
Personally satisfying
DPR Credit
Builds County Support
ID Collaborators
Younger generation, new farmers
Accessibility
Easier, cheaper dispersal
People Skills
Writing Skills
Current Events
Language Translation
Great for PD
Potential Audience
Brand ID
Trad
itio
nal
Mass
Med
ia
Mod
ern
Mass
Med
ia
Modern Mass Media
Blog (June, 09) 184 entries, 132,541 page views
Twitter (March, 10) Promotion, updates - 221 Tweets, 126 followers
Youtube (May, 11) Video Blog Entries 5 videos, 1226 views
Scribd (June, 10) Upload .pdfs, .ppts, and .docs 26 uploads, 7,087 reads
Wikipedia (Open Source Encyclopedia)
What is a “blog”?
A web log (blog) is an online tool occupies a space somewhere between static webpages and interactive social media formats
Contains “posted” articles Usually in reverse chronological order with
most recent posts on top Early versions were essentially online
journals or diaries Kind of a hybrid between a newsletter and
webpage, but allows for reader interaction
The Almond Doctor: Some Perks
The Almond Doctor: More Perks
Why Google Blogspot?
Search engine market share Google weights their
hosted websites higher Ease of use, apps,
ownership of other technologies (Youtube, analytics, etc)
Go to the people…
And the Survey Says…
Other Web-Media: Youtube
Other Web-Media: Scribd
Other Web-Media and Promotion: Twitter
Analytics: Measuring Impact?
This All Sounds Too Good to be True…
Takes time If not regularly updated, low traffic Spend 4 hours a week for website and promotion▪ Answering emails, phone calls, and comments
Must be up to date with real issues facing clientele Difficult unless program involves constant contact
DOES NOT replace traditional extension methods, but works synergistically Not everybody learns by reading, some people
dislike videos, some people do not have internet Has not yielded any research collaborators
Would I Do it Again?
Filled a void within almond production extension
Gives an online presence for UC, our research, our programs
Nice compliment to my extension program
Helps increase impact and outreach to new clientele, clientele without advisors