uae international airline

8/3/2019 UAE International Airline

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Emirates Aviation College

Business Management StudiesMarketing for Travel and Tourism



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Marketing for Travel and Tourism

Organization

Introduction

Nature and Role of Promotional Mix

Promotional Campaign Description

Recommendation / Conclusion



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Organization (UAE International Airline)

The UAE International Airline was found during theyear 2007 and working with limited staff due toissues and problems faced in low business during thepast year.

Before the beginning of year 2009, the marketingdepartment is aimed at to increase and improve thebusiness status of the UAE International Airline

boosting its profitability.



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Organization (UAE International Airline)

As appointed new marketing manager, I have takeninitiative to develop marketing strategies interrelationwith marketing mix with an advantage of low cost strategy which is highly demanded in line of qualitywithin the expensive economy.

The initiative taken will help the UAE International Airline grow during the next 5 years rather thanstable and without growth being not able to meet

good cash flow and expenses in operational activitiesof the organization.



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Introduction Promotional Marketing

Accordingly, in the promotion competitiveadvantage, it will play a vital role to market the lowcost competitive advantage.

In the promotion it will include advertising,personnel or direct selling, sales promotions, possiblesponsorships, different methods of promotion to gainattention and interest, and public relations



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Introduction Promotional Marketing

The promotion can only be done when the service isbeing made for the customers and their passengers.The product will also include their services workingtogether in the UAE International Airline.

As the UAE International Airline strategy is low cost so similarly the promotional campaign will also be thesame but focusing on for better results that is

keeping the quality and removing other related costs.



Nature and Role of Promotional Mix

The nature of promotional mix is tointeract with the customers by the staff

members as per the communicating,advertising, interacting, and etc.elements.

The role of promotional mix is tomarket and convey as a result of itsnature the low cost strategy at UAE

International Airline promotional



Promotional Campaign Description«

Planning: In this step we will presentthe steps involved in the planningprocess of the promotional campaignthat is related to low cost strategy atUAE International Airline.

Justifying: In this section, the

justification will be provided thereasons for adopting this promotionalcampaign which will be related to thepromotional low cost strategy.

Explaining: The explanation including,



Description«Planning« Tourism and Travel Promotional Campaign

1. Developing the concepts on tourism along withUAE International Airline travel concepts.

2. Gathering data of tourism and suitable locationsfor UAE International Airline passengers. These

data must be focused in low cost tourism facilitiesand strategies by keeping mind that theirpassengers are less costs segmentation.

3. Analyzing the data received about the tourism.4. Contacting these tourism agencies for better

prices and offers for UAE International Airlinetravelers.5. Creating strategic alliance and single partnership

for low cost prices that is only provided by UAEInternational Airline.



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Planning« Tourism and Travel Promotional Campaign

6. Inviting other tourism agencies thatare not within the region but nearby.

7. Analyzing the costs and expenses forpromotional activities with part-timemarketers.

8. Meeting the marketing team forpossible suggestions such tourism

entertainments arranged andorganized by UAE InternationalAirline.

9. Getting the brochures and flyers

designed for distribution and



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Planning« Tourism and Travel Promotional Campaign

11.Meeting agencies, government, andother private or public sectors with

presentations about their promotion.12.Evaluating the results and

achievements as per the budgetedcosts and targeted achievements.



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Justifying«

The steps in the promotional campaignwill help us implement cost and resultseffective for the promotional campaignthat is launched.

If these steps are not applied andevaluation is not done about the tourism

and travel offerings from strategicpartners or our management then theremight be possibilities for high cost andnot assured results.



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Explaining«

The promotional campaign at UAEInternational Airline (internal orexternal) will be two forces attractingexisting customers which can result inreferrals and loyalty and new customersusing competitors facility.

So, hand in hand with the tourism andtravel promotional campaign will resultin long-term benefits for theorganization.



Marketing

for Travel and Tourism




Recommendation / Conclusion«

It is recommended that the new introduced UAEInternational Airline restructure their vision, mission,values, objectives and organization with marketing

strategies, objectives and plan to support the new turn intocompetitive advantage which will be also as a part of their marketing for becoming customer oriented business.

This movement from traditional practices to contemporarymarketing mix along with competitive advantage to attract

passengers and customers are targeted.




The UAE International Airline is suggested to introduce 5-10 years plan with effective forecasting by usingcompetitors data when they started their business and

strategies they have obtained for development and growthin their business.

It is suggested that the low cost strategy continues as per the years plan identified so when new plan is conducted arevised study will be conducted whether or not to continue

the same low cost strategy.




When applying and adopting total tourism concepts, it issuggested that the UAE International Airline createsdedicated personnel for this area.

This will cause the effective application of tourismincorporated with travel.

Therefore, the economy of the country will be improvedwhile succeeding in the achievement of low cost strategy.



Marketing for Travel and

Tourism Thank you for listening«

Questions?

Answers«

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