typographytypography what is typography? = the arrangement, style, appearance, and printing of...
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TYPOGRAPHYWhat is Typography?
= the arrangement, style, appearance, and printing of typefaces
The two main types of typefaces:
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Font Searches: www.dafont.com , www.urbanfonts.com, http://www.fontspace.com
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Which # font do you think best
describes anger?
Why?
Fonts…they can covey messages and emotions too!
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Now look at artists who use TEXT
as the subject for their artwork
• http://www.bemboszoo.com/
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Robert Indiana• Born as Robert Clark in Indiana,
1928. American artist, called Pop Artist, but he considers himself a “sign painter.”
• Influenced by American roadside signs.
• Went to several prestigious colleges and finally settled in New York.
• Works with bold colors and graphic symbols.• Gives new meanings to basic words “Eat. Love. Die.” -makes us look at common things in a new perspective. • Collaborated with Andy Warhol
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Robert Indiana
Stamps – postcards -
sculptures
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ASCII :: computer
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Paul Smith, cerebral palsyhow do you think these images were made?
• Link to Paul Smith amazing video
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• Examples of artworks made out of ONLY text
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3D
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COLLAGE• An artistic composition created by gluing
various materials/images together
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How do you create an interesting composition?
• What are some traffic signals artists use to direct the viewers eye down a path?
• What if it is just black & white?• Where does your eye typically go first?
Lightest area, biggest area, center
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MOVEMENT
= Placing objects in a composition to provide a visual path for the viewers eyes to travel across the surface
• Tools to lead the eye:
color, rhythm, line, sequence, contrast,
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Type of Space:• Positive Space:
Space taken up by objects that the artist wants the viewer to see.
• Negative Space: Space that is around the objects or the leftover, empty space.
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NOTAN
• “Notan” is the term used by the Japanese to express “light-dark” as an element of design. In the west we use separate terms such as positive space and negative space, dividing the idea of light-dark into separate components. On paper it is easy to see that dark shapes cannot exist without a surrounding area of white. White shapes cannot exist without dark to define it. The two elements are really one. This is an eastern concept of yin-yang that each is what the other is not.
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Notice that positive space cannot be defined if it were not for negative
space!
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• Where is the positive space?
• Where is the negative space?
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• This student did a good job BALANCING the positive and negative space. At first glance it is hard to tell if it is white on black paper, or black on white paper.
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• CONTRAST:
= a large difference between two things
• UNITY:
= everything fits together as a whole; harmony
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• RHYTHM/REPETITION:
= repetition of shapes, colors, lines, values
= repeating an element over and over
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VARIETY= differences in
artwork; diversity
You change the:-Font style-Size big/small-Thick / thin-direction / angle
How do you create variety using text?
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Your Job:• To use text in a way
that it loses its identity as letters – and becomes a shape or space.
• To learn to lead the viewer’s eye across an image by using the design principles.
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Warm up activity:
• Look through magazines to cut out letters and glue them down on your handout to illustrate the 5 ways to arrange a composition.
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Design Requirements:
• Choose 1 letter, 1 emotion, 1 font• Create a template for each size letter• Use at least 15 cut out letters in your final design• Create an interesting composition using
repetition and positive/negative space. • Create a definite path for the eye to follow.• Craftsmanship: Neat and careful cutting/gluing.
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Search websites for fonts:www.dafont.com
www.urbanfonts.com
www.fontspace.com
www.font500.com
www.fontpark.net