TYPOGRAPHY

Type Categories

• Serif typefaces have little feet A• Slab serif I• Bracketed serif I• Modern serif I

Type Categories

• Sans serif typefaces have even strokes A

• ‘Sans serif’ is a French term, which means ‘without serif’.

• Sans serif type used to be called ‘grotesques’.

Type Categories

• Scripts A a

•Script typefaces tend to mimic hand drawn or calligraphic type.

Type Categories

• Specialty and display typefaces

have been adorned in some way

Type Categories

• Symbol and picture fonts

Typeface families & fonts

• The name of the typeface comes first• Followed by the name of the family member

or font

• Arial Bold• Arial Black• Arial Italic• Arial Narrow

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