the church in wales style guide · the church in wales has two ‘ofﬁ cial’ typefaces, both are...

THE CHURCH IN WALES STYLE GUIDE

Logos and Typefaces

THE CHURCH IN WALES STYLE GUIDE | Logos and Typefaces

INTRODUCTION

This guide is designed to help you use the various logos of the Church in Wales, to guide you in using supporting logos and picking the correct typeface for the work.

This guide is must be used on all work produced after 1st January 2019.

It is important to remember that the logo is the most important feature in our brand identity and how we present it is very important.

When designing or laying out work visually, remember that the style of the Church in Wales is not to be over complicated and should be kept simple and readable

The colour blue is from the Pantone Matching System of colours and is PMS 300. This can be created out of4 colour process as 99% Cyan, and 50% Magenta(0% Yellow and 0% black [K]) or out of RGB as Red 0, Green 94 and Blue 184. No other colour blue should be used to represent the Church in Wales (printing on different paper and other subs-straights will have a visual impact on the PMS colour).

If you have any questions about using this guide, please do not hesitate to contact me.

Ritchie CravenPublications Manager

029 2034 [email protected]

Logos and Typefaces | THE CHURCH IN WALES STYLE GUIDE

CONTENTS PAGE

The logos of the Church in Wales ....................................3

How to position the logos of the Church in Wales ......9

Where to fi nd and how to downloadthe logos of the Church in Wales ................................... 13

Typefaces of the Church in Wales .................................. 17


3


The logos of the Church in Wales


4

PMS 300 used on a white (or light) background:

BLACK used on a white (or light) background:

The logo of the Church in Wales should be used and presented as follows - it is and can only be used as a BILINGUAL logo in the following PMS colours and used as a LANDSCAPE LOGO or a PORTRAIT LOGO.

No other versions should be used or created.

WHITE out of a colour (PMS 300 or black but the logo can be used with any colour or out of suitable areas of pictures). There are two version of each colour, one with a tint in the cross and one with solid white in the cross.

All versions of the logo can be found on the Church in Wales web site (see pages 14 for details):

www.churchinwales.org.uk/structure/representative-body/publications/downloads/logo-usage-and-guidance/

LANDSCAPE version


5

PMS 300 used on a white (or light) background: BLACK used on a white (or light) background:

WHITE out of a colour (PMS 300 or black but the logo can be used with any colour or out of suitable areas of pictures). There are two version of each colour, one with a tint in the cross and one with solid white in the cross.

DO NOT AMEND, CROP or change the PROPORTIONS of the logo.

PORTRAIT version


6

The use of the Celtic Cross on its own

The Cross shown below can be used to support design; used on a cover of a book or tinted back in a background colour etc. When the Cross used in isolation it must be clear that the publication or product is from the Church in Wales. THE CROSS CANNOT BE USED INSTEAD OF THE LANDSCAPE OR PORTRAIT LOGO.

The Celtic Cross can be used more fl exibly than the full logo. Again, the Cross should not have the proportions changed or be angled but can be cropped and can be used without the restrictions of the minimum spacing specifi cations on page 10.

PMS 300 BLACK White

PMS 300 with Green added

PMS 300 with Gradient Feather

XX


7

DO NOT AMEND, ADD TO or CROP the logo, for example:

DO NOT change the PROPORTIONS or THE ANGLE of the logo:


8

Developing Church in Wales logos to support events or departments using the Celtic Cross

If there is a requirement to develop a logo using the Cross for use at a Church in Wales event or for a department then this logo must be developed using the following criteria and be used as a support logo:

• The logo should be bilingual with the Welsh text appearing before the English text

• The logo should look like a Celtic Cross and be in keeping with the Church in Wales logo

Gwas

anae

th C

yflareddu ~ Mediation Services

Developing Church in Wales logos to support events or departments without using the Celtic Cross

If there is a requirement to develop a logo without using the Cross for use at a Church in Wales event or for a department then this logo must be developed using the following criteria and be used as a support logo:

• The logo should be bilingual with the Welsh text appearing before the English text

• The logo should be sent to and approved by the Communications Department:[email protected]

DO NOT TRY AND DEVELOP THE LANDSCAPE OR PORTRAIT LOGO OF THE CHURCH IN WALES TO CREATE ANOTHER LOGO.


9


How to position the logos of the Church in Wales


10

The MINIMUM spacing specifi cations for using the logo on a page or within a set parameter:

The PMS 300 or Black logo should have a MINIMUM of 5mm clear space around the logo and the clear space should be a LEAST 3mm away from the edge of the page or outer parameter. The only exception to this would be when the parameters are very small, for example a business card and it would be impracticable to keep these measurements and therefore the distance from the logo edge should be at least 3mm.

The WHITE out logo should have the same specifi cations as above unless the colour background extends to the edge of the page or outer parameter. On the edges the colour block extends to the edge of the page or outer parameter, then the minimum coloured space will be 8mm on these edges and a minimum of 5mm between the colour background and any text or picture outside of the background block (if text is used within the same block as the logo then this only needs to be 5mm away from the logo).

Outer edge of the page

5mm5mm to the ‘x’ height

of the letter

Outer edge of the page

8mm

Nam, ix consequam faccatem axt derite enix ut molor aliatur, ut excepedipsam incienda quo ipsusdam dendis dis modia andae re, venis mos minctempost, ullupti volorum quiatiusam, ut que nonsequo inulparcide quatur aut offi cae digniam,

5mm to the ‘x’ height

of the letterNam, ix consequam faccatem axt derite enix ut molor aliatur, ut excepedipsam incienda quo ipsusdam dendis dis modia andae re, venis mos minctempost, ullupti volorum quiatiusam, ut que nonsequo inulparcide quatur aut offi cae digniam,

The same spacing and layout should be used for the different versions of the PORTRAIT logo.

3mm

11

An Example on How to Position the Logo on a Page

Musdandae plicatur, tem volor sus ulparchit, il inctus, con niam rest ommo maiorenitae nossequ ostiam aborepu damenis ab id ma et volorro magnihi caboreptur?

Is isciet eat ut verepta es eatem que ommodis sequibus.

Ut quiaspe liquis dolla volesti tem es apit unt, cus accupturibus ipid que magnis as et expelique volupta turitia eriori blaciam recepudio bere porum nulpariam harum eatemolore nem eius apidign atinctenia qui ut dolorerum duciet velendunt asimus dolupta tempor audam a qui tor re cus, sint ipsamus doluptatem qui quatio de cum quam comniat vendaeperum eariati offi ciu rectin porissum harumen dicitatur? Abore vendisci que vernam reperuntis everum facienis.

An Example on How to Position the Logo on a PageMusdandae plicatur, tem volor sus ulparchit, il inctus, con niam rest ommo maiorenitae nossequ ostiam aborepu damenis ab id ma et volorro magnihi caboreptur?

Is isciet eat ut verepta es eatem que ommodis sequibus.

Ut quiaspe liquis dolla volesti tem es apit unt, cus accupturibus ipid que magnis as et expelique volupta turitia eriori blaciam recepudio bere porum nulpariam harum eatemolore nem eius apidign atinctenia qui ut dolorerum duciet velendunt asimus dolupta tempor audam a qui tor re cus, sint ipsamus doluptatem qui quatio de cum quam comniat vendaeperum eariati offi ciu rectin porissum harumen dicitatur? Abore vendisci que vernam reperuntis everum facienis.


12


13


Where to fi nd and how to downloadthe logos of the Church in Wales


14

When you have decided on which logo you require, it can be download from:

www.churchinwales.org.uk/structure/representative-body/publications/downloads/logo-usage-and-guidance/

When you are on the web page, click on the logo link you require below the picture of the logo, this will then open in a new tab. RIGHT CLICK on the image and choose SAVE IMAGE AS. Then select the destination fi le on you PC or laptop etc. You will then be able to use the logo as per the guide.

The fi les will download as PNG fi les (with transparent backgrounds) which can be used in Microsoft and Adobe programs. If you require the logo in an EPS format, please contact the Communications Department: [email protected]

File name:CiW 300 Landscape.png

File name:CiW Black Landscape.png

File name:CiW White-300 Landscape.png

File name:CiW White-white Landscape.png

This backgrond colour is not part of the logo This backgrond colour is not part of the logo

File name:CiW White-grey Landscape.png

This backgrond colour is not part of the logo

This backgrond colour is not part of the logoThis backgrond colour is not part of the logo


15

File name:CiW 300 Portrait.png


File name:CiW White-300 Portrait.png


File name:CiW White-grey Portrait.png


File name:CiW Black Portrait.png


File name:CiW White-white Portrait.png



16

File name:CiW 300 Cross.png


File name:CiW White Cross.png


File name:CiW Black Cross.png



17


Typefaces of the Church in Wales


18

Church in Wales typefaces

The Church in Wales has two ‘offi cial’ TYPEFACES, both are sans serif faces; these are Goudy Sans and Gill Sans and any fonts that are available within the typeface. The typeface choice as well as the font will dictate the number of pages in the publication.

When producing reports

Goudy Sans is generally used as a headline text and Gill Sans for body text but both are interchangeable and can be used in isolation from each other.

Ariel, is another sans serif face that is very popular and an acceptable typeface.

Where possible a minimum font size of 12 point on 15 point leading should be used for headings and text.

In the beginning when God created the heavens and the earth, the earth was a formless void and darkness covered the face of the deep, while a wind from God swept over the face of the waters. Then God said, ‘Let there be light’; and there was light. And God saw that the light was good; and God separated the light from the darkness. God called the light Day, and the darkness he called Night. And there was evening and there was morning, the fi rst day.

And God said, ‘Let there be a dome in the midst of the waters, and let it separate the waters from the waters.’ So God made the dome and separated the waters that were under the dome from the waters that were above the dome. And it was so. God called the dome Sky. And there was evening and there was morning, the second day.



Headings used in the Bold 123Headings used in the Bold 12345

Gill Sans: 12/15ptGoudy Sans: 12/15pt



Headings used in the Bold 12

Ariel: 12/15pt


19

In the beginning when God created the heavens and the earth, the earth was a formless void and darkness covered the face of the deep, while a wind from God swept over the face of the waters. Then God said, ‘Let there be light’; and there was light. And God saw that the light was good; and God separated the light from the darkness. God called the light Day, and the darkness he called Night. And there was evening and there was morning, the first day.



Plantin: 12/15pt

In the beginning when God created the heavens and the earth, the earth was a formless void and darkness covered the face of the deep, while a wind from God swept over the face of the waters. Then God said, ‘Let there be light’; and there was light. And God saw that the light was good; and God separated the light from the darkness. God called the light Day, and the darkness he called Night. And there was evening and there was morning, the first day.



Perpetua: 12/15pt




Sitka: 12/15pt

When producing books

The Church in Wales uses serif typefaces for producing book work for example ‘Church Service Books’ or Biographies. In these publications the choice of typeface is more part of the design and therefore more fl exibility must be allowed.

The serif examples shown here have all been used in Church in Wales publications and offer a different visual impact on the page.

(A typeface is the design of the type and font is the size and weight. Serifs are the details or decorative fl ourishes on the ends of some of the strokes and Sans serif does not have these details or fl ourishes.

When choosing a typeface it is important that accessibility is considered. The UK Association for Accessible Formats (UKAAF), www.ukaaf.org offer guidance and help. The Ariel typeface is recommended but not endorsed by UKAAF.)


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Notes


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Notes

Produced by the Church in Wales Communications DepartmentJanuary 2019

1719-1

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