typography : a basic understanding of typography
TRANSCRIPT
By : Noor Asmah Bt Md Taib
The art & Science of arranging type
The set of character with design features making them similar to other.
SerifSans SerifSlab SerifScriptBlackletterDecorative
Type SizePostureColourAllignmentLeadingWeight
LeadingKerningTracking
> The set of character with design features making them
similar to other.
> Font Family
Type Size
Posture
Weight
Colour
Leading
>72-pt =1in
>36-pt =1/2in
>18-pt =1/4in
PRINCIPLES of
>Lightness
>Darkness
Allignment
Capital HighKerning
Ascender Line
Body Size
DescenderLoopSerif
Capital LineMean Line
Based Line
Descender Line
x-height
Ascender
Ascender LineCapital LineMean Line
Based Line
Descender Line
Close BowlEar Counter
Vertex StemArms/Bars
Close Bowl
Close Stroke
TerminalClose Counter Bowl
BarbsEar
Apex Cross Bar
Tail Close Bowl
Open Bowl
Spur Hairline
