types of wholesales151
DESCRIPTION
TRANSCRIPT
TYPES OF WHOLESALERS
By:Richa Manjhi
Learning Outcomes
Explain meaning of wholesaling & wholesaler?
Explain types of wholesalers?
Explain Brokers and agents, commission merchants?
Concept
Wholesaling :-
All activities involved in selling goods and services to those buying for resale or business use.
Wholesaler :- A firm engaged primarily in wholesaling activities.
Wholesalers buy mostly from producers and sell mostly to: Retailers, Industrial consumers, and Other wholesalers.
Flow of activities
Manufacture(producer) Merchant Wholesale
wholesaler Manufacturers’ Sales Branches and Offices
Brokers/ Agents
retailer
customer
5
Types of Wholesalers
Merchant WholesalerIndependently Owned
Business that Takes Title to the
Merchandise it Handles.
Brokers/ AgentsThey Don’t Take Title
to the Goods, and TheyPerform Only a Few
Functions.
Manufacturers’ Sales Branches and
OfficesWholesaling by Sellers or
Buyers Themselves Rather Than Through
Independent Wholesalers.
Merchant wholesalers
Full- service wholesalers
-Wholesalers merchants
- Industrial distributors
Limited-service wholesalers
- Cash and carry wholesalers
- Drop shippers
Cont…..
- Rock jobbers
- Producers cooperatives
- Mail-order wholesalers
Brokers and agents
Brokers
Agents:
- Manufacturers’ agents
- Selling agents
- Purchasing agents
Manufacturers’ and retailers’ branches and offices
Sales branches and offices
Purchasing offices
Brokers and agents
Brokers:- An individual or firm which acts as
an intermediary between a buyer and seller, usually charging a commission. For securities and most other products, a license is required.
Ex: - food brokers
real estate brokers
insurance brokers
security brokers
Agents
Represent either buyers or sellers on a more permanent basis than brokers do.
Ex:- Textiles agent
Manufacturers’ agents
An agent representing one or more manufacturers in selling related but noncompeting goods, usually on a commission basis and in a particular territory.
Ex:- Reliance fresh,more
Selling agent
someone who sells goods (on commission) for others.
A person who sells something for someone else, generally in return for a commission based on a percentage of the sale price.
Ex:- Industrial machinery and equipment
Purchasing agent
An agent who purchases goods or services for another.
The purchasing agent is required to know about the various purchasing policies and the techniques.
Ex:- LIC agent Tata company agent
Commission merchants
A person who buys or sells goods for others on a commission basis.
EX:-
Farmers and manufacturers who have large quantities of goods to sell send them to the cities to the commission merchant, who sells them for them.
Video.
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