Types of Propaganda used in

advertising

Bandwagon These ads/commercials tell consumers

…..Everyone’s doing it so you should too!

EGO TRIPPING In these ads or commercials, the

message is, if you buy this product , it will make you more… (beautiful, popular, exciting)

Cosmetics and cars

Generalizations

These ads/commercials often use comparison statements

Like 4 out of 5 agree

Medicine companies and toothpaste commercials

Use general language We’re the best

Glittering Generalities Use language and visual images that

draw the viewers attention These use bright colors and splash

words on the screen

Name Calling

Negative ads that try to put down a person or product in order to make the advertisers product look better.

Name dropping These ads/commercials use a famous

person to pitch the product

Emotional Appeal

These ads/commercials appeal to your emotions. If they can make you feel, then maybe the product name will stick in your mind.

If you feel like laughing or crying then this method is working on you.

Slogans These fit easily into jingles or songs

created to sell a product

Plain Folk These ads/commercials utilize an

ordinary person (however they are usually actors) to pitch the product