types of advertising
DESCRIPTION
Lecture NotesTRANSCRIPT
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TYPES OF ADVERTISING
13.10.2014
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BASIC TYPES
• Brand advertising aims to create, change or enhance the brand personality and positioning of the company, product, service or person being advertised.
• Direct response advertising is like a sales rep on quota. These ads are designed and measured by how well they convert prospects into buyers and how much revenue they generate. These ads are "transactional.“
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BRAND ADVERTISING
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POLITICAL ADVERTISING
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ONLINE ADVERTISING