two strategies for going mobile: which one is for you?
DESCRIPTION
Four customer case-studies that demonstrate the merits of alternative strategies for ensuring the success of your mobile initiatives: • delivering mass appeal mobile apps, or, • rolling out high-value, mobile business servicesTRANSCRIPT
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Two Strategies to Drive Mobile Initiatives
WHICH ONE IS FOR YOU?
MASS APPEALMOBILE
APPLICATIONS
BUSINESS-SPECIFICMOBILE SERVICES
http://harmon.ieTuesday, June 24, 2014
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David LavendaVP Product Strategy at harmon.ie,
Fast Company ContributorInformation Overload Researcher
@dlavenda
http://www.linkedin.com/in/dlavenda
www.slideshare.net/dlavenda
http://www.fastcompany.com/user/david-lavenda
Moderator
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Second tier of value
Finding the Second Tier of Value
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Email Calendar Contacts
First tier of value
Content Creation• Mobile documents• Communications• Graphics/Video
Source: Roth, C., How to Improve Business Outcomes by Mobilizing Productivity Work, Gartner Research, PCC Summit, LA, May 2014
Content Review• PDF annotation• Highlighting• Commenting
High Value Content Consumption• Offline• Secure• Executive-level or field
audience
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But How Do You Do This?
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But How Do You Do This?Two Strategies to Drive Mobile Initiatives
MASS APPEALMOBILE
APPS
BUSINESS-SPECIFIC MOBILE
SERVICES
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BUSINESS-SPECIFIC MOBILE
SERVICES
MASS APPEALMOBILE APPS
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Finance
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Finance
Usage
• Secure access to important documentation
• Real-time collaboration around documents
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Company / Customer
Typical User
• Account manager
The Business Value
• Avoid data leakage through use of unsanctioned storage (Dropbox, iCloud, etc.)
• Reduce time for negotiations
• Prevent costly mistakes
Reasons for Adoption
• Intuitive single screen experience
• Fully supports business taxonomy
• Platform/MDM agnostic – all major vendors and multiple strategies supported
• View/edit/annotate Office and PDF documents
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Support multiple security models
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View, edit and follow business related criteria - metadata
View and edit Office documents using Office Online apps
FinanceSecure Collaboration - Key Capabilities
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Support multiple security models
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FinanceSecure Collaboration - Key Capabilities
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View, edit and follow business related criteria - metadata
FinanceSecure Collaboration - Key Capabilities
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View and edit Office documents using Office Online apps
FinanceSecure Collaboration - Key Capabilities
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Transportation
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Transportation
Usage
• Access to emergency contact lists
• Offline Access to Emergency Documentation
• Access to updated emergency ops procedures
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Representative Company
Typical User
• Engineers
• Safety Personnel
• Railway crews
The Business Value
• Saves lives
• Mitigates environmental disasters
• Enormous cost savings
Reasons for Adoption
• Reduces environmental impact (elimination of paper-based documentation)
• Ensures the latest versions of key documents are always handy
• Automatic pushing of documents to personnel prevents errors and confusion
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Automation of pushing latest versions to remote workers can save lives and reduce costly errors
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Vast reduction in paper-based overhead
Full document and people search allows emergency workers to respond faster to crises
TransportationOffline Access to Emergency Documentation - Key Capabilities
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Automation of pushing latest versions to remote workers can save lives and reduce costly errors
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TransportationOffline Access to Emergency Documentation - Key Capabilities
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Vast reduction in paper-based overhead
TransportationOffline Access to Emergency Documentation - Key Capabilities
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Full document and people search allows emergency workers to respond faster to crises
TransportationOffline Access to Emergency Documentation - Key Capabilities
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BUSINESS-SPECIFIC MOBILE SERVICES
MASS APPEALMOBILE
APPS
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Project Management
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Project Management
Usage
• Ensure up-to-date project documents
• Anywhere, real-time editing of shared documents
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Company / Customer
• Any Company
Typical User
• Project / IT Manager
• PMO, Sales and Marketing, Board members
• Senior Execs
The Business Value
• Reduce costly mistakes due to incorrect information
• Accurate project documentation (governance)
• Search and findability for important information (metadata)
Reasons for Adoption
• It’s a no-brainer; there is no need to manually manage/retrieve documents
• Efficiently handle all project-related artifacts (documents, tasks, contacts, issues, etc.)
• Real-time access to latest information
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Easy publishing of project-related content
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Automated access to all project-related content:
• Documents
• Calendars
• Tasks
• Announcements
Ensure workers have the latest and greatest versions
Project ManagementDocument Standardization- Key Capabilities
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Easy publishing of project-related content
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Project ManagementDocument Standardization- Key Capabilities
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Automated access to all project-related content:
• Documents
• Calendars
• Tasks
• Announcements
Project ManagementDocument Standardization- Key Capabilities
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Ensure workers have the latest and greatest versions
Project ManagementDocument Standardization- Key Capabilities
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Paperless Initiatives
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Paperless Initiatives
Usage
• Share meeting notes• Having latest copy of
minutes always on tap
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Company / Customer
• Any Company
Typical User
• Project Managers
• Execs
• Admins
The Business Value
• Reduces errors from document chaos
• Accurate record of proceedings (governance)
• Search / findability of important information (metadata)
• Positive environmental impact (paper reduction)
Reasons for Adoption
• Eliminates the time needed to email notes to participants
• Much easier than previous paper-based methods
• Vastly improves findability/searchability/accessibily of notes
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Easily find project-related content like status, updates, and action items
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Annotate documents, diagrams, presentations ‘on the fly’ while in a meeting
Tagging/classifying notes means you can search/find information across many (similar) meeting notes and summaries
Paperless InitiativesSharing Meeting Notes - Key Capabilities
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Easily find project-related content like status, updates, and action items
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Paperless InitiativesSharing Meeting Notes - Key Capabilities
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Annotate documents, diagrams, presentations ‘on the fly’ while in a meeting
Paperless InitiativesSharing Meeting Notes - Key Capabilities
2
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Tagging/classifying notes means you can search/find information across many (similar) meeting notes and summaries
Paperless InitiativesSharing Meeting Notes - Key Capabilities
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Paperless Initiatives
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Tagging/classifying notes means you can search/find information across many (similar) meeting notes and summaries
Paperless InitiativesSharing Meeting Notes - Key Capabilities
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Paperless Initiatives
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Who’s Right?
MASS APPEALMOBILE
APPS
BUSINESS-SPECIFIC MOBILE
SERVICES
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MASS APPEALMOBILE
APPS
BUSINESS-SPECIFIC MOBILE
SERVICES
Who’s Right?harmon.ie Supports You Both Ways
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harmon.ie Supports You Both WaysSingle-Screen Collaboration Experience Across Mobile, Browser &
Desktop
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harmon.ie Supports You Both WaysNext Steps
TRY harmon.ie Mobile TODAY
Download the “Guide to Mobile
Collaboration”