business going mobile - planning & designing for mobile
DESCRIPTION
Discover the growing trends in mobile usage and the importance of designing mobile version of your site. . After watching you'll understand why creating a mobile presence it's vital to your business success and why you must develop a solid strategy to reach mobile consumers, so you don't get left behind. To find out move please visit: http://www.lisamcope.comTRANSCRIPT
Mobile &Tablet Design
Lisa Cope
The Future Of Mobile
• “Mobile to overtake fixed Internet access by 2014”~ Mary Meeker, 2008 - kpcb.com
FACT: Tablet use exceeded traditional desktops in the first quarter of 2013
Mobile Usage Is Growing
• There Is No Stopping It
Mobile Development
• Mobile is Changing EverythingIncluding the way your website is designed.
FACT: Without a mobile presence you’re losing customers!
Sales
Design Counts
• You Must Plan For Mobile Customers
FACT: You can’t take for granted that customers will access your site from their desktop.
“There are 5x as many cell phones in the worlds as there
are PC’s” ~ Hubspot
Mobile Technologies
• Iphones• Ipads• Ipods
Consumers Are Accessing The Web On Multiple Devices
The list keeps growing!
Bad Design Hurts
• Poor Design Drives Customers Away!
People don’t want to scroll
Customers lost!
Bad Design Kills
They don’t want click for a better experience
They want it now!
Good Design Works
It’s Easy To Navigate
Gives Them What They Want!
Good Design Sells
Provides The Right Information
Makes It Easy To Buy!
Catering Goes Mobile
• They Need To Contact You• Get Directions On The Fly• See What You Have To Offer• Place An Order Fast
From Anywhere - Anytime!
Your Customers Are On The Go
Mobile To The Rescue
A well designed mobile site gives your customers what they want!
And They Like It!
References Bosomworth, D. (2013) Mobile marketing statistics 2013. Retrieved June 29, 2013, from www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics
Colwyn, S. (2013) Global Internet Trends - the latest report from Mary Meeker - Smart Insights Digital Marketing Advice. Retrieved June 29, 2013, from www.smartinsights.com/digital-marketing- trategy/ccmary-meeker-2013-internet-trends-in-the-usa
Dawson, A. (2010) Mobile Web Design: Best Practices. Retrieved June 29, 2013, from http://sixrevisions.com/web-development/mobile-web-design-best-practices
eMarketer. (2013) How Mobile Is Shaping Global Digital Behavior - eMarketer. Retrieved June 29, 2013, from www.emarketer.com/Article/How-Mobile-Shaping-Global-Digital-Behavior/1009995 Hubspot. (2012) 50 Mobile Marketing Facts. Retrieved June 29, 2013, from www.slideshare.net/HubSpot/50-mobilefactsdeck62812?from_search=2 Telcom. (2013) WTF Mobile Web. Retrieved June 29, 2013, from http://wtfmobileweb.com/page/2
Vni. (2013) Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017. Retrieved June 30, 2013, from www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
ZDnet. (2013) WTF Mobile Web. Retrieved June 29, 2013, from http://wtfmobileweb.com