twitter’s 10,000-character tweets: everything you need to know
TRANSCRIPT
Twitter’s 10,000-Character TweetsNews that Twitter would increase its character limit
from 140 to 10,000 has rocked the social media
world as of late. For years, users have condensed
ideas into this shortened format, but now users
(and especially marketers) are wondering what the
increased limit will mean for the platform.
Long-time tweeters are concerned that these
changes will make the platform too closely
resemble Facebook’s, but for savvy marketers,
there are plenty of opportunities to use longer
tweets to your advantage. Below, we dive into
some of the proposed changes and provide expert
Twitter marketing tips to help marketers take full
advantage of them.
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Twitter’s 10,000-Character Tweets: Everything You Need
to Know
More Branding Opportunities
While the ability to insert images into tweets can help grab eyes and keep content fresh, it
also digs into your character count. Plus, if you include a URL in your tweet (which you
should) Twitter only gives you 117 characters. With the new changes, users won’t have to
sacrifice content for space.
For marketers: Imagine being able to fit in your text content, URLs, appropriate hashtags,
and an image to cap it all off—without compromising. With an increased character limit,
you’ll be able to display your brand marketing in more creative and compelling ways you’ve,
allowing users even more opportunity to see the value in your business.
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Longer Format, Condensed Display
While users will be able to publish much longer content, Twitter wants to retain the integrity
of the traditional user experience so feeds will still look the same. Users will need to click to
expand content that is longer than 140 characters.
For marketers: You have 140 characters to draw them in, and a lot more space to give them
a reason to stay. Even so, keep things short and to-the-point; users are still looking for quick
and compelling content. Maintain the same voice you’ve had in the shorter format.
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Searchable Content
CEO Jack Dorsey found that a growing number of users were posting images of text to say
everything they wanted to get across in one tweet (like addressing corporate personnel
changes). Changing to the longer format is designed as a way to make this content
searchable and more visible.
For marketers: While you may need to develop a more targeted plan for the right keyword
and hashtag use, more searchable content is only more of an opportunity for users to find
you.
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Easier User Engagement
Longer content means it’s easier to engage other users in dialogue. Rather than responding
to someone with a series of tweets, users will now have the ability to say everything they
need to in one reply.
For marketers: You don’t always have to send someone to your DMs, or find ways to
connect offline when responding to user comments. Plus, engaging in more depth with
industry leaders means potential customers will see you as a valid resource for information.
Keep in mind there will always be some issues better handled in less private formats.
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