@aogilvie Alex Ogilvie – workshop and gen chat on Twitter #stayawake

How to use

Why to use

Case studies

Extra tools

Why bother?Why bother?

Four techniques to get leads for sales:

1. Direct marketing2. Public Relations and Press Releases3. Advertising4. Word of Mouth

Lead > qualify > interpret needs > proposal > handle objections > close

MarketingMarketing

1. Direct marketingEmail newsletters – work!

2. Public Relations and Press ReleasesPRWEB & REALWIRE– both work!

3. AdvertisingSearch Engine Optimisation – works!Pay Per Click – works!

4. Word of MouthSocialising online – works!

It’ll never catch onIt’ll never catch on

Register at www.twitter.com

You’ll get an email – so follow the instructions

Make sure your password is a good one! Your good to go!

Complete your profile – share what you do, your interests & location

Upload a nice picture of you or your company logo

Getting startedGetting started

Follow and followersFollow and followers

1. To followSearch for names and interestsHit the follow button

2. To get followersComment on other tweetsFollow othersRepeat their tweets

Once your inOnce your in

Your first post…

Enter somethinginteresting….

“Hello world”

Easy wasn’t it.

PostingPosting

Replying:

If you want to reply to a post click the reply icon

@twittername will appear then add your text and enter

Re-Tweeting:

A useful way to share or support an opinion

Click the RT icon

You’ll be able to edit the post – so add what you think

How to engageHow to engage

DMing (or messaging):

If you want to send a private message then click the Message icon (Or DM)

It’s like chatting on Facebook.

But don’t accidentally hit the wrong buttonwhen replying!

And remember your recipient might make itpublic!

Private chatPrivate chat

Private chatPrivate chat

Hashtag:

Trends - tweeting about the same thingThey adopt a hashtag so that a topic can be followed#laterjools (Later with Jools Holland)

URL Shortening: Twitter only supports 140 charactersClever services shrink URLS to a handful of characters

TinyURLbit.ly

#moreinfo#moreinfo

Searching for people

The search facility on Twitter is good but could be better

So try things like Twellow (http://www.twellow.com/)

It lets you search by

name and by sector

FollowingFollowing

Finding Lord LucanFinding Lord Lucan

Journalist SearchJournalist Search

Finding lists of interesting people is a quick way to find interests

When someone is “on a list” their profile info shows it

So if you like them you might like the lists they are on

Twitter ListsTwitter Lists

Be interesting:Market infoComment on newsBe funny or at least show a personality

Engage:Chat back using ReplySupport using RT

Promotions:How about a free to enter competition

But basically follow others!

Attracting followersAttracting followers

From your Twitter account click on followers

And then choose those you want to remove

You can also BLOCK and REPORT followers

UnfollowingUnfollowing

Adding images is easy

All the popular media sharingsites allow sharing

Or you can take a snap on your phoneand load it directly

Or try Twitpic (http://www.twitpic.com/)

Pics and clipsPics and clips

TwitpicTwitpic

Tweetstats

Mentionmapp

Twerpscan

Hootsuite

Tweetdeck

ToolsTools

A plethora of stuff!

Tweetstats:

when

how often

typesof activity

mentionmapp:

Whoengages

And aboutwhat?

(stability?)

mentionmapp:

Hashtagactivity

Twerpscan:

What doyour followers

do?

Hootsuite:

Allyour socialnetworks

in one place

Tweetdeck:

The best & easiest way to

Manage Twitter

(and a few others)

TweetdeckTweetdeck

Tweetdeck:

multiple accountsand much more

Auto URL short’gSearch

Pics/videosFacebook

TweetdeckTweetdeck

Search

Engage

Automate

Sales and marketingSales and marketing

A look at a few examplesand a few case studies

Customer engagementCustomer engagement

Do BTCare?Do BTCare?

Porridge engagementPorridge engagement

Push promotionPush promotion

Target prospects bygeography

Targeted searchTargeted search

Automateyour posts from your blog

AutomationAutomation

Twitter versus Facebook versus LinkedIn?

for Twitter: rapid, b2b & b2c market toolagainst Twitter: very spammy, noisey

for Facebook: rich, engaging, b2c greatagainst Facebook: poor for b2b, privacy

for LinkedIn: focussed, b2b idealagainst LinkedIn: getting spammy

What’s the best?What’s the best?

SummarySummary

Getting sales leads…

1. Direct marketing

2. Public Relations and Press Releases

3. Advertising

4. Word of Mouth For all of the above