twitter training presentation
DESCRIPTION
Slides from internal Twitter training webinar at Novell.TRANSCRIPT
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Training:15 things you can do with Twitter
Frank DaysDecember 2010
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© Novell, Inc. All rights reserved.2
Agenda
• Background• Why you should care• 15 things you can do
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© Novell, Inc. All rights reserved.3
Twitter background
• Founded 2006• Microblogging• 140 character “tweets”• Follow others' streams• Open API/rapid innovation
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Why you should care about Twitter
• 175 million users• 65 million tweets a day• Real-time news source• Connect with key influencers• Macro and micro-celebrities
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Member demographics
Demographics from QuantcastDemographics from Quantcast
• More female• 18-34• More affluent• College• Young kids
Quantcast
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Novell Twitter strategy
• Official Novell account• Share news, updates, blogs...• Connect with influencers,
customers and partners• Support accounts by product
and functions• Amplify messages
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“Twettiquette” or Twitter etiquette
• The rules are there are no rules– Wide open– Lots of shouting– Lots of background noise
• Share things of value• Add to conversation
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15 things you can do on Twitter
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Before we start: a Twitter primer
Tweet: 140 character message sent over Twitter
Retweet or RT: To repeat someone's tweet
@reply: To respond to someone's tweet
Follower: Someone who is watching your tweets
Following: Watching someone else's tweets
Hashtag: Conversation theme typically denoted with a # before a word
Tweetup: An informal in person meetup among twitterers
Tweep: Slang for your people or peeps
DM: Direct message sent from one user to another
Fail whale: Image shown when Twitter is down
OH: Overheard – people often tweet entertaining things they have heard
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For Beginning users...
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1. Follow Novell
• Help spread the word• Make it easier for
people to find our stuff• Amplify our messages
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2. Follow competitors
• Know what they are saying• What news is breaking• Who they are following
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3. Follow coworkers
• Go to Novell account• Check out ”Novellpeeps” list• 152 members• Most will follow back• Let us know if you want to
be on list
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4. Share Novell content
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5. Add to your email signature
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6. Follow someone fun
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For Intermediate Users...
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7. Get a Twitter client like Tweetdeck
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8. Setup a Twitter search
http://search.twitter.com
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9. Retweet someone you don't know
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10. @reply someone – it is flattering
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11. Use a URL shortener
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12. Don't use all 140 characters
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12. Monitor some hashtags
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For Advanced Users...
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10. Create a list
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11. Attend a tweetup at a tradeshow
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12. Visit a directory site
• Wefollow.com• Twellow.com
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13. Cotweet to share your account
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14. See if you are “kind of a big deal”...
• Klout• TwitterGrader• Twinfluence
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15. Check out Mashable and Techcrunch
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Where to learn more...
• Online resources– Mashable.com– Techcrunch.com– Marketingprofs.com– MPDailyfix.com– Copyblogger.com
• Articles– http://www.delicious.com/novell_novl/socialmedia
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