twitter the jewel in the social media marketing crown - malaysia

www.digitalvidya.com© Digital Vidya

Social Media Marketing

Workshop

twttr: The Jewel in the Social Media

Marketing Crown!

http://www.digitalvidya.com/

http://www.omlogic.com/



Key Milestones!





Twitter Basics





Open Conversations via Mention/Reply





Private Talks via Direct Message (DM)





Group Discussions via #Tag





Twitter Search





Smart Listening via Advanced Search





© Digital Vidya

Twitter is now the Worlds Second

Largest Search Engine!

Google: 88 billion per month

Twitter: 19 billion per month

Yahoo: 9.4 billion per month

Bing: 4.1 billion per month

Data as per April 16, 2010 at the Chirp Conference.

After Microsoft Bing Officially Launching Real-Time Search Collaborating with Twitter, Search Engine Giant GOOGLE has Made one more breakthrough by showing its happiness in saying even they have made a deal with Twitter.





Twitter Search





http://bit.ly/dvcamp-kl

@mohdamlie

@chrissietang

@danialghazi

@shleong02

@JessieChong

@je5lyn

@maikai_tan

amadeo69

@Cinta73

Lohemily1

@kapilnakra

@karenOKD

@princessophir

@DerekChoo

@sailorvenus_nie

@hlymsteven

@donowutimdoing

@SyedHelmy

@lohemily1

@karenokd

@arunshiv21

Hennessy

@kl_tham

@kevinchen

@SalwahAziz#dvcamp





twitter.com - Exercise

• Create a Tweet mentioning(@) 4 person

in this room w/ “#dvcamp”

• RT the most interesting tweet





Other Tools - Exercise

• http://archivist.visitmix.com : Analysis

#dvcamp Tweets

• http://trendsmap.com: trending topics in

Kuala Lumpur, Malaysia





Engagement Example

Inspire others to RT





Engagement Example

Create Humour!





Engagement Example

Be a “friend” on Social Media





Engagement Example

Position your conversation style





TweetDeck Basics





Managing Multiple Conversations





What can you accomplish?





Kogi Korean BBQ Taco Truck

Blog + Flickr + Twitter - 10 people/stop to 800 people/stop





Social Media strategy has cut call centre costs by 40%.





Tweet 2 Order





Reputation Mgmt





Personal Example





Event Promotion

800+ Registrations | US$ 2500 Price





CommenTwitter

500 Mentions| 19 RTs | 181 Visits





A Strategic Approach





Let’s look at an example!





Product Promotion





Follow Create Engage

People talking about

Vodafone’s products

& services

Links to online

promotions, insider

info and discount

codes

Twitter-only offers to

reward loyalty

Check DMs and

replies regularly

Answer questions &

acknowledge

feedback

Provide info when

requested





70:20:10 Mantra

70% Tweets: Core Area

20% Tweets: Related Area

10% Tweets: Casual





Benchmark tweeples





Analyze Tweets

TweetStats.comMentionMapp.com





Thank You!




twitter the jewel in the social media marketing crown - malaysia

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