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© Digital Vidya www.digitalvidya.com The Jewel in the Social Media Crown Twitter

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Page 1: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

The Jewel in the Social Media Crown

Twitter

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 2: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Earlier - "Papa, look Sparrow" said Hridya on seeing the Twitter

logo. Now - "Papa, look Twitter" said Hridya on seeing a Sparrow.

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 3: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Key Milestones!

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 4: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

What can you accomplish?

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 5: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 6: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 7: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 8: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Kogi Korean BBQ Taco Truck

Blog + Flickr + Twitter - 10 people/stop to 800 people/stop

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 9: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Tweet 2 Order

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 10: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Reputation Mgmt

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 11: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Personal Example

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 12: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Product Promotion

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 13: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Event Promotion

800+ Registrations | US$ 2500 Price

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 14: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 15: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 16: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 17: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 18: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Twitter Basics

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 19: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Open Conversations via Mention/Reply

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 20: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Private Talks via Direct Message (DM)

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 21: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Group Discussions via #Tag

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 22: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Listening is the Key to Success!

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 23: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Quiz Time!

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 24: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

_____ is the 2nd Largest Search Engine!

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 25: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Listening via Search

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 26: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Smart Listening via Advanced Search

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 27: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

twitter.com - Exercise

• Mention (@) person sitting next 2 you

• Reply back

• Create a Tweet mentioning (@) 3 person

in this room w/ “#dvcamp”

• RT the most interesting tweet

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 28: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

search.twitter.com - Exercise

• Find out most engaging tweet in this room

in last 1 hour

• Search for conversations relevant in your

domain

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 29: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Other Tools - Exercise

• HashTracking: Analyze #dvcamp Tweets

• TweetReach.com

• Listorious.com

• Tweet.Grader.com/location

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 30: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 31: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

A Strategic Approach

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 32: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 33: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Let’s look at an example!

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 34: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Product Promotion

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 35: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Follow Create Engage

People talking about

Vodafone’s products

& services

People talking about

Mobiles, competitors

Links to online

promotions, insider

info and discount

codes

Twitter-only offers to

reward loyalty

Check DMs and

replies regularly

Answer questions &

acknowledge

feedback

Provide info when

requested

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 36: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

70:20:10 Mantra

70% Tweets: Core Area

20% Tweets: Related Area

10% Tweets: Casual

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 37: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 38: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

How to gain Followers on Twitter?

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 39: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

“Talking to them is like talking to a Friend

who happens to sell Shoes.”

The Ultimate Victory!

http://www.omlogic.com/
http://www.digitalvidya.com/
Page 40: Twitter the jewel in the social media marketing crown (B2B)

© Digital Vidya

www.digitalvidya.com

Thank You!

Our upcoming Social Media Trainings

Bangalore Delhi Mumbai

Social Media Marketing Oct 4-5 Nov 20-21 Dec 4-5

Advanced Facebook Marketing Oct 20 - Nov 17 (Instructor-led, Online Course)

/MyDigitalVidya /digitalvidya bit.ly/dv-grp

More details @ www.digitalvidya.com

http://www.omlogic.com/
http://www.digitalvidya.com/
http://www.digitalvidya.com

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