Jim Symcox

Getting the BirdGetting the Bird

Twitter Best

practises

Jim Symcox

Twitter Best practises

• What’s the mission?

• Who’s your tribe?

• Use you

• Giving

• Be a resource

Jim Symcox

What’s the mission

– Referrals– Helping– Positioning– Support marketing– Create relationships– Build trust

Jim Symcox

Who’s your tribe?

Exactly whoAskListenDeliver

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Use you…

– Use your own voice– Tell stories– Be open– Maintain integrity

Jim Symcox

Give to the community

– Hash tags (#)– Keywords– Links– Your re-tweets

Jim Symcox

Be a resource!

– Expertise– Information

• Images

• Links

– Deals• Coupons

• Discounts

– Contests

Jim Symcox

Jim Symcox

How to use Twitter

How to use Twitter

• Have a plan

• Don’t over promote

• Integrate

• Tweets are “forever”

• Do engage and interact

Business Powerpack Presented For Rapid Technologies

Your VoiceYour Voice• Need to understand Twitter

• Aware of objectives

• Access to the top

• Create a social media policy

• Training – vital for larger businesses

Social Media Policy

• Intent

• Definitions

• Principles

• Disclosure, transparency and disclaimers

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Social Media Policy

• Respect

• Confidentiality, privacy and security

• Legalities

• Penalities

Jim Symcox

The key to Twitter is…• Choose the right Twitter name/handle   

• Set business goals

• Create a good profile

• Not tweet junk

• Use Twitter Search

• Use Twitter for networking

• Use hashtags

• Point people at your website

Jim Symcox

Like real-life networking

People like people…

- who know people they’d like to talk too

- who share something of themselves

- who give value

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Ultimately they want to know more about you than simply selling yourself

Photo: Gareth Weeks

Run Contests

• What objective?

• Keep it simple

• Fun!

• Is the audience on Twitter?

• Stay flexible

• Would you like the prize?

• Don’t make people jump through hoops

Jim Symcox

Contests need thought• Communicate it• Deadlines• Can they talk about it?• Monitor entries• Don’t keep it• Be impartial• Give full disclosure• Announce winners quickly• Follow-up

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Customer Service

• Mike Brice missed his Atlanta connection en route home to Utah from South Carolina.

• Almost immediately rebooked by an agent on the Delta team

• Delta use Twitter for real-time complaints– changing flights– finding lost luggage– sharing details on weather delays.

Getting Followers

• Follow people!

• Post good/useful tweets before following

• Have a complete bio

• Add Twitter feed from other social media

• Reply to followers

How much time?

• 58% spend 6 hours

• 34% 11 or more hours

• 15% more than 20 hours.

• 63% of people with three or more years of experience spend more than 10 hours

Source: 2011 Social Media Marketing Report -Social Media Examiner

Any Questions on Twitter or Social Media

Jim Symcox

Ring Jim Symcox on 07963768114Email me at jim@business-powerpack.comSkype me at marketingmagicTweet me @jimsymcox