that bird thing -- running a successful library twitter account

20
That Bird Thing How to run a successful library Twitter account tweet! by oleg kagan

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Deck for a Pecha Kucha style (20 slides x 20 seconds) video presentation I did for a new librarian's training that took place on February 27th, 2013. Here's the YouTube video of the deck w/ audio: http://youtu.be/h3aE4MT784w

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Page 1: That Bird Thing -- Running a Successful Library Twitter Account

That Bird ThingHow to run a successful library Twitter account

tweet!

by oleg kagan

Page 2: That Bird Thing -- Running a Successful Library Twitter Account

Advantage

(cc) 2009 by merwing (posted on Flickr)

Twitter allows the library to have frequent, mostly positive interactions with patrons and community members.

Page 3: That Bird Thing -- Running a Successful Library Twitter Account

On the other hand...

(cc) 2007 by Henry McLin (posted on Flickr)

Doing social media right takes a lot of time.

Page 4: That Bird Thing -- Running a Successful Library Twitter Account

Lost in the crowd

(cc) 2007 by cactusbeetroot (posted on Flickr)

you

People are rarely tweeting or logging in at the same time.

Page 5: That Bird Thing -- Running a Successful Library Twitter Account

Getting noticed

(cc) 2009 by Nathan Rupert (posted on Flickr)

A good rule of thumb is to tweet several times a day.

Page 6: That Bird Thing -- Running a Successful Library Twitter Account

Reaching out

(cc) 2009 by Jürgen Lison (posted on Flickr)

Hey

Yo!

...frankly, they don't know we exist.

Page 7: That Bird Thing -- Running a Successful Library Twitter Account

Who I follow

(cc) 2009 by John Morgan (posted on Flickr)

me?

...the primary purpose of the West Hollywood Library twitter account is connecting locally...

Page 8: That Bird Thing -- Running a Successful Library Twitter Account

Who I follow, pt. 2

(cc) 2007 by Karunakar Rayker (posted on Flickr)

+ + + +- - -

I follow people...on a case by case basis depending on how closely related they are to libraries.

Page 9: That Bird Thing -- Running a Successful Library Twitter Account

Who I don't follow

(cc) 2008 by Kevin Beuhler (posted on Flickr)

Am I interesting?Relatability

to locale and library are key. If those aren't there, I probably won't follow that person

Page 10: That Bird Thing -- Running a Successful Library Twitter Account

How to find them

(cc) 2007 by Philippa Warr (posted on Flickr)

twitter suggestions

@connect tab

saved searches

Page 11: That Bird Thing -- Running a Successful Library Twitter Account

Making contact

(cc) 2009 by Len Matthews (posted on Flickr)

Sometimes "make contact" just means following a person.

Page 12: That Bird Thing -- Running a Successful Library Twitter Account

The Twitter mode

(cc) 2003 by Jason Trommetter (posted on Flickr)

...it is a conversation!

Who are you? I am

636.6865!

Page 13: That Bird Thing -- Running a Successful Library Twitter Account

What to sayStart with the basics...

(cc) 2006 by A. Davey (posted on Flickr)

useful websites

database of the month

library photos

'hood news

library events

book tweets

Page 14: That Bird Thing -- Running a Successful Library Twitter Account

Beyond your feed

...create a list of accounts...of other people and organizations that [your] patrons and [you] enjoy.

(cc) 2010 by lovestruck (posted on Flickr)

Page 15: That Bird Thing -- Running a Successful Library Twitter Account

Taking the plunge

(cc) 2011 by carterse (posted on Flickr)

People on Twitter, just like folks everywhere, love recognition. Recognize them and soon you'll have a crew of adoring fans all over your every tweet.

Page 16: That Bird Thing -- Running a Successful Library Twitter Account

The right direction

(cc) 2005 by boston_camera (posted on Flickr)

Interaction leads to more interaction, so the more you participate the better you'll do.

Page 17: That Bird Thing -- Running a Successful Library Twitter Account

The wrong direction

(cc) 2008 by mugley (posted on Flickr)

There's a fine line between fun, and trivial or offensive.

Page 18: That Bird Thing -- Running a Successful Library Twitter Account

Housekeeping

(cc) 2005 by Craig Nagy (posted on Flickr)

There are many websites out there that help keep your account neat.

Page 19: That Bird Thing -- Running a Successful Library Twitter Account

Don't do it

there are plenty of other outreach and marketing strategies.

Page 20: That Bird Thing -- Running a Successful Library Twitter Account

Thanks for listening

(cc) 2008 by Steve Jurvetson (posted on Flickr)

[email protected]?twitter.com/WeHoLibrary