Jodi  Sperber,  MSW,  MPH  

November  17,  2010  

Before  you  take  notes…  

www.slideshare.net/jsperber

What  we’ll  cover  

  Twi8er  basics    Examples  

 Ge?ng  started    Tools  that  make  it  easier  

  Best  pracBces  

Photo credit: kevharb, via Creative Commons license

All  if  this,  and  you  want  me  to  tweet?  

Photo credit: Terje S. Skerdal, via Creative Commons license http://is.gd/bhJag

People  have  a  lot  to  say  

People  have  a  lot  to  say  

Updated  numbers:    As  of  June  2010,  Twi8er  averages:  

• 750  tweets  per  second  • 65  million  tweets  per  day  

Photo Credit: emerald isle druid, via Creative Commons license

Photo credit jovike, used via Creative Commons license Adapted from Twitter 101 for Business

Photo credit jovike, used via Creative Commons license Adapted from Twitter 101 for Business

Anatomy  of  a  tweet  

Anatomy  of  a  tweet  

Anatomy  of  a  tweet  

Anatomy  of  a  tweet  

Anatomy  of  a  tweet  

Anatomy  of  a  tweet  

Anatomy  of  a  tweet  

Anatomy  of  a  tweet  

Anatomy  of  a  tweet  

First step: "Listen!

search.twitter.com "

Try searching "for a few keywords

or topics"

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Developments  

Research  

MeeBngs  and  Conference  Info  

Q&A  

ConversaBons  

Chit  Chat  

Campaigns  

What do you hear?

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Photo credit samcrockett, via Creative Commons license

Asking  quesBons  

Photo credit: Sifter, used via Creative Commons license

Sharing  informaBon  

Photo by kevharb, via Creative Commons license

ConnecBng  

Real  Bme  news  

Start  a  conversaBon  

More  on  conversaBons  

Full  list  here:  h8p://bit.ly/dsnQoj    

Photo Credit: arbyreed, via Creative Commons license

Does it feel anything like

this?

You  can  do  it!    Really!  

Photo credit: kate.e did, via Creative Commons license Adapted from Twitter 101 for Business

GeBng  started  

Signing  up  takes  approximately  one  minute  

To  help  people  recognize  and  trust  your  

account,  fill  out  your  profile  

completely  and  include  a  picture  

Adapted  from  Twi8er  101  for  Business  

This  is  where  you  type  your  

140  

Follow  relevant  accounts  

  Following  somebody  means  you’ve  subscribed  to  their  tweets    

  When  you  find  a  good  candidate,  look  under  their  picture  for  the  Follow  bu8on  

  Start  small  –  follow  five.    Listen  for  a  while.    Then  follow  five  more.  

  Lists  are  also  useful  for  finding/creaBng  groups  on  a  specific  topic  

Adapted  from  Twi8er  101  for  Business  

Get  a  jump  start  

  Follow  a  list  of  users  that  someone  else  has  already  created  

@jsirkin/healthpolicy  Search  for  lists  on  Listorious  

That’s the basics! But it’s only the

beginning…

TweetDeck  

HootSuite  

TweetDeck:  desktop  based  This  is  where  you  type  your  

140  

Search  term  

Type  140  here  

MenBons  

IntegraBon  

IntegraBon  

HootSuite:  web  based  

Best  pracBces  

 Build  relaBonships  on  Twi8er    Listen  for  comments  about  you    Respond  to  comments  and  queries    Ask  quesBons    Post  links  to  things  people  would  find  interesBng  

Adapted  from  Twi8er  101  for  Business  

Best  pracBces  

  Retweet  messages  you  find  interesBng/valuable  

 Use  a  friendly,  casual  tone   Do.  Not.  Spam.   Don’t  tweet  anything  you  wouldn’t  want  your  mother  to  read…  

Technology  is  just  a  plaeorm;  it’s  what  people  do  with  the  technology  

that  makes  a  difference.  

Are you thinking socially?  

Photo credit: The Washington Post Peeps Show IV