twitter gritter: a social media case study
DESCRIPTION
A case study showing how Walsall Council uses social media to communicate winter disruption, such as gritting, school closures and waste collections.TRANSCRIPT
Using social media to communicate
Twitter GritterA social media case study
Dan Slee, Walsall Council
Why?
Why?
Let it snow...
Why?
If you’re doing a good job TELL PEOPLE...
Who was interested...?
What was the plan?
The plan...
The plan... 1. Engineers monitor weather.
The plan... 1. Engineers monitor weather.
2. When they call out the Tarmac gritters they email comms.
The plan... 1. Engineers monitor weather.
2. When they call out the Tarmac gritters they email comms.3. Comms update social media, the website and write a release.
Tweet to keep people informed...
Tweet to keep people informed...
Waste collections...Gritting...
Service disruption...
What was the feedback like?
Negative...
Praise...
Praise...
Praise...
Praise...
A channel for comments...
... that means people aren’t calling the switchboards
A chance to respond...
CRITICAL FB
A chance to respond...
CRITICAL FB
What did we learn?
You can keep people informed, listen and engage...
You can listen and respond...
People like being kept informed...
You can keep people informed, listen and engage...
You can listen and respond...
People like being kept informed...You can listen and
respond...
Use several channels...
66,000 Facebook page impressions
Stats (in a month)?
66,000 Facebook page impressions
Did it work?
66,000 Facebook page impressions
Stats (in a month)?
450 people ‘like’ Facebook page
2,500 Twitter followers
Twitter followers up 10 per cent
Thank youAny questions?
Dan SleeEmail: [email protected]
Twitter: @dansleeBlog: www.danslee.wordpress.com