Social Media: A Case Study

TWITTER

Tara Oliveri

http://twitter.com/toliveri

Social Networks

• are not just connected by people, but consist of people connected by shared objects

…according to Jyri Engeström

http://www.zengestrom.com/

People perform (verbs) on objects

Jyri, http://www.reboot.dk/page/6228/en

TWITTER’S social objects

• Pictures, videos, links, articles, stories, messages, updates/tweets, trending topics, favorites…etc

TWITTER’S verbs

• Update/tweet, retweet, link, share, blog/microblog, follow, list, comment, find, favorite…etc

I comment on a picture

update my status

share a video

link to an article

favorite a tweet

tweet a picture

Linking to an article…

November 15th, 2009 | by JR Johnson

• http://mashable.com/2009/11/15/world-changing-social-media/

“Social Media Can Change The World Through Common Ground”

Connecting people through small or seemingly trivial commonalities instead of an instinctual animosity or dismissive-ness because of assumed differences

• Users make knowledge and meaning, and attribute value through such interactions with social objects.

• Through this link http://mashable.com/2009/11/15/world-changing-social-media/

I became more knowledgeable about the possibilities of social media…changing the world,

attributed value to the object and interaction because it positively influenced the course of my project…helping me show an object/verb interaction,

and found meaning in not only the subject matter of the article, but also the way in which I found it (interaction project progression)

• Do TWITTER’S objects successfully bring people together?

Yes.

• For example, through first person exposure to people whom I may never have been able to connect with in that way

-physical, social distance

and No.

• Jyri’s future predictions: email, http://www.reboot.dk/page/6228/en

• Prioritizing based on social interaction history I have with people

• Tracking where I’m more likely to interact with (verb) links, pictures, videos, updates (objects), and “prioritizing”

• Fostering more meaningful and valuable connections instead of users becoming overwhelmed sifting through irrelevant (though not enough to totally dismiss) updates

Improving TWITTER