About Twitter

• Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).

• Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.

• People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet)

• Following – People / Company You Follow• Followers – People / Company following you• You can follow anything• You can only receive the messages of those you follow• Use a @ sign prior to a persons handle to direct the message at them• Use a # sign prior to a “word” to find content for group conversation

Because each post can only contain 140 characters, shorthand is used lots when tweeting (think of SMS)

• RT= Retweet (the action of reposting another user’s post, crediting them for it.)

The Basics

• It is used as a way to filter / find content for group conversation.

i.e. #jobs – to see / follow what people are saying about jobs

• All you do is include “#” + letters in your tweet and it becomes instantly searchable

• People use # tags for events – i.e. #rd15apr, #followfirday, #recruitment, #java, #facebook

Hash Tags #

• Tweeting our Q Analysts Career Link• Tweeting from Dice.com • Tweeting from Bullhorn Reach• And any other free / paid Job Boards where we can Post Jobs and then we

can share those links on twitter – like

1. www.jobvertise.com 2. www.jobzoom.com 3. www.ping.fm 4. www.linkedin.com (Paid Posting)

Ways of Tweeting a Job on Twitter

• After sharing our job from Dice. This tweet will land on #jobs, #workday and also will be visible to my followers

Dice Tweet

• This self tweet will land on #jobs, #workday and also will be visible to my followers and instead of the Dice Link – Here I’ve added this job from our Career Page.

Self Tweet (Q Analysts Career)

• This tweet from Bullhorn Reach will land on #jobs, #workday and also will be visible to my followers and interested candidates can apply on our job from Bullhorn Reach.

Bullhorn Reach Tweet

• Add our Twitter, LinkedIn and Q Analysts Career Page in your Signature (Here’s my signature – Anyone who clicks on these Images, they’ll redirect to the respective pages.)

• While Sending Right to Represent request them to follow us on LinkedIn and Twitter (More the Followers – More visibility to our Jobs on Twitter)

How to publicize our Twitter Handle

• Tweets with image links get 2x the engagement rate of those without - Just like on Facebook, photos are more engaging for Twitter users.

• Tweets with less than 100 characters get 17% more engagement

• Tweets with hash tags #, get 2x more engagement

• Your tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet”

• Tweets that include links are 86% more likely to be retweeted

Surprising Twitter Statistics To Help You Reach More Followers

Some Interesting Facts

• Twitter handles over 517 million accounts and 340 million tweets per day

• 11 Twitter accounts created every second

• 1 million accounts currently added to Twitter everyday

• Today it only takes one week for users to send a billion tweets

• 10 tweets per second mention Starbucks

• 32% of all Internet users are using Twitter

• 50% of Twitter users are using the social network via mobile